Master of Business Administration (MBA) (Batch 2018-2020

MBA-2018-2020 VERSION-2018

Master of Business

Administration (MBA)

(Batch 2018-2020)

Scheme & Syllabus

UNIVERSITY SCHOOL OF BUSINESS

MBA

MBA-2018-2020 VERSION-2018

Vision and Mission of the Department

Vision of the Department

To create excellence in business management for nurturing value driven business leaders with

analytical and entrepreneurial mindset to foster innovative ideas in order to transform the world

and serve the society.

Mission Statements of the Department

M1 :Design a unique competency directed and industry relevant curriculum with outcome

oriented teaching learning process facilitated by world class infrastructure.

M2 :Enhance students’ cognitive, research, analytical, ethical and behavioral competencies

through programs that equip them to meet global business challenges in the professional

world.

M3 :Facilitate student centric sound academic environment with co-curricular and extra-

curricular activities to groom and develop future ready business professionals.

M4 : Design a transparent evaluation system for objective assessment of the program learning.

M5 :Align meaningful interactions with the academia, industry and community to facilitate

value driven holistic development of the students.

M6 :Develop ethical and socially responsible entrepreneurial attitude for harnessing the

environmental opportunities through creativity and innovation for a vibrant and sustainable

society.


MBA

MBA-2018-2020 VERSION-2018

Program Educational Objectives (PEOs)

Program Educational Objectives (PEOs) are the broad statements that describe career and

professional accomplishments that graduates will attain within a few years of graduation. After

successful completion of MBA program from Chandigarh University, the graduates will:

PEO1: Make significant impact as successful management professionals with a sound business

and entrepreneurial acumen leading to a promising career in the various management domains.

PEO 2: Develop the professional competence for astute decision making, organization skills,

planning and its efficient implementation, research, data analysis and interpretation with a

solution finding approach.

PEO 3: Be known for their team player qualities to handle diversity and the leadership skills to

make sound decisions while working with peers in an inter-disciplinary environment with people

of cross-cultural attributes

PEO 4: Be adaptable to new technology, innovations and changes in world economy that

positively impacts and contributes towards industry, academia and the community at large.

PEO 5: Be responsible citizens with high ethical conduct that will empower the business

organizations with high integrity, moral values, social effectiveness and legal business

intelligence.


MBA

MBA-2018-2020 VERSION-2018

Scheme & Syllabus

Master of Business Administration (MBA)

(Batch 2018-2020)

Version-2018

University School Business,

CHANDIGARH UNIVERSITY, GHARUAN

Scheme of MBA BATCH (2018-2020) Total Credits=106

Ist Semester

Subject

Code Subjects L T P Cr

BAT- 601 Accounting for Managers 4 0 0 4

BAT- 602 Fundamentals of Management and Organizational

Behaviour 4 0 0 4

BAT- 603 Managerial Economics 4 0 0 4

BAT- 604 Quantitative Techniques for Managers 4 0 0 4

BAT- 605 Marketing Management 3 0 0 3

PCT-610 Professional Business Communication 3 0 0 3

PCP-611 Professional Business Communication (LAB) 0 0 2 1

BAT- 608 Computer Applications for Business 2 0 2 3

BAT- 609 Supply Chain Management 3 0 0 3

TOTAL CREDITS IN SEMESTER 29

Mentoring Lectures 2 0 0 0

TOTAL NO. OF SESSIONS 33

IInd Semester

BAT- 660 Legal and Business Environment 3 0 0 3

BAT- 661 Corporate Finance 4 0 0 4

BAT- 662 Operations Management and Research 4 0 0 4

BAT- 654 Research Methodology 4 0 0 4

BAT- 655 Social Media and Digital Marketing 3 0 0 3

BAT- 656 Human Resource Management 3 0 0 3

BAP- 657 Introduction to SPSS 0 0 4 2



TOTAL NO. OF SESSIONS (8 SESSIONS/WEEK TO

TPP + 2 sessions of Mentoring) 35

IN ADDITION TO COMPOULSORY SUBJECTS, A STUDENT HAS TO CHOOSE TWO

SUBJECTS FROM EACH OPTED SPECIALISATION

MBA-2018-2020 VERSION-2018

IIIrd Semester

BAT- 731 Retail Management 3 0 0 3

BAT- 732 Corporate Strategy 3 0 0 3

BAP- 703 Predictive Analysis 0 0 4 2

SPECIALISATION (MARKETING, HR, FINANCE & INTERNATIONAL BUSINESS)

Specialisation Group A/B/C/D/E: Elective I 4 0 0 4

Specialisation Group A/B/C/D/E: Elective II 4 0 0 4

Specialisation Group A/B/C/D/E: Elective III 4 0 0 4

Specialisation Group A/B/C/D/E: Elective IV 4 0 0 4

BAI- 705 Summer Training Report 0 0 0 4



TOTAL NO. OF SESSIONS (8 SESSIONS/WEEK TO

TPP + 1 sessions of Mentoring) 35

AFTER THIRD SEMESTER, A STUDENT HAS TO CHOOSE TWO SUBJECTS FROM

ONE SPECIALISATION

IVth Semester

BAT- 780 Corporate Social Responsibility and Sustainability 3 0 0 3

BAT- 781 Indian Ethos and Business Ethics 3 0 0 3

SPECIALISATION (ENTREPRENEURSHIP & INTERNATIONAL BUSINESS)

Specialisation Group A/B/C/D/E: Elective I 4 0 0 4

Specialisation Group A/B/C/D/E: Elective II 4 0 0 4

Specialisation Group A/B/C/D/E: Elective III 4 0 0 4

Specialisation Group A/B/C/D/E: Elective IV 4 0 0 4

BAR- 752 Final Research Project and Publications 0 0 0 4



Final Resreach Project & Publications- Students are required to conduct Research Project

Survey under the supervision of Assigned Supervisor (Faculty). In this regard, each faculty

member will be assigned 4 groups (each group contains 5 students) and each Group has to

publish two Research Paper from their research project work in UGC listed Journal. Each

published Research Paper will carry 2 credits.

FINANCE (A)

SPECIALIZATIONS (Semester-3)

BAA-735 Investment Analysis and Portfolio Management 4 0 0 4

BAA-736 Managing Banks and Financial Institutions 4 0 0 4


BAA-785 Financial Markets and Services 4 0 0 4

BAA-786 Taxation 4 0 0 4

MARKETING (B)

MBA-2018-2020 VERSION-2018


BAB-711 Consumer Behaviour 4 0 0 4

BAB-749 Rural Marketing 4 0 0 4


BAB-787 Sales and Distribution Management 4 0 0 4

BAB-788 Services Marketing 4 0 0 4

HUMAN RESOURCE MANAGEMENT (C)


BAC-741 Compensation and Benefits Management 4 0 0 4

BAC-742 Strategic HRM 4 0 0 4


BAC-789 Cross Cultural Management 4 0 0 4

BAC-790 Employee Relations 4 0 0 4

INTERNATIONAL BUSINESS (D)


BAD-743 Export Import Documentation 4 0 0 4

BAD-745 International Trade and Laws 4 0 0 4


BAD-791 Globalisation and Indian Multinational Companies 4 0 0 4

BAD-792 International Marketing 4 0 0 4

ENTREPRENEURSHIP (E)


BAE-746 Entrepreneurial Strategies-I 4 0 0 4

BAE-747 Social Entrepreneurship 4 0 0 4


BAE-793 Entrepreneurial Strategies-II 4 0 0 4

BAE-794 Entrepreneurial Marketing 4 0 0 4

MBA-2018-2020 VERSION-2018

1st Semester

BAT-601

Accounting For Managers L T P C

Total Contact Hours 64 4 0 0 4

MBA

Prerequisite : NA

Marks : 100

Internal: 40 External: 60

Course Objective

CO Description

CO1 To understand the accounting concepts and its applications in the accounting process.

CO2 To apply the various financial statement analysis tools in order to assess the companies'

financial position and performance.

CO3 To analyze and interpret the important information in the financial statements.

CO4 To evaluate financial decision making by analysing different financial statements.

CO5 To create financial statements in accordance with the companies act 2013

Content of the Syllabus

Unit-I

Concept of Book-Keeping and Accounting Fundamentals. Accounting Standards

Financial Accounting: Fundamentals concepts and conventions, concept of Double Entry System

Journal, Ledger and Trial Balance, Preparation of Trading & Profit Loss Account, Balance Sheet

CASE STUDY -1- Starting your own businesses

CASE STUDY-2- Managing your business

Unit-II

Financial Statement Analysis, common size statements, comparative statement analysis, Ratio

analysis Cash Flow Analysis-cash flow statement preparation.

CASE STUDY-1-Preparing Financial Statement

CASE STUDY-2-Cash Control and Theft

Unit-III

MBA-2018-2020 VERSION-2018

Cost Accounting: Cost Sheet, Marginal costing and its applications. Standard Cost and standard

Costing System.Budgetary Control, Responsibility Accounting and Responsibility Centers

CASE STUDY-1-The Case of the Cost Accounting System

CASE STUDY-2-Budgeting, Budgetary Control and Performance Evaluation: A Case Study of

Allterrain Service Group (ATS)

Text Books –

1. Hanif and Mukherjee, Modern Accountancy, Tata McGraw Hill, New Delhi.

2. Maheshwari S.N., Accounting for Management,Vikas Publishing House, New Delhi.

3. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi.

Reference Material –

1. Horngren, Sundem, Introduction to Management, Prentice Hall India, New Delhi.

2. Kishor Ravi M, Cost accounting and financial management, Taxman Publishers, New

Delhi.

3. Shukla, Grewal and S. C. Gupta, Advanced Accounts, Sultan Chand and Sons, New

Delhi.

Course

Name

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Accounting

for

Managers

BAT 601 CO1 To understand

the accounting

concepts and its

applications in

the accounting

process.

2 3 2

CO2 To apply the

various

financial

statement

analysis tools in

order to assess

the companies'

3 2

MBA-2018-2020 VERSION-2018

financial

position and

performance.

CO3 To analyze and

interpret the

important

information in

the financial

statements.

2 2

CO4 To evaluate

financial

decision making

by analysing

different

financial

statements.

3 3 2

CO5 To create

financial

statements in

accordance with

the companies

act 2013

2 2

2.25 2.5 2.5 2.00

2.00

NOTE FOR THE PAPER SETTER

The syllabus has been divided into three units. Paper setter will set 3 questions from each unit

and 1 compulsory question spread over the whole syllabus consisting of 5 short answer

questions. Compulsory question will be placed at number one. Candidate shall be required to

attempt 6 questions in all including compulsory question and selecting not more than 2 questions

from each unit. All questions carry equal marks.

MBA-2018-2020 VERSION-2018

BAT-602

Fundamentals of Management and

Organizational Behaviour L T P C

Total Contact Hours :64 4 0 0 4

MBA

Prerequisite; General Concepts of Management

Marks 100

Internal 40 External 60

Course Objective

1 To make students understand the importance of management and behavior in real life

organizations

2 To understand the principles of Management in Organizations

3 To impart knowledge of solving Organizational Problems.

CO Description

CO1 To understand the concepts and nature of behavior in individual and group settings for

smooth business operations

CO2 To be able to apply leadership styles to lead diverse teams in a volatile business

environment.

CO3 To analyze different alternatives while taking strategic decisions for organizational growth

CO4 To evaluate how organizational change and culture contribute in sustainability of an

organization

CO5 To develop conflict resolution and motivational strategies to retain high performing

people in the organization.


Unit-I

Nature, Scope and Significance of Management; Process of Management; Management as an

Art, Science and Profession; Management and Administration; Role of Managers; Principles of

Management; Evolution of Management Thought: Classical, Neoclassical and Contingency;

Planning: Meaning and Importance of Planning; Planning Process; Making Planning Effective;

Types of Plans ,Decision Making Nature, Importance, Process and Principles of Organizing,

Line, Staff and Functional; Formal vs. Informal Organizations Delegation, Authority and

Responsibility. (Case Study: Dunkin’ Donuts Training for Quality and Hustle)

Unit-II

Organizational Behaviour & Development: Definition, Nature and Scope of organizational

behaviour, Disciplines contributing to OB, Challenges to OB. Personality: Types, Factors

influencing personality, Theories Learning: The learning process – Learning theories

MBA-2018-2020 VERSION-2018

Perception: Perceptual Process, Factors influencing Perceptual Selectivity (Internal & External)

Motivation: Meaning, importance, Types, Theories, Effects on work behaviour

Leadership: Styles, Theories, Leaders Vs Managers (Leadership Case Study Inspires and

Motivates Others to High Performance)

Unit-III

Group behaviour: Introduction, Importance, Types of groups, Formation of Groups & Stages of

Group Development, Group Dynamics, Group decision making techniques

Stress: Meaning, types of Stress, Various Work Stressors, Prevention and Management of stress,

Balancing work and Life.Organizational Development & Change: Introduction, Importance,

Stability Vs Change, Proactive Vs Reaction change, the change process, Resistance to change,

Managing change, Objectives of Organisational Development.( The Tata group: hr challenges”

published by IBS research centre)

Text Books –

1: Koontz – Principles of Management (Tata McGrew Hill, 1st Edition 2008)

2. Robbins & Caulter – Management (Prentice Hall of India, 8th Edition)

3: Robbins P Stephen, Organisational Behaviour, Prentice Hall, New Delhi.

4: Aswathappa K, Organisational Behaviour, Himalaya Publishing House, Mumbai.


1. Luthans Fred, Organisational Behaviour, McGraw Hill Book Co, New Delhi.

2. Prasad L M, Organisational Behaviour, Sultan Chand Publications.

MBA-2018-2020 VERSION-2018

Course Name Course

Code CO Description of CO

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Fundamentals

of

Management

and

Organizational

Behaviour

BAT 602 CO1 To understand the

concepts and nature

of behavior in

individual and group

settings for smooth

business operations

2 - - - - -

CO2 To be able to apply

leadership styles to

lead diverse teams in

a volatile business

environment.

- - 2 3 - -

CO3 To analyze different

alternatives while

taking strategic

decisions for

organizational

growth

- 3 - - 3 -

CO4 To evaluate how

organizational

change and culture

contribute in

sustainability of an

organization

2 3 - - - -

CO5 To develop conflict

resolution and

motivational

strategies to retain

high performing

people in the

organization.

3 - - - -

2.60 2.00 3.00 2.00 3.00 3.00

MBA-2018-2020 VERSION-2018






from each unit. All questions carry equal mark

MBA-2018-2020 VERSION-2018

BAT-603

Managerial Economics L T P C

Total Contact Hours : 64 Hours 4 0 0 4

MBA

Prerequisite Knowledge of Basics of Economics

Marks 100


Course Objective

1 The purpose is to integrate economic theory with business practice

2 To learn how economics analysis can be used in formulating business policies and

rational managerial decisions.

3 To understand Indian Economy & its fundamentals.

CO Description

CO1 To understand competition strategies, including costing, pricing, product

differentiation, and market environment according to the natures of products and the

structures of the markets.

CO2 To analyze the links between production costs and the economic models of supply.

CO3 To assess the National Income and the impact of macros on individual businesses.

CO4 To determine the linkages between macros like National Income, Employment,

Inflation and Interest rates.

CO5 To Evaluate the micro and macro aspects of the economy and analyze the rationale

behind the strategic decisions taken by the Government


Unit-I

Managerial Economics: concepts based on scarcity and optimization. Fundamentals of Demand:

Demand Function, Law of Demand and its Exceptions.

Fundamentals of Supply: Supply Function, Law of Supply and Market Equilibrium.

Demand Forecasting: Meaning and methods.

Elasticity of Demand: Price Elasticity of Demand, Income Elasticity of Demand and Cross

Elasticity of Demand. Degrees and Determinants of elasticity of demand.

Case Studies:

Why do the Prices of Newspaper Rise? (Pg-69, Ch-3; Principles of Economics-Karl. E. Case)

Google: Is It Work or Is It Leisure?(pg-106, Ch-5; Principles of Economics-Karl. E. Case)

Unit-II

Consumer Behavior: Indifference Curve Analysis and Its Properties, Iso-Cost Curves, Engel

Curve.

MBA-2018-2020 VERSION-2018

Production Analysis: Short run and Long run Production Function. Law of variable proportion

and law of returns to scale., Consumer Surplus and Producer Surplus.

Cost and Revenue Concepts: Long Run and Short Run Cost Curves, Relationship between Total

Revenue, Average Revenue, Marginal Revenue and elasticity of demand.

Case Studies:

An Ice Cream Parlor. Cost Analysis.(pg-150, Ch-7; Principles of Economics-Karl. E. Case)

How Fast Should a Truck Go? (Pg. 126, Ch.6;Principles of Economics-Karl. E. Case)

Unit-III

Market Structure: Perfect Competition, Monopoly, Monopolistic Competition.Alternative Firms

Goals: profit maximization, sale maximization, business expansion and good will promotion.

Oligopoly: - Advanced Pricing and Auctions Game Theory

Case Studies: -

Pricing Games: Sony Play Station and Microsoft Xbox.

The Milk Market in India – A Best Example of Perfect Competitive Market.

Text Books

1. Ahuja, H.L. Macroeconomics, Theory and Policy, S. Chand & Co., New Delhi.

2. Chopra, P.N. (2010). Managerial Economics, Kalyani Publishers, New Delhi.

3. Dwivedi, D.N., Managerial Economics, Vikas Publications, New Delhi.

Reference Books

1. Peterson and Lewis, Managerial Economic, Prentice Hall of India, New Delhi.

2. Salvatore, Dominick and Ravikesh Srivastava (2009). Managerial Economics: Principles

and Worldwide Applications, pp.1-13, Oxford Univ. Press, New Delhi.

3. Karl E. Case / Ray Fair, Principles of Economics Ninth Edition.







MBA-2018-2020 VERSION-2018

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Managerial

Economics

BAT

603

CO1 To understand

competition strategies,

including costing,

pricing, product

differentiation, and

market environment

according to the natures

of products and the

structures of the

markets.

2 3

CO2 To analyze the links

between production

costs and the economic

models of supply.

2

CO3 To assess the National

Income and the impact

of macros on individual

businesses.

2 3

CO4 To determine the

linkages between

macros like National

Income, Employment,

Inflation and Interest

rates.

3 3

MBA-2018-2020 VERSION-2018

CO5 To Evaluate the micro

and macro aspects of the

economy and analyze

the rationale behind the

strategic decisions taken

by the Government

2 3 3

2.58 2 2.75 3

MBA-2018-2020 VERSION-2018

BAT-604

Quantitative Techniques for Managers L T P C


MBA

Prerequisite: Basic knowledge of Mathematics

Marks 100

Internal : 40 External : 60

Course Objective

1 To pave the statistical foundation for data science

2 To develop among students the fundamental understanding and application of Statistics

in business organizations

3 To develop analytical focus among students.

CO Description

CO1 To understand the nature of data and various statistical techniques

CO2

To categorize and correlate the different descriptive measures with the various complex

managerial problems

CO3 To examine the results of different statistical techniques on diverse set of data

CO4 To predict and forecast the future through time series modeling

CO5 To devise a mechanism for constructing the index numbers for any specific issues


Unit-1

Definition and role of Statistics: Application of inferential statistics in managerial decision

making. Scope, applications and limitations of Statistics.

Analysis of Data: Sources of data, Collection, Classification, tabulation and presentation of data.

Univariate Analysis: Measure of central tendency, Mean, Median and mode, their properties,

measures and their implications. Relationship among mean, median and mode,

Measures of variation : Absolute and relative measures of variation,Range, Quartile deviation,

Mean deviation, Standard deviation, Coeffecient of variation,

Case Study 1: Report on Employee’s from different sectors of Banks (Central Tendency)

Case Study 2: Report of National Sample Survey Organization on the average asset value of

rural and urban households.

MBA-2018-2020 VERSION-2018

Unit-II

Skewness and Kurtosis: Differnce between dispersion and skewness,Tests of skewness and

measures of skewness (Karl pearsons method, Bowleys method and kelly’s method).Kurtosis

and types of kurtosis and measure of kurtosis

Correlation Analysis: Significance and meaning and types of correlation, Methods of correlation

analysis: Scatter diagrams, Karl Pearson’s correlation, Spearman’s rank correlation, Properties of

Correlation.

Regression analysis: Meaning and types of Regression, Regression Lines, Relationship between

correlation and regression coefficients

Case Study 1: Report on Survey of Business Today

Case Study 2: Case on Shyam Foods Pvt. Limited

Unit-III

Time Series Analysis: Introduction, Objectives, models of time series, Identification of trend-and

measurement of variations in time series. Secular, Cyclical, Seasonal and irregular variations

Index Number: Introduction, Importance, limitations and Types of Index Number and methods

of constructing index numbers, tests of adequacy of index numbers formulae.

