Fendi Product Knowledge GuideIn 1925, husband and wife Adele and Edoardo Fendi opened a boutique on a busy street in Rome, Italy – Fendi. The brand has transformed from its humble beginnings as a fur and leather shop into the fashion empire that is it today. Known for the iconic Baguette Bag, Peekaboo Bag, furs and leathers, Fendi is the embodiment of Italian style and workmanship. Many thanks to Karl Lagerfeld’s direction who lead the brand as the Creative Director from 1965 to the late 90’s.

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Fendi Handbag Styles FENDI BAGUETTE -Created in 1997

-Silvia Fendi was tasked with creating a “practical bag” for women and came up with this classic design -Undoubtedly the most iconic style of bag from Fendi -Named because the bag is intended to be carried directly under the shoulder – just like a baguette -The bag comes in many colors and materials and even a “color your own” kit

FENDI SPY BAG -Created in 2005 -Knot detailing on handles -Has been re-invented many times by Fendi in different colors, leathers and materials -A classic bag from the brand but definitely different from the mainstream -The bag get the name from its secret pockets

FENDI B BAG -Created in 2006 -Available in numerous colors and materials -Features two large buckle details on the front of the bag and chain link shoulder straps

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FENDI PEEKABOO BAG -Created in 2009 -Named after the childhood game as the flaps make it easy to open and close the handbag -The turn lock feature at the top of the bag allows for easy access and also security of your items while traveling -Available in four sizes – micro, mini, regular and large

FENDI 2JOUR BAG -Created in 2012 -A dual leather bag with the majority crafted from a trademarked textured leather -This tote comes with a signature matching luggage tag, which you can get personalized -Single metal frame on the top of the bag -Detachable leather shoulder strap

FENDI 3JOUR BAG -Created in 2014 -Straps are longer on this tote compared to its predecessor -Overall a larger bag than the 2Jour -Metal frame on the top of the bag is split into two -Detachable leather shoulder strap

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FENDI BY THE WAY BAG -Created in 2014 -Also known as the “Bauletto” -A structured design with simple top handles, silver toned pointed studs and a spacious three-part inside -The bag comes in three sizes - small, medium and large -Can be worn hand-held or over-the-shoulder

FENDI DOTCOM BAG -Created in 2016

-Named because the brand launched its e-commerce site around the same time as the debut of the bag -The bag has a detachable shoulder strap -Known for its elegant and architectural shape

Fendi Materials • Fendi uses two types of jacquard canvas, each woven with the ‘FF’ logo (Karl Lagerfeld

created this logo – the FF stands for “fun furs!”) • The larger scale is called “Zucca” while the small version is called “Zucchino”

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Calf Skin – Smooth Leather

Lamb Skin – Smooth Leather

Selleria – Grained Leather