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Executive MBA from NIITBatch 2
Certified by IGNOU
Ver 1.0
Contents• About Executive MBA
• Broad Contours
• Who Should Attend
• Unique Features of Program
• Program Modules
• Detailed Program Contents
Choose the correct Education & Qualification
Management Degree
MBA Executive MBA
Confidential. For internal use only.
• Is designed with a fresh graduate student in mind ( Age: 20-25 Yrs)
• Focuses on basic subject areas, as students are not exposed to a business organization
• Is therefore rooted in a theoretical approach
• Is commonly available at a number of institutes
• Takes typically 2 years full time, or three years part time
• Designed for the unique needs of a professional ( Age 26-35 Yrs)
• Develops & builds on to the professionals exposure & understanding in an organization
• Covers advanced & practical modules of direct relevance to the mature audience.
• Is crisper & accelerated learning• Therefore, is a premium degree at
all institutes globally
The Executive MBA is of greater relevance to working professionals as compared to a standard MBA, which is for freshers
Can you afford a Full Time Education?
Confidential. For internal use only.
• A Full time Course is better than a part-time course
– But it means leaving the job to study full time
– Also far more expensive @ 15 lakh to 25 Lakhs at reputed institutes.
– Part Time Course is a practical option for most of the working professionals
Management Degree
MBA Executive MBA
Full Time Part Time
Enrolling Vs Passing – Understand the Difference
Confidential. For internal use only.
Management Degree
MBAExecutive
MBA
Full Time Part Time
Distance/Correspondence Taught
• Distance Model is easy to enroll into but Difficult to Pass
• Completion % is assessed at just 2% in many Distance programs
• Push of Teacher is required to finish. Distance misses this.
• Distance is much Cheaper – but do you want to enroll into Exec MBA or Pass the Exec MBA?
• Focus on Study Material Delivery
• Needs Teaching to understand complex subjects
• Structure has to be planned by Student
• Taught Model is tougher to do, but
• Ensures discipline
• Learning is better as concepts are explained
• Pass percentage is much higher
• Focus on Subject Delivery
• Well Structured Program
Be Taught by National Faculty or Local Faculty?
Confidential. For internal use only.
Management Degree
MBA Executive MBA
Full Time Part Time
Distance Taught
Local Institute Executive MBA – NIIT
NIIT Exec MBA has:
• Top Faculty drawn from Top Institutes –across the country, because:
• Academic Partnerships of NIIT Imperia
• Network of Studios
• Peer group is nation wide, allowing better quality of discussion
• Local Institute has physical contact with & among students but:
• Is limited to Faculty from one Institute – or at best one city.
• Limited Peer group of one city.
Broad Contours
Certificate: Executive Masters in Business Adminstration
Duration : 18 Months
Eligibility : Graduation in any discipline with 50% marks* (Aggregate) and minimum 3
years of Experience
Schedule : Sunday, 09:00am – 03:00 pm*
Program Charges : Rs. 1,80,000/- Includes Program Fee, Technical Delivery Charges & Study Materials[Exclusive of 10.3% Service Tax]
•Marketing Specialization courses would be conducted from Sundays, 9.00am to 1.00pm, while Finance Specialization courses would be conducted from Sundays, 1.00pm to 5.00pm
Who should attend?
Executive MBA students are high-caliber managers, executives and
entrepreneurs, who all share the desire to:
• fast-track their careers (or) change careers
• enhance their management skills
• develop personally and professionally.
