MEYDENBAUER CENTER · GELISH® SANDY BORGES CLASSROOM 402: GELISH® DIP: DIP YOUR WAY TO GORGEOUS NAILS! Join a Harmony educator to learn the fast and easy French, one-color application

E X P E R I E N C E + E V O L V E + E N G A G E

Visit LICENSEDTOCREATE.COM for more show details and class info.

MEYDENBAUER CENTER

BELLEVUE, WA | MARCH 29–30

SUNDAY: 9 AM - 6 PM MONDAY: 9 AM - 4 PM

CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.

#MYDENTITY @GUY_TANGMAIN STAGE:

DISCOVER YOUR #MYDENTITY

GUY TANG | @GUY_TANG

Learn how to recreate unique formulas seen

on @Guy_Tang’s social media in your salon

today and discover what @Guy_Tang is

currently obsessed with!

SUN: 2:00 P.M. - 3:00 P.M.

ACTIIV HAIR SCIENCECLASSROOM 409:

STOP RUNNING FROM HAIR LOSS

JARED REYNOLDS

The topic NO one wants to talk about! Hair loss.

After this class, you will have the knowledge

to help your clients reach their goals. And how

ACTiiV can help.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 3:30 P.M. - 4:30 P.M.

MON: 9:00 A.M. - 10:00 A.M.

MON: 3:00 P.M. - 4:00 P.M.

AMELIA FUGITTMAIN STAGE: IMPERFECT CANVAS

PRESLEY POE @PRESLEYPOE

AMELIA FUGITT @AMELIAHAIRMAKEUP

COSMO PROF® ARTISTIC TEAM

Cosmo Prof Artistic Team members Presley

Poe & Amelia Fugitt are here to help you

transform any imperfect canvas into a work

of art. Get ready to take notes on everything

from color theory to foolproof foil placement.

You’re about to change the way you approach

your next color service.

SUN: 11:00 A.M. - 12:00 P.M.

AMELIA FUGITTMAIN STAGE:

HOW-TO: PLATINUM CARD

AMELIA FUGITT | @AMELIAHAIRMAKEUP


Get educating on the fundamentals of color,

with an advanced approach. Live experiments

to show how to properly work with color and

developers according to your client’s canvas.

MON: 11:00 A.M. - 12:00 P.M.

AVLON®CLASSROOM 408:

CUTTING AND STYLING RELAXED

AND NATURAL TEXTURED HAIR

Transform your services for natural and

relaxed hair. Take our techniques out for a

spin with cutting, shaping and styling

techniques based on head shape.

SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.

CLASSROOM 408: BOB EVOLUTION!

Learn the techniques and the art of cutting.

Avlon Platform Artists will demonstrate cutting

the classic BOB and it’s symmetrical evolution

using clippers, shears and razors.

SUN: 3:30 P.M. - 4:30 P.M.

CLASSROOM 408:

THE ARTISTRY AND SCIENCE OF

SAME DAY COLORING AND RELAXING

A relaxer plus color can equal success.

Learn how Avlon’s FiberGuard Serum lets

you do both chemical services in the same

day on clients.

MON: 3:00 P.M. - 4:00 P.M.

BABYLISSPRO®BOOTH: TEXTURAL

TRANSFORMATIONS

Take on texture! BaBylissPRO® shows

you voluminous waves, sleek styles and

transformative tools that turn heads and go from

every day to the red carpet.

SUN: 11:00 A.M. - 12:00 P.M.

SUN: 2:00 P.M. - 3:00 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 9:30 A.M. - 10:30 A.M.

MON: 12:30 P.M. - 1:30 P.M.

BARBEROLOGY™ BY BABYLISSPRO®

BOOTH: CONFIDENCE WITH CLIPPERS

Change up your approach to clippers. From

fading, tapering, edge-ups, designs, undercuts

and beards, take your cutting techniques to the

next level with BaBylissPRO®.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 3:30 P.M. - 4:30 P.M.

MON: 11:00 A.M. - 12:00 P.M.

MON: 2:00 P.M. - 3:00 P.M.

DANNY AMORIMBARBER STAGE:

LET’S GET TAPERED & FADED

DANNY AMORIM | @SUCCESSADDICT

Take your FADING & TAPERING to the Next

Level! Learn the latest Techniques from Danny

Amorim “The SuccessAddict” for Temple and

Nape Tapers, Low Fades and more.