Statistical Quality Control: Causes of variation in quality characteristics; Quality control charts,

purpose and logic; Constructing a control chart, computing the control limit. (X and R charts);

Process under control and out of control; Warning limit, Control charts for attributes- fraction,

defectives and number of defects.

Case Study 1: Data of demand deposits of the banking system of India (Time Series)

Case Study 2: Data pertaining to defects in carpets (Statistical Control Charts)

Recommended Text Books:

1. Gupta, S.P. & M.P. Gupta, Business Statistics

2. Davis: Business Staistics usuing Excel, Oxford University Press.

3. Gupta, C.B., An Introduction to Statistical Methods

4. Gupta, B.N., An Introduction to Modern Statistics

5. Sancheti, S.C. & V.K. Kapoor, Statistical Methods

Reference Books:

1. Business Mthamatics and Statistics 7s, Fransis, Andre & Ben Mously, Cengage Learning

2. Schaum'S Outline Of Business Statistics, Leonard, j, Kazmier, Tata Mac Grew Hill

3. A Step-By-Step Guide To Statistics For Business, Richard, N, Landers, Sage Publications






from each unit. All questions carry equal

MBA-2018-2020 VERSION-2018

Course

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Course


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ach

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t of

org

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al

goals

, co

ntr

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g

effe

ctiv

ely t

o a

tea

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men

t

(PO

5)

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o d

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op

in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Quantitative

Techniques

for

Managers

BAT

604

CO1 To understand the nature of

data and various statistical

techniques

3

CO2 To categorize and correlate

the different descriptive

measures with the various

complex managerial

problems

2.5 2

CO3 To examine the results of

different statistical

techniques on diverse set of

data

3

CO4 To understand basic

probability axioms & rules

and as well as be familiar

with discrete and

continuous probability

distribution.

2

CO5 To develop and test a

hypothesis using

quantitative research

methods.

3

2.58 2.50 2.67

MBA-2018-2020 VERSION-2018

BAT-605

Marketing Management L T P C

Total Contact Hours 48 Hours 3 0 0 3

MBA

Prerequisite NA

Marks 100


Course Objective

1 The objective is to acquaint the students with the basic concepts of Marketing,

its functions and its relevance for Manager.

2 This course also provides an introduction to Product and Pricing Decisions.

3 The latter part of the course examines Promotion and Distribution Decisions

involved in marketing

CO Description

CO1 To understand the customer value creation process.

CO2 To apply understanding of customer value mechanism to create sustainable value for

customers.

CO3 To analyze how facets of marketing mix interact and in turn lead to creation of

customer value.

CO4 To evaluate new product/service ideas consistent with evolving needs tastes and

preferences.

CO5 To develop strategies encompassing marketing mix to create solutions to fit in the

needs of the customers.


Unit-I

Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept

of Marketing Mix (Case study: McDonalds) Understanding Marketing Environment; Consumer

and Organization Buyer Behaviour; Demand Forecasting; Market Segmentation, Targeting and

Positioning (Case study: Nivea).

Unit-II

Product and Pricing Decisions: Product Concept; Types of Products; Product Levels; Major

Product Decisions(Case study on Kellog’s); Brand Management; Product Life Cycle, New

Product Development Process(Case study on Hindustan Unilever ltd-HUL) Pricing Decisions:

Determinants of Price; Pricing Process, Policies and Strategies.

MBA-2018-2020 VERSION-2018

Unit-III

Promotion and Distribution Decisions: Communication Process; Promotion Tools-Advertising,

Personal Selling, Publicity and Sales Promotion (Case study on CavinKare) Emerging Channels

of Distribution, Distribution Channel Decisions-Types and Functions of Intermediaries; Channel

Design; Selection and Management of Intermediaries (Case study on Amul).

Text Books:

1. Kotler,P., Keller, K.L. Koshy, A. and Jha, M., Marketing Management: A South Asian

Perspective, Pearson Education, New Delhi.

2. Etzel, M., Walker, B., Stanton, W. and Pandit, A., Marketing Management, Tata McGrawHill,

New Delhi.

Reference Books:

1. Ramaswamy, V.S and Namakumari, S., Marketing Management: Global Perspective Indian

Context,Macmillan Publishers India Ltd., New Delhi.

2. Saxena, Rajan, Marketing Management, Fourth Edition, Tata McGraw Hill Education Pvt.

Ltd. New Delhi.

3. Louis E. Boone and David L. Kurtz, Principles of Marketing, Cengage Learning.

Course

Name

Course


Apply

kn

ow

ledge

of

man

agem

ent

theo

ries

an

d p

ract

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to s

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e

bu

sin

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ms

(PO

1)

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cal

thin

kin

g

abil

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s fo

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-base

d d

ecis

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kin

g (

PO

2)

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ity

to d

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op V

alu

e base

d

Lea

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ship

abil

ity

(PO

3)

Abil

ity

to u

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stan

d, an

aly

ze a

nd

com

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Abil

ity

to l

ead t

hem

selv

es a

nd o

ther

s

in t

he

ach

ieve

men

t of

org

an

izati

on

al

goals

, co

ntr

ibu

tin

g e

ffec

tive

ly t

o a

team

en

viro

nm

ent

(PO

5)

Abil

ity

to d

evel

op i

nn

ova

tive

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Marketing

Management

BAT

605

CO1 To understand the

customer value

creation process.

2 3 3

CO2 To apply understanding

of customer value

mechanism to create

sustainable value for

customers.

2

MBA-2018-2020 VERSION-2018

CO3 To analyze how facets

of marketing mix

interact and in turn lead

to creation of customer

value.

3 3 3

CO4 To evaluate new

product/service ideas

consistent with

evolving needs tastes

and preferences.

3 3 3

CO5 To develop strategies

encompassing

marketing mix to create

solutions to fit in the

needs of the customers.

3 3

2.83 2.33 3.00 3.00 3.00







MBA-2018-2020 VERSION-2018

Version

2018 Professional Business Communication L T P C

Apply to Programs: USB -MBA 3 0 0 3

PCT-610

Prerequisite: -Studied English Language upto senior

secondary Total hours = 48

Objectives

1

Aims to augment students overall communication and interpersonal skills by making them

realize the importance of good oral and written English communication skills in

professional life.

2 To enrich reading capability and inculcate business sense with special emphasis on

expanding vocabulary, grammatical formations and analytical ability.

3 Write business documents clearly, concisely and analytically in correct syntax.

Course Outcome

Student will be able to:

CO1 To understand the concepts and importance of being an effective communicator in today's

workplaces

CO2 To be able to demonstrate effective communication skills while working in an organization

CO3 To be able to distinguish among various levels of organizational communication keeping in

mind key people of the organization

CO4 To organize and deliver professional oral presentations in an effective manner

CO5 To be able to create effective business correspondence with all business stakeholders

Unit -1

Business Communication: Meaning, importance, process, models and types, barriers to effective

communication, verbal and non-verbal communication, Techniques for building LSRW Skills.

Reading Skills: The student is required to read the book: The Leader Who Had No Title

Writing: Paragraph writing, reading comprehension Listening: Vowel sounds, stress and

intonation.Speaking: Greeting, Complementing and Inviting Book Review Discussion

Unit -II

Business Communication: Ethics in Communication- Significance, Factors, Dilemmas in Ethical

Communication

Reading: The student is required to read the book: The 7 Habits of Highly Effective People

Writing: Summarizing, leave application, permission letter, business letters - sales, request,

order, inquiry, acknowledgement, complaint and collection letters, memorandum writing, office

order, circular, notice writing, agenda and minutes of meeting

MBA-2018-2020 VERSION-2018

Listening: Consonant Sounds

Speaking: Book Review Discussion

Grammar: Punctuation, Correction of sentences

Vocabulary: One-word substitutes, synonyms, antonyms and contextual usage

Unit -III

Business Communication: Cross-cultural Communication – Significance, elements, cultural

context and barriers to Cross Cultural Communication

Reading: Select Case Studies

Writing: Note making and note taking, modern forms of communication: e-mails, video

conference and conference calls, digital content writing (blogs and websites), proof reading,

interview skills, job application and resume writing

Listening: Consonant Sounds

Speaking: Social Etiquette, Case Discussion

Vocabulary: Collocations, idioms

Text books:-

1. Raman, M. and Singh, P. (2016). Business Communication, Oxford University Press:

New Delhi.

2. Covey S. R: The 7 Habits of Highly Effective People

3. Sharma R: The Leader Who Had No Title

4. Communication Skills - Study Material

Reference Books :-

1. Lesikar R.V., Petit J.D. (2016). Business Communication, Tata McGraw: New Delhi

2. Chaturvedi, P.D. and Chaturvedi (2016). Business Communication, Pearson Education:

New Delhi.

3. Kumar, S and Lata, P (2017). Communication Skills, Oxford University Press: New

Delhi

4. Hewing, Martin, Advanced English Grammar, Cambridge University Press (2015), UK.

5. Suggested Readings

6. Sun Tzu: The Art of War

7. Dr. Abdul Kalam: Wings of Fire

8. Napolean Hill: Think and Grow Rich

9. Eliyahu M. Goldratt: The Goal

10. Spencer Johnson: Who Moved My Cheese

11. Norman Vincent Peale: The Power of Positive Thinking

12. John Christen: Fish

13. Arindam Choudhary: Count Your Chickens before They Hatch and more…

MBA-2018-2020 VERSION-2018

Course Name Course


Ap

ply

kn

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led

ge

of

ma

nagem

ent

theo

ries

an

d p

ract

ices

to s

olv

e

bu

sin

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pro

ble

ms

(PO

1)

Fost

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tica

l an

d c

riti

cal

thin

kin

g a

bil

itie

s fo

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ata

-base

d

dec

isio

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ak

ing (

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

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an

d, an

aly

ze a

nd

com

mu

nic

ate

glo

bal,

econ

om

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s

in t

he

ach

ievem

ent

of

org

an

izati

on

al

goals

, co

ntr

ibu

tin

g e

ffect

ivel

y t

o a

team

en

vir

on

men

t (P

O5)

Ab

ilit

y t

o d

evel

op

in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Professional

Business

Communication

PCT

610

CO1 To understand the concepts

and importance of being an

effective communicator in

today's workplaces

- - - 3 3 -

CO2 To be able to demonstrate

effective communication

skills while working in an

organization

- - - 3 3 -

CO3 To be able to distinguish

among various levels of

organizational

communication keeping in

mind key people of the

organization

- - - 3 3 -

CO4 To organize and deliver

professional oral

presentations in an effective

manner

- - 2 3 - -

CO5 To be able to create effective

business correspondence

with all business stakeholders

- - - 3 3 -

2.67 2.00 3.00 3.00

MBA-2018-2020 VERSION-2018

Teaching –Learning Process

The significance of effective communication will be discussed and emphasized through the first

chapter of each unit.

The reading skills of the students will be addressed through the text book, where each student

will be asked to discuss a portion of the text. Difficult words with their meaning and usage will

be discussed in the class.

The writing skills will be augmented through practice in class for business correspondence.

Grammatical errors would be corrected through worksheets.

Vocabulary and contextual word usage will be supplemented through the study material

provided.

Paper setting instructions

Please go through these instructions thoroughly and follow the same pattern while setting the

paper as the students have been prepared according to this format.

Maximum Marks = 60

Time: 3 Hrs

1. Question Paper will consist of ten questions.

2. Section A of question paper is compulsory, containing five parts each of 2 marks covering the

whole syllabus (short answer type- total 10 marks)

3. Set three questions from each unit - I, II and III. Students will attempt 5 questions selecting

atleast one question from sections B, C & D. Each question carries 10 marks. Questions of

Section B will be from unit I, Questions of Section C from unit II and Questions of Section D

from unit III.

4. In the question paper, as far as possible all questions should be application questions only.

MBA-2018-2020 VERSION-2018

Name of the Subject Professional Business

Communication Subject Code PCT-610

It is certified that syllabus is free from spelling, grammatical or any duplicity.

Course outcomes have been mapped with Program outcome

S. No. Name Designation Signature

1 Dr Nipun Kalia Asstt. Prof

2 Ms Ashita Chadha HOD

Version

2018

Professional Business Communication Skills Lab L T P C

Apply to Programs: USB – MBA, MCom 0 0 2 1

PCP - 611

Prerequisite: Studied English language upto senior

secondary

Total hours = 32

Course Objectives

1 To equip students with listening, reading and speaking skills necessary for

academic, professional and cultural situations.

2 To foster self-confidence and positive attitude in students’ ability to communicate.

3 To monitor, remediate and strengthen comprehensible pronunciation.

Course Outcome

Student would be able to:

CO1 To understand the concepts and importance of being an effective communicator in

today's workplaces

CO2 To be able to demonstrate effective communication skills while working in an

organization

CO3 To be able to distinguish among various levels of organizational communication

keeping in mind key people of the organization

CO4 To organize and deliver professional oral presentations in an effective manner

MBA-2018-2020 VERSION-2018

CO5 To be able to create effective business correspondence with all business stakeholders

Unit -I

Soft Skills: Self Awareness - Personal attributes, SWOT Analysis, Goal Setting,

Verbal Skills: Art of Public Speaking- just a minute, extempore, news discussion

Non-Verbal Skills: Positive body language, posture, gestures, symbols and signs

Listening Skills: Listening exercises-1 & 2, vocabulary building - 1 & 2

Unit -II

Soft Skills: Time Management, Critical Thinking Skills, Creativity Skills

Verbal Skills: Art of self introduction, cross talk, group discussion

Non-Verbal Skills- Personal appearance and grooming

Reading Skills: Reading Comprehension - 1 & 2, vocabulary building - 3 & 4

Unit -III

Soft Skills: Stress Management, Team Building, Problem Solving Skills

Verbal Skills: Presentation Skills - Elements & structure of effective presentation, preparation

and presentation on a topic, Interview skills, mock interviews

Non-Verbal Skills- Social Etiquette

Reading Skills: Reading Comprehension - 3 & 4, vocabulary building - 5 & 6

Software Support

1. Globarena EL- Client Software for Communication Skills, Hyderabad.

Reference

1. Sethi, J., Dhamija, P.V., A Practice Course in English Pronunciation, Prentice Hall of India,

New Delhi.

2. Roach P., English Phonetics And Phonology: A Practical Course (English), Cambridge

University Press, 4th Edition,UK.

3. O’Connor, J. D., Better English Pronunciation, 2nd Edition, Cambridge University Press,

(2012), UK.

4. Hornby, A.S. Oxford Advanced Learners Dictionary of Current English, 7th Edition, Oxford

University Press, UK.

MBA-2018-2020 VERSION-2018

Course

Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nagem

ent

theo

ries

an

d p

ract

ices

to s

olv

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bu

sin

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ms

(PO

1)

Fost

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tica

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d c

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cal

thin

kin

g a

bil

itie

s fo

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ata

-base

d

dec

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PO

2)

Ab

ilit

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op

Valu

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ase

d

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

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o u

nd

erst

an

d, an

aly

ze a

nd

com

mu

nic

ate

glo

bal,

econ

om

ic, le

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an

d e

thic

al

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ects

of

bu

sin

ess

(PO

4)

Ab

ilit

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o l

ead

th

emse

lves

an

d o

ther

s

in t

he

ach

ievem

ent

of

org

an

izati

on

al

goals

, co

ntr

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tin

g e

ffect

ivel

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o a

team

en

vir

on

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t (P

O5)

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in

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ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Professio

nal

Business

Communi

cation

Skills Lab

PCP 611 CO1 To understand the concepts

and importance of being an

effective communicator in

today's workplaces

- - - 2 2 -

CO2 To be able to demonstrate

effective communication

skills while working in an

organization

- - - 2 3 -

CO3 To be able to distinguish

among various levels of

organizational

communication keeping in

mind key people of the

organization

- - - 3 2 -

CO4 To organize and deliver

professional oral

presentations in an

effective manner

- - 2 3 - -

CO5 To be able to create

effective business

correspondence with all

business stakeholders

- - - 3 3 -

2.37 2.00 2.60 2.50

MBA-2018-2020 VERSION-2018

Teaching –Learning Process

1. Listening Skills are enhanced through exercises on English language Software. Students

are required to complete as many modules on listening from the software whenever they get

time.

2. Speaking Skills are augmented through regular speaking activity in each class. Students

are required to write points on a topic given by the faculty starting with just a minute to more

analytical topics for extempore speaking and news discussion.

3. Non verbal communication is improved by stressing on positive body language and

assisting students to overcome nervousness and become confident every time they speak on a

topic.

4. Students are taught correct pronunciation and accent neutralization through presentation

and practice on software

5. Soft Skills will be enhanced through discussion and activities for each module through a

presentation. An activity related to the soft skill topic will be performed by each student

individually or as role play in a group. Each student will be marked for content, fluency and

confidence while performing the activity.

Name of the Subject Professional Business

Communication Skills Lab Subject Code PCP-611

It is certified that syllabus is free from spelling, grammatical or any duplicity.

Course outcomes have been mapped with Program outcome

S. No. Name Designation Signature

1 Dr Nipun Kalia Asstt. Prof

2 Ms Ashita Chadha HOD

.

MBA-2018-2020 VERSION-2018

BAT-608

Computer Applications for Business L T P C


MBA

Prerequisite Basic knowledge of Computers

Marks:100

Internal :40 External : 60

Course Objective

1 To understand the basics of a computer system and how they can be used.

2 To learn use of MS-office tools along with development of an intuitive sense of how

computers work

3 To understand the use of computers to make work more efficient.

CO Description

CO1 To understand the basics of the MS office and advanced ERP packages

CO2 To enable students in application of MS office tools in proper documentation and

making reports

CO3 To analyze the data through tables and graphs using MS Office.

CO4 To assess the challenges in implementation of ERP package in cross functional areas

CO5 To design slides with use of multimedia and animation for better and lucrative

presentation of data.


Unit-I

An Introduction to Computer Hardware and Software: Essential Components of Computers

Hardware, Firmware, Live-ware, Software-Types of Software, Relationship between hardware

and software, Classification of computer system, Number System. System Software-Translators,

interpreter, compiler, assemblers, linkers. Operating system- Overview and function of operating

system.

Case Studies: A study of Classification of Computers, Comparative Study of Operating

Systems.

Unit-II

Telecommunication and Networks: Telecommunications Media, Introduction to Networking

,Classification of Networks Network Topologies, Network types: LAN, MAN, WAN, Network

MBA-2018-2020 VERSION-2018

Architectures-The OSI Model, TCP/IP The Internet, Intranet and Extranets: Operation of the

Internet, Services provided by Internet, World Wide Web, Intranets and Extranets, IP

Addressing. Introduction to E-commerce: Electronic Commerce Models, Value Chains in

Electronic Commerce, Types of E-Commerce, Advantage & disadvantages of E-Commerce-

Commerce in India.

Case Studies: A study of Computer Network Topologies, A study on E-Commerce

WEBSITES”

Unit-III

Software Packages for Office Applications- Word Processing using MS Word, Spreadsheets

using MS Excel, Presentations using MS Power Point

MS-Word: Word Basics, Rand () function, Working with fonts, Aligning text, Line spacing,

Page Numbering, Headers & Footers, Headers & Footers on even pages & odd pages, Drop Cap,

Page orientation, Page background, Bullets & Numbering, Printing Documents Drawing

features, Mail Merge,

Tables &Lists: Creating table, Adding rows & columns, Merging & splitting of cells, Using

formulas in tables, Converting text to table & vice versa, Lists and its various Types of List

MS-Excel: Excel basics, Worksheet vs. Workbook, Inserting and deleting worksheet, Rename

worksheet, Auto fill, Wrap text, merging of cells, Using filter, Sorting Data, Cell addressing,

Using formulas, Paste special, Cell referencing, Working of If function, Printing worksheets,

Inserting charts.

MS-PowerPoint: Basics, Different views of slide, apply design templates, Inserting header and

footer, slide transition, adding animation, Inserting charts, Action Buttons.

Case Studies: A comparative study of Word, Excel and PowerPoint, Creating A presentation on a

given topic

Text Books –

1. P. K. Sinha, Computer Fundamentals, BPB, New Delhi.

2. Sanjay Saxena, “A First Course in Computers”, Vikas Publication

3. K.Bajaj & D.Nag E-Commerce, The Cutting Edge of Business, TataMcGraw

4. Tally. Erp 9 Training Guide ,Asok K Nadhani, BPB publications

5. Using SPSS for Windows, Data Analysis and Graphics, Kristin Volkl and Susan Gerber


1. V.Rajaraman, Fundamentals of Computer, PHI Learning.

2. Peter Norton, Introduction to computers , Tata McGraw Hill, New Delhi.







http://www.amazon.in/s?_encoding=UTF8&field-author=Nadhani&search-alias=stripbooks

MBA-2018-2020 VERSION-2018

Course

Name

Course


Ap

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kn

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of

ma

nagem

ent

theo

ries

an

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cal

thin

kin

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PO

2)

Ab

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d

Lea

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ship

ab

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y (

PO

3)

Ab

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nd

com

mu

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bal,

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(PO

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Ab

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th

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an

d o

ther

s

in t

he

ach

ievem

ent

of

org

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al

goals

, co

ntr

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tin

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team

en

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d

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epre

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rial

min

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(PO

6)

Computer

Applications

for Business

BAT

608

CO1 To understand the basics of the

MS office and advanced ERP

packages

3

CO2 To enable students in

application of MS office tools in

proper documentation and

making reports

3

CO3 To analyze the data through

tables and graphs using MS

Office.

