FINAL - LOW - parvaaz.rozee.pkparvaaz.rozee.pk/docs/parvaaz-sponsorship.pdf · TO ATTEND ROZEE.PK PARVAAZ 2016 With the highest ever expected foot traﬃc of over 4,00,000 unique

TO ATTEND ROZEE.PK PARVAAZ 2016With the highest ever expected foot traffic of over 4,00,000 unique attendees, ROZEE.PK PARVAAZ 2016 will provide sponsors with unprecedented targeting possibilities. The high public turnout will belong primarily to the educated and professional Internet enable middle class demographic with a relatively high purchasing power (median salary of Rs.50,000/month). This creates immense potential for brand engagement and customer acquisition!

Partner with ROZEE.PK for Pakistan's biggest professional lifestyle event.

WHY SPONSOR ROZEE.PK PARVAAZ 2016?

SMARTPHONE ENABLED HIGH DISPOSIBLE INCOMEMedian Salary of Rs. 50,000/month

0 5k 10k 15k 20k 25k 65k60k55k50k45k40k35k30k 70k 75k 80k 85k85k85k 100k+95k90k

50k

SALARY BRACKET

54%

18-28YEARS

OLD

37%

29-39YEARS

OLD

7%

40-50YEARS

OLD

2%

51-60YEARS

OLD

GENDER BALANCE PROFESSIONAL MILLENNIALS

LEARNING

JOBS

NETWORKING

4,00,000INTERNET / SMARTPHONEENABLED PROFESSIONAL

ON SITE MARKETINGACTIVATION

SPONSORS EXPERIENCE ZONE

EMAIL MARKETING6.5 MILLION

ATL / BTL REACH74 MILLION

DEMOGRAPHIC VIAROZEE.PK MOBILE APP

ROZEE.PK PARVAAZ 2016

MARKETING REACH OF ROZEE.PK PARVAAZ 2016

55%LITERACY RATE

70%TV REACH

190MILLION

105MILLION

74MILLION

PAKISTANPOPULATION

OUR ATL PROMOTION

18%INTERNET USERS

60%VISITED ROZEE.PK

190MILLION

35MILLION

20MILLION

PAKISTANPOPULATION

VIA ROZEE.PK WEBSITE

INDUSTRIES CITIES

Karachi - 1,00,000 25%

Multan - 28,000 7%

Sialkot - 20,000 5%

Islamabad / Rawalpindi - 80,000 20%

Gujranwala - 24,000 6%

Lahore - 80,000 20%

Peshwawar - 40,000 10%

Faisalabad - 28,000 7%

50 10 15 20

InformationTechnology

Accounting / Taxation

N.G.O. / Social Services

Engineering

Banking / Financial Services

Education / Training

Manufacturing

Telecommunication / ISP

Textiles / Garments

FMCGs

Electronics

Consultants

15.72%

10.26%

7.18%

4.10%

2.56%

2.22%

14.70%

7.35%

4.27%

3.42%

2.39%

1.03%

TOTAL ATTENDEES - 4,00,000 - 100%


CONTENTS

About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1A Word from the CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Previous ROZEE.PK Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Previous Exhibiting Employers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Testimonials from Previous ROZEE.PK Events . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Introduction to ROZEE.PK PARVAAZ 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Jobs / Networking / Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Facts about ROZEE.PK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Population Exposure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Event Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Current Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Mobile First Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Sponsor Activations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Experience Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Order of Events & Respective Venues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Host Cities and Venues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Media Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Plan of Partnership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Mileage for Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Sponsorship Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Platinum Sponsorship: Rs. 10 Million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Gold Sponsorship: Rs 7 Million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Silver Sponsorship: Rs 5 Million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Bronze Sponsorship: Rs 3 Million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35Sponsorship Packages: Comparison chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

1

Employers

ROZEE.PK, Pakistan's #1 Job Website

"60% of Pakistan's Internet users visited ROZEE.PK during the last 12 months"

Registered Professionals

6,500,000Employers

66,000

20,000,000Annual Visitors


ROZEE.PK has held several massive job fairs in the past, attracting over 500,000 people and bringing 300 employers to exhibit, interview and hire. ROZEE.PK has relationships with over 66,000 employers and nearly 6,500,000 professionals, successfully leveraging them to create successful job fairs.

ROZEE.PK is Pakistan's # 1 online job site which connects talent with opportunity. ROZEE.PK provides services to job seekers and employers by providing them one platform for job searching and hiring, respectively.

As Pakistan’s largest online recruitment platform, it is used by 66,000 employers and 6.5 million professionals. Since its inception, ROZEE.PK’s platform has facilitated over 1 million job placements and has the largest database of searchable CV’s in Pakistan.

Who is behind ROZEE.PK?ROZEE.PK is a service of Naseeb Networks, Inc., a Silicon Valley new media company. Mr. Monis Rahman, President and CEO Naseeb Networks has previously founded and ran several companies ranging from Internet startups to chip design consultancies. He has raised venture capital for two Internet startups in Silicon Valley, and has nine patents to his credit. Mr. Rahman started his career at Intel Corporation where he was a key member of Intel's microprocessor design team. He completed his undergraduate degree in Electrical and Computer Engineering from the University of Wisconsin - Madison and did graduate work at Stanford University. He has been featured by numerous magazines and newspapers including New York Times, CNN, InfoWorld, Red Herring, Infoweek, The Chicago Tribune, The Miami Herald, The Oakland Tribune, The San Francisco Chronicle, and Spider.

