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E X P E R I E N C E + E V O L V E + E N G A G E
Visit LICENSEDTOCREATE.COM for more show details and class info.
GAYLORD OPRYLAND RESORT & CONVENTION CENTER
NASHVILLE, TN | MARCH 15–16
SUNDAY: 9 AM - 6 PM MONDAY: 9 AM - 4 PM
CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.
#MYDENTITYCHEEKWOOD C:
DISCOVER YOUR #MYDENTITYExperience this interactive class to discover
#mydentity and how to recreate Guy Tang’s unique
formulas in your own salon. Plus, discover how to
successfully incorporate his line into your backbar.
SUN: 11:00 A.M. - 12:00 P.M. MON: 10:00 A.M. - 11:00 A.M.
ACTIIV HAIR SCIENCEBELLE MEADE A/B:
STOP RUNNING FROM HAIR LOSSJARED REYNOLDS
The topic NO one wants to talk about—Hair loss.
After this class, you will have the knowledge to
help your clients reach their goals and learn how
ACTiiV can help.
SUN: 9:30 A.M. - 10:30 A.M.
SUN: 2:00 P.M. - 3:00 P.M.
MON: 9:00 A.M. - 10:00 A.M.
MON: 1:30 P.M. - 2:30 P.M.
AMELIA FUGITT @AMELIAHAIRMAKEUP
EXPERIENCE AREA - TENNESSEE BALLROOM C: HOW-TO: PLATINUM CARDCOSMO PROF® ARTISTIC TEAM
AMELIA FUGITT | @AMELIAHAIRMAKEUP
Educating on the fundamentals of color, with an
advanced approach. Live experiments to show
how to properly work with color and developers
according to your client’s canvas.
SUN: 12:30 P.M. - 1:30 P.M.
SUN: 4:45 P.M. - 5:45 P.M.
MON: 2:30 P.M. - 3:30 P.M.
AMERICAN CREW®BOOTH: AMERICAN CREW BARBERSHOP:
BE A MASTER OF MEN’S GROOMINGBecome a grooming master with American Crew!
Discover 10 modern and classic looks developed to
meet men’s needs and their individual style.
CONTINUOUS BOOTH DEMOS
ANDIS®DAVIDSON A:
ANDIS FLUID SERIES TRENDSJASON POTCHEN
High fashion meets cutting edge techniques. Learn
how to create effortless fades, crops and fierce face-
framing on any gender with Andis.
SUN: 12:30 P.M. - 1:30 P.M. MON: 10:30 A.M. - 11:30 A.M.
AQUAGE®HERMITAGE C: “THE ART OF NATURAL
TEXTURE” STYLING AND FINISHINGLearn Aquage's best practices of enhancing
or transforming natural textured hair. A solid
foundation of tools and techniques that gives
confidence to care for all hair types and textures!
SUN: 11:00 A.M. - 12:00 P.M. MON: 9:00 A.M. - 10:00 A.M.
BOOTH: “THE ART OF NATURAL TEXTURE”
STYLING AND FINISHINGLearn Aquage’s best practices of enhancing
or transforming natural textured hair. A solid
foundation of tools and techniques that gives
confidence to care for all hair types and textures!
SUN: 11:00 A.M. - 12:00 P.M.
SUN: 2:00 P.M. - 3:00 P.M.
SUN: 5:00 P.M. - 6:00 P.M.
MON: 11:00 A.M. - 12:00 P.M.
MON: 2:00 P.M. - 3:00 P.M.
ARDELL®BELLE MEADE C/D:
ACHIEVE PERFECT ARCHES AND LASH
LIKE A PRO WITH ARDELLSay yes to flawless brows and lashes. Learn exclusive
techniques to expertly and effortlessly sculpt, shape
and fill brows, and apply strip and individual lashes.
SUN: 9:30 A.M. - 10:30 A.M.
SUN: 2:00 P.M. - 3:00 P.M.
MON: 9:00 A.M. - 10:00 A.M.
MON: 1:30 P.M. - 2:30 P.M.
AVLON®BELLE MEADE A/B:
CUTTING AND STYLING RELAXED AND
NATURAL TEXTURED HAIRTransform your services for natural and relaxed
hair. Take our techniques out for a spin with
cutting, shaping and styling techniques based
on head shape.
SUN: 11:00 A.M. - 12:00 P.M. MON: 3:00 P.M. - 4:00 P.M.
BELLE MEADE A/B:
THE ARTISTRY AND SCIENCE OF
SAME-DAY COLORING AND RELAXINGA relaxer plus color can equal success. Learn how
Avlon’s FiberGuard Serum lets you do both chemical
services in the same day on clients.
SUN: 3:30 P.M. - 4:30 P.M.
BELLE MEADE A/B: BOB EVOLUTION!Learn the techniques and the art of cutting. Avlon
Platform Artists will demonstrate cutting the classic
bob and its symmetrical evolution using clippers,
shears and razors.
MON: 10:30 A.M. - 11:30 A.M.
BABYLISSPRO®BOOTH: TEXTURAL TRANSFORMATIONSTake on texture! BaBylissPRO® shows you
voluminous waves, sleek styles and transformative
tools that turn heads and go from everyday to the
red carpet.
SUN: 11:00 A.M. - 12:00 P.M.
