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Rebecca LawsonApril 2010
Everything as a serviceHP’s point of view on
cloud computing and cloud services
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Everything as a Service
A world of information, opportunities and experiences—from computing power to business
processes to personal interactions, are delivered wherever, however and whenever you need it.
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Service consumersService providers
Sales person
QA engineer
Finance executive
App developer
Logistics manager
Field engineer
It’s All About the Service
Infrastructure services
Business services
Data services
Application services
Campaign director
Service manager
Call center representative
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Driving Outcomes That Matter
Business Strategy
Technology-enabled services
Business Outcomes
Enable innovationImprove value Become more agile
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Source and Govern Services That Result in Outcomes That Matter
IT organizationStrategic service broker
Outcomes that matter
Accelerate growth
Lower costs
Mitigate risk
Service portfolio
Servicessourced
Services delivered
Hosted/managed service providers
Network service providers
Internal service providers
Cloud service providers
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IT organization
Service portfolio
Perspective on the IT Service Supply Chain
Business users
S
S
SBusiness outcome
Hosted, managed, outsourced service provider
Enterprise-class software
Dedicated / sharedinfrastructure
Cloud service provider
Massive scale-out infrastructure
Global-class software
Enterprise-class software
Dedicated / sharedinfrastructure
SS SS
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The Real Question: Which Services, From Which Source?
E-mail service
Linux Dev lab service
Corporate website service
Sales forecasting service
Supply Chain service
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Cloud Services Deliver New Kinds of Value
Service consumers
Cloud services are highly scalable and
elastic technology-enabled services,
delivered and consumed over the internet
through an as-needed, pay-per-use
business model.
Service providers
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Characteristics of Cloud Services
Service consumer requirements
Service provider capabilities
Self service, on demand …
Policy-driven, automated …
Location independent availability …
Metering, billing …
Volume and economies of scale …
Specialized offerings…
Security for access and data …
… Easy access
… Service level agreement
… Ubiquitous network access
… Pay for what you use
… Low up-front cost; Op-Ex
… Clearly defined value
… Vendor trust
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Characteristics of Cloud Services
Service consumer requirements
Service provider capabilities
On-demand, self service …
Policy-driven management …
Highly automated provisioning …
Location independent availability …
Billing, metering, variable pricing …
Volume and economies of scale …
Specialized offerings…
Security for access and data …
… Rapid access and control
… Service level agreement
… Quick time-to-implement
… Ubiquitous network access
… Pay for what you use
… Low up-front cost; Op-Ex
… Clearly defined value
… Vendor trust
Subscription orientation
Standardized, ubiquitous services
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Services Can Be Optimized Through Different Delivery Models
Infrastructure resources are dedicated to each workload
Infrastructure resources are shared across workloads
Infrastructure resources are shared across workloads (and customers)
Dedicated
Shared
Infrastructure resources are dedicated to each workload (and customer)
On premisesOff premises
“Private cloud”
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How to Move to a Shared Model?
Automateprovisioning and de-provisioning
Standardizestarting with a few configurations
Consolidateother services into the standard
Optimizecapacity and workload management
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HP Can Help You Get to the Right Mix of Services
Servers, storage, networking, software, services Professional services
Converged infrastructure Service management Shared services expertise
Infrastructure as a service Applications as a service
Dedicated
Shared
Managed services Hosted services Outsourced services
On premisesOff premises
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HP Can Help You Get to the Right Mix of Services
Servers, storage, networking, software, services Professional services
Converged infrastructure Virtualization and
automation Professional services
Scale-out infrastructure Infrastructure as a service Service provider
enablement
Dedicated
Shared
Managed services Hosted services Outsourced services
On premisesOff premises
IT Transformation Service portfolio
management Security Automation
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Native Cloud Services are Designed for Scale and Interoperability
Infrastructure resources are dedicated to each workload
Infrastructure resources are shared across workloads
Infrastructure resources are shared across workloads (and customers)
Dedicated
Shared
Infrastructure resources are dedicated to each workload (and customer)
On premisesOff premises
Private business servicesPublic business servicesNativecloud
Integrative software and system design
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HP Offerings Span the Ecosystem
