Fall 2014 - Business General Reference

McGraw-Hill Education

Fall 2014BusinessFrontlist

Page 1 l Fall 2014 l McGrawHill l Business General Reference

McGrawHill 9780071838962 Pub Date: 5/15/14 $32.00 Hardback

272 pages

Business & Economics /Organizational Development

The Key: How Corporations Succeed by Solving the World's Toughest Problems Lynda Gratton

SummaryClimate change, unemployment, depletion of natural resources . . . Who can solve these global problems? Big business, says one of the world’s leading authorities on the subject.

Recognized as one of the world’s foremost thinkers on the topic of the future of work and human capital, Lynda Gratton argues that global corporations can be major players in changing the world, with their massive networks of human resources, varieties of expertise, and vast organizational skills.

In The Key, Gratton shows how companies like IKEA, Nike, Vodaphone, and Unilever are devising innovative ways to tackle critical social issues, and she describes how corporate leaders can transform their own company into an organization equipped to tackle today’s toughest issues.

l Gratton has been ranked by Thinkers50 as one of the top 15 Business Thinkers in the world today, and Financial Times selected her as the business thinker most likely to make a real difference over the next decade.

l The author regularly contributes to and is interviewed by Harvard Business Review, Forbes, Financial Times, Business Strategy Review, and Sloan Management Review

Lynda Gratton is a professor of management practice at London Business School and considered the leading global voice in human resources. She is the founder of The Hot Spots Movement and directs the Future of Work Research Consortium with more than 60 corporate members from across the world. Gratton is ranked by the Thinkers50 as one of the top 15 business thinkers in the world. She is a Fellow of the World Economic Forum and has chaired the WEF Council on the Future of Leadership.

Author Bio


256 pages

Business & Economics /Leadership

The Leadership Crisis and the Free Market Cure: Why the Future of Business Depends on the Return to Life, Liberty, and the Pursuit of Happiness John A. Allison

The highly anticipated follow up to The Financial Crisis and the Free Market Cure—the New York Times, Summary

Wall Street Journal, and Washington Post bestseller

In The Leadership Crisis and the Free Market Cure, Allison reveals the 10 integrated principles he sees as critical to the success of any leader. He believes many of the problems in our economy are the direct result of leaders who have lost a sense of purpose in themselves and in their organization. Basing his conclusions on Objectivist and libertarian philosophy, Allison describes the values today's leaders must adopt and shares his realworld experience growing BB&T into the tenth largest financial services holding company in the U.S.

l Coming from someone embedded deep in the world of corporate leadership, this book will hit a nerve with a wide range of audiences, at a time when the public feels that many corporate and government organizations have lost their sense of purpose

l Allison outlines the leadership methods he used to grow the assets of financial services company BB&T from $4.5 billion to $152 billion

l Allison received a Life Time Achievement Award from American Banker, and Harvard Business Review named him one of the world’s top 100 most successful CEOs

l The author has appeared on Bloomberg, Squawk Box, and CNBC and has been profiled in The New York Times, Forbes, and other leading national publications

Visit our Catalog online at www.mheducation.asia/catalog/



304 pages

Business & Economics

Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation Nicholas LaRusso, Barbara Spurrier, Gianrico Farru...

SummaryProven lessons from one of the world’s most successful organizations that business leaders can use to drive innovation in their own company

Think Big, Start Small, Move Fast reveals how the legendary healthcare organization created a thriving innovation capability. Three Mayo Clinic insiders share the Clinic's breakthrough process of “Think Big, Start Small, Move Fast,” offering a proven roadmap for creating sustainable innovation in any organization.

The book describes how the authors designed a disciplined framework for innovation at Mayo Clinic, one that is rooted in the scientific method of experimentation, cocreation, and collaboration.

l More than any other major U.S. hospital or clinic, Mayo Clinic is recognized as an outstanding organization by major national assessment organizations, including Fortune 100 Best Companies to Work For, UHC Quality Leadership Award, and U.S. News Best Hospitals Honor Roll

l Mayo Clinic is viewed as a model organization, as evidenced by the success of Management Lessons from Mayo Clinic, which has been licensed into nine languages, with 145,000 copies sold in the U.S. alone

l Case studies illustrate how the author’s methods are yielding productive, scalable, and sustainable results at Mayo Clinic

Dr. Nicholas LaRusso (Rochester, MN) is the founding Medical Director of the Mayo Clinic Center for Innovation and the current Medical Director of the Center for Connected Care, the Charles H. Weinman Endowed Professor of Medicine and Biochemistry/ Molecular Biology, and a Distinguished Investigator of the Mayo Clinic. Barbara Spurrier (Northfield, MN) is the founding Administrative Director of the Mayo Clinic Center for Innovation. Gianrico Farrugia (Rochester, MN) is the Director for the Center for Individualized Medicine and the Associate Director for the Center for Innovation at Mayo Clinic. He is a practicing Gastroenterologist and a professor of medicine and physiology in the College of Medicine, Mayo Clinic.

Author Bio


256 pages

Business & Economics /Management

The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design Jaeyong Song, Kyungmook Lee

SummaryThe international bestseller now available in English! An insider's account of the management principles that drive one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a lowcost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.

Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its lowcost manufacturing prowess with an ability to bring highquality, highmargin branded products swiftly to market.

The book describes how Samsung successfully introduced a culture of innovation into an organization focused on continuous process improvement; incorporated outsiders into a traditionally homogeneous workforce; and placed young people into positions of authority in a Confucian culture of reverence for elders.

l As today's emerging giants face the challenge of growing their company and moving beyond their home markets, they have much to learn from the pathbreaking experience of South Korea's Samsung Group, arguably one of the most successful corporations of the past two decades

l Song and Lee are wellknown professors at Korea's top business school; they regularly speak at conferences and speaking events around the world

l The authors spent 10 years studying Samsung, which included interviews of 80 of its top executives l 13,000 copies of the Korean edition sold since June 2013 l Lee’s work on the institutional changes of large American law firms won the award for the best paper published in Academy of Management Journal




256 pages


Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way James Merlino

SummaryAn indepth case study of Cleveland Clinic’s revolutionary transformation around the customer—a powerful model for any leader seeking to drive positive organizational change

Although Cleveland Clinic was recognized as having among the best clinical outcomes in the nation, the same was not true regarding patient experience. Service Fanatics shows the specific steps the Clinic took to go from the bottom 10th percentile in Medicare's survey to above the 90th percentile in less than 10 years. Today, the Clinic is recognized as a thought leader in the emerging field of patient experience. How did they do it? More important, how can others do the same?

Service Fanatics explains the strategies and tactics any leader can emulate to turn his or her organization into a patient and familycentric healthcare delivery model. It also candidly describes the challenges in execution and the solutions leaders can apply. Featuring customer service case studies from other industries and interviews with Clevel executives at top corporations, it offers specific lessons per chapter for any manager and business leader beyond healthcare.

l With Obamacare taking effect in 2014 and hospital revenue now tied directly to customer satisfaction, healthcare organizations are under pressure to improve the patient experience

l The book is based on the groundbreaking Harvard Business School case study widely used in MBA programs and the author’s followup Harvard Business Review article “Healthcare's Service Fanatics: How the Cleveland Clinic Leaped to the Top of PatientSatisfaction Surveys”

l Written by Cleveland Clinic's Chief Experience Officer, the man who spearheaded the organization's transformation

l Cleveland Clinic will help promote the book via its longterm relationships with Forbes, Fortune, Esquire, Huffington Post, The Washington Post, The Wall Street Journal, and all the major network, cable, and public TV stations


432 pages

Business & Economics / ECommerce

The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence (2nd Edition) Don Tapscott

SummaryThe seminal work on the confluence of technology, business, and society, with new essays and commentary

Twenty years ago, The Digital Economy changed thinking about the Internet globally. While everyone else was beginning to talk about “web sites” and dot coms, Tapscott argued correctly that the Internet would have a much deeper impact on the nature of corporations, government, and every institution in society.