SUN: 2:00 P.M. - 3:00 P.M.
SUN: 5:00 P.M. - 6:00 P.M.
MON: 9:30 A.M. - 10:30 A.M.
MON: 12:30 P.M. - 1:30 P.M.
BARBEROLOGY™ BY BABYLISSPRO®
BOOTH: CONFIDENCE WITH CLIPPERSChange up your approach to clippers.
From fading, tapering, edge-ups, designs,
undercuts and beards, take your cutting
techniques to the next level with BaBylissPRO®.
SUN: 9:30 A.M. - 10:30 A.M.
SUN: 12:30 P.M. - 1:30 P.M.
SUN: 3:30 P.M. - 4:30 P.M.
MON: 11:00 A.M. - 12:00 P.M.
MON: 2:00 P.M. - 3:00 P.M.
CHRISTINE DIBENEDETTOCHRISTINE DIBENEDETTO | @CHRISSYDBIGLIFE
TENNESSEE BALLROOM C:
HELP YOUR CLIENTS DEAL WITH THIN HAIRFeel more confident approaching the subject of
thinning hair and increase revenue by being able to
address this touchy subject. Improve their lives and
improve your business.
SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.
TENNESSEE BALLROOM C:
BE A MARKET LEADER: CREATING
SPECIALTIES IN YOUR SALONThis class will help you increase revenue and
set yourself apart. Define your specialties and
become a market leader to increase cash flow
and be confident.
SUN: 3:30 P.M. - 4:30 P.M. MON: 1:30 P.M. - 2:30 P.M.
CND®HERMITAGE A: CND ART-RAGEOUSWe’ll focus on two trendy techniques to make you
feel ever so artful. Learn embellishing techniques,
featuring Swarovski® crystals with CND™ SHELLAC™
Gel Polish and BRISA™ Gel.
SUN: 11:00 A.M. - 12:00 P.M.
SUN: 5:00 P.M. - 6:00 P.M.
MON: 10:30 A.M. - 11:30 A.M.
HERMITAGE A: SKILL BOOSTER:
RETENTION+™ LIQUID & POWDERProven to turn a nail bitten into a nail masterpiece!
Boost your techniques with hands-on training and gain
the confidence you need to be your salon’s L&P Pro.
SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.
DAISY "DAZE" HENSON @CURLYHAIRDAZE
EXPERIENCE AREA - TENNESSEE BALLROOM C: CURL EXCLUSIVE - CUTTING
TEXTURE WITH MOVEMENT & CONFIDENCECOSMO PROF® ARTISTIC TEAM
DAISY "DAZE" HENSON | @CURLYHAIRDAZE
Get Daze's insider techniques—dry-cutting curls in
their natural state, creating amazing shapes and
insane volume. Daze will demonstrate styling tips
and her simple “Kinetic” Cutting Technique that
will change the way you cut curly hair.
SUN: 9:30 A.M. - 10:30 A.M.
SUN: 2:00 P.M. - 3:00 P.M.
MON: 1:00 P.M. - 2:00 P.M.
DEVACURLBOOTH: INSIDE THE CUTCurl specialists are needed more than ever!
Get the scoop on cutting and caring for curly hair
the DevaCurl way and see the famous DevaCut.
CONTINUOUS BOOTH DEMOS
EMPOWERING YOU®AMY CARTER | @EMPOWERINGYOUCONSULTING
TENNESSEE BALLROOM B:
BLUEPRINT TO SIX-FIGURESFreedom, finances & five-star service—attract
high-paying clients to boost profits into six-figures
with five tested tips.
SUN: 11:00 A.M. - 12:00 P.M.
TENNESSEE BALLROOM B:
MONEY-MAKING MACHINEThis session gives you: a guide to profits,
a roadmap to profitability and secrets to making
more by working less with a profitable team.
SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.
TENNESSEE BALLROOM B:
CREATING THE CAREER AND LIFE YOU
DESERVE [FOR STUDENTS & NEW PROFESSIONALS]
In this class you will learn to avoid the top 3
mistakes made by service providers, how to
attract high paying clients, fast and easy steps
to higher tickets.
MON: 10:30 A.M. - 11:30 A.M.
FAROUK SYSTEMS CHI® & BIOSILK
BOOTH: IDENTIFY COLOR COLLECTION:
COLOR, CUT & STYLELearn fast & easy color techniques with the
IDENTIFY Collection- an array of colors, cuts &
styles. Let us help you grow your business and
create CHI gorgeous hair.
CONTINUOUS BOOTH DEMOS
GELISH®MAELING PARRISH
HERMITAGE A: GELISH® DIP:
DIP YOUR WAY TO GORGEOUS NAILS!Join a Harmony Educator to learn the fast and
easy French, one-color application and the ombre.
Gelish Dip will give you outstanding durability with
over 120 colors!
SUN: 9:30 A.M. - 10:30 A.M.
SUN: 3:30 P.M. - 4:30 P.M.
MON: 9:00 A.M. - 10:00 A.M.
MON: 3:00 P.M. - 4:00 P.M.
HERMITAGE A: GELISH® POLYGEL:
LIGHTER. STRONGER. EASIER.Join a Harmony Educator and take back control
of your enhancement product! Learn astonishingly
simple, chase-free, flawless salon applications.
