EVERYTHING AS A SERVICE - Prof. Albino Goncalves · PDF fileEVERYTHING AS A SERVICE ... Deliver Cloud Services –SaaS for SMB / Enterprise ... –New cloud services HP SaaS GS1 Canada

© 2010 Hewlett Packard Co. 1 © 2010 Hewlett Packard Co.

Victor Garcia, Chief Technology Officer

Hewlett Packard (Canada)

August 30th, 2010

EVERYTHING AS A

SERVICE

THE PROMISE OF THE CLOUD

© 2010 Hewlett Packard Co. 2 2

IT focus areas

© 2010 Hewlett Packard Co. 3 © 2010 Hewlett Packard Co. 3

The promise of the cloud ―Everything as a Service‖

A world of information, opportunities and experiences —

from computing power to business processes to personal

interactions — delivered wherever, however and

whenever you need it.


Cloud – Where are we?

– Peak of the hype cycle

– Here to stay

– Multiple models

• Public

• Private

• Hybrid


Cloud

– Advantages • Low capital requirements

• Quicker startup

• Scale on demand

• Maintenance

– Concerns • Security/privacy

• Stability/service levels

• Integration

• Incompatibility with current

software

• New/upgraded infrastructure

management tools

• Legal/jurisdictional issues

• Business models


Defining Cloud

Source: Gartner + HP

A style of computing where scalable and elastic

IT-enabled capabilities are delivered 'as a

service' to external or internal customers using

Internet or Intranet technologies.


What is different?

Delivery model

• No service customization

• Highly virtualized infrastructure

• Converged infrastructure

• Highly automated infrastructure

• Scalability is dynamic/automatic

• Services delivered over the internet

• Global delivery and support

• Mobile services infrastructure

Consumption model

• Self service

• Self provisioning

• Self-customization (PaaS)

• Rapid/elastic provisioning

• Users only see Services

• Users charged for what they use

• Global access/support

• Mobile access option


Why the interest?

Source: Kelton

Research/Avanade


Solaris

SUN

SPARC Netra

JAVA

VirtualBox

IBM BladeCenter

Mainframe

SONAS

AIX Director

System x

DELL

PowerEdge PowerVault

EqualLogic

PowerConnect

EMC

CLARiioN

Cellera Connectrix

Documentum Ionix

Symmetrix

CISCO

Nexus IOS

Catalyst

UCS VFrame

IronPort ScanSafe

FUJITSU

PRIMERGY

PRIMEQUEST ETERNUS

UDS

NETAPP FAS

SnapManager

SANscreen SnapVault

SnapMirror

HITACHI

BladeSymphony

USP-V

SMS AMS

WEBSPHERE

TIVOLI

DB2 LOTUS

SQL SERVER

SAP ERP

EXCHANGE SERVER

SHAREPOINT

SIEBEL

PEOPLESOFT

ORACLE DATABASE

MYSQL

SAS

SYBASE

JD EDWARDS

JBOSS COMVERSE

Windows Server

XenServer

RHEL

SLES

Vmware ESX

VSphere

NetWare

Veritas VirusScan

HP

StorageWorks

Proliant

BladeSystem Matrix Integrity

Source: HP research

IT sprawl: taking business performance to the breaking point

– 70% captive in operations

and maintenance • Rigid & aging infrastructure

• Application & information complexity

• Inflexible business processes

– Innovation throttled to 30% • Time to revenue

• Cost of lost time, effort, opportunity

• Unpredictable business cycles


Business

Strategy

Technology-

enabled

Services

Business

Outcomes

Enable innovation Improve TCO Become more agile

Technology-enabled services to drive Business Outcomes


Solving a critical problem Each silo has variable demand

Timeline

IT P

erf

orm

ance D

em

and

Unmet Demand

• Time To Market Delays

• Missed deadlines

• Lost Revenues

Over Provisioned

• IT Management Costs

• Business Opportunity Cost

Installed Capacity


IT organization internal service provider Cloud

services

Hosted,

managed

services

Accelerate

growth

Lower costs

Mitigate risk

Service portfolio Service

Sourced

Service

Delivered

Internal

services

IT’s role

Source and Govern Services that Result in the Right Business Outcome

The Three ―C’s‖ of Cloud Computing

– What is ―Core‖

– What is ―Context‖

– How are you ―Constrained‖

– Answers to these questions helps to define ideal model


Resources dedicated to each

workload; Co-lo, managed,

hosted, multi-client data

center

Service provider shares

resources across workloads

of multiple customers

Resources shared

across workloads

Resources dedicated

to each workload Dedicated

Shared

On premise Customer-owned data center

Off premise Service provider’s data center

A Majority of workloads can be executed in a shared, automated environment


Native cloud services Native cloud services

Dedicated

Shared

Dedicated

Cloud

(Global class)

Software and System Design

Resources dedicated to

each workload; Co-lo,

managed, hosted, multi-

client data center

Service provider shares

resources across workloads

of multiple customers

Resources shared

across workloads

Resources dedicated

to each workload


Valu

e

Sou

rced Lines of

business

Business

functions

Enterprise

IT Business

outcome

Cloud

services

Internal

services

Hosted,

managed

services S

Managing the hybrid enterprise service ecosystem A new kind of Business Technology leadership


DEDICATED

1:1 binding

workloads: machines

IT ―islands‖

VIRTUALIZED

Virtualized Infrastructure:

improved utilization

AUTOMATED

Automation: lower mgmt

cost; eliminate human error

SERVICE

CENTRIC

Agility: IT as a service;

improved response times

―Pooled‖ resources/shared infrastructure

IT Transformation

Cloud Provision

Value: supply services

internally & externally

BUSINESS

CENTRIC

Infrastructure Maturity

...where are you on the journey?

