1

Background

FACTS International Ghana Limited, a market research agency, is a limited liability company established in 2010 in Accra, Ghana.

Cost has been an issue connected with collecting and analysing data in Africa majorly because there had not been one reliable institution capable of offering market research services in most of its markets. International as well as local agencies and corporations resorted to having different suppliers in different countries, markets or regions. This lack of consistency has resulted in high cost of operation and poor data gathering reflecting a false view of the facts on the ground, for the most part. Quality of data has been questioned over time. FACTS International Ghana Limited was founded with the objective of providing a remedy to these challenges that face data collection and analysis in Africa.

It is now possible to gather the right information accross the continent with only one agency, drawing from a wealth of experience at an unbeatable cost.

2 The Profile

Strategic Framework

FACTS International Ghana Limited derives her strength within her three pillars framework.

3

Vision To be the continent leading facts

provider

Mission

To provide consistent and predictable quality raw information

that serves as basis to decision making for maximum customer and

social satisfaction

Values Quality

Affordabilty Timeliness

The Profile

Coverage

We associate with you wherever your need is within our coverage areas.

4

Central

Angola Burundi

Cameroon CAR

D.R. Congo Equatorial Guinea

Gabon Rwanda

The Congo

East South West

Ethiopia Kenya Malawi

Mozambique Tanzania Uganda

Zambia

Botswana Lesotho

Madagascar Mauritius Namibia

South Africa Swaziland

Benin Burkina Faso Cape Verde Cote d'Ivoire

Ghana Guinea

Guinea Bissau Liberia Mali

Mauritania Niger

Nigeria Senegal

Sierra Leone The Gambia

Togo

The Profile

Service Range

Data Collection

• General Consumer Surveys

• Retail audits

• Mystery Shopping

• Media research

• Desk research

• Social research

• Online surveys

• Products testing

• IDIs

• Focus Group Discussion

• Note taking

• Transcribing

Data Processing

• SPSS

• ASCII

5 The Profile

Areas/Industry Experience

• Education

• Farming/Agric

• Finance

• Food and Beverages

• Healthcare/Environment

• ICT/Telecoms

• Oil and Gas

• Security

• Sports

• Well Being

6 The Profile

Operations

Coordination

• Regional representations oversee markets within the Central, East, South and West zones

• Markets are managed by country representatives of FACTS or her affiliate partners.

• Clients are handled by seasoned accounts managers

Field Management

• Over 100 field surveyors in every market

• Supervisors and team leaders oversee data collection

• Quality assurance is ensured by supervisors and quality controllers

Consistency

• Standardized trainings and procedures are adhered to in all markets

Confidentiality

• All information and documents and project materials are kept confidential

• Respondents/participants identity and opinion as well as study results are FACTS’ client

property and are meant for research purposes only.

7 The Profile

Internal Checks & Controls

Quality stands FACTS International Ghana Limited out. To ensure collected data output is of the highest standard, basic measures are in place at various levels.

Personnel

• Minimum of Senior High School graduate for field and data entry staff

• At least 2 years experience (for technical/complicated methodologies)

• Team Player

• Confidence & Integrity

Controls

In line with marketing research associations ethics and guidelines, we emphasize the following controls

Fieldwork Data Processing

• Group interviewing technique – for most studies . Questionnaire checks - 100%

• Accompaniement/spot check – 20% . Systematic data analysis checks - 100%

• Backchecks - 30%

• Manager field Visits - 10%

• Questionnaire editing - 100%

8 The Profile

Clientèle Our client base cuts across the country and the continent. The main are:

Shell/Vivo Energy Ghana

GfK Mystery Shopping UK

GfK Retail South Africa

Added Value South Africa

Added Value USA

The World Justice Project

Ergo USA

GALLUP Inc

Beyond Insights SA

SBO Research Kenya

MMR UK

NORC, Chicago

The Profile 9

Management

10 The Profile

NENE MORISHO, Senior Consultant. Mr. Nene Morisho is the senior consultant of FACTS International Ghana Limited, your contact point in Africa. He holds a Master degree in Economics and another Master degree in developmental studies and a PhD in economic geography. He has thought and delivered speeches on a variety of subjects including project management, development economics, macroeconomics and statistics and public finance. He played a key role in the research on climate change and trade in the commonwealth African countries, the research on regional integration in COMESA, SADC and EAC and several others. He has represented VSF Switzerland in clusters of food security and rehabilitation of refugees. Endowed with languages, Mr. Morisho speaks 6 different languages including French, English, German, Swahili, Lingala and Kinyarwanda

