Film Poster Conventions

Main ImageThe main image is always of the main character

to inform the audience of who the narrative is based around and give them a subtle idea of

the narrative. The image dominates the frame and grabs the audiences attention through

mise-en-scene elements therefore successfully promoting the film. As you can see in the main image for ‘Orphan’ Esther is the main character

and her costume hints at the narrative.

Film TitleThe film title obviously tells the audience what the film is called and once again gives them an idea of the narrative. The film title usually complements the main image and tagline; they all combine to

promote the film. The title also has a conventional placement on the frame. The are usually to the

bottom right, this is because this is the last place the western eye will look, therefore the name will stick in the head and encourage them to watch it.

TaglineA tagline always features on a film poster. It’s main

aim is to promote the film, complement the other components on the poster e.g image and title and give an idea of the narrative. The tagline is usually in a small font and placed below the title, however

in the ‘Hide and Seek’ poster they have broke conventions by placing the tagline in the biggest

font at the top of the frame:

Institutional InformationInstitutional information always features on

a film poster, however it is the least important information and therefore it is

placed at the bottom of the frame in a tall sans serif font type. Institutional

information includes film companies and actors that feature in the film.

Release DateIn order for the audience to see the film the release date must be placed on the frame in a clear, readable font. The film title is normally towards the bottom of the frame because as mentioned, it is the last place the western eye will look and therefore the release date will stay in their mind. Sometimes, horror films are released on ‘Friday 13th’ as this is renowned as a

scary day and sometimes they are released in January as this month is known as a depressing month.