MONDSEE, JULY 2019PRESS RELEASE

EXTREME ALPINIST AND BOA® PIONEER, MAX BERGER, EMBARKS ON EXPEDITION.BERGER DIALS IN WITH BOA FOR THE FIRST-EVER ATTEMPT OF ITS KIND. Austrian alpinist Max Berger recently embarked on an expedition to summit Broad Peak and K2. Berger will attempt both summits with no bottled oxygen, on his own, and be the first-ever person to paraglide down. Berger has already arrived at Broad Peak base camp and is on his way to the summit.

A year of planning and a lifetime of experience has led Berger to take on this latest challenge. Preparation and plan-ning are a necessity for such a demanding expedition, which includes physical and mental training, and packing the world’s best gear. Supported by Boa, Berger has set off on his route with the ideal Boa-powered equipment built for outstanding performance on the mountain.

Broad Peak – camp 2 Broad Peak – basecampK2 from basecamp Broad Peak

Broad Peak – camp 2

MAX BERGERCLIMB TO FLYK2+BROADPEAK

MONDSEE, JULY 2019PRESS RELEASE

MAX BERGERBerger started climbing at fourteen years old and has built his life around the mountains, both for personal challenge and passion, and in his profession as a certified mountain and ski guide and the country manager for Petzl Austria. Some of the friendships Berger has made over decades of adventuring and mountaineering have helped make this latest expedition possible. Berger was accompanied by Boa’s own Alois Badegruber on previous successful expeditions in Patagonia and the Himalaya.

“Looking back on these expeditions with Max, I learned so much and saw how clearly strong and focused he was”, says Badegruber, General Manager – EMEA at Boa. “He was inspiring then and is even more so today. We are proud to support Max on this adventure and can’t wait to see what his pioneering spirit and passion can achieve.”

At 8,611 m, K2 is the second highest and most difficult 8,000 m peak and Broad Peak is the 12th highest mountain in the world at 8,047 m. Harsh conditions at high altitude include extremely strong winds and fast-moving weather. Upon summiting, there is a 10% chance for conditions that will allow Berger to paraglide down. The descent would take 20–30 minutes.

THE PREPERATION FOR THE BIG ADVENTUREPreparation has included a variety of endurance sports, skitouring, long mountain routes, hypoxic training and altitude adaptation. In training, Berger has logged 150,000 m altitude of skitouring, 70 hours of training on the ergometer with the hypoxic mask, and 30,000 m altitude uphill mountain runs with paraglide descent. On top of that, Berger has been sleeping in an altitude tent since mid-April for pre-acclimatization.

For an expedition of this magnitude, the gear can never be an afterthought. The unique nature of each expedition, time of year, terrain, possible weather conditions and of course the objective, all play a role in gear choices. “Using products that integrate the Boa Fit System are on a different performance level, it’s game-changing”, says Berger. “In addition to improving fit and performance of great gear, imagine getting out of the tent at night in –30 °C and try to tighten laces – using the Boa dial is much more practical and durable in frigid conditions.”

Follow Berger as he takes on Broad Peak and K2 in a way that’s never been attempted with #BoaClimb2Fly and @BoaFitSystemEurope on Facebook. Visit BoaFit.com to view Berger’s Pioneer page and watch the video to get insight into what has led up to this journey.

PRESS CONTACT.EMEA BOA TECHNOLOGY GMBH | Hilke BadegruberE-MAIL hilke.badegruber@boatechnology.com | PHONE +43 664 191 06 73ADDRESS Prielhofstrasse 10, 5310 Mondsee, AustriaSOCIAL facebook.com/BoaFitSystemEurope

ABOUT BOA TECHNOLOGY.Boa Technology Inc., creators of the revolutionary, award-winning, patented Boa® Fit System, partners with market-leading brands to make the best gear even better. Delivering fit solutions purpose-built for performance, the Boa® Fit System is featured in products across snow sports, cycling, hiking/trekking, golf, running, court sports, workwear, medical bracing, and prosthetics. The system consists of three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low friction lace guides. Each unique configuration is engineered for effortless precision delivering a connected, fast, customized and durable fit, and is backed by The Boa Guarantee. Boa Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, China, South Korea, and Japan. For more information, visit BOAFIT.COM

MONDSEE, JULY 2019PRESS RELEASE

BOA-POWERED PRODUCT USED IN TRAININGFischer Traverse and Scarpa F1 skitouring boots, adidas Terrex Two Boa and Terrex Agravic Boa trail running shoes, La Sportiva G5 mountaineering boots.

BOA-POWERED PRODUCT USED FOR THE EXPEDITIONLa Sportiva Olympus Mons Cube, La Sportiva G2 SM – the lightest and warmest alpine boots which utilize the Boa® Fit System for a fast, effortless, performance fit. The G2 SM will be used on Broad Peak for the steep snow and ice, while the Mons Cube will be used on K2 for the rock and ice and added warmth.

Olympus Mons Cube G2 SM

THE IDEAL EQUIPMENTA key piece of gear for high level and high-altitude mountaineering is footwear that can provide great climbing performance and is also heavily insulated. This balanced combination is successfully achieved by integrating the Boa® Fit System, pushing the limits of fit, adjustment and performance while climbing.

“To reach the top you need focus, there is no room for mistakes,” says Berger. “When you’re dialed in both mentally and physically, you forget about everything around you, you are in the now. Having the right equipment is just as important to my expedition as the physical preparation, and when I dial in with Boa®, I know the gear will maximize my performance and allow me to focus on the task at hand.”