FAIR@SQUARE 201910th YEAR CELEBRATIONSEXHIBITOR PROPOSAL

About us

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Moral Fairground is a business with purpose that creates spaces and events to champion ethical business practices and

raises of the benefits of conscious consumerism. At these events are where ideas are born, networks are built,

collaborations happen, and communities grow. The theme of all events in 2019 will focus on “collaboration for change”.

For last 10 years, Moral Fairground has engaged with500+ social enterprises, program/communitypartners, councils, universities and sponsors inAustralia wide. We have successfully developed:

• 10 years’ of Fair @ Square ethical lifestyle festivals to encourage

conscious consumerism

• 6 ethical enterprise conference to encourage collaboration and

expanding knowledge in the sector

• 6 ethical enterprise awards to recognize and celebrate the

achievement of established ethical enterprises

• 5 early pitch competition to provide support for ethical startups

• Over 60 networking events

• 3 school program and conferences• 10 Victorian Fairtrade festivals

2800+

1200+

1900+

4000+

1100+

20+ Community partners networks(eg.City of Melbourne, MelbourneUni)

MediaChannels

Fair@Square, as one of the biggest eventof Moral Fairground (MFG), has been part of the

City of Melbourne for the last 10 years. It is theAustralia’s biggest ethical lifestyle festival aiming

to build awareness, inspire and educate peopleabout the benefits of ethical lifestyle choices and to

showcase enterprises that are innovative and are

leading the way.

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About Fair@Square

2019 Fair@Square Highlights

l The 10th years anniversary celebration with past exhibitors and partners engaged.

l An impressive series of 10 activation points and entertainments throughout the festival

to engage with visitors

l Over 50 expected socially-conscious brands/communities.

l Diverse program featuring mother’s lifestyle, kid's activities, fashion shows, cooking

demonstrations, informative talks, hands-on workshops, and fun family activities

Why Exhibit With Us?

Biggest Ethical festival in Australia with 10 years historyFair@Square continues to be Australia’s biggest ethical lifestyle festival bringing together the best in fair trade, social

awareness and sustainable living with a diverse program

Best location and Best timing• located in the heart of the city, Federation Square,

attracting large crowds.

• Held during Melbourne International Comedy

Festival (27th March 21st April) which historically

attracts 800,000 visitors to the city every year.

• Held at the beginning of Easter month and one

month before Mother’s Day offering a perfect

shopping opportunity for visitors.

• Held in the first weekend of school holiday

bringing many families to the cityWhy exhibit with us?

60,000+ Expected Visitors

Demonstrate your brand/product value directly to the public in

creative ways

• Engage thousands of targeted potential customers with your product/service

directly.

• Personalise your space to improve your customer experiences and draw more

people to your stall.

• 10 linking activation points to ensure a constant flow of visitors throughout the event.

2-days-festival Visitors in the Past

50,000-78,000

35,000

1-day-festival visitors in 2018

60,000-80,000

2019 Expected visitors in 2 days

Why exhibit with us?

• Buying decision is driven 60% by the perception of the company and on 40% by the perception of the product

• 80% visitors were Gen Y between ages of 18-40, studies reveal that 83% of Gen Y would trust a company more if it was socially and environmentally responsible

• Spending on more sustainable products and services has doubled in four years

and 70% of visitors at Fair@ Square made purchases at the event and want to find out more about businesses and organisations in this space.

What’s the big idea in10th Year Anniversary

• The journey of Fair@Square is designed around the 10 activation points

scattered around Federation Square in between exhibitors.

• Visitors will be encouraged to collect stamps at each activation points to go into a

draw to win prizes.

1

2

3

4

5

6 7

89

Wrapping Station

BIGIDEA

Exhibitors

Attract Visitors ToYour Tent Directly!

Examples of the 10 activation points:• Mothers’ Corner

• Fashion Tent

• Kids’ Corner

• The good Kitchen (cooking demonstration):

• Fairtrade

• Easter Activities

• Music Stations

• Other Activities……

• The final stop of the journey is the “free sustainable wrapping station” where visitor get the

final stamp, the free wrapping and go into a draw to win prizes.

10ActivationPoints

Since this is the first weekend of school holiday and a month before Mother’s

Day, all the themes will be activities that families can enjoy. All the sites are

related to sustainability, ethics, human rights and other ethical topics.