Unique Features
Degree • AICTE Recognized Post Graduate Degree
Curriculum• Contemporary, High Quality Curriculum – Includes subjects like Business
Networking, Social Entrepreneurship & Digital Marketin
Faculty• Taught by India’s Best Academic/Industry Experts – Handpicked Faculty
from Grade A Institutes
Convenience Timings
• Classes on Sundays in your city
Career Development
• Career Development Workshops every Semester
Industry Interactions
• Live Interactive Sessions with CEOs/Industry Captains
Program Curriculum
Semester 1 Semester 2 Semester 3
G.1 Managerial Economics G.8 Human Resource Management G.13 Strategic Management
G.2 Managerial Accounting G.9 Financial Management G.14 Business Ethics
,Corporate Governance, CSR
G.3 Quantitative Techniques G.10 Operations Management Specialization Course 3
G.4 OB & Mgmt Processes
(MPOB) G.11 Research Methodology Specialization Course 4
G.5 Marketing Management Specialization Course 1 Specialization Course 5
G.6 Business Communication Specialization Course 2
G.7 Business Law G.12 MIS for Managers G.15 Project
Emerging Area Course-1 Emerging Area Course – 2 G.16 Comprehensive Viva
Confidential. For internal use only.
S.No Short Profile of Faculty Teaching @ Semester 1 of Executive MBA – Batch 01Module -
Semester 11 Ritika Gugnani
Managerial Economics
MA, MBA & UGC Qualified. Authored standard text book on Values & Ethics; Co- authored a book on " Principles of Micro Economics " with Prof J.B Taylor
2 Vandana AdlakhaBussiness
CommunicationExperienced Trainer from Evolv – one of India’s leading Business communication training organizations in India.
3 Sharad Dua OB & Mgmt Processes (
MPOB)
Senior Army officer. Expert Trainer/Practioner in NeuroLinguistic Programme/Time Line Therapy. Training Consultant with corporate like Citibank, Bharat Petroleum and HCL
4 Rajiv BhatiaQuantitative Techniques
Founder Director -Asian Institute of Management Studies. Visiting Faculty at MDI, IMI & IMT. Has held Senior level corporate positions at DCM & Philips
5 Rajat GeraMarketing
Management Has Guided 16 research projects for students at Nortigham University, UK. Regular Faculty at IMT Ghaziabad. Published several papers in academic refereed journals
6 Gireesh TripathiManagerial Accounting
B.Tech, M.Tech & Ph.D from IIT delhi. 14 yrs in Corporate & 6 yrs in Academics. Regular Faculty at IMT Ghaziabad.
7 Amitab Deo Kodwani Emotional Intelligence and
Managerial effectiveness
Author & Editor of subject area books. Chairman - Research & doctorate program at IMT Ghaziabad. Regular Faculty at IMT Ghaziabad. Published about 16 papers in various National and International journals of repute.
8 Pankaj Virmani
Business LawAssociate Member of Company Secretary of India. Expert in Business & Commercial Law. Senior Corporate Experience with NIIT Ltd in the Legal Team. Director & Faculty at Invincible Institute of Mathematics & Accounts
Available Courses in Specialization*
* All courses may not be offered
Marketing Specialisation Finance Specialisation
M.1 Product Management F.1 Investment Analysis & Portfolio Mgmt
M.2 Brand Management F.2 Financial Engineering & Risk
Management
M.3 Consumer Behaviour F.3 Derivatives (incl Commodities &
Financial)
M.4 Sales & Distribution Management F.4 Project Mgmt & Control
M.5 Marketing of Services F.5 Project Financing – incl WCM & CAPM
M.6 Integrated Marketing Communication F.6 Mgmt of Financial Services
M,7 Digital Marketing F.7 M & A
M.8 B to B Marketing F.8 International Financial Mgmt
Five Courses from each specialization that would be offered as part of the program would be decided by NIIT & IGNOU.
Courses in Emerging & Contemporary Areas
E.1 Sustainable Business Practices (Sustainability)
E.2 Leadership, Influence & Power
E.3 Corporate Image Building
E.4 Emotional Intelligence and Managerial
effectiveness
E.5 Business Networking
E.6 Entrepreneurship and New Ventures
E.7 Social Entrepreneurship
E.8 Global Corporation
E.9 Use of IT for Business Applications CRM
Two Courses from Emerging & Contemporary Areas that would be offered as a part of Executive MBA would be decided by NIIT & IGNOU.
