EXPECT MORE, ACHIEVE MORE

Statewide standards-awarenesscampaign led by the First to the

TopCoalition, an alliance of 30+

business, community and education groups

Earned media– Five regional news conferences

featuring Governor Phil Bredesenand former Senator Bill Frist (right)

– Newspaper coverage– Editorial support– Radio and TV coverage

EXPECT MORE, ACHIEVE MORE

Public Service Announcements:– Produced by Scripps

Networks with Tennessee Association of Broadcasters

– Radio & TV spots featuring parent-spokespeople and Memphis celebritiesPat & Gina Neely of the Food Network (left)

Collateral materials:– Campaign web site – Parent-focused information

brochure (500k pieces printed and distributed with state’s Gear Up initiative)