3 3 3

CO4 To assess the challenges in

implementation of ERP package

in cross functional areas

2

CO5 To design slides with use of

multimedia and animation for

better and lucrative presentation

of data.

3

2.89 3.00 2.67 3.00

MBA-2018-2020 VERSION-2018

BAT-609

Supply Chain Management L T P C

Total Contact Hours: 48 Hours 3 0 0 3

MBA

Prerequisite: Knowledge of basics of logistics and supply chain

Marks 100


Course Objective

1 At the completion of this course, the student should be able to understand the

concepts related to SCM.

2 Students will be able to design and study performance of supply networks and

processes in different business contexts

3 To understand the global supply chains & risks thereof.

CO Description

CO1 The students will be able to describe the various concepts related to Supply Chain

management in local and global perspective.

CO2 To identify the best supply chain practices in use in the world and exemplify them

in a particular business situation.

CO3 To enable students outline the challenges and risks faced by logistic service

providers and suggesting remedial solutions.

CO4 To compare and contrast the supply chain practices of various players and make

recommendations.

CO5 To leverage the use of Information Technology in developing a supply chain to

solve a business problem.


Unit-I

Introduction to Supply Chain Management (SCM), Development chain, Global optimization,

Evolution of SCM, Complexity of SCM, Need and Importance of SCM, Key issues in SCM.

Inventory Management & Risk Pooling: Introduction and forms of inventory, Single stage

inventory control, Economic lot size model, Effect of demand uncertainty, Single period models,

Multiple order opportunities, Risk pooling, Centralized versus decentralized systems, Managing

inventory in the supply chain (Sport Obermeyer Case)

MBA-2018-2020 VERSION-2018

Network Planning: Network design, Inventory positioning and logistics coordination, Resource

allocation, Supply Contracts: Strategic components, Contracts for make-to-stock supply chain,

Contracts for make-to-order supply chain, Contracts with asymmetric information.

Unit-II

Supply Chain Integration: Functional Products, Innovative products, Efficient supply chains,

Responsive supply chains, Agile supply chains, Push, pull, and push-pull systems, Demand-

driven strategies, Impact of lead time, Impact of the Internet on supply chain strategies.

Distribution Strategies: Direct shipment distribution, Intermediate inventory storage point

strategies, Transhipment.

Strategic Alliances: Framework for strategic alliances, Third-party logistics, Retailer-Supplier

Partnerships, Distributor integration

Procurement and Outsourcing Strategies: Outsourcing benefits and risks, A Framework for

Buy/Make Decisions, Procurement strategies, E-Procurement

Unit-III

Global Logistics and Risk Management: Types of global forces, Risk management, Issues in

international supply chains

Coordinated Product and Supply Chain Design: Design for logistics, Supplier integration into

new product development, Mass customization.

Information Technology: Business Processes, Supply Chain IT Innovations, Technology

standards, RFID, SOA

Case: Wal-Mart Changes Tactics, Hewlett-Packard Company: Printer Design for Universality

Text Books

1. Simchi-Levi, David, Kamisnsky, Philip, and Simchi-Levi, Edith, Designing and

Managing the Supply Chain: Concepts, Strategies and Case Studies, 3nd Edition,

Irwin/McGraw Hill, 2008.

2. Supply Chain Management: Strategy, Planning, and Operation (7th Edition), published

by Prentice-Hall, Inc

Reference Books

1. Supply chain design and management: Strategic and tactical perspectives. By Manish Govil

and Jean-Marie Proth. 1. edition published by Academic Press, 2002. ISBN 0-12-294151-9

2. Purchasing and supply chain management. By Robert Monczka, Robert Trent and Robert

Handfield. 2. edition published by South-Western, 2002. ISBN 0-324-02315-4.





MBA-2018-2020 VERSION-2018



Course

Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nagem

ent

theo

ries

an

d p

ract

ices

to s

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bu

sin

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ms

(PO

1)

Fost

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cal

thin

kin

g a

bil

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s fo

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ata

-base

d

dec

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n m

ak

ing (

PO

2)

Ab

ilit

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op

Valu

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ase

d

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

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o u

nd

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an

d, an

aly

ze a

nd

com

mu

nic

ate

glo

bal,

econ

om

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s

in t

he

ach

ievem

ent

of

org

an

izati

on

al

goals

, co

ntr

ibu

tin

g e

ffect

ivel

y t

o a

team

en

vir

on

men

t (P

O5)

Ab

ilit

y t

o d

evel

op

in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Supply

Chain

Management

BAT

609

CO1 The students will be able to

describe the various concepts

related to Supply Chain

management in local and global

perspective.

2 3

CO2 To identify the best supply chain

practices in use in the world and

exemplify them in a particular

business situation.

3 2 3

CO3 To enable students outline the

challenges and risks faced by

logistic service providers and

suggesting remedial solutions.

3 3 2

CO4 To compare and contrast the

supply chain practices of various

players and make

recommendations.

2 3

CO5 To leverage the use of

Information Technology in

developing a supply chain to

solve a business problem.

2 2

2.48 2.50 2.33 2.60

MBA-2018-2020 VERSION-2018

2nd Semester

BAT-660

Legal And Business Environment

L T P C


MBA

Prerequisite: Must have learned the Economics in semester one

Marks 100

Internal :40 External:60

Course Objective

1 To make students aware of Legal Business Practices and their implications.

2 To enable students understand the various regulations related to doing business.

3 To be future ready for starting their own venture and knowledge of Legal angles for the

same.

CO Description

CO1 To understand the significance of business environment.

CO2 To apply strategic tools and models to take business decisions.

CO3 To analyze micro and macro business environment components to make business

strategies.

CO4 To evaluate different strategic options to find best way forward.

CO5 To develop strategies to stay competitive in the market.


Unit-I

Business Environment – Introduction to business and its environment, Components of business

environment. Process of Business Environment analysis.

Economic Environment - Different Economic Systems (Capitalism, socialism and mixed

economy). Economic Policies (Industrial, Monetary, and Fiscal and Current Economic Policies)

Unit-II

Legal Environment- From MRTP to Competition Law. Industrial Licensing policy.

Social Environment- Social Responsibility of Business, Consumer Protection Act 1986, The

Environment Protection Act 1986 & its Impact

MBA-2018-2020 VERSION-2018

Case Study – Dubba Wala

Unit-III

Financial Environment – Composition of Indian Money market and capital market. Role of

Commercial Banks, Development Financial Institutions and Non-Banking Financial Institutions.

SEBI and Capital Market Reforms.

Global Environment - Foreign Direct Investment (FDI), WTO- Its Role and Functions MNCs,

International Institutions (World Bank and IMF), Trading Blocs

Text Books –

1. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.

2. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing Co.

Pvt. Ltd

3. Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.


1. Francis Cherrunilam, International Trade and Export Management, Himalaya

Publications.

2. Aswathappa, K., International Business, McGraw Hill Publications.

Course

Name

Course


Ap

ply

kn

ow

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ge

of

ma

nagem

ent

theo

ries

an

d p

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ices

to s

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ms

(PO

1)

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PO

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PO

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ach

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of

org

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neu

rial

min

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t.

(PO

6)

Legal And

Business

Environment

BAT

660


significance of business

environment.

3 - - - -

CO2 To apply strategic tools

and models to take

business decisions.

- 3 - 1 - -

MBA-2018-2020 VERSION-2018

CO3 To analyze micro and

macro business

environment components

to make business

strategies.

- 3 - 2 - -

CO4 To evaluate different

strategic options to find

best way forward.

2 3 - 3 - -

CO5 To develop strategies to

stay competitive in the

market.

- - 3 - -

2.58 2.50 3.00 2.25







MBA-2018-2020 VERSION-2018

BAT-661

Corporate Finance L T P C

Total Contact Hours : 56

4 0 0 4

MBA

Prerequisite : Basic knowledge of

corporate financial Management

Marks = 100


Course objective

1 The purpose of this course is to acquaint the students with the broad framework of

financial decision making in a business unit

2 To apply the concepts of Finance in Corporate sector.

3 To enable students develop acumen for financial problems in Business and their

solutions thereof.

CO Description

CO1 To develop an understanding of the basic fundamentals of the corporate financial

management

CO2 To apply the knowledge of financial statement analysis in managerial decision making

CO3 To compare and select from the different sources of finance

CO4 To evaluate capital budgeting decisions based upon the time and money value concepts

CO5 To design an optimal capital structure and optimum dividend payout for a firm


Unit-1

Corporate Financial Management: meaning, objectives and scope; types of financial decisions,

investment decision, financial decision, dividend decision and liquidity decision. (Case study of

the Jones family Inc.) Corporate Capital Budgeting Decisions: nature, importance and types of

investment decision; difficulties in determining cash flows; techniques of evaluating capital

budgeting decisions, risk analysis in capital budgeting. (Case Study on DCF Valuation,

Financial Forecasting)

Unit-II

MBA-2018-2020 VERSION-2018

Cost of Capital: concept and importance; computations of cost of various sources of finance;

weighted average cost of capital Structure Decisions: (Case study of Internet Companies)

determinants of optimum capital structure; relevance and irrelevance theories of capital

structures. (Case study of dividend decisions of cement industries in India)

Unit-III

Working Capital Management: Concept and types of working capital; working capital policy.

Management of cash, accounts receivables and inventories. (Case Study on Working Capital

Management of Bajaj Auto Ltd). Dividend Policy: Dividend and its forms, theories of

dividend policy and their impact on the value of a firm; types of dividend policy, determinants of

dividend policy. An overview of corporate restructuring.( Case Study of ICICI Bank)

Suggested Readings:

1. Van Horne, James C., Financial Management and Policy, Prentice Hall of India.

2. Pandey I. M., Financial Management, Vikas Publishing.

3. Khan, M.Y. & Jain, P.K., Financial Management, Tata McGraw-Hill.

4. Chandra, Prasanna, Financial Management, Tata McGraw-Hill.

5. Damodaran, A., Corporate Finance: Theory and Practice, John Wiley & Sons.

6. Hampton, John. Financial Decision Making, Englewood Cliffs, Prentice Hall Inc.

7. Brealey Richard, Pitabas Mohanty, Corporate finance, McGraw-Hills.

Course

Name

Course


Ap

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of

ma

nagem

ent

theo

ries

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d p

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ices

to s

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PO

2)

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Valu

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d

Lea

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ship

ab

ilit

y (

PO

3)

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an

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aly

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nd

com

mu

nic

ate

glo

bal,

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sin

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(PO

4)

Ab

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ach

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of

org

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on

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, co

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Ab

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op

in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Corporate

Finance

BAT

661

CO1 To develop an

understanding of the

basic fundamentals of

the corporate financial

management

1 2

CO2 To apply the knowledge

of financial statement

analysis in managerial

decision making

3 3

MBA-2018-2020 VERSION-2018

CO3 To compare and select

from the different

sources of finance

3 3 2

CO4 To evaluate capital

budgeting decisions

based upon the time and

money value concepts

2 2 3

CO5 To design an optimal

capital structure and

optimum dividend

payout for a firm

2 3 3

2.48 2.00 2.75 2.00 2.67







MBA-2018-2020 VERSION-2018

CO1 To understand the basics of operation management and various best operations

strategies of industry

CO2 To apply the knowledge of different strategies for improving the productivity of an

organization

CO3

To Enable students for analyzing the different types of productivities in manufacturing

and production management

CO4 To compare and support the different queuing models on various real life problems.

CO5 To evaluate the various quality measures for assuring quality in organizations.


Unit-I

Introduction to Operations Management – Nature, Scope, Importance and Functions; Plant

Location: Importance and Factors; Plant layout: Objectives, Advantages, & Types.

Manufacturing System: Types and Characteristics. Production Planning and Control: Importance

and Functions. Product Design and Development: Process and Techniques.

Case Study 1: The Plant Location Dilemma (Plant Location)

Case Study 2: India Food and Agro Ltd. (Production Planning and Control)

Unit-II

BAT-662

Operations Management and Research L T P C


MBA

Prerequisite : Basic knowledge of statistics

Marks 100

Internal : 40 External: 60

Course Objective

1 To enable students understand & analyze the current practices in Operation

Management.

2 To make students aware of related concepts thereof along with real time processes &

challenges faced by managers in solving day to day operations.

3 To develop decision making & analytical skills among students.

CO Description

MBA-2018-2020 VERSION-2018

Introduction to Operations Research: History and nature of operations research and types of

operations research models: Linear programming: Meaning, terminology and requirements of

LPP. Formulation of linear programming problem & solutions by Graphical & Simplex methods.

Transportation Problems: Concepts and solutions, Methods for finding initial solutions: NWCM,

LCM and VAM, Balanced and unbalanced problem, concept of degeneracy and optimality test:

MODI method for finding optimal solution.

Assignment Problems: Special case of linear programming, Mathematical formulation,

Hungarian method, Special cases: Unbalanced Assignment problem, Restricted problem,

Travelling Salesman problem, Air Crew problem.

Case Study 1: Case of New Bharat Bank (Simplex Method)

Case Study 2: Case of Kamal Transport (Assignment Problem)

Unit-III

Network Analysis – PERT and CPM: Event, Activity, Errors in network logic, Fulkerson’s rule

to numbering of events, network formation, Forward and backward computations, Critical Path,

Float, Slack, Estimating activity times.

Decision theory: Components Pay off, Opportunity loss, Decision making under certainty and

risk (Calculation of expected value, EOL, EVPI). Decision making under uncertainty (Maximin,

Maximax, Minimax Regret, Hurwitz criterion and criterion of rationality).

Sequencing Problem: Basic concepts, Processing N jobs through two machines, Processing N

jobs through three machines, Processing N jobs through M machines, Processing Two jobs

through M machines.

Case Study 1: Case of Krishna Foods (Network Analysis)

Case Study 2: Oil India Corporation (Decision Theory)

Text Books–

1. Stevenson W.J. Operations Management, 11th Edition, 2011, Tata McGraw Hill, New

Delhi

2. Chase, Jacobs, Aquilano & Aggarwal; Operations Management; Tata McGraw Hill; 11th

edition, New Delhi.

3. Sharma, J.K. : Operations Research : Theory and Applications, New Delhi, Macmillian

India Ltd., 1997.

4. Taha, H.A. : Operations Research – An Introduction, New York, Macmillan, 1989.

5. John O. McClain and L.JosephThomas, Operations Management, Prentice Hall of India,

New Delhi, 2nd Revised Edition.

6. N.D. Vohra : Quantitative Techniques in Management, Tata McGraw Hill, 2001.


1 .Everette E Adam and Ronald J Ebert. Prentice Hall of India .New Delhi

2. Lee J Krajweski and Larry P Rittman .Person Education .Delhi

3. Richard B Chase, Nicholas J A quilano, and F Robert Jacobs. Tata McGraw Hill, New Delhi

MBA-2018-2020 VERSION-2018

Course

Name

Course


Ap

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of

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nagem

ent

theo

ries

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PO

2)

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ship

ab

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PO

3)

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mu

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(PO

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d

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epre

neu

rial

min

dse

t.

(PO

6)

Operations

Management

and

Research

BAT

662

CO1 To understand the basics of

operation management and

various best operations strategies

of industry

3 1 3

CO2 To apply the knowledge of

different strategies for

improving the productivity of an

organization

3 2 2

CO3

To Enable students for analyzing

the different types of

productivities in manufacturing

and production management

3 3 1

CO4

To compare and support the

different queuing models on

various real life problems.

3 2 3

CO5

To evaluate the various quality

measures for assuring quality in

organizations.

3 2 2

2.36 3.00 2.67 2.00 2.50 2.00 2.00





MBA-2018-2020 VERSION-2018



BAT- 654

Research Methodology L T P C

Total Contact Hours : 56Hours 4 0 0 4

Applicable to which branch

MBA

Marks


Course Objective

1 This course is designed to provide students with the practical tools of doing research.

2 To develop theoretical background for critiquing and designing research on

management & social issues.

3 To develop research and analytical skills among students.

CO Description

CO1 To understand the research process for writing a research paper, PhD Thesis and

dissertation.

CO2 To apply different research designs and sampling techniques in various business

research problems

CO3 To analyze and interpret various statistical tests to supplement decision making in

business scenario

CO4 To evaluate the outcomes of results and proposing solutions.

CO5 To create and implement a research proposal for the real life business problems


Unit-1

Introduction to Research: Meaning, Objectives, Types of Research, Research Process: The steps

of Research process.

MBA-2018-2020 VERSION-2018

Identification of problem, Hypothesis and Formulation of Hypothesis - Qualities of a good

Hypothesis –Types of Hypothesis & Hypothesis Testing

Research Design: Importance of Research Design - Features of a good research design –

Exploratory Research Design – concept and uses, Descriptive Research Design - concept, and

uses. Experimental Research Design: Causal relationships, Concept and uses- Concept of

Independent & Dependent variables, -Diagnostic Research Design.

Case Study 1: Bharat Sports Daily

Case Study 2: Fortune at the last frontier

Unit-II

Measurement Scaling: Definition of measurement Scaling– what is to be measured? Problems in

measurement in management research - Validity and Reliability. Types of Measurement Scale

Nominal, Ordinal, Interval, Ratio.

Data Collection: Definition of Primary and Secondary Data – Difference between primary and

secondary Data- Sources, Characteristics, Advantages and Disadvantages of Primary and

Secondary data – Understanding of Observation method, Questionnaire Construction, Personal

Interviews, Telephonic Interview, Mail Survey, Email/Internet survey.

Sampling: Population, Sample, Sampling Error, Sample Size. Characteristics of a good sample.

Probability Sample – Simple Random Sample, Stratified Random Sample &Multi-stage

sampling. Non Probability Sample – Judgment, Convenience, Quota & Snowballing methods.

Case Study 1: Annual Maintenance Contract Company

Case Study 2: Herbal Tooth Powder

Unit-III

Hypothesis Testing-Parametric Tests and Non Parametric Tests: Definition and use. Parametric

Tests - Z Test, T Test, F Test, Analysis of Variance.

Non Parametric Tests: Chi Square Test, Mann-Whitney test and Wilcoxon Test.

Data Analysis: Data presentation and Report writing.

Case Study 1: Perception of people about ban on plastic bags in Delhi.

Case Study 2: Report published in Times of India.

Recommended Text Books:

1. Business Research Methods – Alan Bryman & Emma Bell, Oxford University Press.

2. Research Methodology - C.R. Kothari

3. Statistics for Managers Using Microsoft Excel, Levine Stephan, Krehbiel Berenson

Reference Books:

1. SPSS Explained, ISBN:9780415274104, Publisher:Tata Mcgraw Hill

2. Sancheti & Kapoor, Business Mathematics, Sultan Chand, New Delhi.

MBA-2018-2020 VERSION-2018

Course

Name

Course


Ap

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of

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ries

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(PO

6)

Research

Methodology

BAT

654

CO1 To understand the research

process for writing a research

paper, PhD Thesis and

dissertation.

3 3 3

CO2 To apply different research

designs and sampling

techniques in various business

research problems

3 3

CO3 To analyze and interpret

various statistical tests to

supplement decision making

in business scenario

3 3 2

CO4 To evaluate the outcomes of

results and proposing

solutions.

3 3

CO5 To create and implement a

research proposal for the real

life business problems

3 3 3

2.83 3.00 3.00 3.00 3.00 2.00 3.00

MBA-2018-2020 VERSION-2018

BAT-655

Social Media and Digital Marketing L T P C


Marks


Course Objective

1 The Course is designed to give an opportunity to acquire knowledge about the

application of Digital Marketing.

2 To develop skills among students related to Digital Marketing.

3 To apply the principles of DM in real time marketing solutions.

CO Description

CO1 To learn digital marketing tools like search engine optimization and associated

analytics.

CO2 To apply digital marketing tools to a) improve websites' rankings and optimize it in the

process. b) Improve the brand's visibility c) improve brands reach which physically is

relatively difficult and less effective.

CO3 To analyze relative importance of digital marketing strategies to optimize digital

marketing campaign.

CO4 To evaluate the performance of different social media in conjunction with overall digital

marketing plan.

CO5 To design search engine optimization and search engine marketing campaigns.


Unit-I

General Overview of the Social Media: Social media, its evolution and the importance of social

media to business. Social Media Marketing Campaigns: Foundation of viral/word-of-mouth

marketing (Case study : Dove: Using social media for social viral Campaign.) components of

a comprehensive, well-integrated social media strategy (Case Study: The Nokia N8 ‘Push

Snowboarding Campaign), pros and cons of relying on word-of-mouth and buzz.