Academic Curriculum was designed by an Expert Committee of academicians and industry experts
Programme Design Committee
1. Prof. P.R.R Nair2. Dr. V.V Reddy3. Dr. B.R.R Narasimha Rao4. Dr. Vijay Vrat Arya5. Dr B .D. Singh6. Dr. Nayantara Padhi7. Mr. Rajiv Ratan Bhatia8. Mr. Mohit Hira, President 9. Mr. Shraman Jha10. Dr. Neeraj Sharma
Confidential. For internal use only.
DETAILED MODULE-WISE CONTENTS
15
Managerial EconomicsMicro Economics:
1.Introduction to Managerial Economics; The roles of the firm and the House hold
2. Decision Analysis & Demand
3. Demand Forecasting Making
4. Decision Making in the Firm
5. Production
6. Cost Concepts ;
7. Supply: Determination and Derivation
8. Market Structures
9 Monopoly equilibrium
10. Markets for Factor inputs
Macro Economics:
11. Macro Economic Concepts
12. Analysis & Interpreting Macro Economic data for business decisions
Managerial Accounting
1. Accounting Mechanics, Process and System 2. Introducing Book Keeping and Record Maintenance3. The concept of double entry and fundamental principles - Journal
Ledger Trial Balance4. Extended Trial Balance to Final Accounts5.Comparative & Common-size Financial Statements (An Overview)6. Interpreting Financial Statements (An Overview) 7. Intro to IFRS – Accounting Standards8. Cash Flow & Fund Flow9. Activity Based Costing10. Budgeting & Budgetary Control11..Break Even ( Cost – Volume-Profit) 12. Relevant Cost for decision making
Quantitative Techniques
1. Intro to Quantitative Techniques2. Data classification, representation & interpretation 3. Measures of Central Tendency4. Measures of Dispersion5. Index Numbers6. Probability – Theory7. Probability Applications in Business8. Normal ( Continuous Distribution)9. Exponential Distribution 10. Binomial 11. Poisson Distribution ( Discrete)12. Correlation13. Regression
Management Processes & Organisational Behaviour (OB)
A. Management Processes1. Concepts of Mgmt2. Functions of Mgmt3. Role & Importance of Manager in an Org4. Approaches of Mgmt ( select)5. Evolving from Manager to Leader – Competency based mgmt
B. Organisational Behaviour1. Individual : Personality, Perception, Values, Attitude2. Group: Dynamics, Group & Team3. Motivation in Practice4. Leadership5. Organisation6. Communication7. Learning Org8. Managing Change
Marketing Management
1. Introduction to Marketing & Marketing Process
2. Marketing Environment
3. Segmentation, Targeting, Positioning
4. Consumer & Industrial Buying Behaviour
5. Marketing Research & Demand Forecasting
6. Competition Analysis
7. Marketing Strategy
8. Developing New Market Offerings, Product Life Cycle
9. Product and Branding Strategy
10. Developing Pricing Strategy
11. Integrated Marketing Communication
12. Marketing Channel Management
Business Communication
1. Introduction to business communication
2. Principles of nonverbal communication
3. Types of speeches-- speech of introduction, speech of thanks, occasional speech, theme speech
4. Interview Skills
5. Group communication by way of meetings, group discussions
6. Introduction to business writing
7. Online Communication
7. Business letters -- routine letters, bad news and persuading letters, sales letters, collection letters, job application letters
8. Internal communication through memos, minutes, notices, reports
9. Principles governing the use of audiovisual media
10. Principles of Effective Presentations
11. Business and social etiquette
Business Law
1. Contract Act
2. Companies Act
3. Sale of Goods Act
4. Negotiable Instruments Act
5. IPR
6. Consumer Protection Act
7. RTI
8. FEMA
9. Cyber Law
Financial Management
1. Functions of Finance
2. Role of financial Manager
3. Time value of money
4. Cost of Capital
5. Investment decisions including Capital budgeting
6. Financing decisions including capital structure
7. Dividend decisions
8. Management of working capital
9. Valuation of firms
10. Role of Term Lending Institutions
11. Regulatory framework
12. Corporate Liquidation and winding up
Operations Management
1. Introduction to operations function
2. Operations strategy for competitiveness
3. Demand forecasting
4. Facilities location and assembly line balancing
5. Layout
6. MRP1
7. Capacity planning
8. MRP 2
9. Supply Chain Management
10. Production Planning and Control
11. Quality Management
12. Just In Time
Research Methodology
1. Importance of research in decision making
2. Research process
