Fall Agenda

8/14/2019 Fall Agenda

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SNA Fall Publishers’ and Advertising Directors’ Conference

The InterContinental Kansas City

Kansas City,

Missouri

September 22 – 25, 2009

COMMUNITY MEDIA – THE INDUSTRY’S GAME CHANGER

SEIZING OPPORTUNITIES DURING A CHANGING MEDIA LANDSCAPE

Three Days Dedicated to Opportunities, Trends and Emerging Best Practices for

Community Newspapers & Related Online Media

Co‐sponsored by:

Title Sponsor: Classified Avenue

Gold Sponsor: Second Street Media

Platinum Sponsor: Universal Uclick

Silver Sponsor: Tecnavia

It’s time to separate fact from fiction. Never has the outlook for community newspapers and their related online

media been more promising. We have opportunities today that seemed unthinkable even two years ago. This

conference will focus on this game‐changing era with specific emphasis on emerging strategies, new

opportunities to capture major and national advertising and transformation success stories. This conference is

sure to motivate, inspire and provide actionable, revenue‐ producing ideas.



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Tuesday, September 22, 2009

NEW ‐ 8:00 AM – 5:00 PM: Inland Group Executives Conference – Co‐Sponsored by SNA Inland's Group

Executives Conference is the principal gathering of senior newspaper executives seeking operational efficiencies

and synergies for multiple newspaper operations

SNA

is

pleased

to

partner

with

the

Inland

Press

Association

to

bring

additional

programming

to

this

conference. This conference within a conference will feature unique programming on Tuesday and

joint sessions with SNA Fall Conference attendees on Wednesday morning. SNA members are invited

to sign up for the group executive’s conference in addition to the SNA Fall Conference for the rate of

$699 (just $104 more to add on Tuesday). Inland members are also invited to add the SNA Fall

Conference for the same $699 (just $304 to add on Wednesday afternoon, all day Thursday and Friday

morning). Visit www.inlandpress.org for complete Tuesday program details.

PRE‐CONFERENCE ACTIVITIES

Several important pre‐conference events will take place on Tuesday, September 22. One‐on‐one

meetings with major advertisers ‐ long the hallmark of SNA’s annual fall conference ‐ are scheduled in

addition to

the

SNA

Board

of

Directors’

Meeting

and

welcome

reception

with

exhibitors.

7:30 AM – 8:00 PM: Registration desk open

7:30 AM – 5:30 PM: One‐on‐One Meetings with Retailers, National Advertisers and Advertising

Agency Representatives – Sign Up Early – First Come, First Serve.

Back by Popular Demand – Some compare it to speed dating; most say that it is an exhausting but

highly productive day; all agree that it is a priceless opportunity to meet with the decision makers that

control billions of dollars in advertising budgets.

One day prior to the conference kickoff you’ll be face to face with media buyers. Over the years, many

SNA members

have

built

relationships

and

secured

new

business

as

a result

of

these

meetings

–

and

all

it takes is one trip to Kansas City.

Meeting slots are limited. Requests are taken on a first‐come, first‐served basis and are based on the

order that the registrations are received at SNA headquarters. To request meetings, send in your

registration form (online, mail, fax or phone). Then call or email Kim Cole at (610) 345‐0795 or

kim.cole@suburban‐news.org to arrange. Note: the advertiser one‐on‐one meetings are not part of

the conference registration fee. SNA pays for this bonus day as an enticement for early registrations

and as a member benefit.

Look at the impressive list of expected retailers and agency reps:

CONFIRMED PARTICIPANTS:

Steve Winslow – Manager, Print Media Buying, Best Buy Company, Inc.

Sheila Culligan – Senior Print Media Buyer, Best Buy Company, Inc.

Devin Hedberg Senior Analyst, Best Buy Company, Inc.

