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The FDA announced on Friday, May 20, 2016 that they are finally implementing changes to nutrition labeling on all food and beverage products sold in the U.S. Here is a summary of the changes and what needs to be done.
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BIG CHANGES TO FOOD LABELINGARE APPROVEDBY FDA.
AREYOUREADY?
Nutrition Facts8 servings per container
Serving size 2/3 cup (55g)
Amount per 2/3 cup
Calories 230% Daily Value*
Total Fat 8g 10%
Saturated Fat 1g 5%
Trans Fat 0g
Cholesterol 0mg 0%
Sodium 160mg 7%
Total Carbohydrate 37g 13%
Dietary Fiber 4g 14%
Total Sugars 1g
includes 10g Added Sugars 20%
Protein 3g
Vitamin D 2mcg 10%
Calcium 260 mg 20%
Iron 8mg 45%
Potassium 235 mg 6%
SOURCE: WWW.FDA.GOV
Highlights of the changesThe Nutrition Facts label, introduced 20 years ago, helps consumers make informed food choices and maintain healthy dietary practices. The changes include the following.
1. Greater Understanding of Nutrition Science• Require information about “added sugars.” Many experts recommend consuming
fewer calories from added sugar because they can decrease the intake of nutri-ent-rich foods while increasing calorie intake.
• Update daily values for nutrients like sodium, dietary fiber and Vitamin D. Daily values are used to calculate the Percent Daily Value listed on the label, which help consumers understand the nutrition information in the context of a total daily diet.
• Require manufacturers to declare the amount of potassium and Vitamin D on the label, because they are new “nutrients of public health significance.” Calcium and iron would continue to be required, and Vitamins A and C could be included on a voluntary basis.
• While continuing to require “Total Fat,” “Saturated Fat,” and “Trans Fat” on the label, “Calories from Fat” would be removed because research shows the type of fat is more important than the amount.
SOURCE: WWW.FDA.GOV
2. Updated Serving Size Requirements and NewLabeling Requirements for Certain Package Sizes• Change the serving size requirements to reflect how people eat and drink today,
which has changed since serving sizes were first established 20 years ago. By law, the label information on serving sizes must be based on what people actually eat, not on what they “should” be eating.
• Require that packaged foods, including drinks, that are typically eaten in one sitting be labeled as a single serving and that calorie and nutrient information be declared for the entire package. For example, a 20-ounce bottle of soda, typical-ly consumed in a single sitting, would be labeled as one serving rather than as more than one serving.
• For certain packages that are larger and could be consumed in one sitting or multiple sittings, manufacturers would have to provide “dual column” labels to indicate both “per serving” and “per package” calories and nutrient information. Examples would be a 24-ounce bottle of soda or a pint of ice cream. This way, people would be able to easily understand how many calories and nutrients they are getting if they eat or drink the entire package at one time.
3. Refreshed Design• Make calories and serving sizes more prominent to emphasize parts of the label that are
important in addressing current public health concerns such as obesity, diabetes, and cardiovascular disease.
• Change the footnote to more clearly explain the meaning of the Percent Daily Value.
SOURCE: WWW.FDA.GOV
PROPOSED LABELWHAT’S DIFFERENT
Nutrition Facts8 servings per containerServing size 2/3 cup (55g)
Amount per 2/3 cup
Calories 230% Daily Value*
Total Fat 8g 10%
Saturated Fat 1g 5%
Trans Fat 0g
Cholesterol 0mg 0%
Sodium 160mg 7%
Total Carbohydrate 37g 13%
Dietary Fiber 4g 14%
Total Sugars 1g
includes 10g Added Sugars 20%
Protein 3g
Vitamin D 2mcg 10%
Calcium 260 mg 20%
Iron 8mg 45%
Potassium 235 mg 6%
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Serving sizes updated
Servings:larger,bolder
type
UpdatedDaily
Values
New:addedsugars
Change ofnutrientsrequired
Calories: largertype
Actualamountdeclared
Newfootnote
SOURCE: WWW.FDA.GOV
FOOD SERVING SIZES GET A REALITY CHECK
Serving Size Changes
Packaging Affects Servings
What’s considered a single serving has changed in the decades since the original nutrition label was created. So now serving sizes will be more realistic to reflect how much people typically eat at one time.
Packaging size affects how much people eat and drink. So now, for example, both 12 and 20 ounce bottles will equal 1 serving, since people typically drink both sizes in one sitting.
OLD SERVING SIZE
1 SERVING PER BOTTLEFOR EITHER BOTTLE SIZE
NEW SERVING SIZE
4SERVINGS
12OUNCES
20OUNCES
200CALORIES
400CALORIES
1 PINT
120CALORIES
200CALORIES
1 PINT
2SERVINGS
SOURCE: WWW.FDA.GOV
For certain packages that are larg-er and could be consumed in one sitting or multiple sittings, manu-facturers will have to provide “dual column” labels to indicate both “per serving” and “per package” calories and nutrient information. Examples would be a 24-ounce bottle of soda or a pint of ice cream. This way, people would be able to easily understand how many calories and nutrients they are getting if they eat or drink the entire package at one time.
All manufacturers and importers of food products will have to make these changes. Larger serving sizes which reflect current trends will call attention to unhealthy choices, such as foods with large amounts of sodium and sugars. This is an opportunity for food producers to look at the formulation of their foods and reduce these high levels. Attention paid to unhealthy nutrition, high-lighted by these new serving sizes, are an opportunity for change.
Nutrition Facts2 servings per containerServing size 1 cup (255g)
Per serving Per container
Calories 220 440% DV* % DV*
Total Fat 5g 8% 10g 15%
Saturated Fat 2g 10% 4g 20%
Trans Fat 0g 0g
Cholesterol 15mg 5% 30mg 10%
Sodium 240mg 10% 480mg 21%
Total Carbs 35g 12% 70g 23%
Dietary Fiber 6g 21% 12g 43%
Total Sugars 7g 14g
Incl. Added Sugars 4g 8% 8g 16%
Protein 9g 18g
Vitamin D 5mcg 25% 10mcg 50%
Calcium 200mg 15% 400mg 30%
Iron 1mg 6% 2mg 10%
Potassium 470mg 10% 940mg 20%
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Dual Column Format
An opportunity to promote change
SOURCE: WWW.FDA.GOV
Canadian Food Inspection Agency
Multi-language packaging
Regulations in Canada are administered by the Canadian Food Inspection Agency. Many of the requirements are similar to those of the FDA, but there are many obvious and some subtle differences. The most obvious is the requirement to have all information in English and French.
At Latitudes Marketing By Design, we have created many packages for the Canadian market. And similar to our knowledge of all FDA requirements, we are equally up-to-date on all the guidelines of the CFIA.
61 NELSON STREET, MONTREAL WEST, QC, CANADA H4X 1G9
TEL: 514 487-1594 TOLL-FREE: 1 866 294-1594EMAIL: [email protected]
www.latitudes-marketing.com
