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This presentation was a part of Event Management subject, MBA 2nd semester. We were asked to organize the opening ceremony of Olympics if it was organised in India.
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OLYMPICS 2014OLYMPICS 2014INDIAINDIA
OPENING CEREMONYVENUE: COMMON WEALTH
VILLAGE, DELHIDATE: 02ND May 2012
Timings: 6:00pm- 9:00pm
DIVISION OF DUTIESDIVISION OF DUTIESEvent manager: Kunal Lulla
Marketing heads: Akhil Nair, Rashmi Manghani & Pawan LilaniOperations Head:Vinita MakhijaFinance Heads: Revati Nair & Ashwani MahalaHuman resource head: Payal MalikLegal head: Akash KundaniLogistics head: Divya Mandhwani
PRE- EVENT SET-UPPRE- EVENT SET-UP•Identify the Event Manager•Contact potential venues where event can be held•Decide on the venue where the event will be held•Prepare budget•Send info & entry forms to affiliated groups•Estimate number of volunteers needed•Plan where spectators will go and where athletes will wait.•Identify equipment needs and order anything needed•Find event sponsors
•Arrange First Aid services•Confirm catering arrangements•Confirm parking arrangements•Make arrangements for cleaning•Arrange food and information for Families area•Plan opening ceremony for event•Complete the Event Day Schedule & Plan•Send letter of agreement to chosen venue•Inform local media about the event•Send timetable & competition schedule to affiliated•groups•Assign volunteers to roles•Volunteer training session
VENUEVENUEJawaharlal Nehru stadium,
New Delhi
ACCOMODATIONACCOMODATION
Hotel Ashok
Games Village
1. coca cola: the coca cola maintains the longest continues relationship with the Olympic movement. The company sponsored the 1928 games in Amsterdam, and since then have supported every Olympic game.
• 2. MC DONALD’S: since 1976• OMEGA: worldwide Olympic supported and
licensee that has provided time pieces and timing services for Olympic games
• 3. PANASONIC: since 1984
SponsorshipSponsorship
4. P&G: personal care and household products.
5. SAMSUNG: wireless communication equipments.
6. ATOS: information technology7. GE: works closely with host countries,
cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lightning, water treatment a and transportation
8. VISA: visa international is the exclusive payment card and the official payment system for Olympic games
OthersOthers
Lenovo Kodak Addidas Cadbury Bmw Air India
MARKETINGMARKETING
ADVERTISINGADVERTISING• Radio• TV commercial• YouTube Channel• Merchandise• Posters• Public Displays
RADIORADIO
TELEVISION TELEVISION COMERCIALCOMERCIAL
MERCHANDISEMERCHANDISE
POSTERS AND PUBLIC POSTERS AND PUBLIC DISPLAYSDISPLAYS
OPERATIONS OPERATIONS
Pre eventPre event Gain a thorough knowledge of the venue Developing an entire venue layout Assigning duties to Functional area co-
ordinator Ensuring the seating arrangements are
appropriate for the huge crowd expected. Accomodations and travel for the athletes Security- Ensuring 350 CCTV camera’s
installed are in best working condition.
OLYMPIC GAMES : TRANSPORTATION1. The athletes will arrive on 25th April,2014.i.e
one week before the event.
2. The athletes will board a flight of Air –India(Which is our sponsors) and will land at Delhi Airport from where the A/c Buses (DTC-Delhi Transportation company) which operates bus services in Delhi would transport passengers upto Olympics village where the opening and closing ceremonies are to be held.
• Games Lanes Delhi Traffic Police has reserved a length of 200 km of roads in the city for Olympics officials and athletes. The lanes will be reserved for a span of 12 hrs in a day.
• The most technologically advanced bulletproof vehicle will be arranged for V.I.P’s .
STADIUM CLEANING CONTRACT – Will be given to company Named –KEEPIN IT COOL For :•Welding &Fabrication Services•Sound system Maintenance•Pest Control Services•CCTV system Maintenance.•After ceremony all the passengers will be transported through -Delhi Transport Corporation Private Cabs & Taxis from Stadium to Airport.
LegalLegal•For all the legal contracts – AZB & Partners.ie- rent for venue, AR Rahman performances, Folk dances, Broadcast rights.•Police Commissioner of Delhi-Bhim Sain Bassi.• For traffic control, sound permission.•Department Of Aviation – No Flying Zone.•Z+ Security –For monitoring the guest and providing security to the athletes .
Execute the contracts.
In case of any disputes, the matter will be dealt in the court under the Indian Contract Act, 1872.
INSURANCE PARTNERINSURANCE PARTNER
CATERING SERVICECATERING SERVICE
•Confirm catering volunteer requirements and forward request to Volunteer Services Coordinator•Volunteer service provider: GNCTD agency (provided same services to common wealth games)•Develop the event day plan for Catering•Determine total catering requirements (goods)•Collect the information on the food budgets and confirm the same with operations manager•Place order for required goods•Plan the lay-out of the volunteer break area•Link with the Logistics Coordinator for deliveries.
DURING EVENTDURING EVENT Welcoming speech- Farhan Akhtar & Dia
Mirza Lighting the torch Firecrackers Traditional and folk performances- A.R. Rahman & folk dancers Closing the event
POST EVENTPOST EVENT•Paying off the entire expenses to respective agencies.•Cleaning the entire Common Wealth games village.•Wrapping up all the external equipments.•Distribution of Feedback forms and thanksgiving letters.•Sending the financial reports to external agencies for audit.
REVIEWING THE REVIEWING THE BUDGETBUDGET