Event management, webpage design and report

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ELECTRONIC COMMERCE

ASSIGNMENT 2

JAMBOREE

EVENT MANAGEMENT

SUBMITTED TO: Sir Raja Zia-ul-Haq

SUBMITTED BY: Fahd Hussain Khan

Fatima Ikram Khan

Sana Abid Ansari

Saniya Raza Tiwana

Urooj Tariq

BBA-5(A)

25th May 2011

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INDIVIDUAL CONTRIBUTIONS

Preparation and compilation of report: Sana Abid Ansari

Website design and layout:Saniya Raza Tiwana & Urooj Tariq

Preparation and compilation of slides and presentation:

Fatima Ikram Khan & Fahd Hussain Khan

TABLE OF CONTENTS

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Page No.

(i) Introduction........1

Baby showers....1 Weddings...4

(ii) Business Model of Jamboree Event Management.6

(iii) Revenue Model of Jamboree Event Management8

(iv) Business Strategy.9

(v) Technical Issues in E-Commerce...12

Security features.12

Affiliations and partnerships14

Payment systems14

Hardware and software requirements.16

(vi) References..18

JAMBOREE EVENT MANAGEMENT

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INTRODUCTION

Jamboree event management is an online business providing its customers

with a way to celebrate their special occasions without the hassle of

organizing and planning out the event themselves. We cater to weddings,

birthdays, baby showers, anniversaries and other special occasions. All

aspects of an event such as catering, decorations, photo shoots etc. are

managed by us. However our services are limited to Islamabad/Rawalpindi

only. Customers can contact us through our website. After logging into our

website they only have to specify the event that they want us to cater to and

the rest is managed by us.

Every event that we organize will be unique and according to the

specifications of the customers. Our team has highly innovative andimaginative ideas to make all our events special. The following are examples

of how we plan to organize certain events:

BABY SHOWERS

For baby showers here are just a few of the services we provide:

Catering

We organize seating arrangements and apart from this our team isresponsible for providing delicious eatables including custom-made cakes

and confectionary items. Customers can select from a wide range of

snacks listed in our menu. The menu is available on our website and can

be selected depending on what scale the event is taking place. We also

provide professional photographers and movie- makers if asked for.

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Decorations

These include flowers, banners, balloons, floats and pinups. Our

customers can specify the kind of decorations they want. Decorations can

even be custom-made exactly according to what our customer wants.

However orders for customizable decorations have to be placed at least aweek beforehand.

Games and Activities

Food, drink and conversation are the basic ingredients of a baby shower.

But it is often the games that help a host make the event memorable, andthats where we come in! We can help provide ideas for games and other

activities. [1]

Baby Shower Bingo : With bingo cards and a word list, this is a game which

guests of all ages will enjoy.

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Guess the baby: Each guest is asked to bring with them to the shower a

picture of themselves as a baby. The various pictures are all jumbled up and

one of them is picked. The rest of the guests are made to guess whose picture

it is.

Name the Baby:Every guest is given a small piece of paper and is asked to

write down their favorite names and then fold up the paper. The mother-to-

be picks out one of the folded pieces of paper and the name written on it can

be chosen for the baby.

Gifts

We can help provide our customers with ideas for what to give as a gift if

they have been invited to a baby shower. We also provide small wrapped

return gifts for guests.

WEDDINGS

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Planning a wedding can be a very intimidating and overwhelming task.

Jamboree Event Management will help to alleviate this stress by helping put

together a wedding plan, deciding on wedding venues, dresses and flowers,

and even selecting a wedding song. Our standard services include:

Catering and Decorations

For weddings we provide formal seating and dinner arrangements,

marquees and professional photographers. The menu has to be decided

and the order placed a month beforehand through our website. Orders can

also be placed for our custom-made cakes and confectionary items.

All decorations at the venue are made by our team. These include flower

arrangements, stage arrangements and lighting etc.

Dresses

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We even help the prospective bride and groom to pick out dresses that

most suit them and are within their specified price range. We help them

select designers/boutiques that they are interested in buying from. After

that we make ourselves responsible for contacting the selected designers/

boutiques for selecting the dress and for subsequent dress fittings.

Music

We provide a band of our customers choice and for those wedding

functions that involve dancing even provide professional choreographers.

Wedding Invitations

On our website there are hundreds of sample wedding invitations.

Customers can select any one of the designs available and can let us

know if they want any alterations made to the invitations. After placing

the orders they can receive them in a couple of weeks time.

BUSINESS MODEL OF JAMBOREE EVENT

MANAGEMENT

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1) VALUE PROPOSTION

To help our clients live their dreams through the development and execution

of customized, meticulously planned special events. Through ourinvolvement in every stage of the project we ensure maximum customer

satisfaction.

