Fast, Powerful and Innovative Technology

Products:• PowerPro One• PowerPort Lite• PowerPro Two+• PowerPort Lite+• PowerPort XXL

The Company

Target Markets• Mercedes• Traveller

Sales Offices• Shanghai• Chicago• Paris• Sao Paulo

Gary – Primary Responsibility of Accounting and Finance

Denis – Primary Responsibility of Manufacturing

Ryan – Primary Responsibility of Sales Management

Lisa – Primary Responsibility of Market Research

Neil – Primary Responsibility of Marketing

Managerial Roles

• Overall Strategy• Particular Strategy • Control the Controllable

“Our business in life is not to get ahead of others, but to get ahead of ourselves”

Market Strategy

To provide Fast, Powerful and Innovative Technology

To provide it at a Reasonable Price but not necessarily the lowest price

To provide it to the Satisfaction of our Customers

3 Core Strategies

Price – Thought we could cover it with a high margin and high quality product. However, with only 1% of the market share we had to change our price strategy. We decided from now on to aim to have the lowest price possible.

Individual Strategies

Sales – 2 key sales strategies. The more sales people and the more sales areas, the more accessible our product is.

Advertising – The more advertising that is done, the more information on our product.

Research and Development – Keep up to date and deliver on our promise of innovative technology.

More is Better..

• Control the Controllable• 3 Core Strategies• Change of Price Strategy• More is Better

Summary

Overall Evaluation:• Investment into Companies Future – above

industry average in each quarter.• Sales Teams – Sales people were third most

productive.• Leading Firm in Mercedes bracket and second

in Traveller.• Brand Management was satisfactory, however

advertising was not.

The Results

Quarter 3 Quarter 4 Quarter 5 Quarter 6 Quarter 7 €-

€1,000,000.00

€2,000,000.00

€3,000,000.00

€4,000,000.00

€5,000,000.00

€6,000,000.00

Financial Performance

Market Share

Nero - 11%Superia - 12%Maxi - 43%Bizi - 10%PMC - 24%

Market Performance

PMC• Total Demand 1,676• 5 Brands on Market• Lowest Prices Avg. 2,560• High Range of Adverts.• 4 Sales Offices Worldwide

Current Situation Key Strengths:

Competitors• Maxi 3,401• Level with Maxi• Maxi Avg. 2,854• Superia also with 18• Maximum of 3

• Sales Offices• Research & Development• Take Control

The Future..

Profit

Market Share

Control