SUN: 12:30 P.M. - 1:30 P.M. MON: 12:00 P.M. - 1:00 P.M.
GIGI®BELLE MEADE C/D:
BUILD YOUR GIGI® BROW BUSINESSMaster bold brows to build your brow business!
Learn 5 easy steps to ultimate brows and proper
shape and definition with GiGi’s NEW Brow Bar.
SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.
BELLE MEADE C/D:
DETOX WHILE YOU WAX WITH GIGI®Wax meets skincare for an enhanced experience!
GiGi’s NEW dual-purpose Charcoal Detox Hard Wax
removes unwanted hair and unclogs pores for the
perfect detox regimen.
SUN: 3:30 P.M. - 4:30 P.M. MON: 3:00 P.M. - 4:00 P.M.
JOHNNY B.®DAVIDSON A: GET TECHNICAL:
ADVANCED CLIPPER CUTTINGALEXIS RIVERA
In-depth instruction by veteran Johnny B. educators
ensures that participants walk away with an
enhanced knowledge of the skills required for
today’s grooming trends.
SUN: 9:30 A.M. - 10:30 A.M.
SUN: 4:00 P.M. - 5:00 P.M.
MON: 9:00 A.M. - 10:00 A.M.
MON: 1:30 P.M. - 2:30 P.M.
KENRA PROFESSIONAL®HERMITAGE C: FORWARD MOMENTUM
COLLECTION: COLOR, CUT & STYLEOLIVER SHORTALL, KJ MURPHY
Come be inspired by our Forward Momentum
Collection! Learn how the looks were created from
color, to cut to finish!
SUN: 9:30 A.M. - 10:30 A.M. MON: 10:30 A.M. - 11:30 A.M.
HERMITAGE C:
KENRA PLATINUM SIGNATURE STYLINGKELLY HUMPHREYS, BRITTANY GILLESPIE
Learn classic and trending looks in this class by
Kenra Platinum. You will learn how to create your
Signature Style for the salon or runway!
SUN: 2:00 P.M. - 3:00 P.M.
KEON WASHINGTON @KEONTHEBARBER
BARBER STAGE: MULTI-TEXTURAL MEN’S
HAIR: CREATING STYLESCOSMO PROF® ARTISTIC TEAM
KEON WASHINGTON | @KEONTHEBARBER
Learn how to deal with and create styles with multi-
textural hair. We will focus on helping you become
familiar with these hair types and styling options.
SUN: 11:30 A.M. - 12:30 P.M. MON: 9:30 A.M. - 10:30 A.M.
SCHEDULEEDUCATION
CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.
@LALASUPDOSEXPERIENCE AREA - TENNESSEE BALLROOM C:
I DO: BRIDAL AND BRAIDED STYLINGLALA CHIHAIA | @LALASUPDOS
Explore the romantic, lucrative world of weddings.
Say “I Do” to Lala’s innovative bridal techniques and
feel confident in your updo abilities.
SUN: 11:00 A.M. - 12:00 P.M. MON: 11:30 A.M. - 12:30 P.M.
MALIBU C®HERMITAGE D: 911: HAIR EMERGENCY!These simple solutions for common color
catastrophes will help you prevent future 911 hair
emergencies and revive traumatized hair, giving you
back your color confidence.
SUN: 11:00 A.M. - 12:00 P.M. MON: 9:00 A.M. - 10:00 A.M.
HERMITAGE D: THE ARCHITECTURE OF
CORRECTIVE COLORDevelop the fundamental skills to take the
frustration out of corrective color. Learn how
to design, prepare, construct and maintain your
color in any situation.
SUN: 3:30 P.M. - 4:30 P.M. MON: 1:30 P.M. - 2:30 P.M.
OLAPLEX®TENNESSEE BALLROOM B: OLAPLEX 101 AND BEYONDWe’ll start with the basics and work through the
whole line. See how OLAPLEX will open the door
for servicing clients that have compromised hair.
SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.
TENNESSEE BALLROOM B:
TEXTURE DYNAMICS WITH OLAPLEXThis seminar will explore the differences and
nuances on choosing which service will best fit your
client’s needs and how OLAPLEX fits in.
SUN: 12:30 P.M. - 1:30 P.M. MON: 12:00 P.M. - 1:00 P.M.
TENNESSEE BALLROOM B:
NO EXCUSE BUSINESS BUILDING
SPONSORED BY OLAPLEXJOE SANTY
We’ll cover practical and usable ideas on service,
advertising, growth and marketing with OLAPLEX.
Plan to enhance your income and career with the
help of OLAPLEX.
SUN: 3:30 P.M. - 4:30 P.M. MON: 3:00 P.M. - 4:00 P.M.
ORLYTRACY VINSON | @MOBILEMANICURIST
CHEEKWOOD B: ORLY BUILDER IN A
BOTTLE WORKSHOP + BRIDAL ART*Build natural-looking extensions in a fraction of the
time with no stickiness or acrylic smell! Learn forms
application, filing and shaping & art techniques
focusing on bridal aesthetics.
SUN: 1:00 P.M. - 5:00 P.M.
* This class requires a separate $125.00 ticket, please visit licensedtocreate.com to purchase.
CHEEKWOOD B: ORLY BUILDER IN A
BOTTLE WORKSHOP*Build beautiful, natural-looking nail extensions
without sticky gels and smelly acrylics! Learn skills
for nail prep, forms application, filing and shaping &
removal techniques.