2) REVENUE MODEL

Sales, affiliate/referral and advertising fees will be our major revenue

models. We will be earning a fee from our clients through the sale of our

services. Affiliate or referral fees will also be earned as we will be referring

various services to our clients, such as designers/boutiques, choreographers

and musical bands. Advertising fees can also be earned as we will be

running advertisements for a few selected services on our website.

3) MARKET OPPORTUNITY

There is a wide market for event management services such as ours. And

especially in the Islamabad/Rawalpindi area there is a great shortage of such

services. We will be the first business to organize and cater to every aspect

of an event.

4) COMPETITIVE ENVIRONMENT

In this area there are only a few major quality catering services such as Hanif

Rajput and Capital Catering Services. These are hugely popular with the

residents of Islamabad/Rawalpindi and are hired for a number of events.

5) COMPETITIVE ADVANTAGE

However the catering services present are only limited to specifically

catering at events. The advantage that we have here is that we provide not just catering but also decorations, photo shoots, choreographers, gifts for

guests, invitations and planning of events.

6) MARKET STRATEGY

We plan to aggressively promote our business through the internet, flyers

and most importantly through positive word-of-mouth. We have also created

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a page on Facebook that describes our services and also provides links to our

website.

7) ORGANIZATIONAL DEVELOPMENT

To organize and manage our various services Jamboree Event Managementhas several departments. These departments are specific to the various

services we provide such as catering, clothing and food. Then there are

separate departments that handle advertising, financing and recruitment etc.

8) MANAGEMENT TEAM

The employees of Jamboree Event Management are required to be

hardworking, able to meet deadlines and most importantly extremely

imaginative. They have to be able to pull off clients wildest suggestions and

ideas and make each event a memorable experience.

REVENUE MODEL OF JAMBOREE EVENT

MANAGEMENT

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The basic function of any business is to generate revenue and profits. A

revenue model describes how business aims to generate profits and produce

a superior return on its invested capital [2]. Our basic revenue model will

consist of:

1) SALES FEE

Most of our revenue will be earned from the sale of our services. Our

standard fee for organizing an event is approximately Rs. 60,000 to Rs.

100,000. This includes payment for standard services such as catering and

decorations. But if our customers specify additional services such as music

arrangements, organizing activities and contacting designers, then our fee

can rise up to the range of Rs. 100,000 to Rs. 200,000.

2) AFFILIATE/REFERRAL FEES

As our services involve referring our clients to various other businesses and

services such as choreographers, boutiques etc. we will also obtain a fee

from the businesses we are referring our clients to. Every time a client

requires additional services we refer to other businesses, and if a transaction

is made between our client and that business, we will obtain a fee for

enabling that transaction.

3) ADVERTISING FEES

On our website we will run advertisements of other related businesses as

well. Mostly the ads will be of the businesses and services that well be

using to plan out our events. However they can buy advertising space on our

website as well.

BUSINESS STRATEGY

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A service business entails selling a product that does not exist until the

customer pays for it. Because it is intangible, launching a service business

is an entirely different ballgame from marketing a product. Selling a service

is more difficult than selling a tangible product. Consumers are much less

certain when they are buying a service, since what they are buying is merely

a promise that someone will do something for them in a way that will satisfy

their expectations. [3]

Our business strategy describes how we plan to launch our business. But

before we launch our service we have to consider a number of factors. These

factors include: [4]

1) Size of the market

Unless there is a demand for our services, launching our business will not be

profitable. There has to be a reasonable number of customers who arewilling to pay for our services.

2) Is the market growing?

It is only profitable entering a market if it is growing. Entering a market

which is declining and has already been saturated would only lead to

decreasing returns and losses.

3) Competition

If there are already a number of companies who are providing similar

services to ours, the entry of Jamboree Event Management wont create such

an impact. Even if were ready to spend and have the resources to run the

business, it wont be profitable for us if the market is already saturated.

4) Is the market price driven?

The obvious answer is yes, the market is price driven. Especially if there are

a number of competitors, customers go for the company offering the lowest

prices and the best possible services.

5) Are there viable segments within the market?The market can be divided into various segments and then a specific

segment can be targeted. This can help us to specialize our services

according to the tastes of that segment and also provide us with opportunities

for expansion in the future.

6) Is the market seasonally driven?

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To retain our client-base we will have to make sure that our clients are

satisfied with our service and also maintain cordial relations with them. Our

whole business depends on effective customer service. If our clients are

happy, they will come back to us a second time as well.