In this new edition, Tapscott updates the book with a sweeping new analysis of how the Net (as he called it then) has changed business and society in the last 20 years. He leaves the original text untouched for historical purposes and scrutiny, writing a dozen new sections placed in the context of two decades of transformation.

l Tapscott proved himself as one of the world’s top digital gurus with The Digital Economy and has maintained that status with several other bestselling books; through his speaking engagements, he reaches hundreds of thousands of people annually

l New: Chapterending essays by Tapscott update his original thinking l In 2011, the author was named one of the world's most influential management thinkers by Thinkers50 l The Economist called Tapscott’s previous work, Macrowikinomics, a "Schumpeterian story of creative destruction" and the Huffington Post said it is "nothing less than a game plan to fix a broken world."

Praise for the first edition of The Digital Economy

"If thoughts like [the book's thesis] scare you, then [The Digital Economy] should be on your 'must read' list." The Wall Street Journal

"A marketing guide for businesses seriously considering a move onto the information highway." Library Journal




208 pages

Business & Economics /Leadership

The Courage to Take Command: Leadership Lessons from a Military Trailblazer Jill Morgenthaler

SummaryA trailblazing female colonel in the U.S. Army shares unique and powerful leadership lessons to help business professionals at any level overcome obstacles to forge their own path to success

Drawing from her personal experience during nearly three decades of service in combat in some of the world's most dangerous war zones, Col. Morganthaler provides strategies and tactics that will help both men and women develop an authentic brand of leadership and succeed at all levels of an organization. She gives readers what they need to know to follow through with their vision, inspire their team, and execute their mission—despite seemingly overwhelming obstacles.

l Solid author platform: Col. Morgenthaler was one of the first women to enter ROTC; to command a company in the DMZ in South Korea; and to command a battalion in the 88th Regional Support Command. She was the highestranking woman in the First Armored and First Infantry Division in Bosnia and the first female Homeland Security Advisor for Illinois

l The author backs up her methods with personal stories of the challenges she faced as a woman in the Army

l She will promote the book during her many speaking engagements to corporations, business associations, government agencies, women's organizations, and university associations; her clients include McDonald's, Costco, American Red Cross, and Boy Scouts of America

l As the media point person for the Army, Col. Morganthaler has worked with key journalists such as Tom Brokaw, Christiane Amanpour, Tom Ricks (Wall Street Journal), Steven Komarow (USA Today), Dana Priest (Washington Post), and Tom Burns (New York Times), among others

Colonel Jill Morgenthaler (Mount Prospect, IL) served in the U.S. Army as a military intelligence commander in the DMZ in South Korea and Germany (West Berlin), after which she served for 25 years in the Army Reserves, conducting military intelligence operations, psychological operations, humanitarian operations, and civil affairs. She earned the Bronze Star in Iraq. She is now a professional speaker.

Author Bio


224 pages

Business & Economics /Motivational

Blind Ambition: How to Envision Your Limitless Potential and Achieve the Success You Want Patricia Walsh

SummaryPractical goalsetting advice for becoming a top achiever—from an awardwinning engineer and champion paratriathlete

Both inspirational and practical, Blind Ambition is the unforgettable story of Patricia Walsh, an awardwinning computer engineer and recordbreaking fourtime nationalchampion paratriathlete who refused to be defined by any limits. Drawing on her experience of great adversity—and even greater success—she teaches a proven and effective methodology for setting goals of any kind, whether professional or personal, and then mapping these milestones to daily tasks that will help readers achieve the success they desire.

l Walsh offers concrete steps for setting and achieving professional and personal goals l Sure to inspire anyone with her story, Walsh has raced more than 12 marathons and ultramarathons and competed in two Ironman Triathlons; in 2011, she set the world record for blind athletes

l The author has been featured on NPR, Huffington Post, Sports Chalet, USA Tri magazine, and many other media outlets

l Walsh is in discussions with Lifetime television network for a madeforTV movie about her life story

A champion paratriathlete, Patricia Walsh (Austin, TX) is the founder of Blind Ambition LLC, a speaking and business consultancy that specializes in motivational/inspirational keynotes, as well as seminars on the topics of goal achievement, overcoming obstacles, leadership, creating a winning mindset, and team building.

Author Bio



McGrawHill 9780071840972 Pub Date: 12/19/14 $22.00 Paperback / softback

224 pages Business & Economics /Marketing

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Pam Didner

SummaryA global marketing expert from Intel reveals the secrets for creating localized content that appeals to customers in different parts of the world

Global Content Marketing is a powerful handson guide to designing a marketing strategy that focuses on globalizing content. Every part of the process is outlined, from positioning to editorial planning to measuring results. Didner reveals how Intel has succeeded in building a flexible content marketing strategy that delivers results across a span of audiences seeking different kinds of content.

l Didner spearheaded Intel's Enterprise product launches and worldwide marketing campaigns, and she has managed Intel's main proprietary event, the Intel Developer Forum, across nine countries

l BtoB magazine selected the author as a Top Digital Marketer in both 2011 and 2012 l Contains case studies illustrating what has worked in the real world and what has not

Pam Didner (Portland, OR) is Global Integrated Marketing Manager for Intel. She is also a professional business speaker and guest blogger for BtoB Magazine, Content Marketing Institute, and the Huffington Post.

Author Bio


224 pages Business & Economics /Sales & Selling

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning Customers Drew Eric Whitman

SummaryBased on a unique blend of neuroscience and consumer psychology, the newest, most successful strategies for landing the salefrom sales trainer and hypnotist "Dr. Direct"

BrainScripts for Sales Success explains consumer psychology to teach sales professionals how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.Readers learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.

l Unlike other script books that leave salespeople sounding rehearsed and artificial, BrainScripts uses humor, reallife scenarios, and authentic dialogue

l Whitman has created powerfully effective advertising for the American Automobile Association, American Legion, Amoco, FaberCastell, Texaco, DayTimers, Panasonic, TV Guide, Staples, and other leading brands

Drew Eric Whitman (Los Angeles, CA), a.k.a. "Dr. Direct!", is a speaker, trainer, writer, and consultant with nearly three decades of sales experience.

Author Bio




256 pages

Business & Economics /Personal Success

Think and Grow Digital: What the Net Generation Needs to Know to Survive and Thrive in Any Organization Joris MerksBenjaminsen

SummaryA digital executive shows millennials how to excel in a corporate environment still dominated by an older generation, while remaining true to their personal values

Think and Grow Digital teaches young talents how to align with company "seniors" without giving up their ideals. The author explains how readers can help companies focus on moon shots: things really worth going for that help both the company and the world. Readers learn how to systematically create their own job roles, drive their personal growth engine, and connect effectively with people allowing them to do meaningful work with great rewards.

l Google exec Joris MerksBenjaminsen backs up his their method with personal experience working at Google l The book targets young workers who are entering the workforce at a bad time and who are seeking practical advice for career success; it is also useful for CEOs who know they need to engage digital natives for organizational sustainability

l In January 2013, MerksBenjaminsen was awarded Dialogue Marketer of the Year 2012, and he was nominated for Cross Media Man of the Year 2013, Business Researcher of the Year 2013, and Best Marketing Literature of the Year 2013

l The author will promote the book during his many speaking engagements

Joris MerksBenjaminsen (Amsterdam, Netherlands) worked in several media and advertising businesses before he joined Google in 2010. He serves as European Head of Insights Communication, aggregating research and data insights into B2B narratives that explain changes in the media landscape, marketing, and consumer behavior.

