9
®

Extreme Food 2009

Embed Size (px)

DESCRIPTION

FEEL ALIVE!

Citation preview

Page 1: Extreme Food 2009

®

Page 2: Extreme Food 2009

DEATH SAUCE IS ALL NATURAL.

PEOPLE WHO EAT SPICY FOODS ARE GENERALLY HEALTHIER.

Hot chili peppers burn calories by triggering a thermodynamic burn in the body, which speeds up metabolism.

A CHILI PEPPER DIET CAN HELP BURN FAT, LOWER BLOOD PRESSURE, AND REDUCE CHOLESTEROL.

Chilies can have an aphrodisiac-like effect on people.

EATING DEATH SAUCE TRIGGERS THE RELEASE OF ENDORPHINS, THE NATURALLY OCCURRING PLEASURE ENHANCERS IN YOUR BODY.

to my Wonderful World of Spice! Since 1989, it has been my passion to create food that

makes you smile. I want to see your

eyes light up, your face fill with laughter, and the warm glow of heat make you FEEL ALIVE!! Experience the incredible irony of

“death” flowing through your body

as you feel more alive than ever before!!!

I am fun in a bottle (or a bag of chips!) for you to enjoy! In the beginning, Death Sauce served to test bar patrons to call it a night. But their love of “Wings of Death” kept them coming back for more. Now, 20 years later, over 50 million chiliheads worldwide have thrived on Blair’s Sauces and Snacks. It is my mission to continue to spread the heat around the globe, burning one tongue at a time!

Join the revolution and Feel Alive!

Welcome

Blair making Death Sauce Fried Rice on his EVO grill®

Page 3: Extreme Food 2009

HOT

HOTTERHHHHHHHHHHHHHHHHHHHHHO

TraditionalHot Sauce

H

...the legendary line of hot sauces, ranging from the hottest sauce on the planet (Ultra Death) to the more modest taste of Sweet Death.

INTENSE HEAT ALONG WITH AMAZING FLAVOR IN A VARIETY OF DEATH-DEFYING COMBINATIONS.

- I dare you to test your palate and try them all!

Sweet Death How sweet it is!! A great blend of habanero, mango, passion fruit and more make this Death Sauce an amazing tropical treat.

Jalapeno Death A delicious combination of fresh jalapenos, tomatillos, garlic, lime juice, and shallots. Topped with blue agave tequila for that “South of the Border” punch.

Original Death The one that started it all!! A must have in your kitchen. It has no boundaries and can be used liberally on just about anything!!

Muerte The Latin American export version of Original Death Sauce jacked up with 50% more habaneros.

Pure Death Pure heat to meet your intensi-fying demand for flavorful heat. Four pure in-gredients. Orange habaneros, Naga Jolokias, vinegar, and baked Hawaiian red salt.

After Death Brings you a few steps south of purgatory. Classic super hot sauce origi-nally used to empty the bar at closing time!

Sudden Death Death never tasted so good. Fiery blend of fresh red habaneros, cayenne chilies, lime juice, clover honey, and gin-seng. Watch out!

Mega Death Just when you thought it couldn’t get hotter. Just when you thought it was enough. Unreal heat blended with molasses, Mega Death will fool your mouth with its deceiving heat, Beware!

Ultra Death If you have an insatiable need for heat and love to live with excess, Ultra Death is calling you. This sauce is the real deal!!

Page 4: Extreme Food 2009

"take infernal, multipy it by nuclear, then take a blowtorch to it --and you can begin to imagine Blair's 16 million

Reserve...the hottest pepper product ever produced."

- The Daily News

famous

quotes +

a KILLER Recipe

“Avoid any and all contactwith sensitive body parts”

— Rolling Stone Magazine

“Makes Tabasco® look likepeppermint ice cream”

— New York Daily News

“I put some in my tomato juiceand my head exploded”

— Howard Stern

“Blair is totally crazy”

— Emeril

“Hardest hot sauce”

— Maxim Magazine

4 lbs chicken wings, halved5 oz Blair’s Death Sauce1/4 lb melted butteroil for frying

Deep fry wings until golden brown. I like ‘em real well done ‘till they float in the oil and not much moisture is coming out of them... Now take out of fryer. Drain well on paper plates & place in large metal bowl. Add (1) 5 oz bottle of Blair’s Original Death sauce & butter, tossing wings in mixture until fully coated. Serve immediately. Garnish w/ celery sticks & some thick chunky bleu cheese dressing.

DEATH WINGS

A unique gourmet line of exotic sauces with a sophisti-cated kick! Can be used as a dipping sauce or fantastic marinade. Full of intense mouth-watering flavor and offering something for everyone. Experience the thrill of Jalapeno Tequila, Habanero Mango, Wasabi Green Tea, and Chipotle Slam!

