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Gamification:7 Ways to Gamify Social Media and Fuel Fan Engagement
Session Hashtag: #GamifySMWednesday, November 5th
2:00 – 2:30 PM
@crowdster
GamificationIntegrating game elements into everyday activities to:
• Drive participation
• Increase engagement
• Strengthen relationships
@crowdster
@crowdster
Time to “Get in the Game”A mega convergence of:
• Increased social media usage• Global proliferation of mobile devices• Expansion of digital and experiential
marketing – connecting with consumers
@crowdster
7 Ways to Gamify Social Media and Fuel Fan Engagement
Gamification Influences Behavior• Increases social sharing by 22%• Increases site actions by 29%• Increases activity feed
engagement by 68%(Gigya)
@crowdster
Encourage creativity and style-Let them post branded content in a style that garnered their organic followers
@crowdster
7 Ways to Gamify Social Media and Fuel Fan Engagement
Takeaways:Influential Benefits of Gamification
• Increase exposure and WOMM
• Strengthen relationships with fans
• Increase participation and engagement
• Deepen emotional investment with your brand
• Collect your own “big data” from consumer behavior
• Generate new revenue streams
70% of the
world’s largest companiesare expected to deploy at least onegamified applicationby year end 2014. (Forbes)