Unit-II

MBA-2018-2020 VERSION-2018

Social Media in Indian Market Context e.g. Police, Public Service, Hospitals, etc. Setting

marketing Objectives (Case Study: Cisco System: Launching the ASR 1000 series router using

social media). Analysing Socio-cultural Environment Affecting Social Media (Case Study:

Ford Fiesta Movement.)

Unit-III

Digital marketing channels - online advertising: Digital display, video, mobile, search engine,

and social media (Case Study: A Case Study on Jet Airways) Comprehensive digital marketing

strategy and plan (Case Study: Marketing the Nissan Micra and Tata Nano Using Social media)

Measuring digital marketing efforts; Latest digital ad technologies.

Text Books:

1. Brogan, Chris and Julien Smith. Trust Agents: Using the Web to Build Influence, Improve

Reputation, and Earn Trust. (Revised and Updated) New Jersey: John Wiley & Sons, Inc.

2. Kanter, Beth and Allison H. Fine.The Networked Nonprofit: Connecting with Social Media to

Drive Change. San Francisco: Jossey-Bass.

Course Name Course


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bu

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ess

(PO

4)

Ab

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of

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in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Social Media

and Digital

Marketing

BAT

665

CO1 To learn digital marketing

tools like search engine

optimization and

associated analytics.

- - - - - -

MBA-2018-2020 VERSION-2018

CO2 To apply digital marketing

tools to a) improve

websites' rankings and

optimize it in the process.

b) Improve the brand's

visibility c) improve

brands reach which

physically is relatively

difficult and less effective.

2 - - - - -

CO3 To analyze relative

importance of digital

marketing strategies to

optimize digital marketing

campaign.

- 2 - 2 - -

CO4 To evaluate the

performance of different

social media in

conjunction with overall

digital marketing plan.

- 3 - 2 - -

CO5 To design search engine

optimization and search

engine marketing

campaigns.

- - - 3 - -

2.28 2.00 2.50 2.33







MBA-2018-2020 VERSION-2018

BAT-656

Human Resource Management L T P C

Total Contact Hours:42 3 0 0 3

MBA

Prerequisite : Knowledge of OBD

Marks 100

Internal-40 External-60

Course Objective

1 To make the students understand the importance of human resources as an asset.

2 To sensitize the students to the various facets of managing human resource in the real

world.

3 To inculcate acumen for Human Resource concerns in Organizations.

Also to teach various new trends in this HR and their application.

CO Description

CO1 To understand the concepts and practical relevance of HR analytics in an organizational

set-up.

CO2 To apply appropriate research methods and methodologies to solve HR problems in

business organizations

CO3 To analyze and interpret the statistical results in context to the problems of human

resources being faced by organizations

CO4 To select best insights for typical HR issues for people management

CO5 To develop and validate predictive models based on HR challenges for an engaged

workforce


Unit-I

Human Resource Management: Concept, Functions and Challenges, (Case study “Infosys (A):

Strategic Human Resource Management” (HBR).

Brief Introduction to Strategic HRM, Job Analysis, and HR planning, Recruitment and Selection,

Training and development, HR during Mergers and Acquisitions (Case Study: Dunkin’ Donuts

Training for Quality and Hustle)

MBA-2018-2020 VERSION-2018

Unit-II

Career planning and Succession Planning, Performance Appraisal, Compensation Management-

rewards and incentives (A Case Study on TERI Rewards Corporate Efforts), Managing ethical

issues in HRM

Unit-III

Industrial Relations: concept and approaches, Industrial disputes, Managing Employee

Grievances, Case study of “Strategic Human Resource Management in Wal-Mart Stores” (HBR)

Employee Empowerment and Engagement (The Tata group: hr challenges” published by IBS

research centre), Contemporary issues in HRM

Text Books –

1. Flippo, Edwin B., Personnel/Human Resource Management, Tata McGraw Hills.

2. Dessler, G., Human Resource Management, Prentice-Hall, Delhi.


1. Decenzo A Davide & Robbins P Stephen, Personnel/Human Resource Management,

Prentice-Hall, India

2. Ivancevich M John, Human Resource Management, TMH, Tata McGraw-Hill, New

Delhi.

3. Mamoria, C.B., Personnel Management, Himalaya Publishing House, Mumbai.

Course Name Course


Ap

ply

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of

ma

nagem

ent

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ries

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d p

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ices

to s

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bu

sin

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ms

(PO

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thin

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PO

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ab

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PO

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op

in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Human

Resource

Management

BAT

656


concepts and practical

relevance of HR 3 - - - - -

MBA-2018-2020 VERSION-2018

analytics in an

organizational set-up.

CO2 To apply appropriate

research methods and

methodologies to solve

HR problems in


3 - 3 3 -

CO3 To analyze and interpret

the statistical results in

context to the problems

of human resources

being faced by

organizations

- 3 - - 3 -

CO4 To select best insights

for typical HR issues for

people management

3 2 - - - -

CO5 To develop and validate

predictive models based

on HR challenges for an

engaged workforce

- 3 - 3 3

2.95 3.00 2.75 3.00 3.00 3.00







MBA-2018-2020 VERSION-2018

BAP-657

Introduction to SPSS

L T P C


MBA

Prerequisite: Logical reasoning and aptitude

Marks 100


Course Objective

1 To make the students understand the use of various techniques for Data Analysis.

2 To study Business Decision Making with practical use of SPSS software

3 To develop analytical abilities among students.

CO Description

CO1 To understand the basics of the SPSS.

CO2 Enabling students for using the descriptive and inferential Statistical techniques on the

SPSS

CO3 To analyse and interpret various descriptive tests including charts and hypothesis tests

to supplement decision making in business scenario

CO4 To predict and forecast the future through regression modeling

CO5 To create and implement a research proposal for the real life business problems


Unit-1

An Overview of SPSS

Mouse and keyboard processing, frequently –used dialog boxes

Editing output

Printing results

Creating and editing a data file

Managing Data:

Listing cases, replacing missing values, computing new variables, recording variables, exploring

data, selecting cases, sorting cases, Merging files

Graphs

MBA-2018-2020 VERSION-2018

Creating and editing graphs and charts

Frequencies:

Frequencies, bar charts, histograms, percentiles

Unit-II

Descriptive Statistics:

Measures of central tendency, variability, deviation from normality, size and stability. Cross

Tabulation and chi-square analyses

The means Procedure

Bivariate Correlation:

Bivariate Correlation, Partial Correlations and the correlation matrix, Chi-Squre-Test

Unit-III

The T-test procedure: Independent –samples, paired samples, and one sample tests

The one way ANOVA procedure:

One way analysis of variance

General Linear model: Two –way analysis of variance

General Linear model:

Simple Linear Regression, Multiple regression analysis Multidimensional scaling.

Recommended Books:

1. Business Research Methods, Cooper, Schindler, TMH

2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson

3. Research Methodology, C. R. Kothari, Newage Publication

4. Research Methodology, Zeikmund, Cengage

5. Research Methodology, Paneer Selvam, PHI

6. Research Methodology, Prasanta Sarangi, Taxmann

7. A Text Book of Research Methodology, AKPC Swain, Kalyani

8. SPSS for Windows, Step; George and Mallery,





MBA-2018-2020 VERSION-2018



2.75 2.75 3.00

Course

Name

Course

Code PO/CO Description of CO

Ap

ply

kn

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of

man

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d

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kin

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ata

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PO

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Ab

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d o

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of

org

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team

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t (P

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Ab

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op

in

novati

ve

an

d e

ntr

epre

neu

rial

min

dse

t.

(PO

6)

Introduction

to SPSS

BAT

657


basics of the SPSS.

3 3

CO2 Enabling students

for using the

descriptive and

inferential

Statistical

techniques on the

SPSS

3

CO3 To analyse and

interpret various

descriptive tests

including charts and

hypothesis tests to

suppliment decision

making in business

scenario

1 3

CO4 To predict and

forecast the future

through regression

modeling

3

CO5 To create and

implement a

research proposal

for the real life

business problems

3

MBA-2018-2020 VERSION-2018

3rd Semester

BAT-731

Retail Management L T P C


MBA

Prerequisite : Indian retail Scenario

Marks 100


Course Objective

1 This course is aimed at providing students with a comprehensive understanding of the

theoretical and applied aspects of retail management.

2 To impart students knowledge of various retail formats and their characteristics.

3 To enable students apply the knowledge about marketing practices in Retail Sector and

make career thereof.

CO Description

CO1 This course is aimed at providing students with a comprehensive understanding of

the theoretical and applied aspects of retail management.

CO2 To impart students’ knowledge of various retail formats and their characteristics.

CO3 To enable students, apply the knowledge about marketing practices in Retail

Sector and make career thereof.

CO4 To enable students, analyze Retail Market and Financial Strategy including

product pricing.

CO5 To enable students, the importance of evaluating the various retail Supply Chain

and to collaborate with new suppliers.


Unit-I

Introduction to Retailing: Definition, Scope and Importance of Retailing; Retail Formats;

Theories of Retail Development; Global and Indian Retail Scenario; Information Gathering in

Retail. Retail Market Strategy, Financial Strategy, Retail Location (Case Study: Coke India),

MBA-2018-2020 VERSION-2018

Franchising Decisions, Retail Information system, Customer Service (Case Study: Chick

Shampoo), Customer Relationship Management, GAPs Model.

Unit-II

Merchandise Management Process, Sales forecasting, Merchandise Budget, Assortment Plan,

Inventory Management (Case Study: Nirma), Merchandise Buying, Retail Pricing, Retail

Communication-Objectives, Promotion Mix (Case Study: Dabur) .

Unit-III

Store Management & other issues (Case Study: Suvidha): Store Layout, Design & Visual

Merchandising, Atmospherics, Responsibilities of a Store Manger, Inventory Shrinkage (Case

Study: Life Size), Retail HRM Online Retailing, International Retailing, Legal & Ethical Issues

in Retailing.

Text Books:

1. Retail Management - Pradeep Kashyap & Siddhartha Raut, Biztantra .

2. Retail Management - Gopal Swamy T. P, Vikas Publishing House.

Reference Books:

1. Retail Management – Schiffman & Kaunak, Pearson Education, New Delhi.

2. Retail Management – Hawkins, Best, Coney & Mookerjee, Tata Mc Graw Hill, New Delhi.

3. Retail Management – Blackwell,Miniard, Engel, Cengage Learning.

Course Name Course


Ap

ply

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ge

of

ma

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theo

ries

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PO

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in

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d

entr

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neu

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min

dse

t.

(PO

6)

MBA-2018-2020 VERSION-2018

Retail

Management

BAT

731

CO1 This course is aimed

at providing students

with a comprehensive


theoretical and

applied aspects of

retail management.

3

CO2 To impart students

knowledge of various

retail formats and

their characteristics.

2

CO3 To enable students

apply the knowledge

about marketing

practices in Retail

Sector and make

career thereof.

3 1 3

CO4 To enable students

,analyze Retail

Market and Financial

Strategy including

product pricing.

3

CO5 To enable students,

the importance of

evaluating the various

retail Supply Chain

and to collaborate

with new suppliers.

3 3

2.73 3.00 2.67 3.00 2.00 3.00







MBA-2018-2020 VERSION-2018

BAT-732

Corporate Strategy

L T P C


MBA

Prerequisite Knowledge of Ethics in corporate life.

Marks 100


Course Objective

1 To provide an insight to the basic issues and concepts related to Strategic

Management

2 To provided an opportunity to learn in detail the most relevant and up to date

methodologies and tools to address the business Issues.

3 To apply the concepts of Strategic Mgmt. in real time business applications.

CO Description

CO1 To understand different business strategy frameworks and their applications in

business operations.

CO2 To design and apply the different strategies at different corporate-level strategic

decisions.

CO3 To analyze the strategic challenges faced by enterprises at various organizational

levels.

CO4 To evaluate different business strategic decisions in the national, international, and

global context.

CO5 To develop multiple strategies for the challenges and opportunities in terms of

doing business in a competitive environment.


Unit-I

Introduction to Strategic, Concept of strategy: Defining strategy, Levels at which strategy

operates, Strategic Decision Making and Approaches to Strategic Decision making, essence of

strategic thinking, replacing planning with strategic thinking, strategic management process.

Mission and Purpose, Objectives and Goals, Strategic Business Units.

Meaning and importance of Corporate Strategy, Environment Analysis and Diagnosis - Concept

of Environment and its components, Environment scanning and appraisal, organizational

MBA-2018-2020 VERSION-2018

appraisal, Strategic advantage analysis and diagnosis, Mergers and acquisitions, geographic

diversification, globalization, the role of the center in corporate strategy

Case Study-The Walt Disney Company: A Corporate Strategy Analysis

Unit-II

Strategy Formulation and Choice of Alternatives: Grand Strategies –Stability, growth,

retrenchment & combination strategies- Modernization, Diversification, Integration, Merger,

Take-over and Joint Venture strategies, Turnaround – divestment and Liquidation strategies.

Strategies for competing in globalizing markets

Process of Strategic Choice – Gap analysis. Industry analysis, competitor analysis - Porter’s Five

forces Model of competition. SWOT analysis- Synergy and Dysergy, McKinney’s 7’s

framework; GE-9 Cell Model, Boston's Consultancy Model. Distinctive competitiveness; Factors

affecting Strategic Choice

Case Study: Corporate strategy and the role of HRM: critical cases in oil and chemicals

Unit-III

Strategy Implementation: Inter-relationship between formulation and implementation; Issues in

strategy implementation, Resource Allocation, Budgets, Behavioral Issues – Leadership styles.

Corporate culture and values power Social Responsibilities – Ethics, Building capable

organization.

Strategy Evaluation: Importance, Overview of strategic evaluation, strategic control, techniques

of strategic evaluation and control, Operational Control.

Case Study - GLOBAL CORPORATE STRATEGY: TOYOTA CASE STUDY

Text Books

1. Corporate Strategy: Tools for Analysis and Decision-Making, Book by Bart Vanneste

and Phanish Puranam

2. CORPORATE STRATEGY: AN ANALYTIC APPROACH TO BUSINESS POLICY

FOR GROWTH AND EXPANSION by Ansoff

Reference Books

1. Concept of Corporate Strategy by K R Andrews

2. Exploring Corporate Strategy Book by Gerry Johnson and Kevan Scholes

MBA-2018-2020 VERSION-2018

Course

Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nagem

ent

theo

ries

an

d p

ract

ices

to s

olv

e

bu

sin

ess

pro

ble

ms

(PO

1)

Fost

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naly

tica

l an

d c

riti

cal

thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing (

PO

2)

Ab

ilit

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o d

evel

op

Valu

e b

ase

d

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, an

aly

ze a

nd

com

mu

nic

ate

glo

bal,

econ

om

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s

in t

he

ach

ievem

ent

of

org

an

izati

on

al

goals

, co

ntr

ibu

tin

g e

ffect

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o a

team

en

vir

on

men

t (P

O5)

Ab

ilit

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o d

evel

op

in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Corporate

Strategy

BAT

732

CO1 To understand different business

strategy frameworks and their

applications in business

operations.

2 2

CO2 To design and apply the different

strategies at different corporate-

level strategic decisions.

3 2

CO3 To analyze the strategic

challenges faced by enterprises at

various organizational levels.

3 3

CO4 To evaluate different business

strategic decisions in the national,

international, and global context.

2 3

CO5 To develop multiple strategies for

the challenges and opportunities in

terms of doing business in a

competitive environment.

3 3

2.61 3.00 2.50 3.00 2.67 2.00 2.50







MBA-2018-2020 VERSION-2018

BAP-703

Predictive Analysis L T P C


MBA

Prerequisite: Logical reasoning and aptitude

Marks 100


Course Objective

1 To make the students understand the use of various techniques for Data Analysis.

2 To study Business Decision Making with practical use of SPSS software

3 To develop analytical abilities among students.

CO Description

CO1 To understand the nature of various data sets and types

CO2 Enabling students with application of advance excel, SPSS and E-views.

CO3 To analyze the different sets of data with the help of different Statistical software’s

CO4 To select the appropriate software for analyzing the different set of data

CO5 To create the hypothesis for various business problems


Unit-1

Introduction to IBM SPSS Statistics

Course Introduction, Introducing IBM SPSS Statistics, Reading Data, Variable Properties,

Working with the Data editor, Summarizing Individual Variables, Modifying Data Values:

Recode, Modifying Data Values: Compute, Describing Relationship between Variables,

Selecting Cases, Creating and Editing Charts

Output in the Viewer, Syntax Basics, Course Summary, Menus and the Help System

Unit-II

Data Management and Manipulation with IBM SPSS Statistics

Helpful Data Management Features, Transformations: Computing with Numeric Data,

Transformations: Computing with Date and Time Variables, Transformations: Computing

with Alphanumeric Data. Additional Data Transformations, Identifying Duplicates and

Restructuring Data, Aggregating Data

MBA-2018-2020 VERSION-2018

Merging Files – Adding Cases Adding Variables, Analyzing Multiple Response Questions,

Working with Pivot Tables , Working with Charts , Exporting Tables and Charts, An

Introduction to Output Management System

Automating IBM SPSS Statistics, Controlling the IBM SPSS Statistics Environment

Unit-III

Introduction to Statistical Analysis Using IBM SPSS Statistics

Introduction to Statistical Analysis, Understanding Data Distribution Theory, Data Distribution

for Categorical Variables ,Regression Analysis and Multiple regression analysis

Multidimensional scaling, Factor analysis and Cluster analysis, Concepts of Logistic

Regression

Comparison of Several Populations (One way analysis of Variance and Analysis of Variance of

Ranks )

Recommended Books:

1. Business Research Methods, Cooper, Schindler, TMH

2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson

3. Research Methodology, C. R. Kothari, Newage Publication

4. Research Methodology, Zeikmund, Cengage

5. Research Methodology, Paneer Selvam, PHI

6. Research Methodology, Prasanta Sarangi, Taxmann

7. A Text Book of Research Methodology, AKPC Swain, Kalyani

8. SPSS for Windows, Step; George and Mallery,

Course

Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t

theo

ries

an

d p

ract

ices

to s

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bu

sin

ess

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ms

(PO

1)

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cal

thin

kin

g a

bil

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s fo

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ata

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PO

2)

Ab

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ship

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PO

3)

Ab

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bal,

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(PO

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Ab

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an

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ach

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of

org

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al

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, co

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op

in

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ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Predictive

Analysis

BAT

703

CO1 To understand the nature of

various data sets and types 3

MBA-2018-2020 VERSION-2018

CO2 Enabling students with

application of advance excel,

SPSS and E-views.

3

CO3 To analyze the different sets of

data with the help of different

Statistical software’s

2 2

CO4 To select the appropriate

software for analyzing the

different set of data

CO5 To create the hypothesis for

various business problems

3

2.58 2.50 2.67







MBA-2018-2020 VERSION-2018

4th Semester

BAT-780

Corporate Social Responsibility and

Sustainability L T P C


MBA

Prerequisite Knowledge of Social Responsibility of company’s

Marks 100


Course Objective

1 To make students Understand the historical background and context of

Sustainability and CSR .

2 To review the various CSR initiative undertaken by corporate in India.

3 To sensitize the students about need of CSR & Sustainability practices in business.

CO Description

CO1

To make students Understand the historical background and context of

Sustainability and CSR.

CO2 To review the various CSR initiative undertaken by corporate in India.

CO3

To sensitize the students about need of CSR & Sustainability practices in

business.

CO4

To help students understand need of corporate governance and best governance

practices in industry

CO5

To help students identify the structure and development of Board and its role in

corporate governance.


Unit-I

Corporate Social Responsibility and Sustainability

Objectives-Definition- Evolution- Need for CSR Theoretical Perspectives-Corporate

Citizenship-Business Practices-Strategies for CSR-Challenges and implementation-Evolution of

corporate governance-Governance practices and regulation-Structure and development of

boards-Role of capital market and government-Governance Ratings-Future of governance-

innovative practices.

Case-Do Conflicts Affect a Company’s Corporate Social Responsibility Policy?

Unit-II

MBA-2018-2020 VERSION-2018

Sustainability: Meaning and Scope. Corporate Social Responsibility and Corporate

Sustainability-Sustainability Terminologies and Meanings-Why is Sustainability an Imperative-

Sustainability

Triple Bottom Line (TBL). Meaning and Importance for corporates.

Case Study: Communicating Sustainability

Unit-III

Corporate Sustainability Reporting Frameworks-Global Reporting Initiative Guidelines-National

Voluntary Guidelines on Social, Environmental and Economic Responsibilities of Business

International Standards-Sustainability Indices-Principles of Responsible Investment-Challenges

in Mainstreaming Sustainability Reporting.