Cloud Consumption

The Journey


HP’s Cloud Strategy

Enable Public Cloud service providers

Help customers design and deploy Private Clouds

Deliver Cloud services

Innovate beyond current Cloud models


1. Enable Cloud Service Providers

Verizon / Sify

Technologies

APJ Cloud

Service Provider

Defense

Information

Systems Agency

– Converged Infrastructure Architecture

– HP Extreme Scale-Out Portfolio

– IBRIX - Storage

– HP Communications as a Service

– Cloud Consulting Services Portfolio

– Functional Architecture


Current SaaS delivery map can be complex

Customer

Customer

Customer

Customer

Customer

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

Invoice each user Provision each SaaS provider

Customer

Cloud services

provider

Customer

Customer

Customer


A hub for end-user services

Quality Assurance

Invoice one ―customer‖ Give employee

details once

Pay one invoice for

IT and Com. Services

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

HP Aggregation Platform for SaaS

Fixed Wireless

OSS

Cloud Services

BSS

HP Aggregation Platform

for SaaS

Services Provider

environment


Aggregation Platform for SaaS

Service

Ingestion

Service

Offering

Service

Consumption

Operations,

Business Support

System

(1) SaaS Service

Management and

Integration

Services

(2) Definition of

service offers to

be proposed to

customers

(3) Sell Service

offers to

customers

through a web

portal

(4) Operations,

billing, and

settlement functions

Service

Introduction

Process

SP-

enabled

SaaS

Enabling technology for CaaS program


Large Telco in France: IaaS to SMB market Objectives

• Offer Infrastructure as a Services

to SMBs

• Planned offerings:

• Virtual Servers: Small /

Medium / Large

• Storage: 10, 16 or 25 GB

configuration (+ extensions)

• Private VLAN network

• Urgency: objective to be in

production within 3 months

Solution

• HP BladeSystem Matrix:

• Servers, storage and

network equipments

• Infrastructure provisioning

(physical and virtual)

• Cloud Service Automation - IT

admin service design portal +

Business management

dashboard

• HP Aggregation Platform for

SaaS

• Customer portal level Integration

with Insight Orchestration and

Insight Dynamic


Large US Telco: cloud services to SMB Objectives

• Rapidly expand into SMB market

and drive strategic business

growth

• Significant reduced TTM in

realizing new services and

application offering (current

baseline is 12 to 14 months)

• Rapidly integrate into a storefront

channel

• Open architecture to integrate

new applications

Solution

• HP Converged Infrastructure

• Blade Servers and Storage

• HP Software

• Aggregation Platform for

SaaS

• NGOSS Elements for end-to-

end performance and system

Mgmt (BTO-CMS)

• Complete solution and system

life-cycle mgmt (BTO)

• Software Service Governance

Framework to control deliver and

mgmt of service delivery


2. Help Customers design and deploy Private Clouds

Media Company

EMEA Bank

Insurance Co.

– Converged infrastructure

– Cloud Consulting Services Portfolio

– Cloud Assure

• Cost, Security, Performance & Availability

– Automation for provisioning internal &

external IaaS

– Software as a Service offerings


A Converged Infrastructure enables the cloud

Power & cooling

Management software

Network

Servers

Storage


Objective:

Eliminate silos and integrate technologies from

multiple vendors into pools of interoperable

resources

Benefit:

Deliver a new level of simplicity, integration, and

automation to accelerate outcomes that matter:

• Faster Time to Revenue

• Lower Costs of acquisition and implementation

• Flexibly respond to business changes

• Lower Risks

Converged Infrastructure A new blueprint for the data center

Built on industry standards and choice

Delivers the data center of the future


Discovery Workshop

Roadmap

Service/Strategy

Security

Service

Design Service

Implementation Service

Understanding the potential of cloud for the

business/develop vision

Build a strategy and business case for cloud

adoption

Understand the risks and exposure of adopting

cloud and how to mitigate

Start cloud deployment, make technology

choices, set standards, do detailed planning;

budget, support, vision and roadmap in place

Implement cloud solution

Why ?

What ?

How ?

Where &

When ?

