Extending your reach in asia and beyond

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EXTENDING youR REACH IN AsIA AND bEyoND

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bRAND PoINT MANAGEMENT IN AsIA PACIFIC.For more than 25 years, Schawk has operated in Asia Pacific – growing and evolving and servicing top brands through our ever-deepening Asian roots and the unique strengths of Schawk worldwide. Working for 75 regional clients via 27 Schawk offices globally, today we are both in Asia Pacific and for Asia Pacific.

As a multi-office extension of Schawk’s Western operations, we enable 24/7 service for Schawk clients worldwide.

And as a genuinely local operation – staffed by native speakers and fluent in the languages, customs and markets of the region – we bring Schawk’s integrated services to local brands and to Western brands expanding in this region.

In every case, we serve brands that seek consistent and compelling shopper experiences at home, on the go, at the store and on the shelf.

http://www.schawk.com

http://www.schawk.com/solutions


sTRATEGy Brand StrategyAnalyticsBrand ArchitecturePortfolio OptimisationBrand LocalisationInnovation

CREATIvE Identity Development Packaging & System DesignPOP/POSPhotography3D ImagingBrand StewardshipBrand Standards

EXECuTIoNProduction ArtAdaptationRetouchingPremediaPrint Vendor Managementtechnical ServicesColour HarmonisationDigital Solutions

ouR oFFER.Schawk Asia Pacific offers the entire range of brand services tailored to fit each client’s needs. Schawk synthesises services within and across the areas of strategy, creative and execution, and strengthens efficiency, accuracy and quality with our proprietary brand management technology, BLUe™.

We can contribute at any stage in the branding cycle or manage the entire program from strategy to execution. Schawk Asia Pacific does this as an extension of Schawk offices on other continents and as a direct service to our regionally based clients and brands.




tokyo, Japan established 1999Creative design, design adaptation, localisation, production services and print vendor management services

Sydney, Australia established 2000Creative design, photography, production art, premedia and print vendor management services

Shenzhen, China established 2004Photography, retouching, print vendor management services Chennai, India

established 2004Production art, premedia, catalog, masking and page work

Penang, Malaysia established 1984Design localisation, production art, premedia, masking and page work

Shanghai, China established 1996Production art, design localisation, premedia and print vendor management services

Singapore (Headquarters)established 2002Creative design, production art and print vendor management services

ouR GEoGRAPHICAl REACH.MoRE THAN 650 EMPloyEEs IN NINE sTuDIos IN NINE TIME zoNEs oN THREE CoNTINENTs. We represent more than a dozen nationalities – American, Australian, Chinese, english, Indian, Indonesian, Japanese, Korean, Malaysian, Philippine, Singaporean, thai – and are fluent in nearly two dozen languages and dialects.

Our reach and expertise make us a trusted partner to brands in Asia Pacific and enable us to smart-source for clients worldwide who demand efficiencies in materials, services and project timelines.

DoING busINEss FACE-To-FACE oN-sITE AT MANy ClIENT loCATIoNs. today Schawk representatives are on-site helping clients in diverse ways at client locations in Kobe, Guangzhou, Shenzhen, Singapore, toronto, Boston, San Francisco, Chicago, Sydney and Auckland. While processes can be systematised, we believe it’s important to have daily face-to-face contact with our clients.

FAMIlIAR wITH loCAl CusToMs, REGulATIoNs AND lANGuAGEs. All of our offices are proudly 100 percent owned by Schawk.




sERvICEs uNIquE To THE AsIA PACIFIC REGIoN.Because many global organisations print their packaging and branded materials in Asia Pacific, Schawk has developed services unique to the needs of brand owners in this market.

Print vendor qualification and management.Schawk works directly with printers on behalf of brand owners to achieve consistent, repeatable high-quality results when printing. We have qualified many printers across the region and can help manage the printing process for you. this can also help combat brand counterfeiting.

Production super centre.Our production super centre operates in shifts nearly non-stop and is capable of handling significant volumes of work. So while the Western world sleeps, the eastern world is completing production on art mechanicals, creating a more efficient workflow.




How you bENEFIT.For local or multinational companies, whether they are marketing to shoppers across Asia Pacific or seeking a 24/7 extended workplace, Schawk delivers benefits that affect the bottom line:

• efficiency and quality of artwork through centralisation of premedia work. We produce more than 11,000 SKUs per month with an average “right first time” rate of 99.5 percent.

• Flexibility and consistency of artwork files through ownership of content libraries administered expertly by Schawk

• Consistency of materials across all print vendors through our superior processes and print management. We assess more than 7,000 press runs per year – 3,000 of them on-site at the printer location.

• time and cost savings in printing through consolidations, certifications and press fingerprints, across the region

• economies and efficiencies in printing through colour harmonisation, which enables you to create the largest colour space with the fewest ink colors

• Accuracy and appropriateness of materials to the culture and governmental regulations

• Sustainable operations throughout the product lifecycle and graphics workflow




ouR woRk.Here is a sampling of our work, showing the breadth of our skills and our geographical reach:

• We reinvented private label for E-Mart, Korea’s #1 hypermarket, with a best-in-class portfolio and retail strategy.

• We created new, culturally appropriate packaging for swanson’s soup broth in the Hong Kong market that was so successful, The Campbell soup Company engaged us to do the same for Mainland China.

• We brought consistency, relevance and shelf impact to Arnott’s chocolate biscuit range in Australia.

• We created a new line of ready-to-drink coffee for Coca-Cola in Japan.

• We adapted designs and copy for a wide range of Elizabeth Arden materials for the Chinese, thai, Malaysian, Japanese and Korean markets.

• We have helped manage over 300 product vendors across 20 countries in the successful execution of over 6,000 SKUs per annum for Tesco.

• We have overseen the successful brand extension and ensured color consistency for hundreds of products across Asia Pacific on an annual basis for leapfrog.




sCHAwk AsIA PACIFIC AND bRAND PoINT MANAGEMENT: ouR ADvANTAGE.the strength of Schawk’s services is that they reflect the principles of brand point management. Brand point management is the integration of processes across the lifecycle of a brand – from strategy and creative through execution and print management – to drive agility, quality and consistency in the materials that win consumers’ hearts.

Schawk Asia Pacific is part of this integration. We collaborate with Schawk offices around the globe to create a 24/7 distributed workplace with services for all stages of the brand cycle.

We are also integral to Schawk’s global smart-sourcing, which ties services, vendors and materials more closely together geographically, for savings of time and money. And like Schawk on every continent where we operate, we offer our clients in Asia Pacific the full range of Schawk brand point management services, across strategy, creative and execution.

the result – regardless of the continent – is compelling and consistent brand experiences for shoppers at home, on the go, at the store and on the shelf.



Schawk helps companies create compelling and consistent brand experiences in Asia and throughout the world with the help of Schawk Asia Pacific.

WANt tO KNOW MORe?

Talk to us.

Call: kathryn sloane at +65 6418 8662

Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com.

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© 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc. All other trademarks are the properties of their respective owners.


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Extending your reach in asia and beyond