David S. Renne ‐ National Agency Director, (Sprint), Valassis

Matt Gunderson ‐ Senior Regional Media Manager, Kohl’s

Stephanie Stanton ‐ Vice President Media Operations, Vertis, Inc. (Lowe’s)

Dave Weiss ‐ Director of Analytics, Vertis, Inc. (Lowe’s)

Joanne Yorks, Media Supervisor, and Darby Ranger, Assistant Media Planner, TJX Companies



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Rachel Stayduhar ‐ Media Analysis Supervisor, American Communications Group

Cindy Hefley, Chief Operating Officer, LocalPoint Media

Robert Uccello ‐ Print Media Manager, CVS

Deborah Armstrong ‐ Senior Vice President Marketing/Business Development, and Andrew Schaefer,

Director of Retail Buying, MediaSpace Solutions

Rick Baranski ‐Marketing/Publisher Relations Director, U. S. Suburban Press

Greg Bogich

and

Barry

Haselden

–

Valassis

(RedPlum/LPM

Online

Coupon

Program)

Scott Larson, VP Client Services, Kelly Czech, Director of Client Services, Margy Campion, VP Buying

and Planning Services, and (tentative) Bridgit Wallace, Director of Buying, Novus Print Media Network

Jedd Gould, President, Mediabids

Randy Novak, Director of Newspaper Strategy, NSA Media

Zip2Save.com Training Seminars - Conducted by Debbie Frye, General Manager, Flyerland.ca

and Zip2Save.com.

FREE SESSION FOR NEWSPAPER ATTENDEES OR NON‐ATTENDEES

Choose the best time that works for you:

9:00 AM ‐ 10:30 AM

1:00 PM ‐ 2:30 PM

3:30 PM ‐ 5:00 PM

Three 90 minute training seminars will be offered on Tuesday for those companies that have signed up

as newspaper partners of Zip2Save.com or for those that are considering it. The focus will be on the

local sales opportunities and how Zip2Save.com can provide a new revenue stream and profit center

for your company. To sign up, call or email LocalPoint Media headquarters at (866) 451‐5567 or

sna@suburban‐news.org.

10:00 AM – 5:30 PM: SNA Board of Directors’ Meeting

2:00 PM

–

5:30

PM:

Exhibit

Trade

Show

This is the perfect time to visit with the SNA exhibitors before the start of the conference. Exhibitors

will be conducting private and group demos during this time. Take advantage of this unhurried,

uninterrupted opportunity to learn about the products and services that can help you grow your

multimedia publications.

5:30 PM – 7:30 PM: Welcome Reception with Exhibitors & SNA Foundation Silent Auction –

SNA/Inland Joint Event

Mingle with members and engage with exhibitors, as you imbibe and dine. Cocktails, appetizers and

dinner

(food

stations)

will

be

served

in

the

exhibit

hall

as

you

make

your

way

among

new

and

old

friends, colleagues, and industry vendors. This event will also mark the start of the SNA Foundation’s

silent auction. Winners will be announced at Thursday’s Cocktail Hour with Exhibitors. You will have

until 3 PM on Thursday to make your final bids.



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Wednesday, September 23, 2009

7:30 AM – 5:00 PM: Registration Desk Open

7:30 AM – 12:30 PM: One on One Meetings with Advertising Media Buyers (Continued)

Meetings with major media buyers will continue on Wednesday morning (with the exception of the

time allotted for the keynote presentation).

7:45 AM – 8:45 AM: Continental Breakfast with Exhibitors

8:45 AM – 9:15 AM: Welcome Remarks & Opening Game‐Changing Moments – Jon Rust, SNA

Conference Chair, Steve Parker, SNA Chairman of the Board and Tom Shaw, Chairman of the Board,

Inland Press Association.

Don’t miss the “big unveil” to the entire fall conference. You never know what SNA has in store for kick

off. It promises to be fun, insightful and true to our theme: Community Media – The Industry’s Game

Changer.

9:15 AM – 10:45 AM: Keynote Presentation – It’s a Game‐Changing Moment for Community Media –

SNA/Inland Joint Session

Session Moderator: Jennifer Saba, Editor & Publisher; Panel: Kirk Davis, President & COO, GateHouse

Media, Mike Gugliotto, President & CEO, Pioneer Newspapers, Inc., Jon Rust, Co‐President, Rust

Communications, John Cribb, Principal, Cribb & Associates, John Janedis, CFA, Publishing &

Advertising Agencies, Wells Fargo Securities ‐ Equity Research and Randy Novak, Director of

Newspaper Strategy, NSA Media.