Author Bio


224 pages Business & Economics /Management

Lead Like it Matters...Because it Does: Practical Leadership Tools to Inspire and Engage Your People and Create Great Results Roxi Bahar Hewertson

Summary4 simple tenets business leaders can use to create a “ripple effect” of positive change in any organization

Lead Like it Matters . . . Because it Does reveals the author’s proven Ripple Effect method for increasing engagement, reducing turnover, and driving overall business success. Readers learn simple but critically important practices like cutting wasted meetings, addressing conflict, and aligning decisions with business needs—all of which create a ripple effect that leads to widespread change, greater employee engagement, and better business results.

l Introduces the author's four empowering leadership tenets: Personal Mastery, Interpersonal Mastery, Team Mastery, and Culture and Systems Mastery

l Combines current theory and advanced research into a practical, quickhit leadership program l Targets the most common problems leaders face today l Hewertson will promote the book during her many speaking engagements, which have included TEDx, Cornell University, SUNY Cortland, American University, and the Association of Fundraising Professionals

l The author’s clients include State University of New York, Cornell University, Food Bank, UC Davis, The Park Foundation, Ithaca College, and Virgin Islands Commission on the Status of Women, and she has been featured as a leadership expert in Forbes, Business News Daily, Entrepreneur Magazine, Media Bistro, US Daily Review, and Investors.com

Roxi Bahar Hewertson (Trumansburg, NY) is CEO of Highland Consulting Group, Inc., and an adjunct at Cornell University's School of Industrial and Labor Relations.

Author Bio




272 pages


Becoming Your Best: The 12 Principles of Successful Leaders Steve Shallenberger

SummaryA former executive of Stephen Covey gives business professionals 12 guiding principles for achieving success with honor and integrity in business and life

Applying a positive, principled tone similar to that of Stephen Covey’s books, Becoming Your Best includes inspiring and instructive business stories as well as a great deal of practical advice. The book's 12 principles can help any leader develop a culture of excellence and include Be True to Character; Use Your Imagination; Tap the Power of Knowledge; Never Give Up; Seek Peace & Balance; and Lead with a Vision.

l Shallenberger helped build the Covey Leadership Center and played an active role in the planning and publication of The 7 Habits of Highly Effective People and First Things First

l The author will promote the book via his vast network of business connections, including PepsiCo, Apple, HewlettPackard, Walmart, General Electric, McDonald's, Marriott, and others

l Shallenberger is closely connected to the Young Presidents Organization (600 chapters and 20,000 members) and the Brigham Young University Alumni Association (350,000 members)

l Shallenberger and his team will use this book as a calling card and plan 85 corporate training sessions in 2014

Steven Shallenberger (Salt Lake City, UT) has more than 40 years of experience as a successful entrepreneur, CEO, executive, corporate trainer, and community leader. He is also the founder of Synergy Companies, an energy management and environmental solutions company with more than 400 employees.

Author Bio


208 pages

Business & Economics /Human Resources & Personnel Management

Talent Selection and Onboarding Tool Kit: How to Find, Hire, and Develop the Best of the Best Erika Lamont, Anne Bruce

SummaryThe perfect quickaccess guide for anyone responsible for recruiting, interviewing, and onboarding new employees—from two longtime veterans of HR strategy and operations

Talent Selection and Onboarding Tool Kit shows HR professionals how to assess their existing "HR toolkit" and determine what needs to be added, updated, or pitched to decision makers. Readers get strategies enabling them to map on their tools to different audiences, like millennials, GenXers, and baby boomers, as well as "portfolio employees" and nontraditional workers.

l Offers proven methods for choosing the most talented people and quickly and efficiently integrating them into the organization

l The book grew out of the SHRM 2013 conference, where there was major demand among HR professionals for an easytouse "toolkit” for addressing what they consider today's top HR issue: talent

l The authors will promote the book at each of their many speaking engagements and webinars, as well as through their mailing list of over 15,000 HR professionals and senior leaders

l Bruce has been a featured speaker at the White House, Harvard, Coca Cola, Ben & Jerry's, Southwest Airlines, GEICO, Sprint, Blue Cross/Blue Shield, and many other large and influential organizations

Erika Lamont (Columbus, OH) is cofounder of Connect the Dots Consulting. Her expertise includes leadership coaching, managing teams, Total Quality Management, supply chain development, and project management. Anne Bruce (Ventura, CA) is an awardwinning life coach, international leadership trainer and motivational speaker, and bestselling author of HR, coaching and mentoring books.

Author Bio




208 pages

Business & Economics /Human Resources & Personnel Management

Talent Assessment and Development Pocket Tool Kit: How to Get the Most out of Your Best People Brenda Hampel, Anne Bruce

SummaryTwo highprofile HR authors combine efforts to provide an accessible, simpletouse playbook full of practical actions for assessing and developing talent

The authors point out that companies are similar to sports teams: The head coach is the CEO; position coaches are functional leaders; staff supports the direction and objectives set by the coaching staff; and employees are the players that make it happen on the court or field.

This metaphor is applied throughout the book, teaching HR professionals how to choose, assess, and develop “players” for the team and stressing the importance of understanding individual functions, common goals, and rewards for winning/consequences of losing on the “field of play.”

l The book grew out of the SHRM 2013 conference, where there was major demand among HR professionals for an easytouse "toolkit” for addressing what they consider today's top HR issue: talent

l Gives HR leaders the knowledge and tools to create systems that are clearly aligned with the organization’s strategy—and avoid the common trap of being ignored by other managers

l The authors will promote the book at each of their many speaking engagements and webinars, as well as through their mailing list of over 15,000 HR professionals and senior leaders

l Bruce has been a featured speaker at the White House, Harvard, Coca Cola, Ben & Jerry's, Southwest Airlines, GEICO, Sprint, Blue Cross/Blue Shield, and many other large and influential organizations

Brenda Hampel (Columbus, OH) is cofounder of the HR consultancy Connect the Dots Consulting. Anne Bruce (Ventura, CA) is an awardwinning life coach, international leadership trainer and motivational speaker, and bestselling author of HR, coaching, and mentoring books.

Author Bio


208 pages


The Power of Thanks: How Social Recognition Empowers Employees and Creates a Best Place to Work Eric Mosley, Derek Irvine

SummaryThe business leader’s guide to engaging employees and building a company culture that drives strategic business results

The Power of Thanks reveals how leading companies, including Intuit, Symantec, JetBlue, and InterContinental Hotels Group, energize and empower employees towards higher levels of performance and drive business results. The book gives readers practical advice and realworld, proven examples for devising a powerful, growthgenerating strategy that modernizes employee recognition for today’s social, global, multigenerational workforce.

l Mosely’s and Irvine's work on this topic has been published in Harvard Business Review, Forbes, Fortune, Fast Company, and HR Executive

l The authors’ company Globoforce works with many of the most admired companies in the world, including Citi, KPMG, Amgen, and ConAgra Foods

l “Eric and Derek offer practical guidance on how to create a company culture that feeds our true motivators.” —Daniel H. Pink, bestselling author of Drive

Author BioEric Mosley (Southborough MA) is cofounder and CEO of Globoforce. He is the author of The Crowdsourced Performance Review. Derek Irvine is Globoforce's Vice President of Client Strategy and Consulting.




256 pages Business & Economics /Management

Growth in the Age of Complexity: Steering Your Company to Innovation, Productivity, and Profits in the New Era of Competition Andrei Perumal, Stephen Wilson

SummaryTwo highpowered consultants give executives the frameworks they need to solve one of today’s most pressing challenges: how to acheive maximum revenue growth while adding as little complexity as possible to your business

Growth in the Age of Complexity is a highlevel guide that offers six main strategies for growth and profits: know where you actually make money today; optimize your offering to capture even more value from the market; concentrate your resources to achieve real scale and dominate your market; build processes for faster, more repeatable innovation; create an operating model for scale, location, & replication; identify the new markets where you are positioned to win.

l Written by the founders of Wilson Perumal & Company, one of the world’s most respected boutique strategy consultancies with a unique depth in operations

l The authors will promote the book through their vast network of business contacts and during their many speaking engagements

l Wilson has written for Chief Executive magazine, CNBC.com, and Investors Business Daily

Andrei Perumal (Dallas, TX) is Managing Partner and cofounder of Wilson Perumal & Company. He is a seasoned advisor to senior leaders in both industry and government and an innovative thinker on complexity, strategy, and operations. Stephen Wilson (Dallas, TX) is Managing Partner and cofounder of Wilson Perumal & Company. He works with CEOs, COOs, and other senior leaders, advising them on critical strategy and operations issue.

