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Ferris Fu Product Promotion

Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

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Page 1: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Ferris FuProduct Promotion

Page 2: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Reference Projects

Midea CAC

Midea Group

Market Leadership

Production Bases

Financial Review

Milestones

Overview

Long-term Partnerships

Page 3: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Long-term Partnerships

“If you want to go fast, go alone; if you want to go far, go together”

Page 4: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Partners all over the world

Long-term Partnerships

Page 5: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

The most comprehensive home appliance manufacturer in China

402nd of the world’s biggest public companies

Forbes 2016

35th on Top 100 Chinese Most Valuable Brands

BrandZ 2015

Midea brand value 11bn USD

Ruifu Global 2015

Overview

Page 6: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Events in 2016

Page 7: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Financial Review

Page 8: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Production Bases

Residential Air Conditioners, Electrical Machines, Small Domestic Appliances

Vacuum Cleaners

Washing Machines, Refrigerators

Washing Machines, etc.

Air Conditioners, Refrigerators

Lighting Products

Electrical Machines, Logistics

Hefei

Changzhou

Wuxi

Suzhou

Electrical Machines

Wuhu

Huaian

Jiangxi

Guangzhou

Air Conditioners, Small Domestic Appliances

Commercial Air Conditioners

Fans, Heaters

Air Conditioners, Microwave Ovens, Induction Cookers, Dish-washers, Water Dispensers, etc.

Air Conditioners

Refrigerators, Washing Machines

Handan

Chongqing

Jingzhou

Wuhan

Zhongshan

Shunde

Page 9: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Production Bases

Page 10: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Production Lineup

Page 11: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Market Leadership

World’s No.1 Air Treatment Products Brand

(By Sales Volume)Note: Air conditioners; Air coolers;

Cooling fans

World’s No.1 Major Appliances Producer

(By Production Volume)

No. 1 Complete Home Appliances company in the Asia Pacific region andNo.2 in the world

Data Source: Euromonitor, 2015 data.

Page 12: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Strategy

Page 13: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Reference Projects

Midea Group

Training/Spare Parts Centers

Activities & After-sales

Quality Certifications

Manufacturing and R&D

Production Bases & Products

OverviewMidea CAC

Page 14: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Milestones

Established

Collaborated with Emerson and Toshiba for digital scroll and inverter VRF technologies

Launched 1st VRF and digital scroll VRF

Set up Chongqing factory and Launched ATW heat pump water heater lineup

Launched 1st

VSD centrifugal chiller

Launched full line of U.S. product

Launched V4+ series VRF

Launched 3-pipe heat recovery VRF

Launched full falling film centrifugal chiller

Launched V5 X series VRF

JV with Carrier in chiller field JV with Bosch in VRF productionJV with Siix in smart control

Acquired 80% stake in Clivet S.p.A

Page 15: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Financial Review

Page 16: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

R&D Center Manufacturing Center

Overseas Sales Domestic Sales

Company Structure

Finance Quality Operations & HR Lighting

Page 17: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Product Lineup

Shunde Base Hefei BaseChongqing Base

Annual production 3 million units per shift (Rooftops, VRF, HPWH…)

Annual manufacturing capacity: 400 centrifugal chillers, 3,000 water-cooled screw chillers, 1,000 air-cooled screw chillers, 11,000modular chillers, 190,000 terminals

Page 18: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Global Innovation Center European R&D Center Japanese R&D Center American R&D Center

R&D Centers

Louisville, Kentucky, USA

Osaka, Japan (VRF)

Foshan, Chongqing, Hefei in China

Germany

R&D CenterCustomer Experience Center

Page 19: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

R&D Centers

Page 20: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Fan Performance Testing

Safety Testing

EMC Testing

Drop Testing

Transportation Testing

Noise Testing

Air Enthalpy Testing

Reliability Testing

R&D Centers

Page 21: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Automated Production

