INTENTIONS To promote the song ‘Tides.To tell the story of what the song is aboutTo show that the band aren’t just about playing, but also showing. Also that they don’t always have to play hardcore.

REPRESENTATION OF THE ARTIST Caring friends that try and get to their friends no matter, trekking through snow and the cold to try and get him in time.

RELATIONSHIP BETWEEN MUSIC AND VISUALS

When the piano stops and the instrumentation build up, you stop seeing the band, whereas before when it was just the piano and Lee singing, you could see him singing.

MUSIC VIDEO ANALYSIS

Artist: Feed The RhinoTrack Name: TidesDirector: John BradburnFormat: 4 Minutes 4 secondsGenre: Hardcore/Rock and Roll/Punk Rock/OtherMembers:Lee Tobin - VocalsJames Colley - GuitarSam Colley - GuitarChris Kybert - DrumsOz Craggs - Bass

INTENTIONS To promote the song ‘Tides.To tell the story of what the song is aboutTo show that the band aren’t just about playing, but also showing. Also that they don’t always have to play hardcore.

RELATIONSHIP BETWEEN LYRICS AND VISUALS

The song is about being alone, and how no one else can save you the way you can. This is shown at the end when they turn up to the guys trailer and its on fire already, and he’s already killed himself

VOYEURISM (NOTION OF LOOKING) Looking at a man going insane, having a breakdown

INTERTEXTUALITY As far as i can tell there are no references to anything else inside the video

MUSIC VIDEO ANALYSIS

Artist: Feed The RhinoTrack Name: TidesDirector: John BradburnFormat: 4 Minutes 4 secondsGenre: Hardcore/Rock and Roll/Punk Rock/OtherMembers:Lee Tobin - VocalsJames Colley - GuitarSam Colley - GuitarChris Kybert - DrumsOz Craggs - Bass

INTENTIONS To promote the song ‘Tides.To tell the story of what the song is aboutTo show that the band aren’t just about playing, but also showing. Also that they don’t always have to play hardcore.

TYPICAL OF GENRE Typical-The video involves anger and painFire is used frequentlyThe song is about his family friend getting hurtAbstract imagery is used throughoutThe character in the video seems to be going more psychotic References to the failure of godDifferentThe band isn’t actually playing in it, just Lee singing in the first half of the songThis is specifically strange in the guitar solo, as you don’t see the guitarist at all.

MUSIC VIDEO ANALYSIS

Artist: Feed The RhinoTrack Name: TidesDirector: John BradburnFormat: 4 Minutes 4 secondsGenre: Hardcore/Rock and Roll/Punk Rock/OtherMembers:Lee Tobin - VocalsJames Colley - GuitarSam Colley - GuitarChris Kybert - DrumsOz Craggs - Bass

INTENTIONS To promote the song ‘Tides.To tell the story of what the song is aboutTo show that the band aren’t just about playing, but also showing. Also that they don’t always have to play hardcore.

WHO IS THE TARGET AUDIENCE Fans of the band alreadyAnyone who isnt necessarily into hardcore music, but likes ballad partspeople of around 14-30 years old

WHY WOULD THIS APPEAL TO TARGET AUDIENCE

It appeals to the audience because everyone likes to see people attempting to help. The walk they go on symbolizes what they would go through for friendship. However even then it can always be too late

MUSIC VIDEO ANALYSIS

Artist: Feed The RhinoTrack Name: TidesDirector: John BradburnFormat: 4 Minutes 4 secondsGenre: Hardcore/Rock and Roll/Punk Rock/OtherMembers:Lee Tobin - VocalsJames Colley - GuitarSam Colley - GuitarChris Kybert - DrumsOz Craggs - Bass