Jumoke Yaa Lafenwa, Research Director. Ms. Lafenwa has extensive training and experience in the area of project management and coordination. In the past four years she has served as a project manager, coordinator or team leader in numerous projects around Africa for both local and international research agencies. In the capacity of coordinator on these projects, Ms. Lafenwa helped with the development of questionnaires, coordinated field operations, including enumerator trainings and data collection, supervised data entry, ensured adherence to project sampling methodology, and engaged in quality control activities. She holds a B.Sc. in Engineering and an M.B.A. in general management and is a Project Management Professional graduate and facilitator. She is a member of the Nigeria Market Research Association NiMRA, the Pan African Media Research Organisation PAMRO, and European Society of Marketing, Esomar.

Management

11 The Profile

• PAPY WAKODOLO, Regional Director.

Mr. Wakodolo is the Regional Director at FACTS. Prior to joining FACTS, he had worked with several research agencies in the East and central Africa. He holds a bachelor degree in business administration and an advanced diploma in law. He joined the group as the country head of FACTS Consulting in the DR Congo. He has over 10 years experience in data collection and project management and is a member of the Pan African Media Research Organisation (PAMRO)

• AMOS BOATENG, Associate Director.

Amos Boateng Is an Associate Director of FACTS. A highly talented and enthusiastic Marketer with great deal of experience in negotiations, conducting surveys, leading focus group discussions and retail audit to obtain data on competitiors and to examine prices, sales, method of marketing and distribution. Proven track record of providing highly reliable information for effective decision making on promotiion, distribution, design, and pricing of products and services. He holds a BSc. Degree in H. Science and a Post Graduate Diploma in Integrated Pest Management (IPM) from University of Ghana and Nigeria Institute For Oil Palm Reesearch (NIFOR) respectively. Prior to joining FACTS, his rich expertise in Agriculture earned him the position of Chief Agronomist at The Candel Company Limited, a reputable Agribusiness firm in West Africa.

He currently manages FACTS Agro Input.

Management

12 The Profile

• PATRICK MANG, MD.

Patrick is a grassroot researcher who embraced marketing research over 10 years ago as a field supervisor and graduated within the industry to become a quality controller, and occupied many functions in research operations; regional manager of operations, zonal coordinator, country head and general manager, before joining FACTS as MD.

In the course of his duties, Patrick successfully handled numerous clients accounts with local and international organisations and has a vast experience of the African continent for having travelled to most of its parts to conduct research surveys.

He holds and advanced diploma in Marketing and entrepreneurship and is a member of various marketing professional bodies: ESOMAR, NiMRA and PAMRO.

The Profile 12

The Group

• The FACTS International Group aims at building a world class service and information provision within the African continent; providing predictable quality delivrables to end users and buyers at the lowest possible cost.

• FACTS currently focusses on market and social research. To render its operations effective and efficient, three companies make the group: FACTS International Ghana Limited, FACTS Consulting DR Congo, and FACTS Nigeria Limited

• FACTS International Ghana Limited is a member of the Pan African Media Research Organisation (PAMRO) and listed in the Esomar directory.

Contacts

FACTS International Ghana Limited

Postal Adress: P.O. Box MS 209

Mile 7 – Accra

Ghana

Location: B816/10, Feo Eyeo Close (Behind TV Africa)

Awodome Estate - Accra | Ghana.

Tel: +233 (0) 302 248 076

Cell: +233 (0) 273 623 230 | 263 260 009

Email: facts@facts-int.com

Website: www.facts-int.com

14 The Profile

Contacts

FACTS International Nigeria Limited

Location: Left Wing | 1st Floor | 31, Unity Road | Off Toyin Street

Ikeja - Lagos

Tel: +234 (0) 8135525515 | 8093264258

Email: facts@facts-int.com

Website: www.facts-int.com

15 The Profile

16 The Profile