Author Bio


352 pages Business & Economics /Production & Operations Management

Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution David Hamme

SummaryThe manager’s guide to forging a link between strategic intent and everyday process execution—the secret to driving longterm profitability and growth

CustomerFocused Process Innovation reveals a powerful and proven method for connecting a company’s value creation processes to customerdesired products.

The book provides stepbystep instructions for identifying how products and services are really manufactured and presented to customers. It then explains how to visually depict work streams to build a conceptual blueprint of a company from the core value chain to the end consumer; reduce the time it takes to pinpoint the customer’s desires by building rich feedback loops and actively managing customer processes; and embed process management practices in a company to ensure every process receives the optimal amount of attention and resources to deliver the greatest financial benefit.

l Managers and executives of all levels learn how to supercharge a business’s ability to systematically adjust to an everchanging world and deliver exactly what a customer wants

l As the leader of a $3 billion business unit for Lowe’s, the author was responsible for strategic planning, marketing, product management, and new product development

David Hamme (Davidson, NC) is the founder and Managing Director of Ephesus Consulting. Prior to his consulting career, Hamme served as an executive in a $3 billion unit of Lowe's where he was responsible for strategic planning, marketing, product management, and new product development.

Author Bio




Business & Economics /Corporate Governance

Claiming Your Place at the Boardroom Table: The Essential Handbook to Excellence in Governance and Effective Directorship Thomas Bakewell

SummaryFor both seasoned and firsttime board members—a quickanswer guide addressing the most important issues in corporate governance

Claiming Your Place at the Boardroom Table provides best practices for good corporate governance. It covers the duties of directors, board oversight, strategy and risk, board committees, and more. The book offers a solid review of foundational concepts for directors, serving on boards, and uptodate best practices for directors achieving excellence in governance.

l A wellknown expert on the subject, Bakewell has served on several private company and nonprofit boards with annual revenues ranging from $40 to $800 million

l The author maintains a busy speaking schedule, during which he will promote the book l Foreword by Peter Gleason, Managing Director and CFO of National Association of Corporate Directors (NACD)

l NACD will actively promote and market the book via its website, conferences, and other channels

Thomas Bakewell (Ballwin, MO) is an attorney and CPA who advises CEOs and boards on strategy, governance, and transformation. He is a faculty member at the National Association of Corporate Directors (NACD). James J. Darazsdi, CPA, CMA, Ph.D., was the past chairman of the NACD and past CEO of Rocco, Inc. He served on more than 25 boards, including Perdue Farms, Inc., and Interstate Resources, Inc.

Author Bio


304 pages

Business & Economics / Investments & Securities

The Intelligent Option Investor: Applying Value Investing to the World of Options Erik KobayashiSolomon

SummaryThe investor’s guide to estimating the value of a stock and using the options market to protect gains, boost growth, and generate income

The Intelligent Option Investor argues that a company's worth is precisely the amount of wealth it will generate on behalf of its owners over its economic life. Using this principle as a touchstone, KobayashiSolomon shows that in the vast majority of cases, valuing a stock requires the answer to only three questions: How fast will revenues grow? How efficiently will the firm translate revenues into profits? What proportion of the profits needs to be reinvested in the shortterm, and how much will those investments help owners in the medium term?

The author takes readers stepbystep through the processes of making the most of the information available on an option pricing screen, finding profitable option investment opportunities, and designing effective option strategies for different valuation scenarios.

l Presents a groundbreaking new argument that estimated valuation ranges can be directly compared to the mechanistic, often unrealistic ranges forecast by option prices; where a large discrepancy exists, the opportunity for a lowrisk, highprofit investment presents itself

l Draws on the foundations of value investing as put forth by Ben Graham and applies them to a new segment of investments

Erik KobayashiSolomon is the founder and principal of IOI, LLC and the Director of Research for YCharts, Inc. Previously, he served as Morningstar's Market Strategist and as coeditor of the Morningstar OptionInvestor newsletter. In addition to publishing wellreceived sector and stockspecific reports for YCharts' individual and institutional clients, Erik has been sought out by a wide range of institutional investorsfrom the World Bank to valueoriented hedge fundsfor his expertise in corporate valuation, option investing strategies, and risk control issues.

Author Bio




272 pages Business & Economics / Investments & Securities

All About ETF Momentum Strategies Leslie Masonson

SummaryA plainlanguage guide to generating major profits with timetested ExchangedTraded Fund (ETF) momentum trading strategies

All About ETF Momentum Strategies takes readers step by step through the process of buying a fixed number of preselected ETFs with the strongest price performance over a specific time period (typically, three to six months), and then monitoring the performance at the end of each month for potential portfolio changes. ETF momentum takes place when an ETF experiences rapid growth in a short term, and Masonson shows you how to exploit this movement for financial gain.

All About books are concise yet thorough primers covering all aspects of the given topic. Avoiding complicated theories and inordinately technical explanations, the All About series shows anyone—from active individual investors to stock market rookieshow a given financial topic works, how it fits into the larger world of the financial markets, and how they stand to benefit from an indepth understanding of its ins and outs.

l Investors are flocking to ETFs, which are now worth $1.42 trillion in assets; according to the Investment Company Institute, the net issuance of ETF shares in 2012 amounted to $185 billion

l Masonson has written numerous articles for leading financial publications, including Technical Analysis of Stocks & Commodities, Active Trader, and Futures magazine

l The author has been interviewed as an ETF investing expert by Financial News Network, CNBC, The Wall Street Journal, USA Today, Institutional Investor, Bottom Line/Business, Inc., Las Vegas ReviewJournal, and Advertising Age

Leslie N. Masonson, MBA, CCM, (Monroe, NY) is the founder and president of the financial consulting firm Cash Management Resources.

Author Bio


256 pages Business & Economics /Personal Finance

No One Loves Your Money Like You Do: The Ultimate Retirement Planning Guide for Business Owners and Private Practitioners James Jackson

SummaryProven retirement investing advice—designed to meet the specific needs of physicians, attorneys, entrepreneurs, and other successful professionals

In No One Loves Your Money Like You Do, financial guru Dr. James B. Jackson guides professionals through the challenge of retirement financial preparedness.

Unlike the typical audience for retirement planning guides, these professionals have the luxury of a healthy income and a decentsized nest egg, but they have large, illiquid assets (in the form of their practice) and complex partnership agreements to navigate. Jackson distills his decades of experience as a CFP (previous to which he was a practicing dentist) into practical, friendly advice for anyone who needs a hand in planning their retirement.

l A standout retirement guide: Scores of resources target people planning for retirement, but few objective guides address the unique needs of the professional market; the core audience of physicians, dentists, and attorneys that own or coown a practice numbers over 1 million, and there are 6 million additional smallbusiness owners in U.S.

l The author will promote the book through his extensive client base, newsletter (more 2,000 highnetworth subscribers), association and industry connections, online resources, and speaking engagements

l Jackson has a longstanding connection with the American Dental Association (ADA), which will be leveraged into contacts with the American Medical Association (AMA) and American Bar Association (ABA)

l The book include tools and worksheets linked to online resources

Jim Jackson (Charleston, SC) is a Certified Financial Planner, who founded Jackson Financial Services, a financial planning and registered investment advisory firm. As the head of the newly formed JBJ Investment Partners, LLC, he continues to advise clients on investments and retirement, overseeing and managing over $650 million in client assets.

Author Bio




96 pages Business & Economics

The Innovator's Guide to the Affordable Care Act: What Policymakers, Medical Practitioners, and Businesses Need to Know Ann Christensen, Ben Wanamaker, Devin Bean

SummaryFrom the Executive Director of the Clayton Christensen Institute’s healthcare program—the leader’s guide to finding opportunities for disruptive innovation in Obamacare

With healthcare costs spiraling ever higher, the U.S. is in dire need of disruptive innovations to make quality care more affordable and accessible.

