Everest Use-Cases & Integration Approach

2011

• Today Overview of BuyWithMe & Everest Systems and Key Use-Cases

• Integration Target Combined System &

Plan

• Tomorrow Overview of Key Use-Cases

Today

Today > BuyWithMe > Architecture & Actors

consumer merchant payment processor partner

Consumer web app Merchant/Admin web app

API

Consumer mobile apps Public API

User Services Payment, Voucher, & Redemption Processing

Deal Services Merchandizing & Personalization Services

Merchant Services Notification & Utility Services

Today > BuyWithMe > Use-Cases > Consumer

consumer merchant

Discovers deal

Participates in group buy

Retrieves voucher Redeems

Merchandized deal delivered

through notification or

app

Payment authorized &

cc stored

Deal activated & payments

captured

payment processor

Voucher’s activated for

print or mobile access

redemption processed [mobile or

bulk process]

consumer consumer

BuyWithMe Systems

Today > BuyWithMe > Use-Cases > Merchant

merchant

Signs-up Co-creates deal Deal runs Retrieves $$

& statistics

Merchant identity & attributes

stored

Deal created & editorial and image

assets stored

Deal inserted into

production schedule

Deal merchandized to consumers

& vouchers sold

Campaign stats in

merchant portal. Check

sent

consumer

BuyWithMe Systems

Deal is scheduled

merchant merchant merchant

ADD REDEMPTION STEP POST “DEAL RUNS”

Today > BuyWithMe > Actors > Consumers

Key Benefits Key Risks/Liabilities

New experiences Printed voucher

Local experiences Deals not always relevant

Discounted Too many emails already

Easy to share and take advantage with friends

Pre-payment required

Discovery experience Passive [not searching] Active or intent- driven [searching]

User – Anonymous [unknown]

User – Identified [segment known, behavior

known]

Today > BuyWithMe > Actors > Merchants

Key Benefits Key Risks/Liabilities

Acquire new customers Management of multiple paper vouchers

Ultimate performance based advertising model (only pay if they transact)

Cant track repeat behavior of new customers. Questionable ROI

Move distressed inventory Some customers discount hunters

Build brand awareness with local community

Cant manage flow & timing of new customers

Increase up-front cash flows Potentially cant maintain positive margins with discounts

Leverage social networks for promotion

Potential to cannibalize existing users

Today > BuyWithMe > Cash-Flow

Discovery Consideration Fulfillmentco

nsum

erm

erch

ant

buyw

ithm

e

Discover Participate

Activate Deal

Claim Voucher

Accept at POS

Provision Service

Remit Merchant

CashConsumer’s cc debited

Merchant is sent a check. Happens in parallel with service fulfillment

BuyWithMe generates commission

1- 7 days 1 - 90 days

Purchase life-cycle

Redeem at POS

Offer Deal

Purchase Deal

Redemp-tion

Match & value

creation

Deal life-cycle

Acquire•Ads, Social, Branding

Convert• Web site, deal presentation

Retain• email, loyalty programs

BuyWithMe > Key Activities & Value Flow

Acquire• Merchandising, Boost Your Biz

Convert• Sales, Editorial

Retain•Account Management

Consumer life-cycle

Merchant life-cycle

- New merchant discovery - Positive experience

- New customers- Better inventory management- New business

Revenues

Consumer/viral referrals

Merchant referrals

Marketing Cost

Sales Cost

Production Cost

Today > Everest > Architecture & Actors

consumer merchant payment processors

via GRS

partner

Deal Finder / Mall PP importers / exporters / billingMerchant Connect Deals API / White

Label

Member Services Rewards Processing (transactions, rewards, & ACH billing) Component

Deal Services Secure Credit Card Storage & Fraud Detection

Merchant Services A/B Testing & Content Management

Affiliate Services Notification Services

FirstData viaCartera

Moneris First ACH

Today > Everest > Use-Cases > Consumer

consumer merchant

Enrolls & links card

Discovers deal Cash back

User cc [linked card]

