I T ’S T IME TO GET OVER THAT BAR . Our inspiration comes from high jumper Dick Fosbury who invented the “Fosbury Flop” technique in his teens. Until Fosbury came along, all high jumpers dove forward over the bar using a more cumbersome method of flailing arms and legs. He approached the same problem in a new way, streamlining the process and getting better results. How much better? Fosbury won the gold medal at the 1968 Summer Olympics and created a practice now standard in his sport. Not bad.

So what’s your bar? We inspire leaders and teams to see what can be and what is possible. Innovation doesn’t come from strategies, policies, or markets. It comes from people. And when people challenge beliefs and collaborate with shared vision and purpose, amazing things happen and meaningful value is created. Possible becomes probable, maybe even inevitable.

We help smart, motivated businesses and organizations design their future by discovering their unique opportunities. We do this by providing thought leadership, creating great work, and developing profitable stakeholder relationships.

AND WE’RE ALWAYS LOOKING TO GO A FEW INCHES H IGHER .

WELCOME TO SOMEDAY.

LEARN

PLAN

CREATE

DELIVER

MEASURE

EVALUATE

EVALUATE

EVALUATE

EVALUATE

EVERY ORGANIZAT ION HAS THE IR UNIQUE STORY TO TELL and it takes a strong relationship to coax it into being. We help clients do what they can’t do on their own and they inspire us to be smart, passionate and curious while we do it.

To achieve these goals, we implement a well-choreographed outreach program via traditional, online and social media. All these areas have a major impact on a company or organization’s reputation—good or bad—so strong strategic directionand regular evaluation are absolutes throughout the process.

1+1=3. REALLY.

FIND MY VOICE .

When we meet with potential clients, our job is to listen. Their job is to be

honest. What are they trying to say? How have they been doing it? What’s

working? What isn’t? Who needs to be in the room and on the same page?

1

CONNECT THE DOTS .

Once we have the background information, we craft a framework using sound

strategy. What do the tools look like? When are they needed? How much will

they cost to implement? And what’s the expected R.O.I.?2

BUILD AN EXPER IENCE .

Now that the heavy-lifting is done creatively, it’s time to implement.

Printing, coding, mailing, posting, pushing, pulling, delivering. We’re not wed

to any one medium. We’re too busy turning ideas into actions.4

DELIVER THE IM AGINED.

With targets (audiences, mediums and deliverables, among others) defined,

we put pencil to paper, fingers to keys and feet on the street. We sketch, we

prototype, we debate, we refine. And then we deliver.

3

MOVE THE NEEDLE .

Delivery isn’t the end. It opens the door to more beginnings. Conversations are

happening, people are responding, effects are felt. Are goals being reached?

Exceeded? If so, can the pace be accelerated? If not, what needs to change?5

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OUR WORK AT A GL ANCE . . .

There are many ways to share your story with the world, and we can help you with most of them. Everything you see here (and much, much more) can be done for you, too. LET’S TALK .

A. UNIVERS IT Y OF NORTH CAROL INA AT GREENSBORO: V iewbooks Publications for graduate school programs. B. TR AVEL

M ANIA: Produc t Des ign Development and production management of trivia-based board game. C . NORTON STREET BUS INESS

SERV ICES: Iden t i t y Rebranding of technology-based business solutions company. D. CASANOVA’S CONFECT IONS: Iden t i t y Creation

of identity and packaging for fudge truffle company. E . OOBERCLOUD: Iden t i t y and User In t e r face Rebranding of online cloud storage

service. F. CHRONICLE BOOKS: Book Des ign Layout and illustration of barbecue-themed book. G. PORTR AIT BOX: Iden t i t y Logo

and sales materials for online video memorial service. H. CAUSA RESEARCH: Iden t i t y Logo and sales materials for online prescription

compliance service. I . SOC IAL S IDEK ICK: Brand Deve lopment Creation of identity and UI/UX for email-based social media service.

J . BRUNSON ELEMENTARY: Iden t i t y Development of logo system for elementary school with STEM-based curriculum. K. AMER ICAN

SOC IET Y OF FURNITURE DES IGNERS: Campaign Design and implementation of competition identity, ad series and direct mail.

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WHERE PEOPLE AND IDEAS GET TOGETHER

T E L : 3 3 6 . 72 3 . 5 6 55 W E B : F I F T H - L E T T E R . C OM O F C : 9 2 4 B U R K E S T R E E T , W - S , N C 2 7101

WE HELP SOLVE M ARKET ING AND COMMUNICAT IONS CHALLENGES . We work with people we like on projects where we add value. We always keep the triple bottom line in mind (us, our clients, our clients’ customers and stakeholders) and use it as the basis for transformative relationships. We remain passionate and curious about both our industry and those of our clients, allowing us to anticipate our needs and theirs. WE LO O K FO RWAR D TO WO R K I N G W ITH YO U.

WHAT WE DO.