SUN: 11:30 A.M. - 12:30 P.M.

DANNY AMORIMBARBER STAGE:

BEARDS ... THEY GROW ON YOU


Learn in depth from sculpting and trims, to

blending and building a connection from the

haircut to the Beard and, of course, the aftercare

and Beard Maintenance.

MON: 11:30 A.M. - 12:30 P.M.

BARBER STAGE: GET READY TO

CUT, STYLE & TEXTURIZE


Learn the importance of consultation,

demonstrations and step by-step on how to

achieve the best look for the client/model.

Knowledge to Enhance the Texture and style

without tons of product.

MON: 2:30 P.M. - 3:30 P.M.

EMPOWERING YOU®AMY CARTER

CLASSROOM 407:

SOCIAL MEDIA STRATEGIES MADE EASY

Tips for social media, and ways to engage with

your ideal audience online and in the salon.

Perfect for salon owners and staff ready to turn

fans into finances.

SUN: 9:30 A.M. - 10:30 A.M.

CLASSROOM 407:

THE SOLOPRENEUR SOLUTION:

YOUR GUIDE TO PROFITS

Learn to create unstoppable growth through

strategies that attract the perfect clientele.

Triple your week and boost your average ticket.

SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.

CLASSROOM 407: CREATING THE

CAREER AND LIFE YOU DESERVE [FOR STUDENTS & NEW PROFESSIONALS]

In this class you will learn to avoid the top 3

mistakes made by service providers, how to

attract high paying clients, fast and easy steps to

higher tickets.

MON: 9:00 A.M. - 10:00 A.M.

FAROUK SYSTEMS CHI® & BIOSILK

BOOTH: INDENTIFY

Learn fast & easy color techniques with the

IDENTIFY collection — an array of colors, cut

& style. Let us help you grow your business and

create CHI gorgeous hair.

CONTINUOUS BOOTH DEMOS

GELISH®SANDY BORGES

CLASSROOM 402: GELISH® DIP:

DIP YOUR WAY TO GORGEOUS NAILS!

Join a Harmony educator to learn the fast

and easy French, one-color application and

even the ombre. Gelish Dip will give you

outstanding durability with over 120 colors!

SUN: 11:30 A.M. - 12:30 P.M. MON: 11:00 A.M. - 12:00 P.M.

CLASSROOM 402:

GELISH® POLYGEL:

LIGHTER. STRONGER. EASIER.

Join a Harmony educator and take back

control of your enhancement product!

Learn astonishingly simple, chase-free,

flawless salon applications.

SUN: 2:30 P.M. - 3:30 P.M. MON: 2:00 P.M. - 3:00 P.M.

JOHNNY B.®CLASSROOM 401: GET TECHNICAL:

ADVANCED CLIPPER CUTTING

ALAN BAILEY

In-depth instruction by veteran Johnny B.

educators ensures that participants walk

away with an enhanced knowledge of the

skills required for today’s grooming trends.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 4:00 P.M. - 5:00 P.M.

MON: 11:00 A.M. - 12:00 P.M.

BARBER STAGE: GET TECHNICAL:

ADVANCED CLIPPER CUTTING

GABRIEL "GQ" QUINONES

In-depth instruction by veteran Johnny B

educators ensures that participants walk away

with an enhanced knowledge of the skills

required for today’s grooming trends.

SUN: 1:00 P.M. - 2:00 P.M. MON: 1:00 P.M. - 2:00 P.M.

KEON WASHINGTONBARBER STAGE: MULTI-TEXTURAL

MEN’S HAIR: CREATING STYLES

KEON WASHINGTON | @KEONTHEBARBER


Learn how to deal with and create styles with

multi-textural hair. We will focus on helping

you become familiar with these hair types and

styling options.

SUN: 10:00 A.M. - 11:00 A.M. MON: 10:00 A.M. - 11:00 A.M.

BARBER STAGE:

HAIR TATTOOING & DESIGN BUILDING



Designs, also known as “hair tattoos” are BACK!

Learn to create and master the art of creating

and building your own clipper & razor designs.

SUN: 4:00 P.M. - 5:00 P.M.

MALIBU C®CLASSROOM 408:

911: HAIR EMERGENCY!

These simple solutions for common color

catastrophes will help you prevent future

911 hair emergencies and revive traumatized

hair giving you back your color confidence.

SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.