MON: 10:00 A.M. - 12:30 P.M.
* This class requires a separate $99 ticket, please visit licensedtocreate.com to purchase.
PAUL MITCHELL®MAHOGANY PLAUT, BROOKLYN CARDENAS, RYAN BELMONTE
BOOTH: #PAULMITCHELLCOLORCelebrating 40 years of People, Product and Planet.
A sustainably-minded booth with legacy education
and show-exclusive product savings.
SUN: 9:30 A.M. - 10:30 A.M.
SUN: 2:00 P.M. - 3:00 P.M.
MON: 9:30 A.M. - 10:30 A.M.
MON: 1:45 P.M. - 2:45 P.M.
BOOTH: #PAULMITCHELLSTYLECelebrating 40 years of People, Product and Planet.
A sustainably-minded booth with legacy education
and show-exclusive product savings.
SUN: 11:00 A.M. - 12:00 P.M.
SUN: 3:30 P.M. - 4:30 P.M.
MON: 11:00 A.M. - 12:00 P.M.
MON: 3:00 P.M. - 4:00 P.M.
BOOTH: #PAULMITCHELLGROOMINGCelebrating 40 years of People, Product and Planet.
A sustainably-minded booth with legacy education
and show-exclusive product savings.
SUN: 12:30 P.M. - 1:30 P.M.
SUN: 5:00 P.M. - 6:00 P.M.
MON: 12:15 P.M. - 1:15 P.M.
PRODUCT CLUB®HERMITAGE D: PERFECTING YOUR
BALAYAGE AND HIGHLIGHTING SKILLSLearn when to choose balayage or foiling.
Perfect your application techniques for
extraordinary blondes, dimensional brunettes
and radiant readheads.
SUN: 12:30 P.M. - 1:30 P.M.
SUN: 5:00 P.M. - 6:00 P.M.
MON: 10:30 A.M. - 11:30 A.M.
MON: 3:00 P.M. - 4:00 P.M.
REDAVID SALON PRODUCTSBELLE MEADE A/B:
ON TREND: LOOK & LEARN NEXT
SEASON’S STYLES NOWTrends are always evolving—what’s in and what’s
out? Review the hairstyles that are on the way out
and the trends you need to master NOW!
SUN: 12:30 P.M. - 1:30 P.M.
SUN: 5:00 P.M. - 6:00 P.M.
MON: 12:00 P.M. - 1:00 P.M.
REFECTOCILBELLE MEADE C/D:
REFECTOCIL TINT, LASH LIFT & LASH CURLLearn about the hottest new lash & brow
services: brow tinting, lash lift & classic lash curl.
Get techniques and master tips & tricks for perfect
lash and brow styling.
SUN: 12:30 P.M. - 1:30 P.M.
SUN: 5:00 P.M. - 6:00 P.M.
MON: 12:00 P.M. - 1:00 P.M.
RUSK®HERMITAGE C: “CHASING SUMMER”
BLONDING TECHNIQUESThe full range of Rusk blonding tools in a wide range
of levels and tones! Gain confidence in creating
today’s most requested blonde looks!SUN: 9:30 A.M. - 10:30 A.M.
SUN: 12:30 P.M. - 1:30 P.M.
SUN: 3:30 P.M. - 4:30 P.M.
MON: 9:30 A.M. - 10:30 A.M.
MON: 1:30 P.M. - 2:30 P.M.
SATIN SMOOTHCHEEKWOOD A: HEAD TO TOE WAXING
WITH SATIN SMOOTH LUXURY WAX Let’s launch your best waxing year yet! Offer clients
customized, lasting pro hair removal with our
luxurious waxes. Deliver consultation, sanitation and
complete skin treatments for soft, smooth skin.
SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.
SATIN SMOOTHCHEEKWOOD A:
BOOST YOUR BOTTOM-LINE WITH
LUXURY BRAZILIAN WAXINGADVANCED TECHNIQUES | BEGINNERS WELCOME
Pain-free and superior–that’s the Satin Smooth® way!
Explore Brazilian waxing, our luxury collection and
hard, soft and thin-film wax to build profits.
SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.
SCHWARZKOPF PROFESSIONAL
BOOTH:
DISCOVER SCHWARZKOPF PROFESSIONALROSSA JURENAS
Be inspired by IGORA ROYAL with Earthy Clay and
Ashy Cedar ranges of sophisticated browns.
Dive into creating multifaceted tones with
our NEW IGORA ROYAL shades!
SUN: 10:00 A.M. - 11:00 A.M.
SUN: 12:00 P.M. - 1:00 P.M.
SUN: 2:00 P.M. - 3:00 P.M.
SUN: 4:00 P.M. - 5:00 P.M.
MON: 10:00 A.M. - 11:00 A.M.
MON: 12:00 P.M. - 1:00 P.M.
MON: 2:00 P.M. - 3:00 P.M.
@SUCCESSADDICTDANNY AMORIM | @SUCCESSADDICT
BARBER STAGE:
LET’S GET TAPERED & FADEDTake your fading & tapering to the next level!
Learn the latest techniques from Danny Amorim
(aka "SuccessAddict") for temple and nape tapers,
low fades and more.
SUN: 10:00 A.M. - 11:00 A.M.
