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The brochure is part of the marketing strategy that will support the launch of the application. Project Proposed by Giuseppe Palaia.
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Instructions:1. Go on the Apple store and search for Fendi bag2. Download and install the application (make sure you have an Apple account)3. Purchase products from “Bag catalogue” section4. Create your own bag in “My Bag” section
“Tradition is definitely the most important
value in order to look ahead into the future.
Fendi has always unified tradition and innovation
and it is from our artisanal roots that the most
experimental projects are born”
- Silvia Venturini creative director Fendi Selleria
FENDI “My bag” Application
Handcrafted Technology
The future is what we create today
Project proposed by Giuseppe Palaia
Qr code http://selleria.fendi.com