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Feasibility Report Feedback
Executive Summary
What is the objective of an Executive Summary?
Executive Summary Objective
Sell our Recommendation Enable a decision to be made Allow the reader to evaluate without
reading the entire report
Executive Summary
Don’t use pronouns Write for your audience It is not a cover letter Include costs, time line. Major benefits Use bullets Not necessary to include all alternatives
Main Report
Don’t use Pronouns Have a Logical Flow Use bullets to make major points Make good use of tables, matrixes,
charts graphs Show cost analysis Evaluate all alternatives
Main report
Don’t use jargon Keep everything related to business
benefits and needs You audience is everyone, write that
way Check calculations Keep a logical flow Include all needed elements
Executive Summary
Enable a decision to be made Sell your recommendation Write for your audience