Case Study: Corporate Social Responsibility: A Case Study Of TATA Group

Text Books

1. Murthy, C.S.R. Business Ethics, Himalaya Publishing House, Mumbai, 2009.

2. Gupta (2015). Corporate Governance and Social Responsibility, Scholar Tech Press,

2015 Chatterjee, Mad humita (2011). Corporate Social Responsibility, Oxford University

Press

Reference Books

1. Porter, M., & Kramer, M. (2006). Strategy and Society: The Link Between Competitive

Advantage and Corporate Social Responsibility. Harvard Business Review

2. Agarwal, S.K. Corporate Social Responsibility in India, Sanjay K Agarwal

Course Name Course


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PO

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ab

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PO

3)

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mu

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org

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on

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, co

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in

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an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Corporate

Social

Responsibility

BAT

780

CO1 To make students

Understand the historical

background and context

3 3

MBA-2018-2020 VERSION-2018

and

Sustainability

of Sustainability and

CSR .

CO2 To review the various

CSR initiative

undertaken by corporate

in India.

3 2 3

CO3 To sensitize the students

about need of CSR &

Sustainability practices in

business.

3 2 3

CO4 To help students

understand need of

corporate governance and

best governance practices

in industry

3 2 3

CO5 To help students identify

the structure and

development of Board

and its role in corporate

governance.

2 3

2.69 3.00 2.50 2.67 3.00 2.00 3.00







MBA-2018-2020 VERSION-2018

BAT-781

Indian Ethics and Business Ethics

L T P C


MBA

Prerequisite Knowledge of Ethics in corporate life.

Marks 100


Course Objective

1

To enable students understand key legal and regulatory obligations imposed on

corporations; Use of ethical theories and frameworks to analyze ethical dilemmas in

business.

2 To make students resolve practical problems; Identify different stakeholders and

understand why they hold differing perspectives on ethical issues.

3 To understand global issues in Ethics & Corporate Governance.

CO Description

CO1 To understand the concepts of business ethics and corporate governance in an

organization.

CO2 To be able to apply different theories of corporate governance in Indian and global

context.

CO3 To analyze emerging trends of corporate governance in Indian and global context.

CO4 To evaluate best business practices to retain high performing people in the

organization.

CO5 To evaluate corporate governance reforms introduced by SEBI and World Bank.


Unit-I

INDIAN ETHOS AND VALUES:

Model of management in the Indian socio-political environment Indian work ethos Indian

heritage in production and consumption Indian perspective of values for managers Secular Vs.

Spiritual values in management

MBA-2018-2020 VERSION-2018

INTRODUCTION TO BUSINESS ETHICS

Definition of Ethics and Business Ethics Importance of Business Ethics Causal chains in

business ethics Ethical Dilemma, Ethical Relativism, Ethical Gap Factors affecting the business

ethics: Economics, Law, Environment, Technology, Development, High Finance, Human

Resource, Consumers, Caste and Gender

Case Study - Rajat Gupta: American Dream Gone Wrong?

Unit-II

APPROACHES AND PROCESS OF ETHICAL DECISION-MAKING Approaches:

Consequentialist theories, Deontological theories, and Virtue ethics approach Process of ethical

decision-making in business Individual differences and ethical judgement - Cognitive barriers to

a good ethical judgement Whistle Blowing.

Case Study -Dell Going Private

Unit-III

ETHICS MANAGEMENT

Role of organizational culture in ethics Structure of ethics management: Ethics Committee,

Ethics Officers, and the CEO Communicating ethics: Communication Principles, Channels,

Training programmes, and evaluation Ethical Audit Corporate Governance and ethical

responsibility Transparency International and other ethical bodies.

Case Study - Computers Corporate Governance Fiasco (G): Maytas Satyam?

Text Books

1. Chakraborty, S.K., Foundation of Managerial Work- Contributions from Indian Thought,

HPH, 1998

2. Drucker, P., Managing in Turbulent Times, Pan books, London, 1983.

3. Kumar, S. and Uberoi, N.K, Managing Secularism in the New Millennium, Excel Books,

2000.

Reference Books

1. Griffith, B., The marriage of east and west, Colling, 1985

2. Gandhi, M.K., The story of my experiment with Truth, Navjivan Publishing House,

Ahmedabad, 1972

3. Chakraborty, S.K., Ethics in Management: Vedantic Perspectives, Oxford University Press,

Delhi, 1995 7. Trevino and Nelson, Managing Business Ethics, John Wiley and Sons, 1995

MBA-2018-2020 VERSION-2018

Course

Name

Course


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PO

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min

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(PO

6)

Indian

Ethos and

Business

Ethics

BAT

781


concepts of business

ethics and corporate

governance in an

organization.

3


different theories of

corporate governance in

Indian and global context.

3

CO3 To analyze emerging

trends of corporate

governance in Indian and

global context.

3

CO4 To evaluate best business

practices to retain high

performing people in the

organization.

3

CO5 To evaluate corporate

governance reforms

introduced by SEBI and

World Bank.

2 3 2

2.67 3.00 3.00 2.00 3.00 3.00 2.00

MBA-2018-2020 VERSION-2018

SPECIALIZATIONS

GROUP A – FINANCE

Semester -3

BAA-735

Investment Analysis and Portfolio

Management L T P C


MBA


Finance

Marks-100


Course Objective

1 Primarily the syllabus is meant to develop the knowledge and understanding of

securities market among the students.

2 To provide know how to invest and work as portfolio or fund managers.

3 To sensitize students about the financial institutions and markets besides guiding them

how to stay away from losses

CO Description

CO1 To describe the basics of investment and portfolio management

CO2 To apply portfolio combinations of investment on real life business proposals

CO3 To analyze the risk involved in the investment and portfolio management.

CO4 To enable students in evaluating the performance of the project through portfolio

investment.

CO5 To create mapping of investment on the basis of different porfolios.


Unit-I

Investment Practices and Portfolio Management::Concept of Investment, Investment Objectives

and Constraints, Importance of Portfolio Management, investment Opportunities and

Alternatives- fixed income securities, money market and stock market;

Stock Markets and Operations of Indian Stock Market: New issue market, secondary market,

BSE, NSE and NSDL, stock market indices, securities and exchange board of India; valuation

theories of fixed and Equity(variable) income securities, Managing equity and bond fund;

Managing Mutual funds; Asset allocation techniques

Case Study:

a) Ethics in stock market: Case Studies of Harshad Mehta, Ranbaxy, Satyam& Others

b) The Ketan Parekh scam

MBA-2018-2020 VERSION-2018

Unit-II

Fundamental Analysis: Economic analysis, industry analysis, financial analysis

Technical Analysis: Meaning, basic assumptions, history of technical analysis & tools, Dow

theory; Charts, technical trading rules; volume indicators, market sentiment indicators,

confidence indicators, points & figure charting, bar charting.

Efficient Market theory: Weak, Semi strong and strong forms of efficiency, Empirical test of E

M H in Indian Context.

Case Study:

a) Fundamental Analysis of Facebook

b) Equity research and valuation: Jet Airways

Unit-III

Portfolio analysis selection: Portfolio theory, Risk and Return(individual and portfolio),

Markowitz diversification model, efficient set of portfolios, optimum portfolio, capital asset

pricing theory (CAPM).Portfolio Revision: Active and passive strategies and formula plans in

portfolio revision

Case Study:

a) A Comparison of Risk and Return Between BSE Sensex and Bank Fixed Deposits

b) analysis of portfolio management of india infoline finance ltd.

Text Books –

1. Stephen Lofthouse, Jane Raybould: Investment Management, John Wiley & Sons

Publications.

2. Frank J Fabozzi.: Investment Management, Prentice Hall - Gale

3. Amling Fredrick: Investment- An Introduction to Analysis and Management, Prentice Hall

India.

4. Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio Management,

Pearson Education.

5. William F. Sharpe, Gordon J. Alexander, Jeffrey W. Bailey: Investments, Prentice Hall India.

6. Prasanna Chandra: Investment Analysis and Portfolio Management, Tata McGraw Hill.

7. Pandian, Security analysis & portfolio management. Vikas, New Delhi

8. Fuller, Russell J & Farrell, James L. Modern investment & security analysis. New York,

McGraw Hill


1. Reilly/Brown, Security Analysis and Investment Management, Cengage Learning, New

Delhi.

2. Raman, Investment: principles & techniques, VIkas, New Delhi

3. Sharpe, William F. etc. Investment. New Delhi, PHI, 1997

4. Alexander, Jordan J & Bailey, Jeffrey V. Investment analysis & portfolio management,

Dryden Press, Thomson Learning, Bombay

5. Machiraju, H.R. Indian Financial System, Vikas, New Delhi

MBA-2018-2020 VERSION-2018

Course Name Course


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PO

3)

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min

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t.

(PO

6)

Investment

Analysis and

Portfolio

Management

BAA

735

CO1 To describe the basics of

investment and portfolio

management

3 3 3

CO2 To apply portfolio combinations

of investment on real life business

proposals

3 3 3

CO3 To analyze the risk involved in the

investment and portfolio

management.

2 3 3

CO4 To enable students in evaluating

the performance of the project

through portfolio investment.

3 2 3

CO5 To create mapping of investment

on the basis of different portfolios.

3 3 3

2.90 2.67 2.75 3.00 3.00 3.00 3.00

MBA-2018-2020 VERSION-2018

BAA-736

Managing Banks and financial

institutions L T P C

Total Contact Hours =60 4 0 0 4

MBA


Finance and Banking

Marks = 100


Course Objective

1 To acquaint the students of finance with the working, performance and regulations of

Financial institutions of India

2 To enable students develop acumen towards financial environment in India.

3 To develop financial analytics skills among students.

CO Description

CO1 To demonstrate a comprehensive knowledge of the disciplines of banking and financial

services

CO2 To employ the knowledge of financial services to choose between lease, buy or hire-

purchase

CO3 To analyze the performance of the various financial instruments

CO4 To evaluate the different investment vehicles on the basis of credit ratings

CO5 To structure and appraise the debt securitization deals for the business


Unit-I

Introduction to Indian Banking System: Financial System overview, Evolution and growth;

Banks regulatory environment, role of RBI; functions of commercial banking in India; Banking

Sector reforms.

Structure of Banking Institutions: Commercial Banks, Co-operative Banks, Regional Rural

Banks, Development Banks. Banking Sectors: Wholesale Banking, Retail Banking.

Case studies of HSBC-Innovation in Retail Banking and Schemes by SIDBI.

Unit-II

MBA-2018-2020 VERSION-2018

Bank’s Financial Statements- Income statement, Balance sheet Sources of bank’s funds,

Application of bank’s funds. Lending Function- Consumer and Corporate lending, Principles of

lending, pricing of loans, Credit appraisal techniques, Credit management and credit monitoring.

Development Banking in India: Evolution, Structure, Promotional Role, Resource Planning and

Mobilization

Microfinance: Trends, Issues & Challenges, Microfinance Institutions in India, Role of Self-help

groups. Case studies of SKS Microfinance (Now Bharat Financial Inclusion Limited) and

Annapurna parivaar programme.

Unit-III

Risk Management- Managing Credit risk, Market risk, Liquidity risk and Interest rate risk. Asset

Liability Management: concept &objectives. Managing Sources of Funds-Investment Banking

and wealth management function of banks. Bancassurance: Benefits for banks and insurance

companies.

Recent trends and Innovation in Banking- Case studies of State Bank of India and Barclays

Bank.

Text Books –

1. Kohn Meir, Financial Institutions and Markets, Tata McGraw-Hill Publishing Company

Limited, New Delhi , First Indian Edition 2007

2. Padmalatha Suresh, Justin Paul, Management of Banking and Financial Services,

Pearson, New Delhi, 2014

3. L.M. Bhole, Financial Institutions and Markets, Tata McGraw-Hill Publishing Company

Limited, New Delhi, 4th Edition, 2007.

References --

1. R.M. Srivastava, Management of Indian Financial Institutions, Himalaya Publishing

House, Mumbai, 2008.

2. Khan M.Y., Indian Financial System, Tata McGraw-Hill Publishing Company Limited,

New Delhi, 5th Edition, 2007

MBA-2018-2020 VERSION-2018

Course Name Course


Ap

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to s

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kin

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PO

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PO

3)

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mu

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of

org

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in

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d

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epre

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min

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(PO

6)

Managing

Banks and

Financial

Institutions

BAA

736

CO1 To demonstrate a

comprehensive

knowledge of the

disciplines of banking

and financial services

2 2 3

CO2 To employ the knowledge

of financial services to

choose between lease,

buy or hire-purchase

3 2

CO3 To analyze the

performance of the

various financial

instruments

2 3 3

CO4 To evaluate the different

investment vehicles on

the basis of credit ratings

2 3

CO5 To structure and appraise

the debt securitization

deals for the business

3 3 3

2.67 2.50 2.33 3.00 2.50 3.00







MBA-2018-2020 VERSION-2018

BAA-785

Financial Markets and Services L T P C


MBA


Finance

Marks= 100

Internal =40 External=60

Course Objective

1 To acquaint the students with the various Financial Services and structure of Indian

capital markets

2 To provide a glimpse of working of Financial markets in India.

3 To impart knowledge about the various financial products and their utilities to the

investors.

CO Description

CO1 To demonstrate a comprehensive knowledge of the disciplines of banking and financial

services

CO2 To employ the knowledge of financial services to choose between lease, buy or hire-

purchase

CO3 To analyze the performance of the various financial instruments

CO4 To evaluate the different investment vehicles on the basis of credit ratings

CO5 To structure and appraise the debt securitization deals for the business


Unit-I

Financial system in India: An overview structure and growth, major problems and deficiencies,

Financial markets in India: Money Market in India: Constituents, Regulations and Recent

Development, Capital Market in India: Constituents, Regulations and Recent Development, New

Issue Market, Role of Capital market intermediaries, Mode of Raising Capital from Primary

Market; Secondary market; Regulation of security market in India; Stock exchange: Trading,

clearing and settlement, Competition among stock exchanges. Regulation of asset managers.

Case study:

MBA-2018-2020 VERSION-2018

a) Volatility in Indian Stock Market- A Case Study of Selected Indices

b) Case study of CapitalVia Global Research

Unit-II

Financial Services in India: Nature types, Regulatory Framework, Major problems faced by

Indian Financial Services Sector. Leasing: Meaning, types, financial legal and tax aspects,

Factoring: types, legal and financial Aspects, Forfaiting: meaning and mechanics, Mutual Funds:

Meaning, types, structure and significance, SEBI guidelines relating to MFs.

Securitization concept: Securitization as a funding mechanism, mortgages: traditional and non-

traditional, securitization in India

Case study:

a) Performance Evaluation of Indian Factoring Business: A Study of SBI Factors and

Commercial Services Limited, and Canbank Factors Limited

b) Leasing or borrowing and buying decision: a case study of Bright Soap

Unit-III

Merchant Banking in India: Role and functions, SEBI guidelines relating to merchant banking,

venture capital: meaning, characteristics, and SEBI guidelines relating to venture capital funds.

Credit rating: Meaning, types and functions of credit rating agency, process and methodology of

credit rating; Hedge funds

Case study:

a) Rating the credit Rating agencies

b) Venture capital and private equity in India: an analysis of investments and exits

Text Books –

1. M.Y. Khan, Financial Services, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 4th

Edition, 2006.

2. L. M. Bhole, Financial Institutions and Markets, Tata McGraw-Hill Publishing Co. Ltd.,

New Delhi, 4th Edition, 2007.

3. V. K. Bhalla: Management of Financial Services, Anmol Publications.

4. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.

5. Bansal, L.K., Merchant Banking and Financial Services, Tata McGraw Hill


1.P.S. Rose and S.C. Hudgins: Bank Management and Financial Services, Tata McGraw Hill.

2 Padmalatha, S., Management of Banking and Financial Services, Sultan Chand and Sons.

MBA-2018-2020 VERSION-2018

Course

Name

Course


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PO

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(PO

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ach

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of

org

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, co

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in

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epre

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min

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(PO

6)

Financial

Markets

and

Services

BAA

785

CO1 To demonstrate a comprehensive

knowledge of the disciplines of

banking and financial services

2 2 2

CO2 To employ the knowledge of

financial services to choose

between lease, buy or hire-

purchase

3 2

CO3 To analyze the performance of the

various financial instruments

2 3 3

CO4 To evaluate the different

investment vehicles on the basis

of credit ratings

2 3

CO5 To structure and appraise the debt

securitization deals for the

business

3 3 2

2.53 2.50 2.33 3.00 2.50 2.33







MBA-2018-2020 VERSION-2018

BAA-786

TAXATION L T P C


MBA


Finance

Marks= 100

Internal =40 External=60

Course Objective

1 The objective of the course is to acquaint the participant with the implications of tax

structure and corporate tax planning in operational as well as strategic terms

2 To develop the acumen related to Tax Planning and analysis among students.

3 To have knowledge about Tax structure and policies in India.

CO Description

CO1 To understand the system of taxation and tax-planning in India

CO2 Applying Corporate tax planning to generate maximum possible tax benefits admissible

under the law

CO3 To analyze managerial decisions of: Make or Buy, Own or Lease, Modernization or

replacement etc. based upon taxation involved

CO4 To Evaluate the different taxation proposals evolving non-identical capital structures

CO5 To design the corporate tax solutions using tax-planning strategies


Unit-I

Concepts of Indian taxation system types of taxes; direct and indirect tax, taxation

reforms;(Case study on taxation reforms after economic reforms) Agricultural income,

individual income, income from capital gains and income from house properties & other sources.

Challenges and impact of GST (Goods and Services Act) on Indian economy ( Case study of

GST on Textile Industry)

Unit-II

Meaning and Scope of Tax Planning, Difference between Tax planning Tax Evasion and

MBA-2018-2020 VERSION-2018

Tax Avoidance. (case study on tax avoidance) Requisites of successful tax planning. Tax

planning and financial management decisions regarding capital structure, dividend policy. Case

study on impact of taxation on dividend policies)

Unit-III

Tax Planning with reference to Location of Undertaking. Tax Considerations in Respect of

Specific Managerial Decision like Make or Buy, Own or Lease, (Case study on tax treatment

on leasing) Close or Continue, Sale in Domestic Markets or Export; international taxation

system.(case study on MNC,s and international taxation system)

Suggested Reading:

1. Singhania, V K. and Singhania, Monica, Students’ Guide to Income Tax,

Taxmann.

2. Singhania, V K. & Singhania, Kapil, Direct Taxes Law and practice, Taxmann.

3. Singhania, V K. and Singhania, Monica, Corporate tax Planning and Business

Tax Procedures, Taxmann.

4. Ahuja, G & Gupta, Ravi, Simplified Approach to Corporate Tax Planning and

Management, Bharat Law House private limited

5. Srinivas, E A., Handbook of Corporate Tax Planning, Tata McGraw, Hill.

6. Iyengar, A C. Sampat, Law of Income Tax, Bharat House.

All questions shall carry equal marks.

Course Name Course


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(PO

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org

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in

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an

d

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epre

neu

ria

l m

ind

set.

(PO

6)

Taxation BAA

786

CO1 To understand the system

of taxation and tax-

planning in India

3 2

MBA-2018-2020 VERSION-2018

CO2 Applying Corporate tax

planning to generate

maximum possible tax

benefits admissible under

the law

3 3

CO3 To analyze managerial

decisions of: Make or

Buy, Own or Lease,

Modernization or

replacement etc. based

upon taxation involved

3 3 3

CO4 To Evaluate the different

taxation proposals

evolving non-identical

capital structures

3 3

CO5 To design the corporate

tax solutions using tax-

planning strategies

3 3 3

2.90 3.00 3.00 3.00 3.00 2.50







MBA-2018-2020 VERSION-2018

Semester-3rd

GROUP B-MARKETING

BAB-711

Consumer Behaviour L T P C


MBA

Prerequisite : basic concepts of CB

Marks 100


Course Objective

1 This course aims at enabling students to understand the various aspects of consumer

behavior

2 To enable students understand various external and internal factors that influence the

consumer behavior.

3 To learn various strategies related to Consumer Behaviour.

CO Description

CO1 To understand the significance of consumer behavior in developing consumer insights.

CO2 To apply behavioral theories to conceive strategic insight to create value for customers.

CO3 To analyze ever changing consumer behavior trends and patterns to develop insight in

order to improve products and services.

CO4 To evaluate the relative effectiveness of marketing strategies aimed at influencing the

behaviors of customers.

CO5 To develop products and services based on consumer insight and consumer trends.


Unit-I

Introduction to Consumer Behaviour: Scope and Relevance of Consumer Behaviour Studies;

Basic Model of Consumer Behaviour: Buying Decision Process (Case study : Factors

Influencing consumer Buying Behaviour)- Problem Recognition; Information Search,

Alternative Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post

Purchase Behaviour and Customer Satisfaction, Role of Involvement; Types of Buying

Behaviour. (Case Study: Consumer buying behaviour towards selected FMCG products)

MBA-2018-2020 VERSION-2018

Unit-II

Individual Determinants of Consumer Behaviour: Motivation; Attention, Perception and

Consumer Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes –

Formation and Change(Changing consumer behaviour with respect to Green Marketing - A Case

Study of consumer durables and retailing), Consumer Values and Lifestyles.(Case Study: Pizza

Hut related to Consumer personality, choice, attention and perception.