A sample process to answer key questions


Defense Information Systems Agency (DISA) Objectives

• Design, build and operate Cloud

and Utility computing

environment for US government

• Provide rapid and automated

service configuration, self-service

provisioning/Mgmt to end users

• Dynamic services catalogue

• Support multiple middleware,

DB, and OS

• Rapid access computing

environment

• High level of security (DOD/PKI)

Solution

• HP converged infrastructure

(servers, storage, networking)

• HP software and consulting

services:

• Cloud automation software

• Orchestration software

• Business service mgmt

• Security mgmt

• IT operations

• Provisioning

• Backup/archive

• Configuration mgmt


Defense Information Systems Agency (DISA)

– 4,000,000+ users

– 13 facilities

– 445,000 sq ft raised floor

– 34 mainframes

– 6100 servers

– 3800 terabytes of Storage

– 2,800 application / database

instances

– 215 software vendors



3. Deliver Cloud Services

– SaaS for SMB / Enterprise

– Infrastructure management

– Multiple business/consumer services:

• Cloud printing

• Mobility as a Service

• Cloud Mail, Calendar, Virtual Room, IM

• Product recall

• Backup and share

– New cloud services

HP SaaS

GS1 Canada

Innovative services


HP Halo Immersive

collaboration

HP SkyRoom Rich video

collaboration for

SMB

HP Virtual Rooms Fully integrated web

conferencing

with audio & video

TCO – Hosted vs In-House

Cos

t per

use

r per

yea

r ($)

Number Users

0

100

200

300

400

500

600

700

5 10 20 50 100 250 500 750 1000

In-House

Hosted

~900 Users

TCO – Hosted vs In-House

Cos

t per

use

r per

yea

r ($)

Number Users

0

100

200

300

400

500

600

700

5 10 20 50 100 250 500 750 1000

In-House

Hosted

~900 Users

HP Gabble Personal, secure video

email with mobile alerts PERFORMANCE

PR

ICE

Collaboration solutions as a service


ePrint mobile printing (CloudPrint)

• Print button embedded into

BlackBerry® smartphone

• Three clicks to print

• Global public print locations

• Enterprise/SMB model

• Service provider model

• Future consumer model

www.hp.com/go/eprintmobile


4. Innovate beyond current Cloud models

– Cells as a Service

– Intelligent storage

– Security and Privacy

– Programmable networks

– Sustainable data centers

– Software

Nanotech/

Memristor

Photonics

Automation


Cloud research

– Automated infrastructure lab

– Service Automation and Integration Lab

– Social Computing lab

– Systems Security lab

– Web Services and Systems lab

– Community and Interactive Media lab


HP Labs: Shaping, advancing, testing new cloud services and models

Dynamic cloud services

Intelligent and sustainable infrastructure

Nanotechnology/

Photonics

Intelligent

storage

Next-generation

data centers

Programmable

networks

Open Cirrus: Global Cloud Research Testbed

Cirious – enterprise Cloud software platform


Cirious – enterprise Cloud software platform

Manage

Integrate

Develop Host

– Operations

– Monitoring, Billing

– Service Lifecycle

Management

– Infrastructure:

Compute, Storage,

Networking

– Enhanced

Infrastructure

Services

Service Provider

View

– Platform Components

– Tools & Services

– Template Applications

– Expose Services to

Ecosystem

– Manage

– Connect with other

Services


Cloud Privacy and Security

Privacy • Identity Assurance

• Privacy policy enforcement

• Federated cloud environments privacy protection

• Privacy enhancing ID Management

Security • Secure service cells

• Trusted cloud environments

• Automation and management

• Dynamic inventory of virtualized processes and

storage

• Quantum cryptography


Cloud – IDC’s future outlook

– The future of private and public cloud is a bright one

– Cloud addresses key concerns for IT decision makers, especially

ease-of-use issues

– Private cloud computing will work best in large enterprise

environments

– Systems will be converged (servers, networking, storage,

systems management) and highly virtualized

– SMBs will use public cloud computing the most out of any

segment

– Concerns persist, such as security and cultural barriers

Source: IDC Cloud Computing Attitudes – 2010


IDC Study – Private Cloud

– Most important criterion in moving to

private cloud models:

1. Improved availability

2. Disaster recovery

3. Increased utilization of resources

4. Lower TCO

– Reason for moving to a private cloud

model is not primarily motivated by lower

costs, but rather added benefits

Source: IDC Cloud Computing Attitudes – 2010


Do I already have a cloud? A sample checklist

Virtualization

Automation

Standard services

Self Service

Self Provisioning

Elastic infrastructure capacity

= Yes/No/On the way

Global delivery/support

Converged infrastructure

Virtualized infrastructure mgmt.


Critical success factors

– Cloud must be part of the overall "IT portfolio―

– Different cloud models

• Private cloud (i.e. critical business processing)

• Public cloud (i.e. collaboration and email)

• Hybrid

– Optimize the infrastructure

• Converged infrastructure

• Diversify between public cloud, private cloud, and traditional IT

– Overcome internal cultural barriers

• Siloed IT organizations will not be able to reap full benefits

© 2010 Hewlett Packard Co. 44 44 © 2010 Hewlett Packard Co.

Thank You

[email protected]

Documents

EVERYTHING AS A SERVICE - Prof. Albino Goncalves · PDF fileEVERYTHING AS A SERVICE ... Deliver Cloud Services –SaaS for SMB / Enterprise ... –New cloud services HP SaaS GS1 Canada