BARBER STAGE:
BEARDS... THEY GROW ON YOULearn in depth from sculpting and trims,
to blending and building a connection from
the haircut to the Beard—and, of course, the
aftercare and Beard Maintenance.
MON: 2:00 P.M. - 3:00 P.M.
THE BEN MOLLIN PROJECTBEN MOLLIN | @THEBENMOLLINPROJECT
TENNESSEE BALLROOM A:
THE EMPOWERMENT PROJECTEmpower your life and conquer toward success!
Join Ben as he guides you into the creative mind and
discover the tools you need to propel your career.
SUN: 12:30 P.M. - 1:30 P.M. MON: 12:00 P.M. - 1:00 P.M.
THE BEN MOLLIN PROJECTTENNESSEE BALLROOM A:
THE ART OF COMMUNICATIONPerfect your verbal tools and stand out as a
competent conversationalist. Discover the
resources and confidence to speak, sell and
engage in any situation.
SUN: 5:00 P.M. - 6:00 P.M.
TRIONICS®SARAI SPEER | @THEPLATINUMGIRAFFE
HERMITAGE D:
NEXT LEVEL COLOR & BALAYAGE WITH
ENZYME DEVELOPERSGain better color results with far less damage!
From basic color to balayage, learn about
enzyme developers and new techniques to
grow your business.
SUN: 9:30 A.M. - 10:30 A.M.
SUN: 2:00 P.M. - 3:00 P.M.
MON: 12:00 P.M. - 1:00 P.M.
EXPERIENCE AREA - TENNESSEE BALLROOM C:
3D COLOR & BALAYAGESarai Speer unveils her newest artistic approach to
creating breathtaking blondes with her Undermelt
technique. Inspired by the Italian painting style
of chiaroscuro (light and dark), she combines an
efficient road map with precision lifting and blended
saturation, to create depth, contrast and drama for
the most heart-stopping, dimensional blondes.
MON: 10:00 A.M. - 11:00 A.M.
TWISTED FRINGE™ HERMITAGE B:
EXTENSIONS CERTIFICATION CLASSGet Twisted Fringe certified! Discover how to install,
blend, maintain and remove tape-in extensions.
Imagine installing a full head of extensions in
just 30 minutes!
SUN: 12:30 P.M. - 3:00 P.M. MON: 10:30 A.M. - 1:00 P.M.
* This class requires a separate $99 ticket, please see Twisted Fringe booth for more details and space availability. Limited 25 spots available per certification class.
BOOTH: TWISTED FRINGE TAPE
EXTENSIONS BOOTH DEMOSExperience revolutionary Twisted Fringe Tape
Extensions! Learn to install, troubleshoot, maintain
and market extensions. Explore before-and-after
shots, pricing and adding volume and longer length.
CONTINUOUS BOOTH DEMOS
WAHL®JAMIE DIGRAZIA, ALESSANDRO COMAI
DAVIDSON A:
THE WAHL 2020 COLLECTIONInspired by fashion pulled from the runways
of fashion week. Wahl’s Education and Artistic
Team combines the art of clipper cutting with
high men’s fashion.
SUN: 11:00 A.M. - 12:00 P.M. MON: 12:00 P.M. - 1:00 P.M.
DAVIDSON A: THE WAHL GENTLEMANLearn the most common and requested gentlemen's
haircuts. Wahl Team Members will demonstrate how
to use our latest and most innovative tools to create
men’s haircuts.
SUN: 2:00 P.M. - 3:00 P.M. MON: 3:00 P.M. - 4:00 P.M.
WOODY'SCHEEKWOOD A:
THE ART OF BLENDING CRAFTMANSHIP
AND STYLE THE WOODY'S WAYExecute a perfect haircut and style the Woody's way.
Whether working with shears, clippers or any tool
combo, deliver results with Woody's experts.
SUN: 12:30 P.M. - 1:30 P.M.
SUN: 5:00 P.M. - 6:00 P.M.
MON: 12:00 P.M. - 1:00 P.M.
XFUSIONCHEEKWOOD A: THINNING HAIR:
SCIENCE + NUTRITION + COSMETICSHair loss is a rapidly growing epidemic. We will
review the science and solutions that are available to
stylists while incorporating business-building tips for
retail success.
SUN: 11:00 A.M. - 12:00 P.M.
SUN: 3:30 P.M. - 4:30 P.M.
MON: 10:30 A.M. - 11:30 A.M.
MON: 3:00 P.M. - 4:00 P.M.
ZOE BELISLE-SPRINGERZOE BELISLE_SPRINGER | @Z_ELSPRING
TENNESSEE BALLROOM A: WHAT COMES
FIRST: BRANDING OR MARKETINGUnderstand the value of building a strong brand
and why marketing without a strong brand doesn’t
set you up for growth and how marketing can help
communicate your salon’s vision.
SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.
TENNESSEE BALLROOM A: TELL ME
ABOUT YOUR RETENTION & I’LL TELL YOU
ABOUT YOUR BRANDUnderstand what first-time client retention entails
and why you should track it. Discover what FTCR
values reveal about your brand. Get five client
retention strategies.
SUN: 2:00 P.M. - 3:00 P.M. MON: 3:00 P.M. - 4:00 P.M.