Unit-III

External Determinants of Consumer Behaviour: Influence of Culture and Subculture; Social

Class; Reference Groups and Family Influences (Case study: Influencing the online consumer’s

Behaviour) Diffusion of Innovation, Models of Consumer Behaviour; Researching Consumer

Behaviour; Online Consumer Behaviour. (Case Study: The Rising Cost of Consumer Attention:

Why You Should Care, and What You Can Do about It)

Text Books:

1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, Pearson Education, New Delhi.

2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, Consumer Behaviour-

Building Marketing Strategy. Tata McGraw Hill, New Delhi.

Reference Books:

1. Solomon, Michael R., Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt.

Ltd., New Delhi

2. Assel Henry, Consumer Behaviour, Cengage Learning, New Delhi.

3. Majumdar,R, Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd.,

New Delhi

Course Name Course


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neu

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min

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(PO

6)

Consumer

Behaviour

BAB

711


significance of consumer

behavior in developing 2 - - - - -

MBA-2018-2020 VERSION-2018

consumer insights.

CO2 To apply behavioral

theories to conceive

strategic insight to create

value for customers.

3 - - - - -

CO3 To analyze ever changing

consumer behavior trends

and patterns to develop

insight in order to improve

products and services.

- 3 - - - -

CO4 To evaluate the relative

effectiveness of marketing

strategies aimed at

influencing the behaviors

of customers.

- 3 - 3 - -

CO5 To develop products and

services based on

consumer insight and

consumer trends.

- 3 - - - -

2.83 2.50 3.00 3.00







MBA-2018-2020 VERSION-2018

BAB-749

Rural Marketing L T P C

Total Contact Hours : 60 4 0 0 4

MBA

Prerequisite : Concept of Rural Markets

Marks 100


Course Objective

1 The course aims at creating an understanding of the unique challenges of rural

marketing

2 To enable students apply the concepts and methods of marketing management to rural

markets.

3 To impart knowledge about various challenges and opportunities in the field of Rural

Marketing.

CO Description

CO1

The course aims at creating an understanding of the unique challenges of rural

marketing

CO2

To enable students apply the concepts and methods of marketing management to rural

markets.

CO3

To impart knowledge about various challenges and opportunities in the field of Rural

Marketing.

CO4 How to develop new Segment for banking industry in Rural India

CO5 How E -commerce Companies Can target Rural Market


Unit-I

Rural Marketing Introduction: Definition; Rural Markets in India: Characteristics of Rural

Consumers; Rural Market Environment and Infrastructure; Challenges of Rural Marketing.

Unit-II

Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies;

Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural

Marketing (e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry

Products. Future of Rural Marketing in India.

Unit-III

MBA-2018-2020 VERSION-2018

Economic of selling in rural markets. Formulation of rural marketing policies. Case studies

relating to rural marketing of successful companies.

Text Books:

1. Dogra Balram, Rural Marketing: Concepts and Practices, Tata Mc-Graw Hill, New Delhi.

2. Krishnamacharyulu Csg, Lalitha Ramakrishnan, Cases in Rural Marketing, Dorling

Kindersley (India) Pvt Ltd.

Reference Books:

1. Kashyap, Pradeep, Amp, Raut, Siddhartha, Rural Marketing,Wiley, New Delhi

2. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, “Rural Marketing – Text and Cases”,

Pearson Education, New Delhi.

Course Name Course


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(PO

6)

Rural

Marketing

BAB

749

CO1 The course aims at

creating an understanding

of the unique challenges

of rural marketing

3

CO2 To enable students apply

the concepts and methods

of marketing

management to rural

markets.

2

CO3 To impart knowledge

about various challenges

and opportunities in the

field of Rural Marketing.

3

MBA-2018-2020 VERSION-2018

CO4 How to develop new

Segment for banking

industry in Rural India

3

CO5 How E -commerce

Companies Can target

Rural Market

3

2.75 3.00 2.00 3.00 3.00


The syllabus has been divided into three units. Paper setter will set 3 questions from each

unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer


attempt 6 questions in all including compulsory question and selecting not more than 2

questions from each unit. All questions carry equal marks.

MBA-2018-2020 VERSION-2018

Semester-4

BAB-787

Sales and Distribution Management L T P C


MBA

Prerequisite : basic concepts of SDM

Marks 100


Course Objective

1 The course is designed to provide students with an understanding of the processes

involved in personal selling and sales management.

2 To identify and explain key success factors for salesperson performance.

3 To enable students learn sales & distribution practices in field of marketing.

CO Description

CO1 To understand the dynamics of sales and logistics.

CO2 To apply personal selling process to persuade customers.

CO3 To analyze supply chain to optimize cost at each level of supply chain.

CO4 To evaluate sales territories to design compensation plan for sales people.

CO5 To develop sales quota framework based on evaluation of sales territories.


Unit – I

Sales Management: Nature and scope of Sales Management; Emerging Trends in Sales

Management- Vendor Management, ERP, Sales Automation System, Setting and Formulating

Personnel; Developing and Conducting Sales Training Programmes; Designing and

Administering Compensation Plans. Supervision of Salesmen; Motivating Sales Personnel; Sales

Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts; Objectives and

Quotes for Sales Personnel. Case Study: Upward Delegation – To Do V/S Get Done (Case let:

Home Needs), Sales Incentive (Case let: Universal Automotive), Sales forecasting and Sales

Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure

MBA-2018-2020 VERSION-2018

Unit - II

Distribution Management: Nature and scope of Distribution Management

Managing Channels: The need for channel management, Channel conflict. (Case study:

Universal Cigarette Company), Channel Power, Operational issues in channel Management,

Understanding Channel Intermediaries: Role of the intermediary, Evolution of channel

structures, Reverse distribution, Distributor & retailer management, Channel designing & multi

channel marketing: Channel designing approach, Framework for taking Channel Decisions, Case

study (Modern Bakery), Multi channel designs, Dilemmas in channel correction. (Case study:

Bagri Market), Make or buy decision in channel management

Unit – III

Physical distribution: Tradeoff’s involved, Total system cost approach, Case study (Logistics

Problem of ABC). Legal aspects of channel management: Sale of goods act, Contract act,

Restrictive trade practice, Case study (BBMC). Measuring - Channel Performance:

Effectiveness, Equity, Efficiency, Tracking Mechanisms, Case Study (Evergreen Products).

Text Books:

1. Marketing Channels by Louis W. Stern, Adel I. El-Ansary & Anne T. Coughlan ( to be

given as text book).

2. Marketing Channel Management by Pingali Venugopal.

3. Sales Management by Richard R. Still, Edward W. Cundiff & Norman A.P. Govoni.

Course Name Course


Ap

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in

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min

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t.

(PO

6)

Sales and

Distribution

Management

BAB

787

CO1 To understand the dynamics

of sales and logistics.

2 - - - -

CO2 To apply personal selling

process to persuade

customers.

- 3 - 2 - -

MBA-2018-2020 VERSION-2018

CO3 To analyze supply chain to

optimize cost at each level

of supply chain.

- 3 - 3 - -

CO4 To evaluate sales territories

to design compensation plan

for sales people.

- 3 - 2 - -

CO5 To develop sales quota

framework based on

evaluation of sales

territories.

- - 3 - -

2.50 2.00 3.00 2.50






from each unit. All questions carry equal marks

MBA-2018-2020 VERSION-2018

BAB-788

Services Marketing L T P C


MBA

Prerequisite : basic concepts of SM

Marks 100


Course Objective

1 This course aims at enabling students to apply marketing concepts and principles to the

unique challenges and opportunities of services industry to create customer value.

2 To make students understand the features of Services Market.

3 To have a glimpse of various industries and services marketing mix issues.

CO Description

CO1 To comprehend the nature of services and distinguish between products and services.

CO2 To apply service quality theories and models to create value to satisfy and delight

customers.

CO3 To analyze changing customer expectation trends and patterns to adjust service offerings.

CO4 To evaluate different service quality models to adopt in a given service setting based on

relative relevance in that setting.

CO5 To develop strategies to enhance the level of service quality and service delivery.


Unit-I

Introduction to Services marketing: Definition, Significance and Characteristics of Services:

Intangibility (Case Study: Service Brands: A Case Study of Xanadu), Inconsistency,

Inseparability and Inventory.

Classification of Services. Consumer Behaviour in Services: Search, experience and credence

attributes, Pre & post experience evaluation, factors influencing customer expectation of service,

Moment of truth

Extended Marketing Mix for Services: Need for additional three marketing mix elements in

Services Financial & economic impact of service Traditional Marketing Mix Elements in

Services (Case Study: Indian Bank of Commerce and Industry)

MBA-2018-2020 VERSION-2018

Unit-II

Service Product: Customer perception, Customer satisfaction, Tolerance zone, Service quality –

ServQual(Case Study: Gautam Motors Limited) GAP model and Critical incident model,

Service recovery, Impact of service failures versus product failures, Nature of complaining

Behaviour— Complaint Resolution, Service Recovery Process.

Service Pricing: Costs of service delivery, Customer Profitability Measurement, Revenue

management Techniques, Price Discrimination and Segmented Pricing (Case Study :

MakeMyTrip.com)

Service Place: Delivering services through intermediaries & electronic channels. Service

Promotion: Integrated service marketing communication, Visual merchandising, Referrals,

Challenge of Service communication Service Process: Service design & standards – Process

service blue print, Demand & capacity management

Unit-III

People & Physical Evidence: Employees’ Role in Service Delivery, Service Culture: Internal

Marketing, Service-Profit Chain, Emotional labor Customers’ role in service delivery, Customer

as a co-producer (Case Study: Delhi Metro Rail Corporation)

Physical Evidence: Experience Service scape elements (to include architectural design), Virtual

Servicescape Applications of Service Marketing: Marketing in Tourism, Hospitality, Airlines,

Telecom, IT & ITES, Sports & Entertainment, Logistics, Healthcare sectors (Case Study: Hotel

Industry In India: Challenges for Growth and Marketing)

Text Books:

1. Services Marketing by Zeithaml, Bitner, Gremler&Pandit, TMGH, 4th Edition

2. Services Marketing by Christopher Lovelock

3. Services Marketing, Rama Mohan Rao, Pearson

4. Services Marketing by Rampal& Gupta

5. Services Marketing by Helen Woodruff

Journals:

1. The service encounter: diagnosing favorable & unfavorable incidents by Bitner M. J.,

Booms B. H. &Tetreaualt M. S., Journal of marketing, Jan 1990, Vol. 54, pp. 71-84.

2. Marketing intangible products & product intangibles by Levitt T., Harvard Business

Review, 1981, Vol. 59, pp. 95-102

3. The services marketing: an approach by Blois K. J., European journal of marketing, Vol.

8, Issue 2, 1974, pp. 137-145

4. Services marketing is different by Berry L.L., Business, May-June, 1980,pp. 24-30.

5. Putting the Service Profit Chain to Work by Heskett, James L., Jones, Thomas O.,

Loveman, Gary W., Sasser, W. Earl, and Schelsinger, Leonard A. Harvard Business

Review, (March-April 1994) pp. 164-174

MBA-2018-2020 VERSION-2018

Course

Name

Course


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PO

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of

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min

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(PO

6)

Services

Marketing

BAB

788

CO1 To comprehend the nature of

services and distinguish between

products and services.

- - - - - -

CO2 To apply service quality theories

and models to create value to

satisfy and delight customers.

2 - - - - -

CO3 To analyze changing customer

expectation trends and patterns to

adjust service offerings.

- 3 - 2 - -

CO4 To evaluate different service

quality models to adopt in a given

service setting based on relative

relevance in that setting.

- 3 - 3 - -

CO5 To develop strategies to enhance

the level of service quality and

service delivery.

- 3 - - - -

2.50 2.00 3.00 2.50







MBA-2018-2020 VERSION-2018

3rd Semester

GROUP C-HUMAN RESOURCE

BAC-741

Compensation and Benefits

Management L T P C


MBA

Prerequisite NA

Marks 100


Course Objective

1 The major challenge facing compensation professionals is aligning an

organizations pay system with their organization’s strategic direction.

2 The focus of this course is to identify the choices to be made in order to develop

and implement a strategically designed reward system.

3 To enable students understand the global practices in use in Compensation &

Rewards Management.

CO Description

CO1 To understand the significance and need of the compensation management for a

motivated workforce

CO2 To be able to apply various innovative tools and techniques while designing the

competitive compensation structures

CO3 To be able to analyze issues related to performance linked pay in order to ensure

an effective link between pay and performance

CO4 To evaluate the new compensation structures consistent with the prevailing

industry standards

CO5 To be able design café-teria pay plans in accordance with changing workforce

dynamics in a global pespective


Unit-I

Introduction: Compensation meaning, objectives, nature of compensation, types of

compensations, compensation responsibilities

MBA-2018-2020 VERSION-2018

Compensation System Design Issues: Compensations philosophies, compensation approaches,

decision about compensation, base to pay, individual Vs team rewards, Perceptions of pay

fairness, legal constraints on pay systems (A Case Study on TERI Rewards Corporate Efforts)

Unit-II

Managing Compensation: Strategic compensation planning, determining compensation-the wage

mix, job evaluation systems, compensation structure, wage and salary surveys, the wage curve,

pay grades and rate ranges

Managing Compensation Issues: Preparing salary matrix, government regulation on

compensation, fixing pay, significant compensation issues.

Unit-III

Executive Compensation and Variable Pay: Executive compensation: Components of executive

compensation, Performance Linked Compensation, Variable Pay, Team rewards/incentives,

compensation as a retention strategy (“The Tata group: hr challenges” published by IBS research

centre)

Incentive Schemes: Strategic reasons for Incentive plans, Types of incentive schemes, Individual

incentive plans-piecework, standard hour plan, bonuses, profit sharing plans, ESOPs,

international compensation

Recommended Textbooks:

1. BD Singh, Compensation & Reward Management, Excel Books, New Delhi

2. Compensation, Milkovich & Newman, TMH,

3. Joseph J. Martocchio, Strategic Compensation, 3rd Edition, Pearson Education, New

Delhi

Reference Books:

1. Richard I. Anderson , Compensation Management in a Knowledge based world, 10th

edition, Pearson Education, New Delhi

2. Er Soni Shyam Singh, Compensation Management, Excel Books, New Delhi

MBA-2018-2020 VERSION-2018

Course Name Course


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(PO

6)

Compensation

and Benefits

Management

BAC

741


significance and need of the

compensation management

for a motivated workforce

- - - 3 - -

CO2 To be able to apply various

innovative tools and

techniques while designing

the competitive

compensation structures

- 3 - - 3 -

CO3 To be able to analyze issues

related to performance

linked pay in order to ensure

an effective link between

pay and performance

- - 2 - - 2

CO4 To evaluate the new

compensation structures

consistent with the

prevailing industry standards

- - - 3 - 2

CO5 To be able design café-teria

pay plans in accordance with

changing workforce

dynamics in a global

pespective

- 2 - - - 3

2.57 2.50 2.00 3.00 3.00 2.33

MBA-2018-2020 VERSION-2018

BAC-742

Strategic HRM L T P C

4 0 0 4 MBA


Prerequisite : Knowledge of HRM

Marks 100


Course Objective

1 The objective of the course is to develop the perspective of strategic human resource

management.

2 This will help the students to think strategically and integrate the activities of HR with the

organizations goals

3 To enable students understand the role of Strategy in developing HRM.

CO Description

CO1 To be able to understand the role of HR as a strategic partner in today's complex


CO2 To be able to demonstrate a variety of talent management Interventions and metrics in

contemporary business organizations

CO3 To able to analyze and leverage the strengths of the workforce while formulating the

business strategies of an enterprise

CO4 To be able to evaluate ways through which HR department can be a strategic

contributor rather than an administrative function

CO5 To be able to create people management strategies in integration with business

strategies of the enterprise


Unit-I

Human Resource Management - A Strategic Perspective

Historical development of HRM and strategic HRM, Need for a strategic approach to managing

human resources

(Case study of “Strategic Human Resource Management in Wal-Mart Stores” (HBR) Models of strategic HRM, development & delivery of HR strategies

Integration of HR strategies with business Strategic HR Planning Acquisition and Development.

Infosys (A): Strategic Human Resource Management” (HBR).

MBA-2018-2020 VERSION-2018

Unit-II

Human resource environment- Technology, structure, workforce diversity

Functional HR strategies- Recruitment and retention strategies, training and development

strategies, performance management strategies, reward and compensation strategies,

retrenchment strategies “Thompson technology: a case study in controlling labour costs” (case

centre, UK)

Strategic approach to industrial relations- Outsourcing, contract labor & its HR implications

Human Side of Mergers and Acquisitions- Three- stage model of M&A. (“The Tata group: hr

challenges” published by IBS research centre)

Unit-III

Global human resource management: Difference between global HRM & domestic HRM;

Evaluating the Effectiveness of SHRM- Measurement and strategic challenge of SHRM

Competencies of HR Professional in a SHRM Scenario(“Global human resource management:

two short cases” published IBS centre for Management Research)

Strategic HR issues in global assignments – expatriates selection & repatriation,

Global Environment of HR: Change & Diversity Management

Text Books –

1. Armstrong, Michael & Baron Angela. (2005). Handbook of Strategic HRM (1st ed.). New

Delhi: Jaico Publishing House.

2. Mello, Jeffrey A. (2007). Strategic Human Resource Management (2nd ed.). India: Thomson

South Western.


1. Regis, Richard. (2008). Strategic Human Resource Management & Development (1st ed.).

New Delhi: Excel Books.

2. Agarwal., T. (2007). Strategic Human Resource Management. New Delhi: Oxford University

Press.

3. Dhar, Rajib Lochan. (2008). Strategic Human Resource Management (1st ed.). New Delhi:

Excel Books.

MBA-2018-2020 VERSION-2018

Course

Name

Course


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ries

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ab

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PO

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ach

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of

org

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, co

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in

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d

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epre

neu

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min

dse

t.

(PO

6)

Strategic

HRM

BAC

742

CO1 To be able to understand the

role of HR as a strategic

partner in today's complex


- - - - 3 -

CO2 to be able to demonstrate a

variety of talent management

Interventions and metrics in

contemporary business

organizations

- 3 - - - 3

CO3 To able to analyze and

leverage the strengths of the

workforce while formulating

the business strategies of an

enterprise

- - - - 2 3

CO4 To be able to evaluate ways

through which HR

department can be a strategic

contributor rather than an

administrative function

- - - - 2 3

CO5 To be able to create people

management strategies in

integration with business

strategies of the enterprise

- 2 - - - 3

2.61 2.50 2.33 3.00

MBA-2018-2020 VERSION-2018

4th Semester

BAC-789

Cross Cultural Management L T P C

4 0 0 4 MBA


Prerequisite : Knowledge of Management

Marks 100


Course Objectives

1 The objective of the course is to help students to construct their own coherent, individual

perspective of the substance and increase their cultural awareness.

2 To sensitize students towards diverse cultural settings in India.

3 To understand the issues and challenges related to Cultural issues at Workplace.

CO Description

CO1 To understand the concepts of diversity, components of culture and importance of

diversity in organizations

CO2 To be able to implement various concepts of cross cultural management in motivating

and leading diverse teams

CO3 To examine the various people management issues across different organizational

cultures

CO4 To compare and contrast various cross cultural practices and their applicability in a

global environment

CO5 To develop Diversity and Inclusion practices to leverage diverse workforce strengths for

organizational growth and sustainability


Unit-I

Meaning ,Importance ,features of culture, Dimensions-Different culture dimension model-

Hofstede Model, Kluckhohn and Strodbeck value orientation model, Globe Model ,Edward Hall

model, Trompenaars model,

MBA-2018-2020 VERSION-2018

International business environment, role of culture in international Business, Diversity at work,

Reasons for cultural and behavioural differences ( Case study : Walmart Disney in Paris, 1992-

2008)

Unit-II

Cross cultural communication- Meaning, Factors affecting cross cultural communication,

making cross cultural communication effective

Cross culture management:-Challenging role of Manager in cross culture management, Cross

culture negotiation & decision making, Cross cultural teams and role of leader (Case study The

Daimer –Benz Chrysler merger, 1998-2007)

Unit-III

IHRM- Meaning, Model of IHRM, Dimension of IHRM, features of IHRM –international

recruitment and selection, Domestic HRM vs. IHRM, challenges faced by global manager,

Women as International manager, (Case study IBM Lenovo-Importance of culture in global

management)

Role of ethics in cross cultural management, Culture in India, Japan, China and US,

International Assignment and Expatriate management( Case study HSBC –A cadre of

international manager)

Text Books –

1. Cross Cultural Management: Concept and Cases ,Oxford University press,by Shobhana

Madhavan ,2011

2. Understanding Cross-Cultural Management, Pearson Education, by Marie-Joëlle Browaeys

and Roger Price, 2011.