Almost 1000 robots deployed on production lines

Over 800 million USD invested on automation

Strategic transformation of production facilities

Industrial and servicerobot JV with Yaskawa Electric

Page 22: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Quality System

Page 23: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Quality Certifications

Page 24: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Marketing Activities

Clients

Midea CAC

Consultants

OwnersDevelopersContractors

CAC doesn't do direct marketing from China.All marketing activities are carried out through local offices.CAC provides strong technical and budget support to local offices

One Principle

Two Channels

Three Methods

Market promotion occurs through clients

MDV Elite Camp for clients

MDV Elite Club for consultants, owners,developers, contractors

Training seminar events

Factory visits

Reference project visits

Page 25: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Exhibitions Worldwide

Page 26: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Technical training– To help customers develop both product and service expertise.

Twice per year at Midea HQ. Since 2004, currently in its 25th session.

Customized training also available

Installation/Commissioning Training

Maintenance TrainingSelection Software Training

Classroom Training – make bigger

Global Technical Training

Page 27: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Engineering Project Support

Commissioning Maintenance

Installation Guidance

After-

sales

support

After-sales Service

Page 28: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Training Centers

Page 29: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Midea spare parts centers Spare parts stock (distributor) Midea spare parts center (planned)

Spare Parts Centers

Page 30: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Midea CAC

Midea Group

Residential Buildings

Industry

Transportation

Hotels

Shopping Malls

Sports StadiumsReference Projects

Page 31: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

2016 Rio de Janeiro Olympics Stadiums

Page 32: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Sports Stadiums

T'bilisi, Georgia

2015 Youth Olympic Games Stadiums

Nay Pyi Taw, Myanmar

The 27th Southeast Asian Games Stadium

Brazzaville, Congo

2014 African Games Stadiums

Guangzhou, China

2010 Asian Games Stadiums

Barcelona, Spain

FC Barcelona Camp Nou football Stadium

Porto Alegre, Brazil

2014 World Cup Brazil Beira Rio Stadium

Page 33: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Shopping Malls

Abu Dhabi, UAE

Dalma Mall

The Kyrgyz Republic

Grand Comfort Home Building Materials Market Foro Central

Porto Alegre, Brazil

Mumbai, India

Mumbai Little World Shopping MallHarvey Nichols Edinburgh

Edinburgh, UK

Patras, Greece

IDEA Shopping Mall

Page 34: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Hotels

Jakarta, Indonesia

Sheraton Bandara

Barcelona, Spain

Hilton Barcelona Maria Cristina Quentin Hotel

Berlin, Germany

Barranquilla, Colombia

Smart Suites Royal Hotel

Alanya, Turkey

Alan Xafira Deluxe Resort & Spa

Chedi Hotel

Muscat, Oman

Page 35: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Transportation

Mozambique Capital Airport

Maputo, Mozambique

Beijing International Airport T3 Terminal

Beijing, China

Singapore Changi International Airport

Changi, Singapore

Jakarta International Airport

Jakarta, Indonesia

Guangzhou Baiyun International Airport

Guangzhou, China

Riyadh International Airport

Riyadh, KSA

Page 36: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Industry

Dubai, U.A.E

DCT Logistics Emirates LLC

Zonguldak, Turkey

ZETES Coal Power Station

Beijing, China

Sinopec Beijing Yanshan Company

Dubai, U.A.E

Costra Factory

MEIKO Factory

Hanoi, Vietnam

Bali coal power plant

Bali, Indonesia

Page 37: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Largest VRF Project in the World — Ain Al Fayda, Abu Dhabi, U.A.E.

Residential Buildings

Page 38: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand
Page 39: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand
Page 40: Ferris Fu Product Promotion - MIDEA CACmideacac.gr/wp-content/uploads/2016/12/Technical-Training-Midea-… · 35th on Top 100 Chinese Most Valuable Brands BrandZ 2015 Midea brand

Thank you