(iii) PARTICIPATION IN ORGANIZATIONS

Helping to organize organizational events would enable us to promote our

services on a much larger scale and build a network of potential clients. This

would help us to network with potential clients and industry players,

increase our exposure to the community and professional colleagues, and

even get new business. Organizing charitable events would be another useful

way for us to build our companys name in the community. By organizing

such events we can promote ourselves as a business concerned with not just

generating profits but also with the welfare of the society.

(iv) DIRECT MAIL

Another way to promote our business would be to send out fliers and

brochures to our target market. We would also need to regularly send out

mail to our existing clients, to remind them of us and what we can do to help

them. We could e-mail them about any new deals or discounts that we are

offering.

TECHNICAL ISSUES IN E-COMMERCE

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While building a website for our business, a number of issues will have to be

considered. These include:

1. Security features

2. Affiliations and partnerships

3. Payment systems

4. Hardware/software requirements

1) SECURITY FEATURES [6]

Security is a major concern for all E-Commerce websites as they can suffer

huge financial losses and face much bad publicity. On the other hand

consumers also fear the loss or theft of financial data. E-Commerce sites

have to judge security vulnerabilities, assess potential technical solutions and

also assess, evaluate and resolve the risks involved. A few security issuesthat can occur can be described as follows:

The users of a web site have to identify or authenticate themselves to

the website they are using. Typically, authentication begins on the

users home computer and its browser. However security problems in

home computers allow hackers to steal E-Commerce data and

identification data from users. Some examples include saving private

data as cookies which can be used by hackers. Ineffective

encryption or a lack of encryption for home wireless networks and

mail-borne viruses can steal users financial data from the local disk oreven from users keystrokes. While these specific security problems

can be fixed by software developers and web-site administrators,

similar problems have continued to occur.

The users web browser connects to the merchant front-end. When a

consumer makes an online purchase, the merchant's web-server

usually caches the order's personal information in an archive of recent

orders. This archive contains everything necessary for credit-card

fraud. Further, such archives often hold 90 days' worth of customers'orders. Naturally, hackers break into insecure web servers to harvest

these archives of credit card numbers. Therefore our first security

priority should be to keep the web servers' archives of recent orders

behind the firewall, not on the front-end web servers. Furthermore,

sensitive servers should be kept highly specialized, by turning off and

removing all inessential services and applications (e.g., ftp, email).

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The merchant back-end and database. A sites servers can weaken the

company's internal network. This not easily remedied, because the

web servers need administrative connections to the internal network,

but web server software tends to have buggy security. Here, the cost

of failure is very high, with potential theft of customers identities or

corporate data. Additionally, the back-end may connect with third

party fulfillment centers and other processing agents. Arguably, the

risk of stolen product is our least-important security concern, because

most merchants' traditional operations already have careful controls to

track payments and deliveries. However, these third parties can release

valuable data through their own vulnerabilities.

Steps that can be taken to prevent security issues: [7]

1. The merchant is always responsible for security of the Internet-connected

PC where customer details are handled. Virus protection and a firewall are

the minimum requirement. To be absolutely safe, sensitive information and

customer details should be stored on zip-disks, a physically separate PC or

with a commercial file storage service. Multiple back-ups of essential

information should be kept, and it must be ensured that they are stored safely

off-site.

2. Where customers order by email, information should be encrypted with

PGP or similar software. Or payment should be made by specially encryptedchecks and ordering software.

3. Where credit cards are taken online and processed later, it's the merchant's

responsibility to check the security of the hosting company's web server.

4. Where credit cards are taken online and processed in real time, four

situations can arise:

Using a service bureau. Sensitive information is handled entirely by

the service bureau, which is responsible for its security. Other

customer and order details will be our own responsibility.

Our company possesses an E-Commerce merchant account but uses

the digital certificate supplied by the hosting company. A cheap

option acceptable for smallish transactions with SMEs. We should

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take a look at the hosting company, and the terms and conditions

applying to the digital certificate.

The company possesses an E-Commerce merchant account and

obtains its own digital certificate. We should look at the hosting

company, and enter into a dialogue with the certification authority.

Security is a vexing, costly and complicated business, but a single lapse can

be expensive in lost funds, records and reputation. Instead of waiting for

disaster to strike, we have to stay proactive, employing a security expert

where necessary.

2) AFFILIATIONS AND PARTNERSHIPS

Affiliations are associations between two companies for the purpose of

obtaining mutual benefits for both the companies. On the other hand in a partnership two parties agree to share the responsibility of achieving a

mutual goal and share in the profits or losses that may occur. The main

purpose of entering into an affiliation or partnership is to enhance the quality

of the product or services provided to the consumer. A partnership on the

other hand is entered into through a contract where both parties agree to

share in the profits and losses of a business. [8]

At Jamboree Event Management we plan to enter into a number of

affiliations to enhance the quality and range of our services. These include

affiliations with dress designers, musicians, printing companies etc.