3. Defining res problem, hypothesis formulation and testing
4. Research designs
5. Methods and tech. of data collection
6. Design of questionnaire
7. Sampling and sampling designs
8. Attitude, measurement and scales
9. Data processing
10. Statistical analysis and data interpretation- non parametric tests
11. Report writing ( referencing)
MIS for Managers
1. Information systems overview
2. Networking technologies
3. Management of information and control systems
4. Building information systems
5. System analysis and design
6. Data base resource management
7. Data warehousing and mining
8. Information systems security
9. Information systems in marketing management
10. Information systems in financial management
11. Information Systems in Operations Management
12. Information Systems in HR
Strategic Management
1. Introduction to strategic management
2. Process of strategy
3. Strategic framework
4. Environment Analysis- Competitive forces
5. Internal analysis
6. Growth strategies
7. Different dimensions of strategy- structural and behavioural
8. Control
9. Cost
10. Differentiation and focus
11. Evaluation of strategy
12. IT and Strategy
Business Ethics, Corporate Governance &CSR
1. Fund. Of corporate governance
2. Concept of corporate governance
3. Framework of corporate governance
4. Topics to be added from “Business Ethics and Values- 4” - IGNOU
5. Concept of CSR
6. Framework of CSR
7. Financial implications of CSR
8. Social audit
Finance Specialisation
Investment Analysis & Portfolio Management
1. Nature and scope of investment decisions
2. Components of investment risk
3. type of securities and features
4. Valuation of securities-
5. Security market in India
6. Fundamental analysis
7. Technical analysis
8. Portfolio selection
9. Construction of portfolio and asset allocation
10. Portfolio analysis
11. Portfolio revision
12. Capital market theory
Derivatives (incl Commodities & Financial)
1. Introduction 2. Forward and futures market3. Hedging strategies using futures4. Options, options markets& trading strategies5. Valuation of options-binomial trees and black and scholes models6. Real options7. Futures on options8. Swaps – interest and currency rate swaps, Forward rate agreements9. Arbitrage10. Credit derivatives11. Accounting for derivatives and tax implications12. Financial vs commodity derivatives
Project Management & Control
1. Introduction to Project Mgmt
2. Generation & Screening of Project Ideas
3. Feasibility & Tech Analysis
4. Market & Demand Analysis
5. Economic & Financial analysis
6. Project Networking - PERT
7. CPM
8. Review Techniques
Project Financing
1. Parameters for Project Finance
2. Privately placed Debt
3. Private Equity
4. Public Private Partnership Model
5. Working Capital
6. Capital asset Pricing Model
7. Exit Strategies
Management of Financial Services1. Financial Systems2. NBFC & banking Systems3. Financial Markets
1. Primary2. Issue management3. Secondary
4. Stock Exchange – Functions & Org5. Management of Risk in Financial Services6. Regulatory Framework – IRDA, SEBI7. Depositories8. Credit rating9. Corporate Advisory services10. Leasing & Hire-Purchase11. Housing Finance12. Insurance Services, MF13. Factoring & Forfeiting14. Money Market Instruments15. Securitisation of Debt – Key concepts
Mergers & Acquisitions
1. Corporate Re-structuring
2. Reasons for Re- structuring
3. SWAP ratio & valuation
4. Mergers
5. Acquisitions
6. Buy- Outs
7. Leveraged Buy Outs
8. Take Over Code – Substantial Take Over of Shares
9. Strategies for M & A - and avoiding hostile Take overs
9. Role of PE in M & A
International Financial Management
1. Origins & need of Intl Fin
2. Cash flows for a trans national company
3. Global Financial Markets
4. Forex: Markets, Rates & Regulation
5. Role of RBI
6. Role of Hedgers/ Arbitrators/ Speculators
7. Intl Monetary Systems – IMF, WB, ADB
8. Global capital Flows- e.g. GDRs
9. Managing Risks: Exchange, Political & Country
10. Balance of Payments
11. Concepts of International Parity – PPP, Interest Rate parity, Parity of Forward Rates, Future Spot rates, Fischer Effect
12. Double Taxation – Concept & Treaties
Marketing Courses
Specialization
Product Management
1. Product management basic concepts
2. Product management process
3. Product planning system
4. Product line decisions
5. Product life cycle
6. Product portfolio and pricing
7. Branding decisions
8. Branding equity
9. Positioning and packaging decisions