3. Cross-Cultural Management: Essential Concepts, Sage, by David Thomas, 2008.

4. International dimensions of organizational behavior. Cengage Learning, by Nancy J. Adler,

and Allison Gundersen, 2007


1. Cultures and organizations, software of the mind by Geert Hofstede, Geert Jan Hofstede and

Michael Minkov, 2010.

2. Culture, Leadership and organizations, The GLOBE study of 62 societies by House, Hanges,

Javidan, Dorfman and Gupta, 2004.

3. A Critique of Hofstede's Fifth National Culture Dimension by Tony Fang. International

Journal of Cross Cultural Management, Dec 2003; 3(3):347368. Accessible through

ABI/INFORM Global.

MBA-2018-2020 VERSION-2018

Course

Name

Course


Ap

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of

ma

nagem

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theo

ries

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to s

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PO

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min

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(PO

6)

Cross

Cultural

Management

BAC

789

CO1 To understand the concepts

of diversity, components of

culture and importance of

diversity in organizations

- - - 3 - -

CO2 To be able to implement

various concepts of cross

cultural management in

motivating and leading

diverse teams

2 - - - 3 -

CO3 To examine the various

people management issues

across different

organizational cultures

- - - 3 3 -

CO4 To compare and contrast

various cross cultural

practices and their

applicability in a global

environment

2 - - 3 - 3

CO5 To develop Diversity and

Inclusion practices to

leverage diverse workforce

strengths for organizational

growth and sustainability

- - - - 3 3

2.75 2.00 - - 3.00 3.00 3.00

MBA-2018-2020 VERSION-2018







MBA-2018-2020 VERSION-2018

BAC-790

Employee Relations L T P C


MBA

Prerequisite : Fundamental knowledge of IR and Labor Laws

Marks 100


Course Objective

1 This course is designed to develop in the students an understanding of the concept of

Employee Relations.

2 To make students aware about various Labour laws and their applications.

3 To have a knowledge about global practices in Employee Relations.

CO Description

CO1 To have a basic understanding of the fundamental concepts and provisions of various

legislations

CO2 To be able to apply concepts, legal terminology appropriately and demonstrate

conceptual understanding for smooth functioning of a manufacturing unit

CO3 To analyze the various industrial disputes to propose settlement mechanism in

accordance with the statutory framework

CO4 To analyze the applicability of various labor legislations in sync with the conventions

and recommendations laid down by ILO

CO5 To assess the mechanism that can contribute to organizational goals through

maintaining cordial employee relations


Unit-I

Employee Relations: Importance, concept and Models of Employee Relations

Collective Bargaining: Concept, nature, functions and types of collective bargaining; process of

collective bargaining; collective bargaining in Indian context and causes for its failure in India.

(Case study - national manufacturing company limited)

Trade Union: Objectives, functions, problems of Indian trade unions.

The Trade Union Act 1926 (with amendment)

MBA-2018-2020 VERSION-2018

Unit-II

Industrial Disputes: Nature, causes and types of industrial disputes; prevention and settlement

machinery of industrial disputes under The Industrial Disputes Act, 1947 {with amendments}

Employee Grievances: Nature of grievance and grievance procedure; handling employee

grievance

Code of discipline in Industries (case study - national manufacturing company limited)

Industrial Employment (Standing Orders) Act, 1946

Unit-III

The Employees Provident Fund & Miscellaneous Provisions Act, 1952: Definitions; Schemes

under the act – Employees’ provident fund scheme, Employees’ pension scheme, 1995,

Employees’ deposit linked insurance scheme. (Case study -sarvodaya structurals limited)

Employees State Insurance Act, 1948: Objectives and applicability of the scheme; Definitions;

ESI corporation, standing committee and medical benefit council; contributions; adjudication of

dispute and claims, benefits.

Payment of Gratuity Act, 1972: Applicability and non- applicability of the Act: Definitions;

Payment of gratuity; Forfeiture of gratuity; Employer’s duty to determine and pay gratuity;

Recovery of gratuity; Penalties.

ILO: Role and importance ofILO: Social Audit

Text Books –

1. Mamoria&Mamoria, Dynamic of Industrial Relations in India, Himalaya Publishing

House, New Delhi

2. T. N. Chabbra and R.K.Suri, Industrial Relations, DhanpatRai& CO.

3. Reference Material -

4. S.C. Srivastava, Industrial Relation &Labour Laws, Vikas Publishing House Private,

Limited, 1990.

5. N.D. Kapoor, Industrial Relations and Labour Law, Sultan Chand and Publications

MBA-2018-2020 VERSION-2018

Course Name Course


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min

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(PO

6)

Employee

Relations

BAC

790

CO1 To have a basic


fundamental concepts and

provisions of various

legislations

- - - 3 - -


concepts, legal terminology

appropriately and

demonstrate conceptual

understanding for smooth

functioning of a

manufacturing unit

3 2 - - - -

CO3 To analyze the various

industrial disputes to

propose settlement

mechanism in accordance

with the statutory

framework

- 3 - 2 - -

CO4 To analyze the applicability

of various labor legislations

in sync with the

conventions and

recommendations laid

down by ILO

- - - 3 - 3

CO5 To assess the mechanism

that can contribute to

organizational goals

through maintaining cordial

employee relations

- - - - 2 3

MBA-2018-2020 VERSION-2018

2.63 3.00 2.50 - 2.67 2.00 3.00







MBA-2018-2020 VERSION-2018

3rd Semester

GROUP D- IB

BAD-743

Export Import Documentation L T P C


MBA

Prerequisite: Fundamentals of Export Import

Marks 100


Course Objective

1 To give exposure and understanding of the procedures and documents involved in

export - import activities of India.

2 To have an idea about export import documentation processes involved in international

business.

3 To enable students use and apply the EXIM procedures.

CO Description

CO1 To acquire an elaborative understanding of the export-import procedures and

documentation required for import and export transactions.

CO2 To gain an understanding of the Export and Import business with major emphasis on the

different agencies supporting exports in India.

CO3 To ascertain the role and business model of various third party players involved in

export and import transactions.

CO4 To analyze the foreign trade policy and trade theories with various countries and trade

groupings.

CO5 To create business models and measuring the success of the startup in context to legal,

financial, and future market prospects.


Unit-I

Preliminaries for Exports and Imports: Meaning and Definition of Export – Classification – Strategy and Preparation for Export

Marketing – Export Marketing Organizations – Registration Formalities – IEC – RCMC –

Export Licensing – Selection of Export Product – Identification of Markets – Methods of

Exporting – Pricing Quotations – Payment Terms – Letter of Credit.

MBA-2018-2020 VERSION-2018

Foreign Trade Policy – Highlights – Introduction to Duty Drawback – ASIDE – MAI & MDA –

Star Export Houses – EPCG Scheme – Incentives for Exporters. Export Promotion Councils -

FIEO – IIFT – EOUs – SEZs – ITPO – ECGC – EXIM Bank.

Unit-II

Export Procedure and Documentation:

Aligned Documentation System – Commercial Invoice – Shipping Bill – Certificate of Origin –

Consular Invoice – Mate’s Receipt – Bill of Lading – Types of Marine Insurance Policies.

Steps in Export Procedure – Export Contract – Forward Cover – Export Finance – Institutional

framework for Export Finance – Excise Clearance – Pre-shipment Inspection – Methods of Pre-

shipment Inspection – Marine Insurance – Role of Clearing and Forwarding Agents – Shipping

and Customs Formalities – Customs EDI System – Negotiation of Documents – Realisation of

Exports Proceeds.

Unit-III

Import Procedure and Documentation: Pre-Import Procedure – Steps in Import Procedure – Legal Dimensions of Import Procedure –

Import Documents – Transport Documents – Bill to Entry – Certificate of Inspection –

Certificate of Measurements – Freight Declaration.

Customs Formalities for Imports – Warehousing of Imported goods – Exchange Control

Provisions for Imports – Retirement of Export and Import Documents.

Text Books:

1. Handbook of Import-Export Procedures – Ministry of Commerce, -, Government of

India, New Delhi

2. Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi

3. Exports – Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi

4. Import – Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi

Reference Books:

1. Export Marketing, TAS Balagopal , Himalaya Publishing House

2. Export Documentation and Procedures, , Nabhi Publications, New Delhi

3. International Marketing Management, R.L. Varshney, Sultan Chand

4. International Marketing, Terpstra, Holt Saunders

5. International Business, Concept, Environment and Strategy, Sharan V., –

6. Export Management, D.C. Kapoor, Vikas Publishing House


http://www.bms.co.in/ministry-of-commerce/

MBA-2018-2020 VERSION-2018






Course Name Course


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(PO

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Export Import

Documentation

BAD

743

CO1 To acquire an elaborative

understanding of the export-

import procedures and

documentation required for

import and export

transactions.

3 2

CO2 To gain an understanding of

the Export and Import

business with major

emphasis on the different

agencies supporting exports

in India.

2

CO3 To ascertain the role and

business model of various

third party players involved

in export and import

transactions.

3 2

CO4 To analyze the foreign trade

policy and trade theories

with various countries and

trade groupings.

3

MBA-2018-2020 VERSION-2018

CO5 To create business models

and measuring the success

of the startup in context to

legal, financial, and future

market prospects.

2 3

2.50 3.00 2.00 3.00 2.00 2.00 3.00

MBA-2018-2020 VERSION-2018

BAD-745

INTERNATIONAL TRADE AND

LAWS L T P C

Total Contact Hours =60 4

0 0 4

MBA

Prerequisite: Basic knowledge of

INTERNATIONAL TRADE

Marks = 100


Course Objective:

1 To provide inputs regarding International Trade and Law focuses on the public

international law aspects of international trade,

2 The subject helps to investigate and apply the complex rules of international trade law

to novel problems and real-world and hypothetical scenarios

3

This provides students with the means to gain specialized knowledge in international

trade law, becoming able to develop strategies, act as consultants and defend enterprises

in a matter of international trade,

Description

CO1 To understand the conceptual framework and different theories of international trade.

CO2 To acquire an elaborative understanding of competitive advantages and comparative

advantage and its impact on the market and economy.

CO3 To assess the interrelationships between product markets and factor markets in an

economy and economic development.

CO4 To evaluate the working and impact of WTO in facilitating and promoting International

Trade.

CO5 To analyze the effect of government policies on international trade practices.

Content of syllabus

Unit-1

Historical background of International Trade, Direction and Composition of International Trade.

Terms of Trade, Trade as an engine of growth. Concept of Law – Types of law, Domestic and

International and their jurisdiction. Regional Trade Agreements: Concept, origin, types.

European Union, NAFTA, ASEAN, MERCOSUR – their structure, decision making, funding,

implications on world trade.

CASE STUDY-1 Import Prohibition as a Trade Policy Instrument: The Nigerian Experience

(INTERNATIONAL TRADE LAW)

Unit-II

MBA-2018-2020 VERSION-2018

Law of WTO: Introduction, Objectives, Functions, Structure, Principles, Agreements –

implications for International business, Progress made by WTO in the last one decade. Tariff and

Non-tariff barriers - implications for WTO members

CASE STUDY-1 The WTO’s Rejection of the European Ban on Hormone-Treated Beef (WTO

IMPLEMENTATION)

Unit-III

International Business Law – International Sale of Goods, Laws governing International Sale of

goods – Domestic laws, International Treaties, International Mercantile Customs and Usages –

Inco terms, Rules on International Sale of Goods, International Commercial Dispute Settlement –

Reconciliation, Arbitration etc.

Intellectual Property: Historical Background, IPR Administration – WIPO, WTO, Indian Patent

Office, Patents, Copyrights, Trademarks, Geographical Indications, Industrial Designs, Layout

Designs, Trade secrets.

CASE STUDY-

1. Shrimp versus Turtles: NationalAttempts to Protect theEnvironment (BIO DIVERSITY)

2. Nepal: Exports of Ayurvedic Herbal Remedies and SPS Issues (GEOGRAPHICAL

INDICATION)

Text Books –

1-Macrory, Patrick F.J. et al The World Trade Organization: Legal, Economic and Political

Analysis (Springer, 2005 )

2- Money banking international trade and law(DR D.M Mitahni)

3-Schnitzer, Simone Understanding International Trade Law (Law Matters Publishing, 2006)

Reference Books

1. Palle Krishna Rao, ‘WTO text and cases’ Excel Books

2. Vinod V Sople, ‘Managing Intellectual Property’ PHI Learning Private Limited

MBA-2018-2020 VERSION-2018

Course

Name

Course


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min

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(PO

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International

Trade and

Laws

BAD

745

CO1 To understand the conceptual

framework and different

theories of international trade. 3 1

CO2 To acquire an elaborative

understanding of competitive

advantages and comparative

advantage and its impact on

the market and economy.

2 3

CO3 To assess the

interrelationships between

product markets and factor

markets in an economy and

economic development.

2 2 1

CO4 To evaluate the working and

impact of WTO in facilitating

and promoting International

Trade.

2 3

CO5 To analyze the effect of

government policies on

international trade practices. 3 2 2

2.14 2.50 2.33 2.00 3.00 1.50 1.50

MBA-2018-2020 VERSION-2018

BAD-791

Globalization and Indian Multinational

Companies L T P C

Total Contact Hours – 56

4 0 0 4 Applicable to which branch

MBA

Prerequisite: Basics of international business

Marks


Course Objective

1 This course is designed to familiarize the students with the intricacies of increasing

worldwide interactions. .

2 To disseminate the knowledge regarding the performance and prospects of Indian

Multinational companies

3 To have a glimpse of Global Business Environment.

CO Description

CO1 To understand about the dynamics of a globalized business world.

CO2 To apply international trade theories to take strategic business decisions.

CO3 To analyze strategic business decisions by MNCs based on business sustainability.

CO4 To evaluate different strategic options MNCs have to find best way forward.

CO5 To develop strategies for Indian MNCs to stay competive in international market.


Unit-I

MBA-2018-2020 VERSION-2018

Globalization and the New Global Economy: National Differences in Political Economy,

Differences in economical Culture, Ethics in International Business, patterns of international

trade, foreign direct investment and capital flows, International Trade Theory, The Political

Economy of International Trade, GAAT and WTO-structure and working, agricultural

Globalization and developing countries, industrial and services sectors in the globalization

process labor, migration and outsourcing, Convertibility of Rupee and Impact on Foreign Trade.

UNIT-2

Regional and Multilateral Agreements: Brief history of multilateral institutions, their

structure and working, international monetary fund, The Foreign Exchange Market, The

International Monetary System, and the World Bank.

Transnational Corporations and the Globalization Process: TNCs and FDI, intra and

inter-firm trade, structure and working of the international capital market, main actors and

instruments of international asset transaction, offshore banking, Eurocurrencies and

Eurocurrency trading, global finance and hot money flows, footloose capital and capital controls.

UNIT-3

Evolution of India’s Commercial Policy: A historical perspective, Objective and essential

features, Liberalization in trade policy - changes in foreign trade policy, Globalization of foreign

direct investments and financial markets - Foreign Institutional Instruments, Balance of trade,

balance of payments, analysis and changes over time.

Indian Multinational Corporations: Definition and organizational structures of MNCS,

Indian MNC’s, recent trends – opportunities & challenges, code of conduct, multinationals in

India-case studies

RecommendedTextbooks:

1.Salvatore, Dominick, International Economics, John Wiley & Sons Publ

2.RoadtoMNCs,VishalDhawan

3. Carlsson, I. Et al. (eds.) Our Global Neighbourhood, Oxford: Oxford University Press.

4. Daniels, P.W., and Lever, W.F., (eds.) The Global Economy in Transition, Harlow:

Longman,1997.

5. Dicken, P., Global Shift: The Internationalisation of Economic Activity, London: Paul

Chapman,1992,2ndedn.

6. Edwards, M., and Gaventa, J. (eds.), Global Citizen Action: Perspectives and Challenges

Boulder,Colo.:WestviewPress,2001.

7. Held, D., McGrew, A., Goldblatt, d., and Perraton, J., Global Transformation: Politics,

Economics and Culture, Cambridge: Polity Press. 1999.

8. Bhagwati, Jagdish. 2002. Free Trade Today, Princeton, Princeton University Press.

MBA-2018-2020 VERSION-2018

9. Bhagwati, Jagdish. 2002. In defense of Globalization, New York, Oxford University Pre

10.Case Studies On Mncs In India: The Competitive Strategies,Rajender Singh Rathore

11.https://www.researchgate.net/publication/280133867_Globalization_and_Multinational_Corp

orations

12.https://www.researchgate.net/publication/281280263_MULTINATIONAL_COMPANIES_I

N_INDIA_-AN_ANALYSIS

Course Name Course


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min

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(PO

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Globalisation

and Indian

Multinational

Companies

BAD

791

CO1 To understand about the

dynamics of a globalized

business world.

3

CO2 To apply international trade

theories to take strategic

business decisions.

2 3

CO3 To analyze strategic business

decisions by MNCs based on

business sustainability.

2 3

CO4 To evaluate different strategic

options MNCs have to find

best way forward.

1 2

CO5 To develop strategies for

Indian MNCsto stay

competive in international

market.

3 3

https://www.researchgate.net/publication/280133867_Globalization_and_Multinational_Corporations

https://www.researchgate.net/publication/280133867_Globalization_and_Multinational_Corporations

MBA-2018-2020 VERSION-2018

2.33 2.00 2.00 3.00







MBA-2018-2020 VERSION-2018

BAD-792

International Marketing L T P C


MBA

Prerequisite : NA

Marks : 100


Course Objective

1 Provide understanding of the decision variables a marketing manager may use in an

international marketing environment.

2 To gain experience in developing international marketing strategies.

3

Provide understanding of product and pricing decisions appropriate for international

market.

CO Description

CO1 To gain know how of diverse theories and concepts related to the International

Marketing environment.

CO2 The students will be able to put in use the marketing concepts in realization of

organizations goals of going international.

CO3 To make students capable of evaluating the various components of PESTLE analysis

and thereof planning the International marketing decisions.

CO4 To justify the use of global marketing practices in leveraging the advantages of

international trade.

CO5 To hypothesize an international marketing environment and implement the marketing

mix tools to create a marketing campaign.

UNIT 1

MBA-2018-2020 VERSION-2018

Introduction to International Marketing: Introduction, Scope of International Marketing,

International Marketing vs. Domestic Marketing, Principles of International Marketing,

Customer value and the value equation, Competitive or differential advantage, Management

Orientations, MNCs and TNCs, Benefits of international marketing.International Marketing

Environment Analysis methods.

International Trade Environment: Introduction, classical trade theories, modern trade

theories, trade barriers, quotas, Implications of Tariffs, Types of Agreements, General

Agreement on Tariffs and Trade (GATT), Functions and Objectives of WTO, Implication of

WTO on International Marketing, India’s Role in International Trade Theories.

UNIT 2

International Market Entry Strategies: Introduction, Different Entry Modes and Market

Entry Strategies, joint Ventures, Strategic Alliances, Direct Investment, Manufacturing and

Franchising.

International Marketing Research: Introduction, Concept of Marketing Research, Need for

Marketing Research, Approach to Marketing Research, Scope of International Marketing

Research, International Marketing Research Process, market surveys, marketing information

system

International Product Policy and Planning: Introduction, Products: National and

International, the new Product Development, International Product Planning, Product Adoption

and Standardization, International Market Segmentation, Influences on Marketing Plan and

Budget, International Product Marketing, Marketing of Services

International Pricing Policy: Introduction, Price and Non-Price Factors, Methods of Pricing,

International Pricing Strategies, Dumping and Price Distortion, Counter Trade

UNIT 3

International Distribution and Logistics Planning: Introduction, International Logistics

Planning, Distribution – Definition and Importance, Direct and Indirect Channels, factors

Involved in Distribution Systems, Modes of Transportation, International Packaging

International Promotional Strategies: Introduction, Communications Process, principles of

communication, Status of Promotion, Promotion Appeals, Media Selection, Personal Selling,

Public Relations and Publicity, Sales Promotion, advertising, e-marketing

Legal and Ethical Issues in International Marketing: Introduction, Nature of International

Business Disputes and Proposed Action, Legal Concepts Relating to International Business,

MBA-2018-2020 VERSION-2018

International Dispute Settlement Machinery, ethical Consideration in International Marketing

and Marketing Communications.

TEXT BOOK

1. Nargundkar- InternationalMarketing (Excel Books)

2. Czinkota - International Marketing (Thompson, 8th Ed.)

3. Kotabehelson- International Marketing( Wiley, 6th Ed.)

4. Cateora Graham - International Marketing (TMH, 10th Ed.)

5. Siddiqui- InternationalMarketing (Wiley Dreamtech)

6. Cherunilam F - International Trade and Export Management (Himalaya, 2007)

REFRENCE BOOK

7. Varshney R.L, Bhattacharya B - International Marketing Management (Sultan Chand &

Sons, 9th Ed.)

