Fee Disclosure - Communicate Your Values As You Reveal Your Fees

Marketing Communication Tools Investor Education Retirement Plan SolutionsMarketing Communication Tools Investor Education Retirement Plan SolutionsMarketing Communication Tools Investor Education Retirement Plan Solutions

Communicate Your Values As You Reveal Your Fees

Best Practices for a Fee Disclosure Communication Strategy

July, 26 2012

Marketing Communication Tools Investor Education Retirement Plan SolutionsMarketing Communication Tools Investor Education Retirement Plan Solutions

Employees care deeply about retirement security benefits.

The percentage focused on retirement security increased from 23% to 52% over the past 10 years.1

70% of employees who are satisfied with their benefits are satisfied with their jobs, but only 23% of those dissatisfied with their benefits are satisfied with their jobs.1

Benefits Satisfaction Job Satisfaction=

The Participant Perspective

1MetLife’s Annual Study of Employee Benefits Trends


Focus attention on the value given and received.

Improve dialogue through transparency.

Educate to increase your value and create advocates for your service.

Don’t Just Disclose – Educate!


Proactive discussion of fees should put plan costs into the context of the plan’s value proposition.

Explain benefits of plan services and features.

Explain expenses incurred to provide services and features.

Define fees collected and provide rationales.

A Practical Template for Plan Education


How Much Do We Remember If We …

Participate in an activity (100%)

Simulate the activity (90%)

Teach the activity (70%)

Watch demonstration (50%)

Watch video (40%)

View pictures (30%)

Hear words (20%)Read

(10%)

We learn through a combination of:

ActionVisualVerbal


Single destination site for plan participants.

Quarterly newsletter with

QR codes to drive

participants online.

Online newsletter

drives participants to

website.

Participants browse website

from iPad, Smartphones.

Participants can learn about

investing, and make

transactions from the same

website.

Your Plan Participant Experience Should Incorporate Multiple Mediums and Formats

Goal: blend of written and visual

materials to address multiple learning styles.


The Changing Customer

Across all demographics, users are accessing Web content via mobile and tablet devices.

Are you reaching your customers in the ways they want to be reached?

Track participant engagement and Return on Investment:

Kathryn Drumheller

add tracking chart and update stats

Marketing Communication Tools Investor Education Retirement Plan SolutionsMarketing Communication Tools Investor Education Retirement Plan SolutionsMarketing Communication Tools Investor Education Retirement Plan Solutions

Our Solution for Disclosing Designated

Alternative Investment Fees

404(a)(5) and 404(c)


Plan Participant Fee Disclosure Microsite

We offer a plug-and-play microsite that meets 404(a)(5) and 404(c) requirements and provides interactive education in multiple learning formats.

• Provide timely content that educates, advises, and inspires.• Supplement with additional content (i.e., our fee expense calculator).• Comparative chart displays all DOL requirements and provides access to

FINRA-reviewed fact sheets and e-summary prospectuses.• Use as a stand-alone destination site or integrate with

your website. • Measure ROI with detailed tracking.• Compliance review prior to publishing.

http://fc.standardandpoors.com/ondemand/public/products/find/show_content.vm?type=Video&hnd=75425


• Best practices

• A personalized message

• Audience segmentation

• Drive action

A Complete Solution:

Documents

Fee Disclosure - Communicate Your Values As You Reveal Your Fees