CLASSROOM 408:

THE ARCHITECTURE OF

CORRECTIVE COLOR

Develop the fundamental skills to take the

frustration out of corrective color. Learn how

to design, prepare, construct and maintain your

color in any situation.

SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.

MIRABELLACLASSROOM 402:

SPRING CLEANING: GUIDE TO

PROPER MAKEUP SANITATION

SARA KELLY

Aim for clean makeup applications this spring!

Execute safe & hygienic applications using

Mirabella’s step-by-step guide to proper

practices. Plus the do’s & don’ts for client safety.

SUN: 1:00 P.M. - 2:00 P.M.

SUN: 4:00 P.M. - 5:00 P.M.

MON: 12:30 P.M. - 1:30 P.M.

SCHEDULEEDUCATION


OLAPLEX®CLASSROOM 407:

NO EXCUSE BUSINESS BUILDING

SPONSORED BY OLAPLEX

JOE SANTY

We’ll cover practical and usable ideas on

service, advertising, growth and marketing

with OLAPLEX. Plan to enhance your income

and career with the help of OLAPLEX.

SUN: 12:30 P.M. - 1:30 P.M.

CLASSROOM 407:

OLAPLEX 101 AND BEYOND

We’ll start with the basics and work through the

whole line. See how OLAPLEX will open the door

for servicing clients that have compromised hair.

SUN: 5:00 P.M. - 6:00 P.M. MON: 12:00 P.M. - 1:00 P.M.

CLASSROOM 407:

TEXTURE DYNAMICS WITH OLAPLEX

This seminar will explore the differences and

nuances on choosing which service will best fit

your client’s needs and how OLAPLEX fits in.

MON: 3:00 P.M. - 4:00 P.M.

PAUL MITCHELL®MAHOGANY PLAUTZ, BROOKLYN CARDENAS,

RYAN BELMONTE

BOOTH: #PAULMITCHELLCOLOR

Celebrating 40 years of People, Product and

Planet. Legacy education. Show-exclusive

product savings. Sustainably-minded booth.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 2:00 P.M. - 3:00 P.M.

MON: 9:30 A.M. - 10:30 A.M.

MON: 1:45 P.M. - 2:45 P.M.

BOOTH: #PAULMITCHELLSTYLE




SUN: 11:00 A.M. - 12:00 P.M.

SUN: 3:30 P.M. - 4:30 P.M.

MON: 11:00 A.M. - 12:00 P.M.

MON: 3:00 P.M. - 4:00 P.M.

BOOTH: #PAULMITCHELLGROOMING




SUN: 12:30 P.M. - 1:30 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 12:15 P.M. - 1:15 P.M.

PRAVANA®CLASSROOM 403:

PRAVANA BLONDES AND BEYOND

Join PRAVANA as our blonding experts explore

the difficult situations stylists face when trying

to create the perfect blonde. Learn how to

avoid and/or correct problems like: “hot roots,”

banding and more!

SUN: 12:30 P.M. - 1:30 P.M.

CLASSROOM 403: PRAVANA

CHROMASILK: INSPO PICS FAQS

Client inspo pics. Where do you start figuring

out the formula? In this class PRAVANA artists

will walk through how to take an inspo pic and

make it a reality.

SUN: 5:00 P.M. - 6:00 P.M. MON: 12:30 P.M. - 1:30 P.M.

MAIN STAGE:

PRAVANA: DARE TO CREATE

Come be educated and inspired by some of

PRAVANA’s best artists. See exciting new ways

to use PRAVANA products to create beautiful,

wearable art!

MON: 9:30 A.M. - 10:30 A.M.

PRESLEY POEMAIN STAGE: IMPERFECT CANVAS











SUN: 11:00 A.M. - 12:00 P.M.

MAIN STAGE:

INTERACTIVE HAIRCUTTING

PRESLEY POE | @PRESLEYPOE


Interactive Haircutting: how to use your

client's body to do the ergonomic work

for you. Learn the basics to make advanced

cutting extremely easy. And demonstrate

on live model or mannequin.

MON: 2:00 P.M. - 3:00 P.M.

PRESLEY POE & AMELIA FUGITTMAIN STAGE: IMPERFECT CANVAS











SUN: 11:00 A.M. - 12:00 P.M.

PRODUCT CLUB®CLASSROOM 403:

PERFECTING YOUR BALAYAGE

AND HIGHLIGHTING SKILLS

Learn when to choose balayage or foiling.