Amidst a sea of industry change, community newspapers and their related Web sites have emerged

stronger

than

ever

and

face

tremendous

opportunities

that

will

redefine

the

industry

forever.

Major and national advertisers are shifting more and more business to community media as the need

to supplement their buy has never been greater. Financially, community newspaper companies are not

in a crisis.

What does this all mean? Our all‐star panel will break it down. Senior executives from the advertising,

financial and newspaper industries will discuss why it truly is a game‐changing moment and what smart

community publishers are doing to capitalize on this new and exciting future.

This fast‐moving session will be conducted in a Q&A format that allows all panelists to weigh in on

these important issues. It is the must‐attend session of the conference.

10:45 AM – 11:00 AM: Coffee break with exhibitors

11:00 AM – 12:30 PM: Publisher Track: Interactive Game Changers – New & Emerging Trends & Best

Practices beyond Banners & Video. Panel to include: Ben Smith, Lawrence Journal World, Senior

Executives from Valassis/RedPlum and Kindle (invited) and others to be announced. Moderated by:

Mike Blinder, The Blinder Group, Inc. – SNA/Inland Joint Session

The game is changing. Are you?



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You won't hear about banners and video in this session. Be prepared to learn about new and bold

opportunities.

An executive from Valassis' RedPlum division will talk about pay for performance models and in

particular, the "pay per print" model recently launched with the online coupon program. By the time

the fall conference convenes, close to 1,000 Web sites are expected to be participating in this program.

We will have stats and revenue share numbers. Could this be the first pay for performance model that

works? We'll

find

out.

Electronic readers are gaining in popularity. The New York Times now has 2,000 Kindle subscribers. Is

this applicable for community newspapers? Are there options that include advertising? Is there a

preferred model? We'll explore many options.

Are you using twitter to succeed in the business world? Ben Smith, major and national sales manager

for the Lawrence Journal World, will talk about his reliance on this social networking tool and how you

can put it to use in your organization.

Email advertising became the #1 online ad category spot last year according to Borrell Associates,

surpassing all

other

forms

of

interactive

advertising

including

search.

Our

panelists

will

showcase

several great examples of how community newspaper publishers are cashing in on this hot growth

category.

You'll be sure to leave this session with many great ideas on how to further monetize your Web

offerings.

11:00 AM – 12:30 PM: Advertising Track: Opportunities to Secure More Major & National Advertising,

Moderated by Larry Maynard, CEO, NGM Partners, Panel to Include: Stephanie Stanton, Vertis

Communications, Cindy Hefley, COO, LocalPoint Media, and Deborah Armstrong, Senior Vice

President Marketing/Business Development, MediaSpace Solutions. – SNA/Inland Joint Session

It’s another game‐changing moment for community newspapers and Web sites. Major and national

advertisers are looking for new and exciting ways to connect with consumers. They are more open‐

minded than ever before due to the changing media landscape. What can you do to secure more of

this business?

Our panel will address major opportunity areas and will also cover areas of frustration (such as

inconsistencies with rate cards, advertising specs, forced zones and audit preferences).

12:30 PM: Inland Group Executives Conference Adjourns

12:30 PM – 1:45 PM – SNA Awards Luncheon & Annual Business Meeting

Join us for a very special lunch to honor the SNA advertising director of the year, newspapers of the

year and the Dean Lesher award recipient – the lifetime achievement award. Officers and directors will

be elected. We’ll report association business to the general membership including updates from

LocalPoint Media.

1:45 PM – 2:15 PM – Dessert with Exhibitors – A great chance to catch up with conference exhibitors

and enjoy an assortment of fresh baked cookies, brownies and treats.



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2:15 PM – 3:30 PM: General Session: Zip2Save.com ‐ Catch the Excitement; Join the Movement ‐

Presented by: Alvin Brouwer, Vice President, Advertising & Product Development, Metroland Media

Group Ltd. and Nancy Lane, President, LocalPoint Media and Suburban Newspapers of America with

commentary from the LPM owner sub‐committee: Chuck Dix, President, Dix Communications, Stuart

Richner, President, Richner Communications and Gene Carr, CEO, American Community Newspapers II,

Inc.