3) PAYMENT SYSTEMS

An E- Commerce payment system enables the acceptance of payments for

online transactions. The various online payment systems used can be

described as follows: [9]

Bank and Credit Card Systems

Many large online businesses use the payment systems offered by majorcredit card operators, such as Visa and MasterCard. Cardholders create and

register a password with their bank and use that password to authenticate

each online transaction that they perform.

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Secure Trading

To accept online payments directly through our own website well need an

Internet merchant account. This can be handled indirectly, through a service

such as the Secure Trading Merchant Account Service. This can also arrange

merchant accounts for mail order or telephone ordering if need be or directly

at a bank. Charges for merchant accounts vary from bank to bank, and

according to the type and age of the business together with other trading

factors such as turnover.

PayPal

If a business does not need or want a merchant account with a bank PayPal

may provide a simpler option. A PayPalaccount can be created very easily

and there are no set up or cancellation fees. One is not bound by a minimumnumber or value of transactions each month. One can simply cut and paste

the HTML code supplied by PayPal for the creation of a payment button into

an online checkout for single item transactions. Alternatively one can choose

from the shopping carts already integrated with PayPal for multiple items.

Transaction fees range from 1.4% to 3.4%.

Google Checkout

Other ecommerce systems that can be considered include Google Checkout ,

which allows online shoppers to make purchases from anywhere on theInternet, but provides tracking and delivery information in a single location.

This includes a merchant fee depending on sales volumes, with additional

costs for international transactions.

World Pay

World Pay is backed by the Royal Bank of Scotland, the fifth biggest bank in

the world. It allows secure payment not only by credit, or debit, card, but by

what the firm claims is the widest range of payment means currently

available.

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Payment system used at Jamboree Event Management:

The payment system we will be using at Jamboree Event Management is

Secure Trading. This is because it does not involve the use of credit cards

and payments can be made directly at our bank account. Due to the rise in

credit card and internet fraud and various other scams a lot of people are

unwilling to carry out credit card transactions. Also since our business is

only limited to the Islamabad/Rawalpindi region making direct payments

would be much easier and convenient.

4) HARDWARE/SOFTWARE REQUIREMENTS

Hardware requirements

The basic hardware requirements are: [10]

An operating system such as Windows XP Pro or Windows Server

2003

A processor e.g. Intel

Hard disk drive

RAM A connectivity path to the internet

The stated hardware is needed so that our website can operate under heavy

load while being viewed by multiple users. Aside from this a back up is

needed to store data incase of an emergency or if the data needs to be

updated.

Software requirements

There are three basic ways to obtain software to build our website: [11]

purchasing software

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using software provided by an e-commerce hosting company

create our own system, writing the necessary code

Having the appropriate software will enable us to have a professionallooking website, which is easily customizable, easy to navigate and use, and

which works well with all browsers. It must also help us to keep track of all

purchases and customer databases. In case we design the software ourselves,

it should be easy to build and the resulting code can be tweaked when

needed. If we buy a software program it has to be made sure that the

software is produced by large and reputable company and has a good

customer base. There must be adequate build instructions, online tutorials

and help centers available.

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REFERENCES

[1] Baby Shower Games, Gifts & Favors; www.Babbee.com

[2] Revenue Model, Pg. 68, Chapter 2: E-Commerce Business Models andConcepts, e-commerce business. technology. society (2008) 4th edition by

Kenneth C. Laudon and Carol Guercio Traver

[3] Marketing a Service Business by George Rodriguez;

www.PowerHomeBiz.com

[4] 11 Essential Questions To Ask Before You Launch Your Product Or

Service by Susan Oakes; www.M4B Marketing.com

[5] Marketing a Service Business byGeorge Rodriguez;www.PowerHomeBiz.com

[6] Review chapter for the New Economy Handbook (Jones, ed.), in press;

Privacy and Security Issues in E-Commerce by Mark S. Ackerman and

Donald T. Davis, Jr.

[7] Ecommerce Security Issues; www. eCD.com

[8] Do Affiliations and Partnerships Help? By Dennis Michael Gannon,Marketing Communications Representative;Gate2Shop E-Commerce

Solution Provider

[9] Ecommerce Payment Systems; active webdezign ltd. Web design

London - A London based Web design agency

[10] www.EnvisionWare.com

[11] Ecommerce Software Packages; www.eCD.com

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Event management, webpage design and report