Perfect your application techniques for

extraordinary blondes, dimensional

brunettes and radiant redheads.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 2:00 P.M. - 3:00 P.M.

MON: 9:30 A.M. - 10:30 A.M.

MON: 2:00 P.M. - 3:00 P.M.

REDAVID SALON PRODUCTS

CLASSROOM 401:

ON TREND: LOOK & LEARN NEXT

SEASON’S STYLES NOW

Trends are always evolving, but what’s in

and what’s out? Review the hairstyles that

are on the way out and the trends you need

to master NOW!

SUN: 12:30 P.M. - 1:30 P.M. MON: 9:30 A.M. - 10:30 A.M.

MON: 2:00 P.M. - 3:00 P.M.

REFECTOCILCLASSROOM 402:

REFECTOCIL TINT, LASH LIFT

& LASH CURL

Learn about the hottest new lash & brow

services: Brow Tinting, Lash Lift & Classic

Lash Curl, techniques, and master tips &

tricks for perfect lash and brow styling.

SUN: 9:30 A.M. - 11:00 P.M. MON: 9:00 A.M. - 10:30 A.M.

SCHWARZKOPFBOOTH: DISCOVER SCHWARZKOPF

PROFESSIONAL

JOEY FOGLIO & ALLIE WILDY

Be inspired by IGORA ROYAL with Earthy Clay

and Ashy Cedar ranges of sophisticated browns.

Dive into creating multifaceted tones with our

NEW IGORA ROYAL shades!

SUN: 10:00 A.M. - 11:00 A.M.

SUN: 12:00 P.M. - 1:00 P.M.

SUN: 2:00 P.M. - 3:00 P.M.

SUN: 4:00 P.M. - 5:00 P.M.

MON: 10:00 A.M. - 11:00 A.M.

MON: 12:00 P.M. - 1:00 P.M.

MON: 2:00 P.M. - 3:00 P.M.

TIGI®CLASSROOM 403:

TIGI COPYRIGHT YOUR COLOUR

WENDY VALE, MICHELLE REIN

TIGI Collective Artists will demonstrate

the latest colour techniques utilizing TIGI

Copyright Gloss and Creative.

SUN: 11:00 A.M. - 12:00 P.M.

CLASSROOM 403:

TIGI COPYRIGHT YOUR STYLETIGI Collective Artists will demonstrate

cutting and styling using TIGI Copyright

Hair Care and Treatment Products.

SUN: 3:30 P.M. - 4:30 P.M.

MAIN STAGE: TIGI MODERN CLASSICS

ERIC GOMEZ

TIGI Collective Artists will showcase TIGI

Copyright Colour as well as demonstrate a cut

and styling techniques from start to finish from

TIGI Modern Classics using TIGI’s Professional

Only Haircare Brand, Copyright.

MON: 12:30 P.M. - 1:30 P.M.

TRIONICS®MAIN STAGE: 3D COLOR & BALAYAGE

SARAI SPEER | @THEPLATINUMGIRAFFE

Sarai Speer unveils her newest artistic approach

to creating breathtaking blondes with her

Undermelt technique. Inspired by the Italian

painting style of chiaroscuro or “light and

dark,” she combines an efficient road map with

precision lifting and blended saturation, to

create depth, contrast, and drama for the most

heart-stopping, dimensional blondes.

SUN: 9:30 A.M. - 10:30 A.M.

CLASSROOM 408:

NEXT LEVEL COLOR & BALAYAGE

WITH ENZYME DEVELOPERS


Gain better color results with far less damage!

From basic color to balayage, learn about

enzyme developers and new techniques to grow

your business.

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 12:00 P.M. - 1:00 P.M.

TWISTED FRINGE™CLASSROOM 409:

EXTENSIONS CERTIFICATION CLASS

Get Twisted Fringe certified! Discover how

to install, blend, maintain and remove tape-in

extensions. Imagine installing a full head of

extensions in just 30 minutes!

SUN: 12:30 P.M. - 3:00 P.M. MON: 10:30 A.M. - 1:00 P.M.

*This class requires a separate $99 ticket, Please see Twisted Fringe booth for more details and space availability. Limited 25 spots available per certification class.

