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A presentation I made at the Lead on Wales event in Cardiff on the 2nd July 2014. Credit to Eric Qualman for use of a video and quote, and Mark W Schaefer for ideas taken from his book 'Social Media Explained' and BuzzFeed for the use of some slides
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Extending your Reach and Influence
Are you even at the races?
With thanks to Eric Qualman
The 5 most important things you need to know about Social Media
With thanks to @MarkWSchaefer
Humans buy from Humans
With thanks to @MarkWSchaefer
Small interactions lead to loyalty
With thanks to @MarkWSchaefer
The Social Media Mind-set
Targeted connections Meaningful Content
Authentic helpfulness
The information eco system
With thanks to @MarkWSchaefer
Content is the catalyst
What is Influence?
On Social Media?
Influence is the ability to ‘move’ content!
Social Media Platforms
How do I do it? Blog?
Podcast?Video blog?
Microblog (Twitter)?Post?
Repost (curate content)?Publish on LinkedIn?
Take Pictures?Newsjack?
Visit Forums?
EXERCISE:What are the 10
biggest problems your customers face today?
Your social footprint is always available to:
FamilyFriends
Prospective partnersAcquaintances
Potential business partnersSales people
Prospective EmployersSocial stalkers
AND THE WHOLE REST OF THE WORLD!
You can’t segment your foot printYou can't turn it off
You must always be vigilant
But its works both ways…
So what are you waiting for?
Social Media is where your customers areThey want human, personal interaction
They want instant responseThey are reviewing you
They’ll call you out if you drop the ball
On the other hand..?
They’ll love you publicallyThey advocate you to their friends
They’ll fight your PR battles They’ll want to celebrate your successes
Loyalty beats everything
“Successful companies in social media function more like entertainment companies, publishers,
or party planners than as traditional advertisers.”