Choose either 4-pack of Death Sauces or Heat Sauces for one HOT gift for your favorite chilihead (even if it’s you!!).Each set is packaged in a custom graphic carrying case.

GIFT PACKETS

Page 5: Extreme Food 2009

Thick-sliced, gourmet, kettle-cooked chips meet intense death rain spice! What an incredible sensation! Totally addicting!!Chips are available by the case, in 2oz or 5oz bags (1oz and 1.5oz vending sizes also available).

Great for steaks, chicken, fish, or just about anything you can get your hands on. Can’t grill without them!!

Habanero This is it! The hottest chip on planet Earth!! Our famous black bag. Fire extinguisher not included!

Cajun A taste of New Orleans. Mardi Gras on demand.

Cheddar Sour cream, cheddar, and habanero crunch loaded with cheese. 1st place winner of best snack food - Fiery Foods Award.

Buffalo Wing A potato chip that tastes like a buffalo wing! You’re gonna love it!

Parmesan Habanero What a combination of garlic, parmesan, and habanero! Just fantastic!

Chipotle Kettle-cooked chips dusted with a perfect blend of chipotle and habanero spice. Mmmmmm.

Blair’s Death Salsa Enjoy fresh fire-roasted tomato habanero salsa. Medium Heat.Medium and XXX Heat available

Blair’s Queso Cheese Dip Feel Alive with this smokin’ hot cheese dip. Just heat up and pour over a plate of chips. Deathalicious!

Death Rain BBQ Sweet Tennessee BBQ flavor. Bring a flavorful zip to your next barbeque.

Death Rain Chipotle The great taste of smoky jalapenos. You can’t get any better than this.

Death Rain Nitro Mega Death in dry spice! One unreal product for those of you who can never find it hot enough!!

Death Rain Cajun Bring the taste of New Orleans home. Great for cajun wings!

Death Rain Habanero Insanely hot combina-tion of fiery pepper extract, habanero peppers, & cayenne. Will fill your mouth with flavor and strip the tastebuds off your tongue!!

DRY RUBSDRY RUBS

DIPSDIPS

Page 6: Extreme Food 2009

What is a Reserve??? Well, I suppose that there are many ways to answer this question and it depends on who you ask. Here’s my story...As you now know, I started Blair’s back in 1989 with $550 in bartending tips. Death Sauce itself was born out of a need to get people to go home from the bar at the 2am closing time. I dared them all to try my “Wings of Death,” allowing anyone who survived to stay as long as they wanted (3am, 4am, 5am, perhaps???). I loved watching someone light up like a candle and then come running back for more. Soon, the rumors spread and people were asking to take home the hot stuff. Back then, I made everything myself. Made my own labels, cooked up my own sauce, and bottled it all with my own two hands. As Death Sauce began to take off, I wanted to do something even more special for my new chilihead fans. I couldn’t do a lot because I just couldn’t afford anything fancy. So, I chose to make a small number (less than 100) “Special Bottles at a time. I signed um and wrote “FEEL ALIVE” on them... I traveled to food shows to sell them (for gas money!) and for the thrill of watching people enjoy their very own bottle of Fury...Twenty years later, I still passionately make every single Reserve myself! My reward is simply the privilege of sharing my incredible passion and letting the crazy ideas in my head come to life in a Reserve Bottle. Today, Reserves are found in the homes of the world’s most discerning Chiliheads. What I once sold for $25 a bottle have now been resold by others for well over $10,000 a bottle. To my ChiliPals who share my passion in enjoying these Uber Collectible bottles as much as I enjoy making them, ALL I can say is Thank you and Feel Alive!!!

Your Chilipal,

Reserves are available in Very limited supply and you must be on the Extremefood.com VIP mailing List to receive announcements on upcoming Reserves. Sign up today on extremefood.com

TRUE AUTHENTIC COLLECTOR EDITIONS. EACH BOTTLE IS HANDMADE, SIGNED, AND NUMBERED FOR THE MOST DEDICATED OF CHILIHEADS. PRICELESS, AWARD-WINNING COLLECTIBLES.

Page 7: Extreme Food 2009

Floor mats! T-

shirts! Hats! Footballs! M

ouse pads!

Beer glasses (not goggles) & some things that will

make you say Hmmmmmm...

If you c

an’t tak

e the bu

rn...

Never q

uestion

karma.

Just be

yourself

!

Blair travels the world over to seek out the finest peppers for his award winning sauces.

Page 8: Extreme Food 2009
Page 9: Extreme Food 2009

So much more to say, our second edition, double the size, is coming soon!!!!!!You are what matters to me!! Feel free to contact me directly at

[email protected]

Feel alive your chilipal