The Innovator’s Guide to the Affordable Care Act presents policymakers, medical professionals, and business leaders with a detailed analysis of the ACA through the lens of disruptive innovation. It provides insight into the specific provisions that offer the greatest potential for positive change and identifies which ones may disincentivize such change. The author reveals opportunities that can increase accessibility, decrease costs, and improve overall quality of care.

l The most controversial piece of legislation in decades, the ACA is described by some as the cure to all our ills and by others as the ruination of America; this book demystifies the ACA for readers who want to know the truth, avoid the ACA’s pitfalls, and seize advantage of the opportunities it presents

l Takes readers through the five parts of the law that present the best opportunities: Individual Mandate, Employer Mandate, Accountable Care Organizations (ACOs), Wellness Programs, and CMS Innovation Center

l The book is based on a popular white paper disseminated by the Clayton Christensen Institute

Ben Wanamaker is Executive director of the Clayton Christensen Institute's health care program. Author Bio


480 pages Business & Economics / Investments & Securities

Bank Valuation and Value Based Management: Deposit and Loan Pricing, Performance Evaluation, and Risk, 2nd Edition (2nd Edition) Jean Dermine

SummaryThe professional resource every investment banker must have—the definitive guide to complying with the brandnew Basel III requirements

Anchored in the fields of economics and finance, Bank Valuation and Value Based Management, Second Edition details assetliability management and provides rigorous foundations to discuss the control of value creation and risk in banks.

Dermine delivers a framework that addresses critical bank management issues that include fund transfer pricing, riskadjusted performance evaluation, deposit pricing, capital management, loan pricing and provisioning, securitization, and the measurement of interest rate risk. The book also covers important topics, such as capital management methods, resolution for nonperforming loans and investments, and securitization and other structured products.

l Unlike bank textbooks that emphasize institutional arrangements in the banking world, this book is specific to valuating banks and proposes a sound model to do so

l The Basel Committee of Banking Supervision recently finalized new regulations on capital, liquidity, and trading risks for the U.S., China, and the EU; this book provides the most uptodate information available on the subject

l A leading global figure in investment banking, Dermine is the founder of the INSEAD Centre for International Financial Services

l As a consultant or director of training programs, Dermine has worked with several international banks, accounting and consulting firms, national central banks, the European Central Bank, and many other international banking organizations

Jean Dermine (Fontainebleau, France) is the Professor of Banking and Finance at INSEAD and has taught at Wharton School of the University of Pennsylvania, the Universities of Louvain and Lausanne.

Author Bio




864 pages

Business & Economics /Personal Finance

How to Pay Zero Taxes 2015: Your Guide to Every Tax Break the IRS Allows Jeff Schnepper

SummaryThe revised, updated edition of the popular guide that helps anyone save thousands at tax time

How to Pay Zero Taxes 2015 provides simple strategies that are sure to save readers moneythis year, next year, and beyond. From converting personal expenses into business deductions to avoidingor survivingan IRS audit, Jeff Schnepper's guide covers more deductions than any other tax book, all conveniently organized into six easyaccess categories: exclusions, general deductions, "below the line" deductions, traditional tax shelters, and super tax shelters.

l Unlike other tax guides, the primary focus of How to Pay Zero Taxes is on tax saving—not tax preparation l Deductions, credits, shelters—all conveniently organized into six easyaccess categories l Helps readers retain money spent on child care, elder care, moving expenses, job hunting, mortgages, investments, and 401(k)s

Jeff A. Schnepper, Esq., (Cherry Hill, NJ) is the author of multiple books on finance and taxation, including all previous editions of How to Pay Zero Taxes. He is a financial, tax, and legal advisor for Estate Planning of Delaware Valley and operates a tax, accounting, and legal practice in Cherry Hill, New Jersey. Mr. Schnepper is Microsoft's MSN MONEY tax expert, an economics editor for USA Today, and tax counsel for Haran, Watson & Company.

Author Bio


784 pages


The Product Manager's Desk Reference 2nd Edition Steven Haines

SummaryThe goto guide for product managers—fully updated with mustknow practices for managing products on a global basis

The Product Manager’s Desk Reference was the first book to lay down a comprehensive body of knowledge for this critical function.

This updated edition features a revised Product Management Life Cycle, which includes allnew steps for Discovery & Innovation, Marketing Insight & Strategy, and Performance Management, and fine tuning of the other steps in the process. As a result of the enhanced model, many sections of the book have been revised to provide actionable information on nearly all aspects of product management and development.

l Direct feedback from product managers around the world reveal that Discovery & Innovation have become more important to global companies; this new edition gives product managers everything they need to tackle this new challenge

l Includes a new section on how to develop a product platform l Templates for use on the job have been redone and include a "Competitor Dossier" l Haines will promote the book through his vast number of consulting engagements and will feature the book on his website, which receives 20,000 hits per month

“Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management." David Anderson, Managing Director, B2B Channels, United Airlines

Author BioSTEVEN HAINES is among the world's top experts in product management. He is the founder of Sequent Learning Networks, a global training and advisory services firm based in New York City. He is also founder of The Product Management Executive Board, a professional association of senior executives who share a common bond in their quest for product excellence.




224 pages

Business & Economics /Careers

5 Steps to Rapid Employment: The Job You Want at the Pay You Deserve Jay A. Block

SummaryBuilt on the author’s proven and popular program—essential strategies job hunters need to find and land the “perfect fit” job in today’s economy

5 Steps to Rapid Employment helps readers go about finding the job they want in a smart, systematic way. It covers everything from interview and salarynegotiation secrets to resume development and networking skills. The book arms readers with a solid action plan to help themselves stand out among the millions competing for new jobs.

l Huge audience: More than 10 million people are seeking jobs in the U.S.; this book helps anyone stand out from the crowd

l Offers five effective and empowering steps: 1) Manage fear and negative emotions 2) Define job and career goals 3) Create selfmarketing tools 4) Develop an action plan 5) Take action and learn to enjoy the process

l The program—Five Steps to Rapid Employment—received the U.S. Department of Labor Best Practices recognition

l The book is ideal for anyone ranging from high school or college graduate, to experienced but unemployed people, to blue collar workers or corporate executives

Jay A. Block (Palm Beach Gardens, FL) is an internationally certified career coach, resume strategist, and cofounder of the Professional Association of Resume Writers and Career Coaches (PARW/CC). He is also President of The Jay Block Companies and author of 13 job industryrelated books.

Author Bio


224 pages

Business & Economics /Careers

Great Answers, Great Questions For Your Job Interview, 2nd Edition (2nd Edition)Jay A. Block, Michael Betrus

SummaryThe classic guide to acing any interview—updated with critical skills for networking, video interviewing, and researching companies

Great Answers, Great Questions For Your Job Interview prepares interviewees of any level to answer the trickiest questions and make themselves stand out from the competition. From preinterview research to followup calls, the authors walk readers through every step of the process and provide powerful advice on customizing their resume for any position.Includes worksheets and exercises that help readers practice their responses to interview questions

l NEW: How to land an interview through smart networking, researching a company before the interview, and following up afterwards on LinkedIn and other social media sites

l NEW: Preparing for a video interview on Skype or ooVoo l NEW: Tips on salary negotiation l NEW: Techniques for creating a “culture match” with a potential employer

Jay A. Block (Palm Beach Gardens, FL) is the cofounder of the Professional Association of Resume Writers and Career Coaches (PARW/CC). He developed a groundbreaking career management and empowerment program for the Workforce Development System nationwide, the U.S. Department of Labor, and other leading career and employmentrelated organizations. Michael Betrus (Lewisville, TX) is a sales director by trade, having conducted hundreds of interviews and hires, and a career seminar leader for students on campuses nationwide.

Author Bio




240 pages

Business & Economics

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time (2nd Edition) Mark Schaefer

SummaryThe topselling Twitter guide—updated to help marketers and individuals take advantage of all the latest Twitter functionality introduced over the past two years

The Tao of Twitter, Revised and Expanded New Edition offers strategies, tactics, and timesavers for driving measurable marketing, branding, and personal benefits from this powerful social media platform. Readers get hundreds of tips, examples, and easytofollow instructions for increasing influence, getting new followers, and boosting overall profitability.

l Twitter is the #2 social media platform, and it is increasing in numbers and influence l With its $18 billion IPO, Twitter will focus on monetizing its business model, which will mean increasing business interest in Twitter

l Schaefer is in the top 1% of Twitter’s "top influencers," with more than 76,000 followers; his blog www.businessesGROW.com is one of the AdAge Top 100 blogs in the world

l Updated material includes new statistics relevant to Twitter marketers, case studies, and important new platform configurations and functionality

Mark W. Schaefer (Knoxville, TN) is the founder of the annual Social Slam conference, and he teaches social media marketing at Rutgers.