10. New product development
11. Pre test marketing and test marketing
12. Product Launch
Brand Management
1. Concept & Importance
2. Branding Process
3. Brand Positioning & Re-positioning
4. Brand positioning Errors
5. Brand Portfolio & Extensions
6. Brand Valuation
7. Brand Equity
8. Brand Personality
9. Branding Strategies
Consumer Behavior
1. Types of consumers
2. Consumer behavior concepts scope and application
3. Organizational buying behavior
4. Cultural and sub cultural influences
5. Group influence and group dynamics
6. Family buying influences and life cycle
7. Personal factors and life style marketing
8. Consumer motivation
9. Individual perceptions and attitude
10. Consumer purchase decision- process, and post purchase behavior
11. Modeling buyer behavior
12. Diffusion of innovation and adoption
Sales & Distribution Management
A. Sales Management1. Introduction to sales management 2. Personal selling and cordination between promotional mix elements3. Selling process and Skills4. Sales force management (recruitment, training, selection and compensation,
routing and scheduling)5. Planning and control of sales effort ( sales forecasting, sales quotas, sales
budget)
B Distribution management1. Concept of supply management including logistics( cost, safety and time)2. Distribution channels- types, selection and levels 3. Channel management- member selection, control and conflict management4. Transportation5. Warehousing6. Inventory management
Marketing of Services
1. Conceptual framework, characteristics of services, distinction of goods and services marketing
2. Role of services in an economy-reasons for growth of services sector ,Service tax and exports
3. Service strategy4. Services marketing mix- Overview5. Service product design and development6. Physical environment7. Pricing 8. Distribution9. Service trinity model (internal marketing, external marketing and interactive
marketing)10. service quality management –GAPS model, SERV QUAL11. Service failures and service recovery - complaint handling12. Service Marketing applications- banking, insurance, telecom, healthcare and
hospitality and tourism
Integrated Marketing Communication
1. Conceptual framework
2. Shanon and Weaver model
3. Promotional Mix elements and platforms
4. Budgeting
5. Advertising
6. Sales promotion
7. Publicity and public relations
8. Internet marketing
9. Direct marketing
10. Events and Experiences
11. Media planning and selection process
12. Integrated marketing communication strategy-planning , execution and control
Digital Marketing
1. Shortcomings of Conventional Marketing2. Origins & sharp rise of Digital Marketing3. The benefits of Digital Marketing4. Segmenting – Targeting – Positioning in the Digital Space5. Understanding the Consumer Behaviour of a Digitally active person6. Emails as marketing tool7. Search Engine Optimization8. Pay per Click Advertising9. Social Media Marketing: Facebook, twitter, Orkut10. Viral Marketing11. Options in Mobile Marketing12. Computing Returns & efficiency13. Website Measurement and Analysis
Business to Business Marketing
1. Key characteristics of a B to B marketplace
2. Distinguishing features from Consumer Marketing
3. Assessing & establishing demand
4. Role of Gatekeeper/ Influencer/ Decision Maker
5. Advertising & promotion in a B to B market
6. Trade Channels for B to B Marketing
7. Gaining entry – strategies available
8. Negotiation in the marketing process
9. Closure of the sales process in a B to B environment
10. Establishing the Terms of Trade
11. Establishing long term relationships – select aspects & issues
12. Managing customers for Profits
First Batch of Executive MBA had a diverse profile
• Professionals with 3 to 30 years of experience• Professionals from various sectors – IT, Automobile, BFSI, etc..• Sample Designations of Participants
– Vice President – Just Dial– Team Leader - TCS– DGM – Aditya Birla Group– Wing Commander – Airforce– Project Manager – IBM
3 - 5 yrs55%5 - 10 yrs
23%
10 - 20 yrs
15%
20+ yrs7%
What EMBA – Batch 1 Participants have to say about the program
Manoj Markose, Manager – TATA Communications (NIIT Imperia – Pune)
"Before joining Executive MBA from NIIT, I was worried that my limited exposure will affect my career path and limit my knowledge. So my biggest benefit from the program has been the exposure to a pan –India network of professionals from different industries and background.”
