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Ferris FuProduct Promotion
Reference Projects
Midea CAC
Midea Group
Market Leadership
Production Bases
Financial Review
Milestones
Overview
Long-term Partnerships
Long-term Partnerships
“If you want to go fast, go alone; if you want to go far, go together”
Partners all over the world
Long-term Partnerships
The most comprehensive home appliance manufacturer in China
402nd of the world’s biggest public companies
Forbes 2016
35th on Top 100 Chinese Most Valuable Brands
BrandZ 2015
Midea brand value 11bn USD
Ruifu Global 2015
Overview
Events in 2016
Financial Review
Production Bases
Residential Air Conditioners, Electrical Machines, Small Domestic Appliances
Vacuum Cleaners
Washing Machines, Refrigerators
Washing Machines, etc.
Air Conditioners, Refrigerators
Lighting Products
Electrical Machines, Logistics
Hefei
Changzhou
Wuxi
Suzhou
Electrical Machines
Wuhu
Huaian
Jiangxi
Guangzhou
Air Conditioners, Small Domestic Appliances
Commercial Air Conditioners
Fans, Heaters
Air Conditioners, Microwave Ovens, Induction Cookers, Dish-washers, Water Dispensers, etc.
Air Conditioners
Refrigerators, Washing Machines
Handan
Chongqing
Jingzhou
Wuhan
Zhongshan
Shunde
Production Bases
Production Lineup
Market Leadership
World’s No.1 Air Treatment Products Brand
(By Sales Volume)Note: Air conditioners; Air coolers;
Cooling fans
World’s No.1 Major Appliances Producer
(By Production Volume)
No. 1 Complete Home Appliances company in the Asia Pacific region andNo.2 in the world
Data Source: Euromonitor, 2015 data.
Strategy
Reference Projects
Midea Group
Training/Spare Parts Centers
Activities & After-sales
Quality Certifications
Manufacturing and R&D
Production Bases & Products
OverviewMidea CAC
Milestones
Established
Collaborated with Emerson and Toshiba for digital scroll and inverter VRF technologies
Launched 1st VRF and digital scroll VRF
Set up Chongqing factory and Launched ATW heat pump water heater lineup
Launched 1st
VSD centrifugal chiller
Launched full line of U.S. product
Launched V4+ series VRF
Launched 3-pipe heat recovery VRF
Launched full falling film centrifugal chiller
Launched V5 X series VRF
JV with Carrier in chiller field JV with Bosch in VRF productionJV with Siix in smart control
Acquired 80% stake in Clivet S.p.A
Financial Review
R&D Center Manufacturing Center
Overseas Sales Domestic Sales
Company Structure
Finance Quality Operations & HR Lighting
Product Lineup
Shunde Base Hefei BaseChongqing Base
Annual production 3 million units per shift (Rooftops, VRF, HPWH…)
Annual manufacturing capacity: 400 centrifugal chillers, 3,000 water-cooled screw chillers, 1,000 air-cooled screw chillers, 11,000modular chillers, 190,000 terminals
Global Innovation Center European R&D Center Japanese R&D Center American R&D Center
R&D Centers
Louisville, Kentucky, USA
Osaka, Japan (VRF)
Foshan, Chongqing, Hefei in China
Germany
R&D CenterCustomer Experience Center
R&D Centers
Fan Performance Testing
Safety Testing
EMC Testing
Drop Testing
Transportation Testing
Noise Testing
Air Enthalpy Testing
Reliability Testing
R&D Centers
Automated Production
Almost 1000 robots deployed on production lines
Over 800 million USD invested on automation
Strategic transformation of production facilities
Industrial and servicerobot JV with Yaskawa Electric
Quality System
Quality Certifications
Marketing Activities
Clients
Midea CAC
Consultants
OwnersDevelopersContractors
CAC doesn't do direct marketing from China.All marketing activities are carried out through local offices.CAC provides strong technical and budget support to local offices
One Principle
Two Channels
Three Methods
Market promotion occurs through clients
MDV Elite Camp for clients
MDV Elite Club for consultants, owners,developers, contractors
Training seminar events
Factory visits
Reference project visits
Exhibitions Worldwide
Technical training– To help customers develop both product and service expertise.
Twice per year at Midea HQ. Since 2004, currently in its 25th session.
Customized training also available
Installation/Commissioning Training
Maintenance TrainingSelection Software Training
Classroom Training – make bigger
Global Technical Training
Engineering Project Support
Commissioning Maintenance
Installation Guidance
After-
sales
support
After-sales Service
Training Centers
Midea spare parts centers Spare parts stock (distributor) Midea spare parts center (planned)
Spare Parts Centers
Midea CAC
Midea Group
Residential Buildings
Industry
Transportation
Hotels
Shopping Malls
Sports StadiumsReference Projects
2016 Rio de Janeiro Olympics Stadiums
Sports Stadiums
T'bilisi, Georgia
2015 Youth Olympic Games Stadiums
Nay Pyi Taw, Myanmar
The 27th Southeast Asian Games Stadium
Brazzaville, Congo
2014 African Games Stadiums
Guangzhou, China
2010 Asian Games Stadiums
Barcelona, Spain
FC Barcelona Camp Nou football Stadium
Porto Alegre, Brazil
2014 World Cup Brazil Beira Rio Stadium
Shopping Malls
Abu Dhabi, UAE
Dalma Mall
The Kyrgyz Republic
Grand Comfort Home Building Materials Market Foro Central
Porto Alegre, Brazil
Mumbai, India
Mumbai Little World Shopping MallHarvey Nichols Edinburgh
Edinburgh, UK
Patras, Greece
IDEA Shopping Mall
Hotels
Jakarta, Indonesia
Sheraton Bandara
Barcelona, Spain
Hilton Barcelona Maria Cristina Quentin Hotel
Berlin, Germany
Barranquilla, Colombia
Smart Suites Royal Hotel
Alanya, Turkey
Alan Xafira Deluxe Resort & Spa
Chedi Hotel
Muscat, Oman
Transportation
Mozambique Capital Airport
Maputo, Mozambique
Beijing International Airport T3 Terminal
Beijing, China
Singapore Changi International Airport
Changi, Singapore
Jakarta International Airport
Jakarta, Indonesia
Guangzhou Baiyun International Airport
Guangzhou, China
Riyadh International Airport
Riyadh, KSA
Industry
Dubai, U.A.E
DCT Logistics Emirates LLC
Zonguldak, Turkey
ZETES Coal Power Station
Beijing, China
Sinopec Beijing Yanshan Company
Dubai, U.A.E
Costra Factory
MEIKO Factory
Hanoi, Vietnam
Bali coal power plant
Bali, Indonesia
Largest VRF Project in the World — Ain Al Fayda, Abu Dhabi, U.A.E.
Residential Buildings
Thank you