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8/6/2019 Fifteen Great Ways to Improve Your Incentive Programmes
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Fifteen great ways to improve yourincentive programmes
Incentive programmes can improve performance by 20to 40 per cent - but they must address specific needsor youre wasting time, energy and money. Spending
around two hours of salary cost per month forincentives is usually all thats necessary.
8/6/2019 Fifteen Great Ways to Improve Your Incentive Programmes
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1. Provide immediate and continuous
feedback and rewards
Generation Y and Generation X employees respond
best to immediate reinforcement. Behaviors are
shaped by closely tying praise and rewards with
activities. Delaying rewards until the end of a
quarter, month or week significantly reduces their
value and benefit.
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2. Look at an incentive programme as
ongoing
Long-term incentive programmes produce twice
the results of short-term ones. If youre seriousabout permanently improving KPIs, an incentive
programme must be continuous.
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3. Give small daily rewards
Rather than offer monthly, quarterly and
annual rewards, examine the sub-
components that comprise them. A small
daily reward for attendance with additional
rewards for five days in a row will produce
better results than a monthly perfect
attendance award. Reward the daily
homework, and the final grade will take care
of itself
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4. Offer a choice of rewards
Management cant be clairvoyant when
selecting rewards. Award certificates and
plaques look nice on the wall but do not
change behaviour. Employees want to
choose their reward - for example a
reloadable debit card, although extra time off
or other intangibles are also very popular.
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5. Do keep it positive, fair, fun and exciting
when earning awards
Everyone who qualifies must win something. The
exciting part is finding out the amount. Playing
games that generate a random number of rewardpoints adds excitement to earning awards. Whether
its spin the wheel, throw a dart, toss the beanbag or
draw a number from a hat, not knowing the number
of points brings suspense and heightens interest,
further reinforcing the activity. Broadcast the names
of big winners to keep the buzz going.
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6. Dont spread rewards too thin
Trying to monitor and reward too many
metrics can cause each to have insufficientvalue to achieve employee focus.
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7. Dont distribute rewards in the
payroll
By paying rewards separately from payroll, they areseen as special in the eyes of the recipient, reinforcing
how the reward was earned. Additionally, the
employee can spend the reward without waiting until
their next pay-day.
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8. Keep it simple by avoiding conflictinggoals and objectives
The law of unintended consequences can
cause conflicts. A goal of a higher salesconversion rate will increase average handle
times. Improvements in quality scores or
schedule adherence along with reduced
turnover and absenteeism will undoubtedlylead to improvements in all other metrics as
well.
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9. Measure the ROI
If youre not measuring the return on
investment (ROI) of your incentiveprogramme, how can it be justified? An
incentive programme is the same as any
other function; it must be continuously
evaluated and tested with control groups orbenchmarked with peers.
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10. Dont overload yourself withprogramme administration
Too great an administrative burden can
cause burnout of even the best incentiveprogramme administrators. Managements
attitude and opinion of your incentive
programme is clearly visible to participants.
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11. Do involve management
Team leaders, supervisors and managers
should participate in your incentiveprogramme. They should earn rewards
themselves and distribute ad hoc or
discretionary awards.
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12. Do ask for feedback and keep it fresh
Take regular surveys of the participants to
see what they like or wantchanged. Respond quickly to input. Actively
solicit feedback and reward it.
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13. Do brag about your incentiveprogramme
Use employee comments about your
incentive programme in the careers sectionof your website and in recruitment brochures.
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14. Participate in outside surveys
A great way to evaluate your incentive
programme against peer groups is toparticipate in surveys. Many are anonymous
and often participation entitles you to a free
copy of the report.
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15. Dont spend more than necessary
Spending more than 3 per cent of base pay
on incentives does not produce additionalbenefits. Most companies spend 1 to 2 per
cent of base pay or about two hours of salary
cost per month and achieve excellent
results. Staying within budget will ensurethat the programme continues and has an
excellent ROI.