To date

over

1,050

newspapers

and

niche

products

have

joined

as

newspaper

partners

of

Zip2Save.com. Find out why these newspapers are so excited about this opportunity and why they

believe that this will open up a brand new revenue stream for their company.

Updates will be shared in advance of the October 1 launch date including major advertiser feedback

and commitments. The CEO's that were involved in the planning, negotiating and launching of

Zip2Save.com will also offer their thoughts about why this site is truly a game changer for the entire

industry.

Alvin Brouwer, the master mind behind the highly successful flyerland.ca site and partner to

Zip2Save.com, will also provide tremendous detail about the site, logistics, audience measurement

tools, marketing

and

more.

With

plenty

of

time

left

for

Q&A,

you

will

leave

this

session

with

everything

you need to make Zip2Save.com a profit center for your company.

3:30 PM – 3:45 PM: Refreshment break with exhibitors

3:45 PM – 4:45 PM: Advertising Track: Designing Web Ads That Work – Presented by Jill Groebl, VP

Digital Marketing, MMG Worldwide, and Scott Brown, Interactive Director, Barkley.

In this session we will hear from national advertising agency executives that specialize in the placement

of online advertising. Find out what their clients want and what is working when it comes to

developing a comprehensive advertising program that includes an online component. Barkley handles

an impressive

client

list

including

zappos.com,

Sonic

Drive

Through

and

MGM

Grand.

MMG

Worldwide

is a national leader in the tourism, hospitality and entertainment advertising business.

3:45 PM – 4:45 PM: Publisher Track ‐ Striking A Balance Between Community Journalism And Citizen

Participation – New SNA Foundation Research Results – Sponsored by the McCormick Foundation.

Presented by Susan Karol PhD, Executive Director, SNA Foundation.

The debate continues. Editors are torn on the subject, and struggle with the concept. At the heart of

the issue – how do you allow the public to participate on your Web site in a meaningful way without

compromising your journalistic integrity and standards?

The Suburban Newspapers of America (SNA) Foundation wanted to help clarify these issues for

community journalists through a research study of 3,000 newspaper Web site users, supported by a grant from the McCormick Foundation. These survey participants reveal their views regarding the

importance of newspaper Web sites to engage and support meaningful public interaction, such as

allowing story comments and other user‐submitted content. What should be the role of local

newspapers regarding these online citizen contributions? How can local newspapers open up their

Web sites to serve their communities in deeper, more relevant and more engaging ways but still

maintain their reputation and credibility?



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SNAF teamed up with American Opinion Research to conduct this fascinating and timely study. In

addition to the feedback received from the public, a separate study that polled community newspaper

publishers and editors also will be shared.

There will be time set aside after the research findings are presented for an audience discussion on this

hot issue as well as the opportunity to weigh in on suggested industry guidelines developed by a group

of high level executives from the newspaper and academic worlds.

5:30 PM ‐ 10:00 PM: Take Me Out to the Ball Game Sponsored by: Family Features Editorial Syndicate

(Note: the first 150 tickets are taken; a second block will be purchased. Be sure to indicate your interest

on the registration form).

A one hour cocktail reception will be held from 5:30 PM ‐ 6:30 PM to recognize the advertising award

winners. From there, SNA attendees will head over to the Kansas City Royal's ball park for a game

against the Boston Red Sox. The game starts at 7:15 and a second block of tickets will be purchased in

close proximity to the first group. Cutoff date to get a free ticket is September 3.

SNA has reserved an infield section of the park to watch the game, network and have fun. Even if you

are not

a big

sports

fan,

we

hope

you

will

join

us.

Thursday, September 24, 2009

8:00 AM – 4:30 PM: Registration/Information Desk Open

8:00 AM – 8:50 AM: Continental Breakfast with Exhibitors

9:05 AM – 10:30 AM: Publisher Track Keynote: New & Emerging Business Models for Community

Newspapers & Web Sites, Panel to include Chris Kubas, Vice President, The Kubas Group, Josh

O'Connor, Vice President of East Sound Newspaper Operations, Sound Publishing Inc. and others to

be announced.