& identity stored

deal delivered through location-

based notification or

web app

Transaction captured

through PP importers

GRS or Cartera

Merchant charged

through ACH biller

User credit processed via

Rewards exporter

consumer

Everest Systems

Shops with linked card Charged

consumer & merchant consumer

MonerisFirst ACH

Today > Everest > Use-Cases > Merchant

merchant

Signs-up Deal created & published

Merchant identity, mid, & attributes

stored

Deal created & published

Everest Systems

merchantmerchant

Deal transactions

captured through PP importers

GRS or Cartera

Merchant charged

through ACH biller per

transaction

Consumer shops with linked card

Charged per action

consumer & merchant

First ACH

Today > Everest > Actors > Consumers

Key Benefits Key Risks/Liabilities

Ongoing relevant discounts Smaller discounts

Local discovery Deals not always relevant

Convenient & automatic Deal discovery sometimes difficult

No up-front payment Have to wait for cash-back

Discovery experience Passive [not searching] Active or intent- driven [searching]

User – Anonymous [unknown]

User – Identified [segment known, behavior

known]

Today > Everest > Actors > Merchants

Key Benefits Key Risks/Liabilities

Retain customers Multiple rewards programs create channel conflict

Win back dormant customers Consumers cant easily discover deals

Increase share of wallet for loyal customers

Reward’s provided not significant enough to drive engagement

No POS integration Cash based consumers

Pay only on performance Consumer doesn’t realize he/she is getting reward

Business analytics

Today > Everest > Cash-Flow

Discovery Consideration Fulfillmentco

nsum

erm

erch

ant

Eve

rest

Discover Linked card purchase

Charge merchant

Linked card transaction

Provision Service

Credit consumer

Cash

Commission Fee debited from Merchant via ACH

Consumer’s linked card credited when a threshold (~ 10$) met

Everest generates commission

< 1 day 2-3 days

Purchase life-cycle

2 - 30 days

Register linked card

Offer Deal

Purchase at POS

Match & value

creation

Deal life-cycle

Acquire•Ads, Social, Branding

Convert• Web site, local notifications

Retain• email, local notifications

Everest > Key Activities & Value Flow

Acquire• Merchandising, Boost Your Biz

Convert• Sales, Editorial

Retain•Account Management

Consumer life-cycle

Merchant life-cycle

- ongoing value with merchant

- No vouchers needed

- Repeat customers- Win back- Targeted retention

Revenues

Consumer/viral referrals

Merchant referrals

Marketing Cost

Sales Cost

Production Cost [small]

Integration

Integration > System Overview

< entity creation & data flow>

Integration > Key Data Flows

< articulate & identify applications that support key interactions>

Integration > Key Interface Points

< plan>

Integration > Platform Integration Plan

< plan>

Integration > Productization Plan

Tomorrow

< use-case discovery & purchase register card>

Tomorrow > Consumer > Daily Deal

< collar diagram discovery & purchase register card>

Tomorrow > Consumer > Daily Deal

< use-case discovery & purchase define types [winback, retention, event triggered]>

Tomorrow > Consumer > Loyalty Deal

< collar diagram discovery & purchase>

Tomorrow > Consumer > Loyalty Deal

< use-case discovery & purchase define types [claimed, option]>

Tomorrow > Consumer > “Other” Deal

< collar diagram discovery & purchase register card>

Tomorrow > Consumer > “Other” Deal

< use cases ach sign-up self-service vs. assisted>

Tomorrow > Merchant || Admin > Sign-up

< collar ach self-service vs. assisted>

Tomorrow > Merchant || Admin > Sign-up

< use cases self-service vs. assisted deal type determination deal config brand asset>

Tomorrow > Merchant || Admin > Deal Creation

< collar self-service vs. assisted deal type determination deal config brand asset>

Tomorrow > Merchant || Admin > Deal Creation

< use cases per campaign demographics purchase behavior (loyalty, recency) value per customer>

Tomorrow > Merchant > Get Campaign Perform

< collar per campaign demographics purchase behavior (loyalty, recency) value per customer>

Tomorrow > Merchant > Get Campaign Perform

< use cases deal scheduling merchant management user management>

Tomorrow > Admin

< collar deal scheduling merchant management user management>

Tomorrow > Admin