Author Bio


272 pages

Business & Economics / ECommerce

Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams (2nd Edition) Dan Sherman

SummaryThe updated edition of the guide to harnessing the power of the world's largest professional network for total business success

Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and jobseeking; it's a stepbystep guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; hire qualified employees; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more.

l LinkedIn has 277 million users worldwide—and an average of two new users sign up every second, according to Bloomberg

l Since the original publication, several features have been dropped from and added to LinkedIn; this new edition brings readers fully up to date

l As the marketing manager for Charles Schwab, Sherman created lead generation programs that helped bring in over $50 billion in assets in just five years

Dan Sherman (Clearwater, FL) is a fulltime LinkedIn consultant, trainer, and speaker, who works with companies and entrepreneurs. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley startups to Fortune 500 companies.

Author Bio




Education / Reference

Chase's Calendar of Events 2015 (58th Edition) Editors of Chase's Calendar of Events

The world's most unique reference, now with a companion website!

Founded in 1957, and now with 12,500 entries, Chase's Calendar of Events has become the most comprehensive and authoritative reference available in the world on special days, weeks, and months. Coverage is international in scope, with national/independence days/major holidays for every nation on earth. For 2015, the book will feature information on such events and observances as the 800th anniversary of the Magna Carta, 200th anniversary of Waterloo, 150th anniversaries of Lincoln's assassination and the abolishment of slavery, the 100th birth anniversaries of Billie Holiday and Frank Sinatra, special events like the International Year of Light, Transpacific Yacht Race, Women's World Cup, Special Olympics World Summer Games, and much more.

l Now featuring exclusive online content l Unique in the marketplace, Chase’s is the most trusted reference for holidays, special events, and anniversaries.

l Information is available here before it can be found online

Summary

Chase's Calendar of Events is produced by an inhouse team of editors and researchers based in Chicago, IL. McGrawHill Education has published Chase's since 1984, but Chase's was first published by William and Harrison Chase in December 1957. (William Chase, now retired, lives in Ann Arbor, MI.)

Author Bio

International Marine/Ragged Mountain Press 9780071823050 Pub Date: 9/11/14 $34.00 Paperback / softback

384 pages

Sports & Recreation /Boating

Buehler's Backyard Boatbuilding for the 21st Century (2nd Edition) George Buehler

The bible of the DIY boat builder, updated with insights into the new materials and several new designs plus updates on costs and tools

Iconic, irreverent, and full of solid information with a distinctive 'left coast' attitude and antiyacht frame of mind, Buehler's Backyard Boatbuilding for the 21st Century includes 10 new boat designs, with full plans and scantlings. Updates include a discussion on available materials ideas, new fastenings, epoxy and all the places one doesn't need it, and more.

l Fits with the “maker movement” and the idea of building things by ourselves at home l Includes sail and powerboats, small and large l Boats are tough, workboat like, and backyard buildable a nice anecdote to the "plastic" (fiberglass) yachts being marketed today

Summary

George Buehler is an accomplished yacht designer. Author Bio




256 pages

Sports & Recreation /Sailing

Singlehanded Sailing Thoughts, Tips, Techniques & Tactics Andrew Evans


160 pages

Sports & Recreation /Sailing

Bluewater Sailing on a Budget James Elfers

Expert advice on how to find (and purchase and outfit) that safe, affordable, and responsive sailboat to take readers around the world, or around the bay

Unlike other books that go into fundamentals about rudder designs, etc., Bluewater Sailing for Any Budget concentrates on specific advice about the search process, the buying process, and final outfitting.The centerpiece of the book is yacht delivery captain and marina owner James Elfer's analysis of 20 offshorecapable sailboats available for under $50,000. This oneofakind list of boats is based on an exhaustive survey of industry professionals, and the boats are readily available for purchase in most regions.

l Unique, well researched and wellfounded list of capable boats l Includes firstperson accounts from owners l Table of data for each boat, including important capsize number (an indicator of stability) l Multiple photos and lines plans

Summary

James Elfers is an experienced yachtdelivery skipper (sail & power) intimately familiar with the Baja California. He is a former yachting columnist for the San Diego Log. He is also the author of Baja Bash.

Author Bio


SummarySailing is a marvelous activity to enjoy with others--it is equally enjoyable, and more enjoyable--for some--alone.And solo sailing, called singlehanding, is within any sailor's grasp with a little forethought. Got a 35-foot sailboat?No problem? Is the wind blowing 20 knots? No problem. Are you racing offshore overnight? Even better.Singlehander Andrew Evans learned the hard way how to sail and race alone--with lots of mishaps, includingbroaches and a near tumbling over a waterfall--and in Singlehanded Sailing he shares his techniques, tips, andtactics in this, the only bible for solo sailors.

By profession Evans is a lawyer and Chartered Financial Analyst, but mostly he is president of a small company in the solar power industry. He lives in Victoria, on the west coast of Canada and sails out of the Royal Victoria Yacht Club. He is blessed that this is the only region of a cold country where one can sail year round

Author Bio



640 pages Study Aids / GED (General Educational Development Tests)

McGrawHilll Education Basic Skills for the GED Test, 2nd Edition

An allnew version of the bestselling beginner’s guide that gives students a solid foundation in basic skills before they embark on formal preparation for the GED test

McGrawHill Education Basic Skills for the GED Test gives students the tools they need for success on the GED exam. Fully updated to align with the latest test format, this book covers all four subject areas of the GED test—Reasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoning.

l Each section features a pretest that helps readers identify strengths and weaknesses before beginning their study

l Includes hundreds of exercises that help reinforce new skills and multiplechoice tests that let students evaluate their comprehension

l Features posttests in each area that evaluate students' new skills, giving them concrete feedback on their progress

Summary

McGrawHill Education is the leading publisher of GED test preparation materials. Author Bio

McGrawHill 9780071838061 Pub Date: 10/10/14 $28.00 Mixed media product

Study Aids / GED (General Educational Development Tests)

McGrawHill Education Basic Skills for the GED Test, 2nd Edition (Book + CD Set)

An allnew version of the bestselling beginner’s guide that gives students a solid foundation in basic skills before they embark on formal study for the GED test

McGrawHill Education Basic Skills for the GED Test gives students the tools they need for success on the GED exam. Fully updated to align with the latest test format, this book covers all four subject areas of the GED test—Reasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoning.

l Accompanying CDROM features hundreds of interactive exercises l Each section features a pretest that helps readers identify strengths and weaknesses before study l Includes hundreds of exercises that help reinforce new skills and multiplechoice tests that let students evaluate their comprehension

l Features posttests in each area that evaluate students' new skills, giving them concrete feedback on their progress

Summary






McGrawHill Education Short Course for the GED Test (2nd Edition)

All new to match the latest test format, this popular guide gives students concise review and practice in all subject areas of the GED test

Short Course for the GED Test provides the ideal concise preparation course for the GED exam. Totally revised to align with the latest test format, this book covers all four subject areas of the GED testReasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoning. Learning objectives are based on the Common Core State Standards, the Next Generation Science Standards, and several sets of national social studies standards, just like the real exam

l Covers all the essentials that students need to know l Each chapter includes drills and exercises that reinforce new skills, and multiplechoice tests that help students measure their progress

l Each section also includes practice questions in the latest test format, with complete explanations for every question

Summary




McGrawHill Education Preparation for the GED Test in Mathematical Reasoning, 2nd Edition (2nd Edition)

Allnew lessonbylesson instruction in the math skills that students need to earn a passing grade on the latest version of the GED test

