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7/29/2019 Fashion marketing Bagri
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FASHION MARKETING
PRESENTED BY
AMAN DEEP
BBA-5TH SEM
PRESENTATION
ON
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Fashion Marketing
Fashion Marketing Fashion marketers are notso subtle. It's their job to fashion. They want togenerate interest in new styles and products. Fashion
marketing involves advertising, but it's more thanthat. Fashion marketers have to be on the cuttingedgeendorsing the right thing at the right time.They connect the public with the world of fashion,
and they help set trends
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Fashion Marketing
Marketing is a series of activities that fashionbusinesses undertake so that customers will buyproducts from them instead of their competitors.
Marketing Concept is the idea that businessesmust satisfy customer needs and wants in order tomake a profit
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Fashion Marketing
Target Market the specific group of people that abusiness is trying to reach
Market Segmentation a way of analyzing amarket by categorizing specific characteristics
Demographic statistics that describe a populationin terms of personal characteristics such as age,gender, income, ethnic background, education,religion, occupation, and lifestyle
Psychographics studies of consumers based on
social and psychological characteristics such asattitude, interests, and opinions Geographic statistics about where people live Behavioristics statistics about consumers,
attitudes, use, or response to a product
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Fashion Merchandising
Fashion Merchandising the planning, buying,and selling of fashion apparel and accessories to offerthe right merchandise blend to meet consumer
demand
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4 Ps of Marketing
Product
Price
Place
Promotion
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Channels of Distribution
Channel of Distribution the path a producttakes from the producer to the consumer
Adirect channel of distribution is a path of
distribution in which products are sold by theproducer directly to the consumer.
An indirect channel of distribution is a path of
distribution of products that involves one or moresteps, or intermediaries.
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Functions of Marketing
Functions of Marketing : the activities thatinclude product/service management, distribution,financing, pricing, marketing-information
management, promotion, and selling
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1.Product/Service Management Function
Fashion producers must look for new ways to useexisting items or produce new ones that will continueto interest the consumer.
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2. Distribution Function
he distribution of goods includes themethods of physically moving and
storing goods.
istribution technology allows businesses
to track and monitor merchandise all theway from the manufacturer to the retailoutlet to the customer.
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3. Financial Function
Financial planning can include many factors, such asproduction costs of the product, product pricing forthe customer, and everyday expenses such as rent,supplies, and payroll.
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4. Pricing Function
Pricing includes determining how much to chargefor goods and services in order to maximize profits.
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5. Marketing-Information Management Function
There are five main elements in a marketing-information system:
1. Input
2.Storage3.Analysis
4.Output
5. Decision making
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6. Promotion Function
Promotion is the communication technique abusiness uses, such as advertising and otherpromotional methods, to interest customers in
buying the products.
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7. Selling Function
he selling function involves the direct personalcontact that businesses have with their customers.
ales personnel must be able to communicatethe benefits and features of the items so that
customers are willing to pay higher prices.
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HAVE A NICE DAY
THANK YOU.