What a difference a year makes! New business models seem to be emerging every day. What is

working? How are readers and advertisers reacting?

This session will explore these new models which will include: converting to tabloid and/or modular;

implementing layout‐driven editorial; eliminating days of the week; converting products to online only;

further outsourcing opportunities; partnering with the metro daily in town; setting up social

networking sites for advertisers; and much more.

All of these changes are designed to create a more efficient (and profitable) community media

company. Find out what is working and the valuable lessons learned along the way. All examples will

be presented in mini case study formats.

9:05 AM – 10:30 AM: Advertising Track Keynote: Retailing Trends & How to Capitalize on

Opportunity Areas ‐ Presented by: Bill Hague, Senior Vice President, Media Strategy Group, Frank N.

Magid Associates.

Do you know what categories are hot right now? And if so, how do you translate this knowledge into

opportunity for your newspapers and Web sites?



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In this session, Bill Hague will focus on the current landscape and the projections for 2010. He will also

discuss how advertising receptiveness, loyalty programs and social networking sites will play an even

larger role in retailers' marketing programs and how newspapers can position their print products and

web sites for future success.

Frank N Magid Associates specializes in consumer behavior and provides insights that relate to both

the retail and media sectors and their intersection.

10:30 AM – 11:00 AM: Refreshment Break with Exhibitors

11:00 AM – 12:15 PM: General Session: Great Idea Session – WIN $200 FOR BEST IDEA. Moderators:

Marc Wilson, CEO & General Manager, TownNews and Al Cupo, VP‐Operations, SNA.

This session is GUARANTEED to provide a return on your investment to attend.

The top idea (as voted on by your peers) will win $200. Second place will receive $100 and third place

$50.

This is one of the most popular sessions of the conference but please come prepared. Drop off your

clearly‐

marked

flash

drive

or

DVD

at

the

registration

desk

any

time

prior

to

today’s

first

session,

or

bring at least 100 samples of the print element of your idea and be ready to explain it in three

minutes or less. To ensure that everyone gets a turn, numbers will be drawn in advance and each

participant will only be allowed to present one idea. If time permits, attendees will be able to present a

second idea but only after everyone has had the chance to present their first idea. Cost cutting ideas

are also welcome in addition to revenue‐generating submissions.

This session alone will easily pay for your conference registration fee, so come prepared – we need

your great ideas! The more innovative, the better your chances of winning.

12:15 PM – 1:30 PM: Lunch – on your own

12:15 PM

–

1:30

PM:

LocalPoint

Media

Owners’

Meeting

–

Lunch

is

included.

1:30 PM – 2:55 PM: General Session – More Game‐Changing Moments ‐What Consumers are Saying

About Community Newspapers & Related Online Media, Shopping Habits, and More – New Research

Results Unveiled, Presented by Kenneth Fleming, PhD, Director, Center for Advanced Social Research

and Associate Director of Research, The Donald W. Reynolds Journalism Institute, School of

Journalism, University of Missouri‐Columbia, and Susan Karol, PhD, Executive Director, SNA

Foundation.

How do consumers use our products? What areas generate the most interest? How are they using the

advertising information – both ROP and preprints – to make shopping decisions? How do community

newspapers compare

to

metro

dailies?

Are

there

differences

between

free

and

paid

papers?

And

what

do consumers want from community Web sites? How are they using local Web sites now?

This session will answer all of these questions and more including extensive shopping, intent to

purchase and demographic information. Media buyers will provide important commentary about the

results of the study.

2:55 PM – 3:15 PM: Refreshment Break with Exhibitors



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3:15 PM – 4:15 PM: Publisher Track: Can You Hear Me Now? It’s Finally Time to Monetize Mobile,

Presented by: Lani Dorlack, Director of Sales, The News, Community Newspapers of Nevada; Tony

Berg, Advertising Director, Lawrence Journal‐World and Ben Dils, Account Executive, American

Community Newspapers II, LLC. Moderated by: Shannon Dunnigan, GateHouse Media.

Cell phones and mobile devices are starting to create meaningful revenue streams for community

media

companies.