How we promote it?

2800+ Followers

1200+ Followers

1900+ Followers

Monthly Newsletter4000+

1100+ Followers

20+Community partners networks(eg.City of Melbourne, The University ofMelbourne)

Official Website5400+ Monthly Visitors

Media Coverage

This year, we will be expanding on all aspects of Direct Mail, Advertising, Web

Marketing, Radio, Social Media & Publicity, covered by our professional PR agencies

For 2018 1-day-festival,• We achieved a potential reach of 4 million people nationally together with 70 pieces of

coverage in editorial• Print distribution included 250 A2 Posters, 5,000 Postcards, 10,000 Program Guides

* #Befair10 is a targeted social media campaign designed to create buzz and excitement about people’s conscious consumerism journey.

#befair10 Social Media Storytelling Campaign

Engaging the public: We will do a 30 second trailer video

through all media platforms to encourage people to use #befair10

to share their stories about “fair”. The content will relate to their

personal experiences or opinions.

Engaging the exhibitors: A series of stories will be created in

collaboration with some of the exhibitors to share their 10-years-

journey of contribution to society and environment and their vision

for the future.

Exhibitor Package

Marquee Stall Package $1300 (+GST) Shared Stall Package $700�+GST�

Marquee package

Solo Stall with a 3mx3m marquee for 2 days

ü Including 1 table and chairs, basic security, cleaning and tent setting up

ü Design your own personalised activitiesü 3-5 professional photos for each stall & access to all the

event photos after event

Shared Space of 2mx3m in a large marquee with other exhibitors for 2 daysü Including 1 table and chairs, basic security, cleaning and tent

setting upü Design your own personalised activities in your spaceü 3-5 professional photos for shared stall & access to all the event

photos after event

Promo-tionalpackage

ü 1 social media post under #befair10 campaign to introduce your idea

ü Website promotion: 30-40words business description under program exhibitor session

ü 1 Monthly Newsletter: 30-40words introductionü 1 personalized social media tile that could be used to

exhibitors own channelsü 1 storytelling blog post on website “Ethical Living Blog”

ü 1 social media post under #befair10 campaign to introduce your idea

ü Website presenting: 30-40words business description under program exhibitor session

Post event

ü An event evaluation report ü Post event business promotion though newsletter

ü An event evaluation report ü Post event business promotion through newsletter

If youare MFGmember

ü 30% discount for the full stall:ü Website promotion: Information and special offer

presenting under �member� session

$910 (+GST)

/ Membership discount not available for this package

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BE AN EXHIBITORBOOK NOW!

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ü Opportunity to be included inpromotional/sponsorship materials (e.g. giftbags and giveaways at Moral Fairgroundhosted events)

ü Listing of your business profile (logo, web link,200 word summary supplied by member) onMember’s portal for a 12 months period

ü Opportunity to offer special rates/discount to theMFG database (newsletter, social media, websiteetc.)

ü Certificate of membership for display andMoral Fairground membership logo for use onyour website and any other digital media

AnnualMember-shipFee

$139 APPLY NOW

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What our exhibitors say?“I am really excited to sign our organization for the festival. We had great experience.There are so many visitors, such engaged audiences. We had countlessconversations with people who were there because they really care about theirfootprint, make positive changes in their life, and help the world around them.”

- Miranda Animal Justic Party

“You couldn’t find any better location because it is right there in the heart ofMelbourne. Every time I visit Melbourne, somehow, even I don’t mean to, I end upwalking through Federation Square.”

- Paul from Fair Food Forager

“I will recommend if you are in a ethical enterprise space, you are wanting to dogood and making money at the same time, this is the good place to findcommunities or people that will support you.”

- Heather from For Dignity

Fair@Square in 2018

BE AN EXHIBITORBOOK NOW!

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ENQUIRIES CONTACT:

Festival Coordinator: Kaarina CaoEmail: kaarina@moralfairground.com.auMobile: +61 (0) 416131022Website: https://moralfairground.com.au/Address:

Moral Fairground Pty Ltd, Unit 9/1 Heller StreetBrunswick, Victoria 3056 Australia

Look forward to seeing you this year!