McGrawHill Education Preparation for the GED Test in Mathematical Reasoning focuses on developing the specific math skills required to succeed on the Mathematical Reasoning section of the test. Students get intensive, lessonbylesson instruction in all of the topic areas covered by the Common Core State Standards that are now the basis of the GED exam.

l Drills and exercisesmany in the question formats now used on the real examreinforce learning and assess student progress

l A fulllength practice GED Mathematical Reasoning test section provides a simulated testtaking experience to build student confidence in advance of test day

l Impressive track record: McGrawHill Education is the leading publisher of GED test preparation materials with 600,000+ copies in print

Summary





Study Aids / GED (General Educational Development Tests)

McGrawHill Education Preparation for the GED Test in Mathematical Reasoning, 2nd Edition (Book + CD Set) (2nd Edition)

Allnew lessonbylesson instruction in the math skills that students need to earn a passing grade on the latest version of the GED test

McGrawHill Education Preparation for the GED Test in Mathematical Reasoning focuses on developing the specific math skills required to succeed on the Mathematical Reasoning section of the test. Students get intensive, lessonbylesson instruction in all of the topic areas covered by the Common Core State Standards that are now the basis of the GED exam.

l Drills and exercisesmany in the question formats now used on the real examreinforce learning and assess student progress

l A fulllength practice GED Mathematical Reasoning test section provides a simulated testtaking experience to build student confidence in advance of test day

l Additional practice Mathematical Reasoning sections are provided on the CDROM l Impressive track record: McGrawHill Education is the leading publisher of GED test preparation materials with 600,000+ copies in print

Summary



480 pages Study Aids / Study Guides

McGrawHill Education HiSET Drew Johnson

This authoritative guide to the brandnew high school equivalency test launching in 2014 gives students review and practice in all exam subject areas, plus plenty of practice HiSET questions

For all students preparing to take the new HiSET exam to earn their high school equivalency diploma, this guide provides complete preparation for the test. Based on the HiSET Exam, this book covers all five subject areasLanguage ArtsReading, Language ArtsWriting, Mathematics, Science, and Social Studies. Learning objectives are based on the Common Core State Standards, just like the real exam.

l Includes 2 fulllength practice HiSET exams, with complete explanations for every question l The only HiSet study guide on the market l Impressive publishing track record in the field of adult education: McGrawHill Education is the leading publisher of GED preparation materials with 600,000+ copies in print!

Summary

Drew Johnson is cofounder of Anaxos Inc., an Austinbased company specializing in the development of highstakes test items and testpreparation material.

Author Bio




320 pages Study Aids / ACT (American College Tests)

McGrawHill Education 1,715 ACT Practice Questions Drew Johnson

A new collection of practice questions for America’s fastestgrowing standardized exam for extensive extra practice

McGrawHill Education 1,715 ACT Practice Questions offers a plenty of practice based on the real ACT questions and broken down by subjects. The book includes hundreds of exercises that cover every question type available and 1 fulllength practice ACT test at the end, to help students evaluate their progress.

l The most ACT practice questions available anywhere l Indepth explanatory answers for every question l Practice exercises are based on the real ACT question types

Summary

Drew Johnson has more than 20 years' experience in writing and editing testprep guides for America's leading educational publishers.

Author Bio


560 pages Study Aids / MCAT (Medical College Admission Test)

McGrawHill Education MCAT 1. The Natural Sciences Biology, Biochemistry, Chemistry, and Physics Review George Hademenos

Totally revised for the brandnew test format scheduled to be introduced in 2015, this book offers hundreds of textbookquality scientific diagrams, concise summaries of all important concepts, and abundant practice questions

Volume I of this threebook series covers the life sciences and physical sciences topics that MCAT candidates need to master. Chapters are organized around the "Foundational Concepts" specified in the MCAT syllabus. Each unit ends with a minitest in MCAT format to give students ample practice with MCATstyle questions.

l Closely follows the MCAT syllabus created for the allnew 2015 test l Practice with MCATstyle questions on every topic l Hundreds of textbookquality illustrations to enhance understanding l Focuses tightly on topics tested ion the MCAT

Summary

George Hademenos, PhD, is an assistant professor at the University of Dallas, where he teaches general physics and quantum physics. He has also taught at the University of Massachusetts and at UCLA. Candice McCloskey, PhD, is an assistant professor of chemistry at Georgia Perimeter College. Shaun Murphree, PhD, is an assistant professor of chemistry at Allegheny College. Jennifer M. Warner, PhD, teaches biology at the University of North Carolina, Charlotte. Amy Wachholz, PhD, is the director of health psychology at UMass Medical School.

Author Bio





McGrawHill Education MCAT 2. The Behavioral Sciences & Critical Analysis Psychology, Sociology, and Critical Analysis Review George Hademenos

Totally revised for the brandnew test format scheduled to be introduced in 2015, this book offers hundreds of textbookquality scientific diagrams, concise summaries of all important concepts, and abundant practice questions

Volume 2 of this threebook series covers the behavioral science topics that MCAT candidates need to master, as well as the critical reading and writing skills essential for professional success. Chapters are organized around the "Foundational Concepts" specified in the MCAT syllabus. Each unit ends with a minitest in MCAT format to give students ample practice with MCATstyle questions.

l Closely follows the MCAT syllabus created for the allnew 2015 test l Practice with MCATstyle questions on every topic l Hundreds of textbookquality illustrations to enhance understanding l Focuses tightly on topics tested on the MCAT

Summary


Author Bio



McGrawHill Education MCAT 3. Two Practice Tests 2 FullLength Practice Tests George Hademenos

Totally revised for the brandnew test format scheduled to be introduced in 2015, this book offers concise summaries of all important concepts and abundant practice questions

Volume 3 of this threebook series offers two fulllength practice MCATs modeled precisely on the allnew test format scheduled to launch in 2015. Detailed solutions and explanations are provided for every question.

l Closely follows the MCAT syllabus created for the allnew 2015 test l Practice with MCATstyle questions on every topic l Hundreds of textbookquality illustrations to enhance understanding l Focuses tightly on topics tested ion the MCAT

Summary


Author Bio




384 pages Study Aids / Professional

McGrawHill Education Firefighter Exam, 2nd Edition (2nd Edition) Ronald Spadafora

A complete, uptothe minute guide for firefighter applicants all across America

McGrawHill's Firefighter Exams offers 7 fulllength sample exams (two more exams than previous edition), plus valuable instruction and practice in all the most common question types all designed to reflect today's new firefighter responsibilities as emergency first responders, as well as today's fire department recruiting diversity standards.

l New chapters on cognitive abilities and personality attributes l New practice reading passages l Sample firefighter qualifying exams like those given in various jurisdictions across America l Uptotheminute information about all elements of the firefighter qualifying process, including the physical exam and the oral interview

Summary

Ronald Spadafora is an assistant (3Star) chief with the New York City Fire Department. He is currently the assistant chief of training. Chief Spadafora also teaches fire science at John Jay College of the City University of New York. He was Chief Safety Officer for the FDNY Incident Management Team (IMT) at Ground Zero for the entire eightmonth recovery operation in New York City after 9/11. He was also the deputy incident commander for the FDNY IMT directing rescue and recovery in New Orleans in the aftermath of Hurricane Katrina and during Hurricane Rita.

Author Bio


224 pages

Study Aids / MAT (Miller Analogies Test)

McGrawHill Education 500 MAT Questions to Know by Test Day Kathy Zahler

Organized for easy reference and intensive practice, the program is the ideal way to sharpen skills and prepare for this important test for graduate school admission

Test takers get the practice they need for this essential exam with McGrawHill Education: 500 MAT Questions. Questions are organized by subject, and each question includes a comprehensive explanation in the answer key. All types of test takers will benefit from going over these questions, written to parallel the format of the MAT.

l 500 MATlike analogy questions l Covers the MAT subject areas: science, music, literature, philosophy, mathematics, art, and history l Clear explanations to each question given in the answer key

Summary

Kathy A. Zahler, MS, has authored or contributed to elementary and high school textbooks in language arts, literature, and mathematics, for many major elhigh publishers.