This

session

will

explore

direct

response

SMS

advertising,

building

databases,

sponsorship advertising on mobile sites, mobile couponing and iPhone Apps.

Shannon Dunnigan, who is in the process of implementing a mobile strategy at GateHouse Media, will

moderate this fascinating session.

3:15 PM – 4:15 PM: Advertising Track: The Four Disciplines of Execution ‐ Presented by Tony

Marsella, President & COO, Ranger Data Technologies, Inc.

Join us for this fast‐paced, hard‐hitting and humorous session that focuses on four disciplines that will

bring you success. You’ll hear examples from today's newspaper business that will also help attendees

with personal goal achievement. Marsella is an accomplished professional and public speaker with a

solid newspaper

advertising

background.

Most

recently

he

gave

this

presentation

to

the

Governor

of

a

southern state and his cabinet.

The four disciplines are: Select a Wildly Important Goal, Create a Compelling Scoreboard, Initiate the

New Behavior necessary to Achieve New Goals and Hold Each Other Accountable All the Time

This motivating session is the perfect way to end day two of the conference!

4:15 PM – 5:30 PM: Demo Hour & Cocktails with Exhibitors

This is your opportunity to learn about the latest technology in the newspaper industry. Exhibitors will

prepare demos or informational sessions for attendees that are interested in exploring new trends,

learning about new systems or to ask questions about existing systems.

6:30 PM: Optional Dinners – choose one and mark it on your registration form. You will be seated with

other SNA members. Remember to bring cash as each restaurant provides one check per table. Sign up

now – all restaurants are expected to reach capacity.

Choice # 1: Plaza III – The Steakhouse

Kansas City’s classic prime steakhouse and a Plaza institution for over 40 years. USDA Prime aged cuts of

mid‐western beef, steaks, and chops. Wine spectator award of excellence wine list. Dinner and dancing at

the club which features Kansas City’s local Jazz scene. Price range: moderate to expensive. (Located in the

Plaza area – walking distance)

Choice # 2: Fiorella’s Jack Stack Barbeque

For more than 50 years, Jack Stack Barbeque has won over discerning barbecue critics across the country

with succulent Ribs and fork‐tender Brisket, all prepared in distinctive hickory‐fired brick ovens. But you’ll

also be delighted with everything on the menu, including Certified Angus Beef® steaks, crisp salads, grilled

fresh fish—even Denver Lamb Ribs. There are so many ways to experience their premier barbecue. Price

range: moderate. (Located in the Plaza area – walking distance)

Choice # 3: Capital Grille



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The Capital Grille boasts an atmosphere of relaxed elegance and style. And is nationally acclaimed for dry

aging steaks on premises, chops, large North Atlantic lobsters and fresh seafood. Price range: moderate to

Expensive. (Located in the Plaza area – walking distance).

Friday, September 25, 2009

8:00 AM

–

11:00

AM:

Registration/Information

Desk

Open

8:00 AM – 9:00 AM: Continental Breakfast

9:00 AM – 10:00 AM: Friday Keynote: Main Street Interactive: How Suburban & Community

Newspapers Can Help Save Small Businesses – Presented by Gordon Borrell, President & CEO, Borrell

Associates.

Main Street America has felt the pinch of Wall Street’s collapse, and it may be up to the best marketing

experts in local communities – suburban/community newspapers – to help save them. As Henry Ford

said, “A man who stops advertising to save money is like a man who stops a clock to save time.”

This report,

specially

developed

for

SNA,

will

examine

how

small

businesses

are

looking

to

the

Internet

as their own storefronts and hoping to increase their business, and how they’re missing a level of

advertising – in print and online – that will magnify the power of their Web sites. The report will

provide lots of practical advice for community newspaper publishers, as well as a set of charts and

other information about how much small businesses spend on the Internet, and on what types of

services. The charts can be presented directly to community businesses via seminars or one‐on‐one

presentations by newspaper/online reps.

10:00 AM – 11:00 AM: Major Accounts Roundtable – Moderated by: Al Cupo, VP‐Operations, SNA –

this roundtable is perfect for major account managers and advertising directors to share success

stories, swap contact information and develop group strategies to present to retailers and advertising

agencies.

