Fifteen Great Ways to Improve Your Incentive Programmes

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    Fifteen great ways to improve yourincentive programmes

    Incentive programmes can improve performance by 20to 40 per cent - but they must address specific needsor youre wasting time, energy and money. Spending

    around two hours of salary cost per month forincentives is usually all thats necessary.

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    1. Provide immediate and continuous

    feedback and rewards

    Generation Y and Generation X employees respond

    best to immediate reinforcement. Behaviors are

    shaped by closely tying praise and rewards with

    activities. Delaying rewards until the end of a

    quarter, month or week significantly reduces their

    value and benefit.

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    2. Look at an incentive programme as

    ongoing

    Long-term incentive programmes produce twice

    the results of short-term ones. If youre seriousabout permanently improving KPIs, an incentive

    programme must be continuous.

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    3. Give small daily rewards

    Rather than offer monthly, quarterly and

    annual rewards, examine the sub-

    components that comprise them. A small

    daily reward for attendance with additional

    rewards for five days in a row will produce

    better results than a monthly perfect

    attendance award. Reward the daily

    homework, and the final grade will take care

    of itself

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    4. Offer a choice of rewards

    Management cant be clairvoyant when

    selecting rewards. Award certificates and

    plaques look nice on the wall but do not

    change behaviour. Employees want to

    choose their reward - for example a

    reloadable debit card, although extra time off

    or other intangibles are also very popular.

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    5. Do keep it positive, fair, fun and exciting

    when earning awards

    Everyone who qualifies must win something. The

    exciting part is finding out the amount. Playing

    games that generate a random number of rewardpoints adds excitement to earning awards. Whether

    its spin the wheel, throw a dart, toss the beanbag or

    draw a number from a hat, not knowing the number

    of points brings suspense and heightens interest,

    further reinforcing the activity. Broadcast the names

    of big winners to keep the buzz going.

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    6. Dont spread rewards too thin

    Trying to monitor and reward too many

    metrics can cause each to have insufficientvalue to achieve employee focus.

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    7. Dont distribute rewards in the

    payroll

    By paying rewards separately from payroll, they areseen as special in the eyes of the recipient, reinforcing

    how the reward was earned. Additionally, the

    employee can spend the reward without waiting until

    their next pay-day.

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    8. Keep it simple by avoiding conflictinggoals and objectives

    The law of unintended consequences can

    cause conflicts. A goal of a higher salesconversion rate will increase average handle

    times. Improvements in quality scores or

    schedule adherence along with reduced

    turnover and absenteeism will undoubtedlylead to improvements in all other metrics as

    well.

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    9. Measure the ROI

    If youre not measuring the return on

    investment (ROI) of your incentiveprogramme, how can it be justified? An

    incentive programme is the same as any

    other function; it must be continuously

    evaluated and tested with control groups orbenchmarked with peers.

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    10. Dont overload yourself withprogramme administration

    Too great an administrative burden can

    cause burnout of even the best incentiveprogramme administrators. Managements

    attitude and opinion of your incentive

    programme is clearly visible to participants.

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    11. Do involve management

    Team leaders, supervisors and managers

    should participate in your incentiveprogramme. They should earn rewards

    themselves and distribute ad hoc or

    discretionary awards.

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    12. Do ask for feedback and keep it fresh

    Take regular surveys of the participants to

    see what they like or wantchanged. Respond quickly to input. Actively

    solicit feedback and reward it.

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    13. Do brag about your incentiveprogramme

    Use employee comments about your

    incentive programme in the careers sectionof your website and in recruitment brochures.

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    14. Participate in outside surveys

    A great way to evaluate your incentive

    programme against peer groups is toparticipate in surveys. Many are anonymous

    and often participation entitles you to a free

    copy of the report.

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    15. Dont spend more than necessary

    Spending more than 3 per cent of base pay

    on incentives does not produce additionalbenefits. Most companies spend 1 to 2 per

    cent of base pay or about two hours of salary

    cost per month and achieve excellent

    results. Staying within budget will ensurethat the programme continues and has an

    excellent ROI.