HERMITAGE C: “OWN YOUR TONE”
COLOR PLACEMENT TECHNIQUES Create signature looks using the full Rusk color
palette! Discover how to approach creative or
corrective color with confidence and
consistency using Rusk tools and techniques!SUN: 3:30 P.M. - 4:30 P.M. MON: 12:00 P.M. - 1:00 P.M.
BOOTH: “OWN YOUR TONE”
COLOR PLACEMENT TECHNIQUES Create signature looks using the full Rusk color
palette! Discover how to approach creative or
corrective color with confidence and consistency
using Rusk tools and techniques!
CONTINUOUS BOOTH DEMOS
BOOTH: “CHASING SUMMER” BLONDING
TECHNIQUESThe full range of Rusk blonding tools in a wide
range of levels and tones! Gain confidence in
creating today’s most requested blonde looks!
CONTINUOUS BOOTH DEMOS
D4
M2
G
I J
Level 2 (Convention Center)
Tennessee Section Tennessee Ballroom A-E Tennessee Lobby & Reg Desk
C
Presidential Section Presidential Ballroom A-E Presidential Chamber A & B Presidential Lobby & Reg Desk
D
Governor’s Section Governor’s Ballroom A-E Governor’s Chamber A-E
E
Delta Section Delta Ballroom A-D Delta Ballroom Lobby & Reg Desk
F
Level 0 (Convention Center)
Ryman Ballroom A-F Below the Tennessee Section
G
Ryman Studios A-R Below the Tennessee Section
H
Ryman Exhibit Hall B1-B6 Below the Presidential Section
I
Ryman Exhibit Hall C1 & C2 Below the Delta Section
J
Level M (Convention Center)
Presidential Mezzanine Jackson A-F
Lincoln A-E Presidential Boardroom A & B Washington A & B
A Delta Mezzanine Bayou A-E
Canal A-E
B
D4
AB
D4
P1
P1
P1
C
D
E
F
H
Does Not Connect
Does Not Connect
Delta Island
Level M (Magnolia Mezzanine)
Delta Island A-FDelta Island Boardroom
Belle Meade A-DBelmont A-CCheekwood A-HDavidson A-DHermitage A-EMagnolia BallroomMagnolia Boardroom A & B
CLASSROOM MAP CLASSROOM DIRECTORY #MyDentity ...................................Cheekwood C
ACTiiV .........................................Belle Meade AB
Amelia Fugitt .............. Tennessee Ballroom C
Amy Carter ...................Tennessee Ballroom B
Andis Company ...............................Davidson A
Aquage | Rusk ................................Hermitage C
Ardell ..........................................Belle Meade CD
Avlon ...........................................Belle Meade AB
Ben Molin...................... Tennessee Ballroom A
Christine DiBenedetto ................ Tennessee Ballroom A
CND ................................................... Hermitage A
Daisy Henson .............. Tennessee Ballroom C
Danny Amorim ............................. Barber Stage
Gelish + Morgan Taylor .............. Hermitage A
GiGi | Clean & Easy ................Belle Meade CD
Johnny B. Hair Care .......................Davidson A
Kenra Professional ........................Hermitage C
Laura "Lala" Chihaia ........................... Tennessee Ballroom C
Malibu C ........................................... Hermitage D
OLAPLEX ......................Tennessee Ballroom B
Orly ..................................................Cheekwood B
Product Club .................................. Hermitage D
REDAVID Haircare .................Belle Meade AB
Refectocil ..................................Belle Meade CD
Satin Smooth ...............................Cheekwood A
Schwarzkopf Professional ........................... 714
Trionics ............................................. Hermitage D
Twisted Fringe ................................Hermitage B
VIP Room .........Tennessee Ballroom D/E
Wahl Clippers ...................................Davidson A
XFusion ..........................................Cheekwood A
Zoe Springer ............... Tennessee Ballroom A
EXHIBIT HALL MAP EXHIBIT HALL DIRECTORY
101
SalonDesignCenter
102
sʼevetSffutS loo
C
108
111Fusion Spa
115
127
139
145
DonnaBella
153
Value Center
203
Collins
211
20'Dennis
238
2Blond
239
BeautyLove
241Jatai
245
Halocouture
303
Gelish +MorganTaylor
309
20'
nwor
Chsur
B
315
nitaShtoo
mS
319
naelC/i
GiG
ysaE &
327
329Cirepil
333
sidnA
ynapmo
C
338
Oster
339
eD nia
BerreT
340Wahl
345
Blackpants
403
OlaplexINC
408
20'
ebaB
hsaL
409
ylrO
414
lledrA
ynapmo
C
415
DN
C
418
forPomso
Cra
B yalP
423
LadiesHair &
426 427
tiderC
htooB
428Earthly
432
riaH
GA
433
C ubilaM
438
egdE roloC
eracriaH
439
SexyHair
447Crystal Works
453
Barber Stage
503
TwistedFringe
508
ekaB ekaF 509
Avlon
514
tekcirC
515
JohnnyB. HairCare
522
HappyFeet
526 527
AmericanCrew
528Xfusion
532
tcudorPbul
C
539
DevaCurl
547Elegance
603
OliviaGarden
710
Actiiv
711Redavid
714
SCHWARZKOPF PROFESSIONAL
726
740
FaroukSystems CHI
& BioSilk
752
s'ydooW
756
758
Razors
811PBA
Entrance
Dynamix
Smockers
Graham RefectoCilRefectoCil Trionics
2 Blondes Apparel ................................................... 240
ACTiiV .......................................................................... 710
AG Hair .........................................................................432
American Crew .......................................................... 527
Andis Company .........................................................333
Aquage | Rusk ..............................................................115
Ardell ............................................................................ 414
Avlon............................................................................ 509
Babe Lash .................................................................. 408
BaBylissPRO | Barberology ...................................726
Bain De Terre ..............................................................339
Barber Stage .....................................................453
Beauty Bag .................................................. Hall C1
Beauty Love ................................................................239
Blackpants ..................................................................345