10:00 AM – 11:00 AM – Publisher Roundtable – Moderated by Jon Rust, Co‐President, Rust

Communications. The perfect ending – a chance to network with your peers one last time,

discuss the information shared during the conference and ask questions/share information with

each other.

11:00 AM: Conference Adjourns

IMPORTANT INFORMATION ABOUT THE SNA FALL CONFERENCE:

HOTEL

RESERVATIONS:

The InterContinental Kansas City no longer has hotel rooms available. Rooms have been reserved at

The Raphael Hotel located next door under Suburban Newspapers of America. The rate is $166 plus

tax, per night. Reservations can be made by calling (816) 756‐3800 and mention you are with Suburban

Newspapers of America.

DRESS CODE

Dress code is business casual for all SNA sessions although business attire is suggested for the one‐on‐

one meetings with advertisers. Dress code for the ballgame is casual.



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CONFERENCE RATES

Take advantage of our Early Bird rates – A savings of $100 on each registration!

Register before 8/31/2009 and SNA Members pay just $595 for the first attendee and $495 for each

additional attendee! SNA members may add on the Inland Group Executives’ Conference for a total

rate of $699. Non‐members pay $1,030 for the first attendee and $840 for each attendee thereafter.

Please see our registration form for complete registration information including guest rates.

CLASSIFIED AVENUE

DISCOUNTS

If your organization participates in Classified Avenue, you may qualify for a Classified Avenue discount.

To learn the amount of your discount, please contact SNA headquarters at (888) 486‐2466.

ONE‐ON‐ONE MEETINGS WITH MEDIA BUYERS:

The one‐on‐one meetings are designed to take place in twenty‐minute intervals. It is usually enough

time for introductions and a brief presentation. Media buyers have provided tremendous feedback

over the years. They ask that newspaper representatives come prepared, be ready to share what’s new

in their market and do their homework in advance. A small leave behind is fine but don’t load them

down with too much. They are especially looking for new ideas that will help drive customers into their

retail

outlets.

Please

also

be

respectful

of

the

time

and

honor

the

twenty

minute

limit.

WIRELESS ACCESS IN MEETING ROOMS:

Sessions on Wednesday and Thursday will feature wireless access, so bring your laptop or PDA. These

sessions will feature the popular SNA internet DJ – so you can send your questions or comments and

they will appear live on the screen at the front of the room. Please do be considerate of the speakers

and attendees and refrain from using your laptop or PDA for other reasons during the sessions.

SPECIAL THANKS TO OUR SPONSORS AND EXHIBITORS:

Title Sponsor:

Classified

Avenue

Gold Sponsor: Second Street Media

Platinum Sponsor:

Universal

Uclick

Silver Sponsor: Tecnavia



V24 Page 12

SNA APPRECIATES THE EFFORTS OF THE FALL CONFERENCE COMMITTEE:

Conference Chair:

Jon Rust, Co‐President, Rust Communications, Cape Girardeau, MO

Committee:

Gareth Charter, Publisher, Holden Landmark Corp., Holden, MA

John Rung, Group Publisher, Shaw Suburban Media, Crystal Lake, IL

Josh O’Connor, VP of East Sound News Operations, Sound Publishing, Seattle, WA

Stephen Zonars, General Manager, ThisWeek Community Newspapers, Columbus, OH

Tony Luke, General Manager, Community Newspapers of Greater Kansas City

Lisa Mardenli, National Account Manager, Rhode Island Newspaper Group, Warwick, RI

Ben Smith, Regional Sales Development/Major & National Accounts, Lawrence Journal World,

Lawrence, KS

Dan DeCapua, Account Manager, C&G Newspapers, Detroit, MI

Gary Warmker, Majors/National Account Manager, Sun Publications, Inc., Kansas City, MO

Wendy MacDonald, Director of Media, Family Features Editorial Syndicate, Inc., Kansas City, MO

Nancy Lane, President, Suburban Newspapers of America

Al Cupo, Vice President – Operations, Suburban Newspapers of America

Valerie Donn, Membership Services Manager, Suburban Newspapers of America

Tanya Henderson, Director of Member & Advertising Relations, Suburban Newspapers of America

Documents

Fall Agenda