Manish Mohan Nair, Manager – Operations, Pagepoint Services (NIIT Imperia – Pune)
“For quite some time, I have been looking for an accelerated & recognized MBA degree from a suitable university and with good faculty. So when I became aware about Executive MBA from NIIT, it met all the criteria I had for my MBA program. Post admissions, I found the faculty to be good and the program in a proper structured manner. “
Murali Swaminathan, Senior Faculty – NIIT (NIIT Imperia Chennai)
“When I was evaluating this program, I was concerned about the recognition this program would have. But lessons in a technology oriented environment and the quality has convinced that this program would be soon recognized as one of the best Executive MBA programs in India. Other benefits of the program have been AICTE & UGC Recognition for the degree and access to professors with outstanding educational credentials. “
Confidential. For internal use only.
What EMBA – Batch 1 Participants have to say about the program
Preethi Devarajan, Network Specialist – CSS (NIIT Imperia – Chennai)
“Before joining the program, I was concerned about the syllabus/subjects that would be covered as a part of the program. After joining the program, I have found the syllabus to be exhaustive & contemporary and meeting the current market demands. I believe the program to be worth every penny I invested. “
Rajesh Janardhan, Risk Analyst – Citibank (NIIT Imperia – Chennai)
“My concern about the program was whether I able to adapt to new learning platform (Synchronous Learning Technology). After joining the program, I have been surprised by the interactivity of the program in this new-age learning experience”
Pankaj Pant, Key Account Manager – ICICI Bank (NIIT Imperia – Delhi)
“I was worried whether I would be able to manage studying for MBA program along with busy work schedule. But weekend classes coupled with reading materials has helped me to manage both of them successfully so far. After joining the program, I have already started implementing my knowledge/learning in my work and am finding it very useful.”
Confidential. For internal use only.
How to Apply
Application period• Application for the Batch will commence on September and will
close on November 2, 2010
Application forms• Application forms can be downloaded from www.niitimperia.com
or at local NIIT Imperia Centres
Class would commence on or after Dec 26, 2010
Important DatesLast Date of Application : November 2, 2010All India Aptitude Test : October 24 and November 14Last Date of Registration : November 29, 2010
Documents Required for Application
• 3 Passport size photo affixed [Latest photo with light backdrop]• Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet]• Proof of Graduation Completion [Provisional / Degree Certificate]• Proof of Graduation % [Graduation Marks sheets for all years]• Proof of Experience [Experience Certificates as supporting
documents for all the jobs mentioned in the form]• Proof of Current Employment [Letter from the HR with current date
/ Latest Pay slip]• Proof of Reservation Category [Caste Certificate – For any
candidates from reserved category with graduation percentage between 45% - 50%]
All the documents have to be attested by Gazetted Officer
SYNCHRONOUS LEARNING - NIIT
51
52
REPLICATION OF LIVE CLASSROOM
SYNCHRONOUS LEARNING
Full features of face-to-face teaching
Raised-hand-seeking-teacher's-attention
Tabulation of responses
Quizzes randomly created by the teacher