Cirepil ...........................................................................329
CND ................................................................................415
Collins ...........................................................................203
Color Edge ..................................................................438
Credit Booth ......................................................427
Cricket ...........................................................................514
Crown Brush .............................................................. 309
Crystal Works .............................................................447
Dennis Bernard ............................................................211
Deva Curl .....................................................................539
Donna Bella .................................................................145
Dynamix Shear Sharpening ...................................756
Earthly Body ..............................................................428
Elegance ......................................................................547
Fake Bake ................................................................... 508
Farouk Systems Chi & Biosilk ................................740
Fusion Spa .....................................................................111
Gelish | Morgan Taylor .............................................303
GiGi | Clean & Easy ....................................................319
Graham Beauty .......................................................... 327
Halocouture ................................................................245
Happy Feet ................................................................. 522
Jatai International ......................................................241
Johnny B. Hair Care ..................................................515
Ladies Hair & Accessories ......................................423
Malibu C .......................................................................433
OLAPLEX .................................................................... 403
Olivia Garden ............................................................ 603
Orly .............................................................................. 409
Oster .............................................................................338
Package Check .................................................. 152
Paul Mitchell ................................................................ 127
Play Bar ................................................................418
Product Club .............................................................. 532
Professional Beauty Association ............................811
REDAVID Haircare ......................................................711
Refectocil ....................................................................426
Salon Design Center ........................................ 101
Satin Smooth...............................................................315
Schwarzkopf Professional .......................................714
Sexy Hair .....................................................................439
Shear Saver ................................................................. 758
Smockers .....................................................................238
Steve's Cool Stuff ......................................................102
Trionics .........................................................................526
Twisted Fringe ...........................................................503
Value Center ....................................................... 153
VIP Room.................... Tennessee Ballroom D/E
Wahl Clippers ............................................................ 340
Woody's ....................................................................... 752
XFusion ........................................................................528
EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO. BEAUTY INDUSTRY PROFESSIONALS & STUDENTS ONLY. NO ONE UNDER THE AGE OF 16 IS ADMITTED ON THE SHOW FLOOR.
INSPIRED ZOE BELISLE-SPRINGER
ZOE BELISLE_SPRINGER | @Z_ELSPRING
TENNESSEE BALLROOM A: WHAT COMES
FIRST: BRANDING OR MARKETING
SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.
TENNESSEE BALLROOM A:
TELL ME ABOUT YOUR RETENTION
& I’LL TELL YOU ABOUT YOUR BRAND
SUN: 2:00 P.M. - 3:00 P.M. MON: 3:00 P.M. - 4:00 P.M.
OLAPLEX®JOE SANTY
TENNESSEE BALLROOM B:
NO EXCUSE BUSINESS BUILDING
SPONSORED BY OLAPLEX
SUN: 3:30 P.M. - 4:30 P.M. MON: 3:00 P.M. - 4:00 P.M.
PANELCOSMO PROF® ARTISTIC TEAM & GUEST ARTIST
EXPERIENCE AREA - TENNESSEE BALLROOM C:
STAYING HEALTHY FOR YOU AND YOUR CLIENTSIt’s time to make your health behind the chair a priority. Join the Cosmo Prof®
Artistic Team & Guest Artist for an in-depth discussion on how to manage the
emotional and mental strength needed to thrive in today’s salon environment.
No filter needed; this team is ready to take on your hard hitting questions to
help attendees become the best version of themselves.
SUN: 3:30 P.M. - 4:30 P.M.
THE BEN MOLLIN PROJECTBEN MOLLIN | @THEBENMOLLINPROJECT
TENNESSEE BALLROOM A:
THE EMPOWERMENT PROJECT
SUN: 12:30 P.M. - 1:30 P.M. MON: 12:00 P.M. - 1:00 P.M.
TENNESSEE BALLROOM A:
THE ART OF COMMUNICATION
SUN: 5:00 P.M. - 6:00 P.M.
EMPOWERING YOU®AMY CARTER
TENNESSEE BALLROOM B:
BLUEPRINT TO SIX-FIGURES
SUN: 11:00 A.M. - 12:00 P.M.
TENNESSEE BALLROOM B:
MONEY-MAKING MACHINE
SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.
TENNESSEE BALLROOM B:
CREATING THE CAREER AND LIFE YOU
DESERVE [FOR STUDENTS & NEW PROFESSIONALS]
MON: 10:30 P.M. - 11:30 A.M.
CHRISTINE DIBENEDETTO@CHRISSYDBIGLIFE
TENNESSEE BALLROOM C:
HELP YOUR CLIENTS DEAL WITH THIN HAIR
SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.