1. Jain S. – International Marketing (Thomson)

Course Name Course


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min

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(PO

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International

Marketing

BAD 792 CO1 To gain know how of diverse

theories and concepts related

to the International

Marketing environment.

3 3

CO2 The students will be able to

put in use the marketing

concepts in realization of

organizations goals of going

3 3

MBA-2018-2020 VERSION-2018

international.

CO3 To make students capable of

evaluating the various

components of PESTLE

analysis and thereof planning

the International marketing

decisions.

3 3 3

CO4 To justify the use of global

marketing practices in

leveraging the advantages of

international trade.

3 3

CO5 To hypothesize an

international marketing

environment and implement

the marketing mix tools to

create a marketing campaign.

3 3 2

2.80 3.00 3.00 3.00 3.00 2.00

MBA-2018-2020 VERSION-2018

3rd Semester

GROUP E-ENTREPRENEURSHIP

BAE-746

Entrepreneurial Strategies-I L T P C

Program: MBA (Semester 3)

4 0 0 4 Prerequisite : Basics of

Entrepreneurship & Strategy

Marks : 100


Course Objective

1 The objective of the course is to develop basic understanding among students about the

launch of Entrepreneurship Ventures

2 To provide in depth analysis of various strategies related to Planning, Team Building &

Validation.

3 To enable students develop their entrepreneurial ventures.

CO Description

CO1 To understand the conceptual framework of entrepreneurship and identifying various

factors influencing the entrepreneurial approach.

CO2 To apply the conceptual understanding in setting up a new venture.

CO3 To analyze the feasibility of different elements of an enterprise like marketing,

finance, human resources, operations, and technology.

CO4 To evaluate the sustainability of an enterprise in the long run.

CO5 To create value prepositions and opportunities associated with entrepreneurship.


Unit – I

Self Discovery and Opportunity Discovery

Finding the Flow; Effectuation; Identifying the Effectuation principles used in activities;

Identifying Problem Worth Solving; Design Thinking; Brainstorming; Presenting the Identified

problems; Identifying the Entrepreneurial Style; Customers and Markets; Segmentation and

MBA-2018-2020 VERSION-2018

Targeting; Identifying Jobs, Pains, and Gains and Early Adopters; Crafting Value Proposition

Canvas (VPC); Class Activity: Outcome-Driven Innovation;Presenting VPC;

Unit – II

Business Model, Validation and MVP

Basics of Business Model and Lean Approach; Sketching the Lean Canvas; Risks and

Assumptions; Presenting Lean Canvas;Blue Ocean Strategy - Plotting the Strategy Canvas; Four

Action Framework: Eliminate-Reduce-Raise-Create Grid of Blue Ocean Strategy; Building

Solution Demo and Conducting Solution Interviews; Problem-Solution Fit; Building MVP;

Product-Market Fit; Presenting MVP.

Unit – III

Financial Planning, Team Building, Regulations

Cost Structure - Estimating Costs; Revenues and Pricing: Revenue Streams, Revenue Types,

Identifying Secondary Revenue Streams, Estimating Revenue and Price; Profitability Checks;

Bootstrapping and Initial Financing; Practising Pitch; Shared Leadership; Hiring and Fitment,

Team Role and Responsibilities; Collaboration tools and techniques: explore Slack; Positioning

and Branding; Channels; Sales Planning; Selling skills; Project Management for Startups; Project

tracking with Trello and Slack; Basics of Business Regulations; How to Get Help to Get Started;

Text Books:

1. Maurya, A., 2012. Running Lean: Iterate from Plan A to a Plan That Works. O'Reilly

Media

2. Roy, R., 2012. Entrepreneurship. Oxford University Press

Reference books:

1. Czikszentmihalyi, M., 2008. Flow: The Psychology of Optimal Experience. Harper

Perennial Modern Classics

2. Sarasvathy, S. D., 2009. Effectuation: Elements of Entrepreneurial Expertise. Edward

Elgar Publishing Ltd.

3. Ries, E., 2011. The Lean Startup: How Today's Entrepreneurs Use Continuous

Innovation to Create Radically Successful Businesses. The Crown Publishing Group

4. Kim, W. C. & Mauborgne, R., 2005. Blue Ocean Strategy. Harvard Business School

Press Boston, Massachusetts

5. Blank, S., 2005.The Four Steps to the Epiphany: Successful Strategies for Startups That

Win. K&S Ranch

6. Kim, W. C. & Mauborgne, R., 2005. Blue Ocean Strategy. Harvard Business School

Press Boston, Massachusetts

7. Blank, S., 2005.The Four Steps to the Epiphany: Successful Strategies for Startups That

Win. K&S Ranch

MBA-2018-2020 VERSION-2018

Course Name Course


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Entrepreneurial

Strategies-I

BAE

746


conceptual framework of

entrepreneurship and

identifying various factors

influencing the

entrepreneurial approach.

2

CO2 To apply the conceptual

understanding in setting up a

new venture.

3 3

CO3 To analyze the feasibility of

different elements of an

enterprise like marketing,

finance, human resources,

operations, and technology.

2

CO4 To evaluate the

sustainability of an

enterprise in the long run.

3

CO5 To create value prepositions

and opportunities associated

with entrepreneurship.

3 3

2.75 2.50 3.00 3.00 2.00 3.00 3.00



unit and 1 compulsory question spread over the whole syllabus consisting of 5 short

MBA-2018-2020 VERSION-2018

answer questions. Compulsory question will be placed at number one. Candidate shall be

required to attempt 6 questions in all including compulsory question and selecting not

more than 2 questions from each unit.

Teaching - Learning Process

Teaching Aids Case

Study

Project

Type

Activit

y

Lab

Work Delivery Mode

Video

, PPT

White

Board

Theory/Descriptiv

e

Numerical/Practical

Yes Yes Yes NO No 100% _____

MBA-2018-2020 VERSION-2018

BAE-747

Social Entrepreneurship L T P C

Program: MBA (Semester 3) 4 0 0 4

Prerequisite : Entrepreneurship

Marks : 100


Course Objective

.1 The objective of the course is to provide an opportunity to the students to understand -

social entrepreneurship.

2 To have a glimpse of entrepreneurial opportunities - culture, models and approaches of

social entrepreneurship

3 To understand the scope for social Entrepreneurship in India and enterprise creation

Course Outcomes

CO Description

CO1 To understand the conceptual framework of social entrepreneurship and identifying

various factors influencing the social entrepreneurial approach.

CO2 To apply the conceptual understanding in setting up a new social venture.

CO3 To analyze the feasibility of different elements of a social enterprise like marketing,

finance, human resources, operations, and technology.

CO4 To evaluate the sustainability of a social enterprise in the long run.

CO5 To create value prepositions and opportunities associated with social entrepreneurship.


Unit – I

Introduction to Social Entrepreneurship, The Socio-Economic Context of Social

Entrepreneurship ; Social entrepreneur; The characteristics of social entrepreneurs; The four

dimensions of social entrepreneurship, Sources of Funds, Marketing in Social Ventures.

Unit- II

MBA-2018-2020 VERSION-2018

Social Business Model, Social Venture Opportunity Identification, Assessing Social Venture

opportunities, Social Impact Theory Society – Trust and Company registration; ; Enterprise

launching and its procedures, Developing social venture strategy & plan; preparation and launch.

Unit – III

Venture entry: Positioning the firm for social & strategic advantage. Funding Social Ventures,

Strategies for sealing social impact, Measurement of Social Impact, Social Entrepreneurship and

the challenges of scale, Study of successful models like - Grameen Bank – Aravind Eye Care

System’s -Amul.

TEXT BOOKS:-

1. Dinanath Kaushik, Studies in Indian Entrepreneurship, New Delhi, Cyber Tech

Publications

2. Robert Hisrich, Michael Peters and Dean Shepherd Entrepreneurship, New Delhi, Tata

McGraw-Hill Publishing Company Limited.

3. Kaliyamoorthy and Chandrasekhar, Entrepreneurial Training: Theory and Practice, New

Delhi, Kanishka Publishers.

Reference Books:-

1. Gopalkrishnan (2014) The Entrepreneur’s Choice: Cases on Family Business in India,

New Delhi, Routledge Taylor& Francis Group.

2. Bide Amar (2012), Entrepreneurship determinants: culture and capabilities, Euro Stat,

European Union, http://ec.europa.eu/eurostat

Course Name Course


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MBA-2018-2020 VERSION-2018

Social

Entrepreneurship

BAE

747


conceptual framework

of social


identifying various

factors influencing the

social entrepreneurial

approach.

2

CO2 To apply the

conceptual

understanding in

setting up a new social

venture.

3 3

CO3 To analyze the

feasibility of different

elements of a social

enterprise like

marketing, finance,

human resources,

operations, and

technology.

2

CO4 To evaluate the

sustainability of a

social enterprise in the

long run.

3

CO5 To create value

prepositions and

opportunities

associated with social

entrepreneurship.

3 3

2.75 2.50 3.00 3.00 2.00 3.00 3.00







MBA-2018-2020 VERSION-2018


Teaching Aids Case

Study

Project

Type

Activity

Lab

Work Delivery Mode

Video

, PPT

White

Board

Theory/Descripti

ve

Numerical/Practical

Yes Yes Yes NO NO 100% _____

MBA-2018-2020 VERSION-2018

4th Semester

BAE-793

Entrepreneurial Strategies-II L T P C

Program: MBA (Semester 4)

4 0 0 4 Prerequisite : Basics of

Entrepreneurship & Strategy

Marks : 100


Course Objective

1 The objective of the course is to make students understand about the process of

starting the Entrepreneurship.

2 To make students aware of strategies for team building along with progress

measurement.

3 To provide knowledge about measuring progress of entrepreneurial strategies.

Course Outcomes

CO Description After undergoing this Course, the students will be able:

CO1 To have an understanding of entrepreneurship and analytical skills to intuitive thinking

and entrepreneurial opportunity identification.

CO2 To get the know-how of successive planning, its validation, and solutions to business

problems arising thereof.

CO3 To analyze the feasibility of economic, marketing, financial, and technological aspects

to ascertain business viability.

CO4 To evaluate business models for new ventures and able to frame strategies relating to

the success of a venture.

CO5 To develop a business strategy of startups and existing ventures at different levels.

Content of Syllabus

Unit – I

Fundamentals of Entrepreneurship & Refining Business Model and Product:

Fundamentals and key concepts of entrepreneurship, refining the key concepts such as business

model, products and services, introduction to Practice Venture; pivoting, types of business

models, business model evolution, generating new business models; analyzing the business

MBA-2018-2020 VERSION-2018

model; Analyzing the competitors; adding new customer segment; presenting the new business

model after pivoting; product management;Business plan; sales plan; hiring sale team; people

plan; basics of financial plan-I &II; procurement plan, negotiating role play; understanding

primary revenue sources, exploring customer lifecycle for growth customers, exploring and

identify secondary sources of revenue;

Unit – II

Exploring Revenue, A-team, Branding

Overview of funding; funding options for an entrepreneur; explore the right funding options;

create funding plan; pitch deck; introduction to building A-Team; pitching to attract the talent;

setting the team up for success; defining roles; hiring the A-Team members; Introduction to

branding, drawing the venture’s golden circle; positioning and positioning statements, creating

brand name and logo; social media handle; Identifying right channels; leaping ahead with

technology, digital marketing for startups, plan a social media campaign, digital collaboration,

store documents online, other technology platforms, make tech plan, platform wish list.

Unit III

Measuring Progress and Legal Matters, Mentors

Metrics for customer acquisition (CAC, CLV, and ARPU), metrics for customer retention and

satisfaction, find CAC, CLV and ARPU, key financial metrics, communicating metrics, finding

new revenue stream through key financial metrics, re-forecasting financial plan to increase

margin, identify professional help for legal and compliance requirements, searching of trademark

and brand name and company name; Role of mentors and advisors; scout for the board of

directors, overview on final project, capstone project presentation, contents of capstone project.

Books Recommended:

1. Entrepreneurship Rajeev Roy, Oxford ,2012

2. Entrepreneurship Development Khanka, ,S.Chand 2012

References:

3. Small Scale industries and Entrepreneurship Vasanth Desai “Himalya publishing 2012

4. Robert Hisrich et al “enterpreneruship TMH 2012

5. Entrepreneurship Development Khanka, ,S.Chand 2012

6. Entrepreneurship Development B.Janikairam and M Rizwana

7. e-source: - www.learnwise.org by Wadhwani Foundation

http://www.learnwise.org/

MBA-2018-2020 VERSION-2018

Course Name Course


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thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing (

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, an

aly

ze a

nd

com

mu

nic

ate

glo

bal,

econ

om

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s

in t

he

ach

ievem

ent

of

org

an

izati

on

al

goals

, co

ntr

ibu

tin

g e

ffect

ivel

y t

o a

team

en

vir

on

men

t (P

O5)

Ab

ilit

y t

o d

evel

op

in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Entrepreneurial

Strategies-II

BAE

793

CO1 To have an

understanding of


analytical skills to

intuitive thinking and

entrepreneurial

opportunity

identification.

3 2

CO2 To get the know-how of

successive planning, its

validation, and solutions

to business problems

arising thereof.

3 3

CO3 To analyze the feasibility

of economic, marketing,

financial, and

technological aspects to

ascertain business

viability.

3 2

CO4 To evaluate business

models for new ventures

and able to frame

strategies relating to the

success of a venture.

3 3

CO5 To develop a business

strategy of startups and

existing ventures at

different levels.

2 3

MBA-2018-2020 VERSION-2018

2.69 3.00 3.00 3.00 2.67 2.00 2.50








Teaching Aids Case

Study

Project

Type

Activit

y

Lab

Work Delivery Mode

Video

, PPT

White

Board

Theory/Descriptiv

e

Numerical/Practical

Yes Yes Yes NO No 100% -

MBA-2018-2020 VERSION-2018

BAE-794

Entrepreneurial Marketing

L T P C


MBA

Prerequisite : NA

Marks : 100


Course Objective

1 Recognize the fundamental changes taking place in markets and marketing today

2 Identify entrepreneurial opportunities from the emerging trends occurring in marketing

practice around the world

3 Understand the roles of networking and resource leveraging in entrepreneurial ventures,

and ways that marketing can facilitate both of these activities.

CO Description

CO1 To understand how marketing can be an entrepreneurial activity within organizations.

CO2 To identify the role and impacts of marketing in Entrepreneurship.

CO3 To apply marketing concepts into entrepreneurial strategic decision making.

CO4 To evaluate and create new market opportunities for new ventures.

CO5 To develop a business model considering all business aspects and aligned with the

technological application.

Content of Syllabus

Unit – I

Introduction; Understanding entrepreneurship&the entrepreneurial mindset; Understanding

Marketing: The roles of marketing in entrepreneurship and of entrepreneurship in marketing; The

changing role of marketing in firms; Emerging trends in marketing; Marketing as an

entrepreneurial activity; Linking marketing orientation to entrepreneurial orientation; From mass

marketing to relationship marketing to one-to-one marketing; From transaction to partnerships;

From sales to customer equity; Marketing and resource leveraging; The guerrilla concept

Case Study: 1. Role of marketing in entrepreneurship. 2. From mass marketing to relationship

marketing

MBA-2018-2020 VERSION-2018

Unit- II

The entrepreneurial customer; Innovation diffusion and the window of opportunity: innovators,

laggards and the rest; Crossing the chasm; Leading customers rather than following them;

Understanding how to analyze a market for something new, Segmentation as analysis;

segmentation as strategy; Getting out of the box when segmenting markets

Case Study: 1. Window of opportunity. 2. Getting out of the box when segmenting markets

Unit – III

Entrepreneurial market research-cheap but good techniques for conducting marketing research;

Issues in and approaches to identifying customer needs; Estimating market potential for new

opportunities; Database management and entrepreneurship; Marketing strategies for

entrepreneurship; Strategies vs. Tactics; Product/Service Strategy and Management;

Differentiation:---of anything; Branding and the entrepreneurial venture; The living brand

Case Study: 1. Database management and entrepreneurship. 2. Product/Service Strategy

BOOKS FOR REFERENCE:

1. M. Schindehutte, M. Morris and L. Pitt (2008), Rethinking Marketing: An

Entrepreneurial Perspective, Saddle River , NJ: Prentice-Hall.

2. L. Lodish, H. Morgan, S. Archambeau, J. Babin (2016), Marketing that Works: How

Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Old

Tappan, NJ: Pearson Publishing (second edition)

Course Name Course


Ap

ply

kn

ow

led

ge

of

ma

nagem

ent

theo

ries

an

d p

ract

ices

to s

olv

e

bu

sin

ess

pro

ble

ms

(PO

1)

Fost

er A

na

lyti

cal

an

d c

riti

cal

thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing (

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, an

aly

ze a

nd

com

mu

nic

ate

glo

bal,

econ

om

ic,

legal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s

in t

he

ach

ievem

ent

of

org

an

izati

on

al

goals

, co

ntr

ibu

tin

g e

ffect

ivel

y t

o a

team

en

vir

on

men

t (P

O5)

Ab

ilit

y t

o d

evel

op

in

novati

ve

an

d

entr

epre

neu

rial

min

dse

t.

(PO

6)

Entrepreneurial

Marketing

BAE

794

CO1 To understand how

marketing can be an

entrepreneurial activity

within organizations.

3 3 3

CO2 To identify the role and

impacts of marketing in 2 3

MBA-2018-2020 VERSION-2018

Entrepreneurship.

CO3 To apply marketing

concepts into

entrepreneurial strategic

decision making.

3

CO4 To evaluate and create

new market opportunities

for new ventures.

3 3

CO5 To develop a business

model considering all

business aspects and

aligned with the

technological application.

3 3

2.92 3.00 3.00 3.00 2.50 3.00 3.00







MBA-2018-2020 VERSION-2018

ASSESSMENT PATTERN

a. Theory Courses

Sr.

No

Type of Assessment

Task

Frequency of

task Marks Total Marks Weight-age

1 Mid Semester

Examination 2 per semester 36 marks 72 24

2 Assignment in the form

of Case

Study/Project based on

Data

Analytics/Situation

Analysis

2 per semester 15 marks 30 10

3 Quiz 1 per semester 18 marks 18 6

4 End Semester

examination 1 per semester 60 marks 60 60

Total Marks (Internal + External) 100

b. Practical Courses

Sr.

No.

Type of

Assessment Task

Actual

conduct

Marks

Frequency

of

Task

Final

Weight-age

in Internal

Assessment

(Prorated

Marks)

Remarks

1 Practical

experiment file

30 marks for

each

experiment

10

experiments

45 marks Depending

upon no. of

experiments

2 Mid-Term Test 20 marks 1 per

semester

15 marks At-least after

The completion

of 5

Experiments.

3 Viva Voce

(External)

1 per

semester

40 marks

MBA-2018-2020 VERSION-2018

Practical File Breakup

Sr. No. Assessment Criterion Weight-age Student Activity

1 Practical file after completion

experiment with output images

8 marks Learning

2 Practical Experiment Test 12 marks

Performance

3 Viva-Vice (Internal) 10 marks

Understanding

Total 30 marks

c. Evaluation Structure for Internship & Final Research Project

Ass

essm

ent

Synopsis (50) Mid Term Evaluation End Term Evaluation

Report

(50)

Presentation

(50)

Report

(50)

Presentatio

n (50) Report (50) Presentation (50)

Ques

tion N

o.

Pro

ble

m I

den

tifi

cati

on

&

Lit

erat

ure

Rev

iew

Fra

min

g &

Appro

pri

aten

ess

of

Obje

ctiv

es

Just

ific

atio

n o

f O

bje

ctiv

es i

n

ligh

t of

Iden

tifi

ed p

roble

m

Know

how

about

Res

earc

h

Met

hodolo

gy

Pre

senta

tion S

kil

ls

Res

earc

h D

esig

n

Dat

a C

oll

ecti

on I

nst

rum

ent

Form

atti

ng &

Str

uct

ure

of

Rep

ort

Ques

tion H

andli

ng

Str

uct

ure

of

pre

senta

tion

Pre

senta

tion S

kil

ls

Chap

teri

zati

on&

Pre

lim

inar

y

Wri

te u

p

Pro

ble

m I

den

tifi

cati

on &

Lit

erat

ure

Rev

iew

Met

hodolo

gy &

Dat

a C

oll

ecti

on

Anal

ysi

s an

d I

nte

rpre

tati

on o

f

dat

a

Fin

din

gs

and r

ecom

men

dat

ions

Res

earc

h P

roce

ss

Pro

ject

outc

om

es a

nd

concl

usi

ons

Pre

senta

tion S

kil

ls

Ques

tion H

andli

ng

Max

. M

arks

25 25 20 15 15 15 15 20 12 14 12 10 10 10 10 10 12 14 12 12