BOOTH: TWISTED FRINGE TAPE

EXTENSIONS BOOTH DEMOS

Experience revolutionary Twisted Fringe

Tape Extensions! Learn to install, troubleshoot,

maintain and market extensions. Explore

before-and-after shots, pricing, and adding

volume and longer length.

CONTINUOUS BOOTH DEMOS

WAHL®CLASSROOM 401:

THE WAHL 2020 COLLECTION

KEVIN NGUYEN

Inspired by the fashion pulled from the

runways of fashion week. Wahl’s Education

and Artistic Team combines the art of clipper

cutting with high men’s fashion.

SUN: 11:00 A.M. - 12:00 P.M. MON: 12:30 P.M. - 1:30 P.M.

WAHL®CLASSROOM 401:

THE WAHL GENTLEMAN

KEVIN NGUYEN

Learn the most common and requested

gentleman’s haircuts. Wahl Team Members will

demonstrate how to use our latest and most

innovative tools to create men’s haircuts.

SUN: 2:00 P.M. - 3:00 P.M.

XFUSIONCLASSROOM 409:

THINNING HAIR: SCIENCE +

NUTRITION + COSMETICS

Hair loss is a rapidly growing epidemic.

This class will review the science and solutions

that are available to stylists while incorporating

business-building tips for retail success.

SUN: 11:00 A.M. - 12:00 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 1:30 P.M. - 2:30 P.M.

ZOE BELISLE-SPRINGERCLASSROOM 407:

WHAT COMES FIRST: BRANDING

OR MARKETING?

ZOE BELISLE-SPRINGER | @Z_ELSPRING

Understand the value of building a strong

brand. And why marketing without a strong

brand doesn’t set you up for growth. Plus,

discover how marketing can help communicate

your salon’s vision.

SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.

CLASSROOM 407:

TELL ME ABOUT YOUR RETENTION &

I’LL TELL YOU ABOUT YOUR BRAND


Understand what first-time client retention

entails and why you should track it. Discover

what FTCR values reveal about your brand.

Get five client retention strategies.

SUN: 3:30 P.M. - 4:30 P.M.

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118


INSPIREDELEVATE YOUR BUSINESS IQ WITH CAREER-CHANGING ADVICE FROM INDUSTRY LEADERS

E X P E R I E N C E + E V O L V E + E N G A G E

ARTISTIC TEAM

AMELIA FUGITT@AMELIAHAIRMAKEUP

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KEON WASHINGTON@KEONTHEBARBER

SPECIALTY: BARBERING

PRESLEY POE@PRESLEYPOE

SPECIALTY: CUT & COLOR

ZOE BELISLE-SPRINGERCLASSROOM 407


WHAT COMES FIRST: BRANDING OR MARKETING?

SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.

TELL ME ABOUT YOUR RETENTION & I’LL TELL YOU ABOUT YOUR BRAND

SUN: 3:30 P.M. - 4:30 P.M.

OLAPLEX®CLASSROOM 407

JOE SANTY

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PANELMAIN STAGE

COSMO PROF® ARTISTIC TEAM & GUEST ARTIST

REAL TALK: STAYING HEALTHY FOR YOU AND YOUR CLIENTS

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of themselves.

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EMPOWERING YOU®CLASSROOM 407

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SOCIAL MEDIA STRATEGIES MADE EASY

SUN: 9:30 A.M. - 10:30 A.M.

THE SOLOPRENEUR SOLUTION: YOUR GUIDE TO PROFITS

SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.

CREATING THE CAREER AND LIFE YOU DESERVE [FOR STUDENTS & NEW PROFESSIONALS]

MON: 9:00 A.M. - 10:00 A.M.

VISIT LICENSEDTOCREATE.COM FOR MORE SHOW DETAILS, CLASS AND ARTIST INFO.

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PRAVANAPRAVANA: DARE TO CREATE

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@AMELIAHAIRMAKEUPHOW-TO: PLATINUM CARD

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11:00 A.M. - 12:00 P.M.

TIGITIGI MODERN CLASSICS

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@PRESLEYPOEINTERACTIVE HAIRCUTTING

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@KEONTHEBARBERMULTI-TEXTURAL MEN’S HAIR: CREATING STYLES



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DANNY AMORIMBEARDS ... THEY GROW ON YOU


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TRIONICS®3D COLOR & BALAYAGE


9:30 A.M. - 10:30 A.M.

@PRESLEYPOE & @AMELIAHAIRMAKEUPIMPERFECT CANVAS

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