Servers, storage, network, softwareConsulting, professional, technical services
Converged infrastructureService managementShared services expertise
Infrastructure as a serviceApplications as a service
Dedicated
Shared
Managed servicesOutsourcing servicesHosting services
On premisesOff premises
Application design services
Extreme scale-out infrastructureNative
cloud
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Three Concrete Steps to Harness the Trend Towards Cloud Services
1 Frame your cloud services strategy
Choose services based on outcomes
HP Cloud Discovery Workshop
2 Implement a converged infrastructure
Offer flexible,shareable resources
HP BladeSystem Matrix
3 Secure and govern cloud services
Ensure security and performance
HP Cloud Assure
What Why How
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Frame Your Cloud Services and Sourcing StrategyHP Cloud Discovery Workshop
0 5 10
Workload Types BatchSession-basedTransactionOther
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0 2 4 2 0
5 3 114
2 4
Service delivery profile
current count target count
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Capability FrameworkHP Cloud Roadmap Services
Technical infrastructure& architecture
IT & Service management
Governance, finance,security Culture & staff
Best practices & processes
Service portfolio
management
Service provider
Differentiated service
sourcing
Service enabled
Optimized
Standardized
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Evolve With HP’s Converged Infrastructure
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Enabling business confidence in the cloudSecure and Govern Cloud Services
Application Security CenterSECURITY
Performance CenterPERFORMANCE
Business Availability CenterAVAILABILITY
HP Cloud Assure
A comprehensive, turnkey solution consisting of
HP software, services and expertise
COST CONTROLElastic Test, Diagnostics & SiteScope
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IT organization
With So Many Service Sources, Shadow IT Flourishes
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??
Hosted/managed service providers
Cloud service providers
Service portfolio Business users
S
S
S
S
S
Service portfolio
Enterprise-class software
Dedicated / sharedinfrastructure
SS SS
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IT Evolves into the Strategic Service Broker
IT organizationstrategic service broker
Outcomes that matter
Accelerate growth
Lower costs
Mitigate risk
Service portfolio
Servicessourced
Services delivered
Hosted/managed service providers
Network service providers
Internal service providers
Cloud service providers
Lines of business
Business functions
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Implications for IT organizations
From… …To
IT management Service management
Technology cost Service value
Technology provider Service sourcing
Cost center Growth enabler
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HP Cloud Strategy
Provide cloud services
Enable IT to transform into a service provider model
Enable service providers
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Enable Service Providers
Power & cooling
Management software
Network
ServersStorage
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• Conduct gap analysis and program planning• Multi-year roadmap; architectural analysis and
validation• Detailed design and implementation plan
Cloud Roadmap& Design Services
Enable IT to Transform Into a Service Provider Model
• Build consensus on cloud vision and concepts • Review cloud opportunities and implications• Detail key considerations for the business
Cloud DiscoveryWorkshop
• Software for service providers and consumers• Ensures performance, availability, security• Helps control costs around external IaaS deployments
Cloud Assure(SaaS)
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Provide Cloud Services
Domain Examples
Consumer Snapfish
Print/Publish MagCloud
IT management ITSM, BSM
App management Testing
Selected verticals Transportation
Service provider ecosystem
Cirious
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HP Cloud-related Innovations2007 2008 2009 2010
Enable service providers
Enable IT to transform into a service provider model
Provide cloud services
LogoWorksSnapfish
Utility computing
Shared services practice
MagCloud
Critical Facilities Services (EYP)
Scalable Computing Infrastructure business unit
Performance Optimized Datacenters
Labs Research Test Bed
Cloud Assure
CloudPrint Gabble
Government Secure Infrastructure
200620052004
Service delivery platform
Business service management
Elastic Test
Communications as a Service
BladeSystem Matrix
Cloud Discovery, Roadmap, Design, Security Assessment Services
Massive scale-out servers and storage
Cloud service solution for MDI
SaaS for IT management and application management
ITIL V3 authorship, training, consulting
HP Moab for Extreme Scale-out
Service management framework & services
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HP Delivers Value Across the Ecosystem
Build Leading data center design company
Power With leading servers, storage and networking
Design Expertise in application modernization
Automate With virtualization and management software
Secure Defend resources, protect data, validate compliance
Support With tens of thousands of IT professionals
Govern HP wrote the books on service management
Measure Measure the outcomes that matter
Deliver Through purchased, financed, outsourced, cloud