Author Bio




Study Aids / TOEFL (Test of English as a Foreign Language)

McGrawHill Education Essential TOEFL Vocabulary Diane Engelhardt

ESL students learn the vocabulary skills necessary to find TOEFL success

McGrawHill Education TOEFL Vocabulary zeroes in on the words likely to be found on the TOEFL examboth the "Academic" (technical, scientific) vocabulary to be found in the reading/listening passages and the "Campus" (college life) vocabulary to be found in the listening/speaking area. Author and ESL instructor Diane Engelhardt offers strategies that students can use to build a personal vocabulary and to be successful testtakers.

l Features 1,000 words l Free Language Lab App with flashcard vocabulary quizzes l 70 minutes of audio support l A variety of exercises will aid with such skills as paraphrasing or incorporating new vocabulary into written text and focusing on the English words most likely to be encountered in the TOEFL.

Summary

Diane Engelhardt (Vancouver, Canada) has been an ESL instructor for more than 20 years, and began her career as an instructor at Berlitz. She has taught conversational and business English to a wide variety of students in Canada and Germany. She has prepared students for TOEFL, Cambridge First Certificate, London Chamber of Commerce (English for Business and Commerce, Intermediate Level).

Author Bio


288 pages

Foreign Language Study /French

Practice Makes Perfect French Vocabulary Building with Suffixes and Prefixes (Beginner to Intermediate Level) 200 Exercises + Flashcard App Eliane Kurbegov

A revolutionary approach to vocabulary building that gives readers the building blocks they need to learn 2,500plus words without boring memorization or drills

Summary

Unlike vocabulary guides or flashcards that require rote memorization or boring drills, Practice Makes Perfect: French Vocabulary Building with Suffixes and Prefixes utilizes French suffixes and prefixes to give readers all the tools they need to build a rich French vocabularywithout an overreliance on using a dictionary. Readers are able to harness the power of these word parts to build their vocabulary exponentially.

l More than 3,000 essential French nouns, adjectives, and verbs l Practice exercises that reinforce new vocabulary terms l FREE practice app that features selected terms from the bookperfect for study onthego

Eliane Kurbegov is a native speaker who has taught French at secondary and highereducation levels for the past thirty years and is the author of Practice Makes Perfect: French Vocabulary.

Author Bio




320 pages

Foreign Language Study /Spanish

Practice Makes Perfect Spanish Vocabulary Building with Suffixes Dorothy Richmond

A revolutionary approach to vocabulary building that gives readers the building blocks they need to learn 4,000 words without boring memorization or drills

Summary

Unlike vocabulary guides or flashcards that require rote memorization or boring drills, Practice Makes Perfect: Spanish Vocabulary Building with Suffixes utilizes Spanish suffixes to give readers all the tools they need to build a rich Spanish vocabularywithout an overreliance on using a dictionary. Readers are able to harness the power of these word parts to build their vocabulary exponentially.

l 4,000 essential Spanish nouns, adjectives, and verbs l Practice exercises that reinforce new vocabulary terms l FREE practice app that features selected terms from the bookperfect for study onthego

Dorothy Richmond is an experienced teacher of Spanish and highly successful author of Spanish languageAuthor Bio

learning books including the bestselling Practice Makes Perfect: Spanish Verb Tenses and Practice Makes Perfect: Basic Spanish (McGrawHill). Dorothy Richmond's previous titles have sold more than 750,000 copies.


176 pages

Foreign Language Study /English as a Second Language

Practice Makes Perfect Advanced English Vocabulary Games Chris Gunn

For the millions of English language learners, an engaging workbook of fun and effective ESL activities to build an advanced vocabulary

In Practice Makes Perfect: Advanced English Vocabulary Games, Chris Gunn, Lanternfish ESL founder/leader and ESL instructor, offers hundreds of games and puzzles (crosswords, word paths, and more) aimed at engaging the English language learner with fun but effective activities geared to the advanced ability level. These games can all easily be adapted for a classroom setting, but are designed for the independent selfstudy learner (high school, college, adult). Answer keys are provided.

l Authored by a specialist in ESLlearning issues whose popular ESL website focuses on games and activities l Organized thematically (for easier vocabulary retention) and in increasing difficulty l Easy for instructors and tutors to use as worksheets l More than one million Practice Makes Perfect books sold

Summary

Chris Gunn, an ESL instructor for two decades, teaches the general English program at Inha University in Incheon, South Korea. Gunn also does teacher training for the TESOL program and for preservice teachers in their Department of Education. Gunn is the owner and chief writer for Lanternfish ESL, a website bringing printable, quality ESL resources to learners, teachers, and parents.

Author Bio




192 pages

Foreign Language Study /Italian

Italian Vocabulary Drills David Stillman, Tiziano Cherubini, Ronni Gordon

The extensive practice needed by beginning to intermediate language learners to build their Italian lexicon as well as their confidence in communicating in the language

Italian Vocabulary Drills provides a thematic approach by presenting clusters of essential terms. These terms are reinforced by a variety of written exercises, from fillin the blank to translations to matching games. In addition, unlike other vocabulary titles on the market, a companion flashcard app also incorporates the key vocabulary for study and practice onthego.

l Clear presentation of over 2,250 essential vocabulary terms l More than 100 written exercises l FREE companion flashcard app

Summary

David M. Stillman, Ph.D., teaches Spanish, French, Italian, and Hebrew at The College of New Jersey. Tiziano Cherubini, MA, is an instructor of Italian and a PhD candidate at Rutgers University. Ronni L. Gordon, Ph.D., is an education consultant specializing in curriculum development in foreign languages, literature, and history.

Author Bio


192 pages

Foreign Language Study /German

German Vocabulary Drills David Stillman, Daniel Godor, Ronni Gordon

The extensive practice needed by beginning to intermediate language learners to build their German lexicon as well as their confidence in communicating in the language

German Vocabulary Drills provides a thematic approach by presenting clusters of essential terms. These terms are reinforced by a variety of written exercises, from fillin the blank to translations to matching games. In addition, unlike other vocabulary titles on the market, a companion flashcard app also incorporates the key vocabulary for study and practice onthego.

l Clear presentation of over 2,250 essential vocabulary terms l More than 100 written exercises l FREE companion flashcard app

Summary

Ronni L. Gordon, Ph.D., is an education consultant specializing in curriculum development in foreign languages, literature, and history. David M. Stillman, Ph.D., teaches Spanish, French, Italian, and Hebrew at The College of New Jersey. Daniele D. Godor, is an experienced author of languagelearning materials and a native speaker of German.

Author Bio




320 pages

Foreign Language Study /German

Easy German StepbyStep Ed Swick

A proven grammarbased approach that gives readers the quickest and easiest route to learning German.

Easy German StepbyStep is based on the idea that the quickest route to learning German is through a solid grounding in grammar basics and mastery of highfrequency vocabulary. This stepbystep approach gives readers real confidence and the tools they need to understand the German language quickly and easily.

l A unique "building block" approach to mastering essential grammar, verbs, and vocabulary l Downtoearth explanations of essential rules and concepts l Key verbs and hundred of key terms introduced on the basis of frequency l Numerous exercises that give readers valuable practice l FREE flashcard app that lets readers study and practice on the go

Summary

Author BioEd Swick taught German for thirty years. He is the author of several books on German and ESL such as Practice Makes Perfect: Complete German Grammar and German Demystified (McGrawHill).


240 pages

Foreign Language Study /English as a Second Language

Better Reading English Jenni Currie Santamaria

"Real world" texts give intermediatelevel learners a powerful languagelearning experience for better comprehension and language acquisition

l Each chapter features texts that cover a specific topiccuisine, music, sports, film and theater, art, the family, today's lifestyle, or politics and historywith each piece becoming more challenging as the section progresses

l Texts come from newspaper and magazine articles, reviews, guidebooks, Web sites, and other sources from everyday life

l Features instruction and exercises to help develop improved reading speed, comprehension, and vocabulary

Summary


Documents

Fall 2014 - Business General Reference