TENNESSEE BALLROOM C:
BE A MARKET LEADER: CREATING
SPECIALTIES IN YOUR SALON
SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.
ELEVATE YOUR BUSINESS IQ WITH CAREER-CHANGING ADVICE FROM INDUSTRY LEADERS
E X P E R I E N C E + E V O L V E + E N G A G E
ARTISTIC TEAM
AMELIA FUGITT@AMELIAHAIRMAKEUP
SPECIALTY: BLONDING & COLOR CORRECTIONS
KEON WASHINGTON@KEONTHEBARBER
SPECIALTY: BARBERING
DAISY "DAZE" HENSON@CURLYHAIRDAZE
SPECIALTY: CURL ARTIST
VISIT LICENSEDTOCREATE.COM FOR MORE SHOW DETAILS, CLASS AND ARTIST INFO.
@cosmoprofbeauty #licensedtocreate #nashvillefashionfocusFollow us for daily inspiration, product giveaways, plus the latest show news & beauty buzz!
No one under the age of 16 is admitted on the show floor. Beauty Industry Professionals and Students only. Forms of payment accepted on the show floor: cash and credit card only.
TRIONICS®3D COLOR & BALAYAGESARAI SPEER | @THEPLATINUMGIRAFFE
10:00 A.M. - 11:00 A.M.
@LALASUPDOSI DO: BRIDAL AND BRAIDED STYLINGLALA CHIHAIA | @LALASUPDOS
11:30 A.M. - 12:30 P.M.
@CURLYHAIRDAZECURL EXCLUSIVE - CUTTING TEXTURE WITH MOVEMENT & CONFIDENCEDAISY HENSON | @CURLYHAIRDAZE COSMO PROF® ARTISTIC TEAM
1:00 P.M. - 2:00 P.M.
@AMELIAHAIRMAKEUPHOW-TO: PLATINUM CARDAMELIA FUGITT | @AMELIAHAIRMAKEUP COSMO PROF® ARTISTIC TEAM
2:30 P.M. - 3:30 P.M.
@KEONTHEBARBERMULTI-TEXTURAL MEN’S HAIR: CREATING STYLESKEON WASHINGTON | @KEONTHEBARBER COSMO PROF® ARTISTIC TEAM
9:30 A.M. - 10:30 P.M.
JOHNNY B.®GET TECHNICAL: ADVANCED CLIPPER CUTTINGALEXIS RIVERA
11:00 A.M. - 12:00 P.M.
ANDIS®MASTERPIECEJASON POTCHEN
12:30 P.M. - 1:30 P.M.
@SUCCESSADDICTBEARDS... THEY GROW ON YOUDANNY AMORIM | @SUCCESSADDICT
2:00 P.M. - 3:00 P.M.
@CURLYHAIRDAZECURL EXCLUSIVE - CUTTING TEXTURE WITH MOVEMENT & CONFIDENCEDAISY "DAZE" HENSON | @CURLYHAIRDAZE COSMO PROF® ARTISTIC TEAM
9:30 A.M. - 10:30 A.M.
@LALASUPDOSI DO: BRIDAL AND BRAIDED STYLINGLALA CHIHAIA | @LALASUPDOS
11:00 A.M. - 12:00 P.M.
@AMELIAHAIRMAKEUPHOW-TO: PLATINUM CARDAMELIA FUGITT | @AMELIAHAIRMAKEUP COSMO PROF® ARTISTIC TEAM
12:30 P.M. - 1:30 P.M.
@CURLYHAIRDAZECURL EXCLUSIVE - CUTTING TEXTURE WITH MOVEMENT & CONFIDENCEDAISY "DAZE" HENSON | @CURLYHAIRDAZE COSMO PROF® ARTISTIC TEAM
2:00 P.M. - 3:00 P.M.
PANELSTAYING HEALTHY FOR YOU AND YOUR CLIENTSCOSMO PROF® ARTISTIC TEAM & GUEST ARTIST
3:30 P.M. - 4:30 P.M.
@AMELIAHAIRMAKEUPHOW-TO: PLATINUM CARDAMELIA FUGITT | @AMELIAHAIRMAKEUP COSMO PROF® ARTISTIC TEAM
4:45 P.M. - 5:45 P.M.
@SUCCESSADDICTLET’S GET TAPERED & FADEDDANNY AMORIM | @SUCCESSADDICT
10:00 A.M. - 11:00 A.M.
@KEONTHEBARBERMULTI-TEXTURAL MEN’S HAIR: CREATING STYLESKEON WASHINGTON | @KEONTHEBARBER COSMO PROF® ARTISTIC TEAM
11:30 A.M. - 12:30 P.M.
JOHNNY B.®GET TECHNICAL: ADVANCED CLIPPER CUTTINGALEXIS RIVERA
1:00 P.M. - 2:00 P.M.
BARBER COMPETITION HOSTED BY JOHNNY B.®2:30 P.M. - 3:15 P.M.
WINNER ANNOUNCED AT 3:30 P.M.
ANDIS®MASTERPIECEJASON POTCHEN
4:00 P.M. - 5:00 P.M.
SUNDAY SUNDAYMONDAY MONDAY
CUT & COLOR THE
EXPERIENCE AREA - TENNESSEE BALLROOM C
SHOW FLOOR: RYMAN HALL C1