ABOUT US

2ROZEE.PK PARVAAZ 2016

ROZEE.PK PARVAAZ 2016 will be the largest gathering of Internet enabled professionals in the history of Pakistan. This unique professional lifestyle event will be attended by over 400,000 university educated professionals with a median monthly salary of Rs. 50,000, across eight key cities of the country. The physical reach will be unprecedented as, we hope, will be its impact.

The theme of the event, PARVAAZ, is inspired by Allama Iqbal's Shaheen (the falcon) with the mission of enabling skilled individuals to launch their careers further into the skies. We aim to do this by connecting them with diverse job opportunities, professional development trainings and networking forums relevant to their industries.

ROZEE.PK will be taking full advantage of the increased smartphone penetration and 3G connectivity that Pakistan is benefitting from, by deeply embedding PARVAAZ 2016 within the ecosystem of ROZEE.PK's new mobile application for professionals. Submitting CVs to exhibiting employers and access to live on-the-ground information will be facilitated through the ROZEE.PK mobile app installed on every attendee’s mobile phone. Employers will be able to browse and search through candidate listings both during and after the event with the power of ROZEE.PK’s online search tools – no more sifting through thousands of paper CVs!

The team at ROZEE.PK is looking forward to your participation and welcoming you to the event.

Monis RahmanChairman & CEO

A WORD FROM THE CEO

Monis RahmanChairman & CEO

3 ROZEE.PK PARVAAZ 2016

ROZEE.PK JOB FAIR TRACK RECORD

Lo

gar

ithm

ic S

cale

10

100

1,000

10,000

100,000

1,000,000

2005 2006 2007 2008 2009 2012 2013 2014

EmployersAttendees

1

PREVIOUS ROZEE.PK EVENT


PREVIOUS EXHIBITING EMPLOYERS


Beaconhouse School SystemWe conducted onsite interviews.My team has been receiving resumes from the applicants. They are showing a lot of interest. So, InshAllah, I hope we would be able to get a lot of response and will be able to find good resources within this pool of applicants.”

“

Hussnain Kazmi

Beaconhouse School SystemROZEE has come up with this excellent opportunity for the youth to come here and to apply for various jobs. We have got stacks of CVs lined up and it means that we don’t need to advertize again for the entire year now. ”

“

Rizvana Ikram

Levis Strauss Pakistan Pvt. Ltd.We have been using ROZEE.PK facilities for many years as of now but for the very first time we are participating in any of the ROZEE Job Fairs. As expected, I can see a lot of footfall over here. ”

“

Ambreen Robin

Berger Paints Pakistan Ltd.We are planning to hire for more than 10 managerial positions from ROZEE Job Fair. This initiative from ROZEE.PK for the Job Fair has been an amazing experience.”

“

Waqas Arshad

Midbridge Pvt. Ltd.We’ve been working with ROZEE over the last 3 years. We have recruited 25% of our resources through ROZEE.PK. ROZEE.PK has been a great support and help for meeting our customer service requirements. After spending a few hours over the Job Fair, we have a lot of CVs to go through. ”

“

Danish Iqbal

Qarshi Industries (Pvt.) Ltd.This is the best place one can come to find the right type of people. The arrangements are excellent and it has been organized and advertised very well. ”

“

Syed Asad Raza

Proctor & GambleWe are having a great time here and we’ve been exposed to a lot of quality candidates and we have met with many different people. The job fair has been great, and was very well organized. ”

“

Shehzeen Rehman

UfoneThere are a lot of resumes that we have received. I am sure we’ll be able to find good potential candidates for open positions at Ufone. ”

“

Sadia Yousaf

Descon Chemicals, (Pvt.) Ltd.We have received almost 2000 CV’s since morning from different areas and disciplines. This includes students of Chemical Engineering, MBAs, ICMAs and others. Overall the turn out was very good. ”

“

Mohsin Iqbal

Service Sales Corp. (Pvt.) Ltd.People who have missed out on this great opportunity, need to participate whenever it happens again, we definitely will! This is a huge response. ”

“

Mohammad Ali Nagi

The Resource Group (TRG)We have seen a lot of people coming in at the Rozee Job Fair since morning. There are a lot of people out there looking for a job. ”

“

Elena Fulgoi

Mobilink GSMThis has been an excellent opportunity to get �rst-hand knowledge about the job market. We’ve had an overwhelming response from not only students but experienced people as well. ”

“

Syed Zulfiqar Ali Zaidi

* Testimonials are from previous events. The individuals mentioned may have changed roles and organizations since participation.

TESTIMONIAL FROM PREVIOUSROZEE.PK EVENTS


INTRODUCTION TOROZEE.PK PARVAAZ 2016

ROZEE.PK Parvaaz 2016 is a unique event with the aim of serving as the wind beneath the wings of talented professionals so that they may take flight and soar to higher levels. The event combines three essential growth components: access to opportunity via our job fair, professional development through educational seminars and networking opportunities by connecting leading professional organizations and individuals.

“Tu Shaheen Hai Basera Kar Paharoon Ki Chatanoo Par”


JOBSThe Job Fair at PARVAAZ 2016 would help job seekers and employers by providing

them one platform for job searching and hiring, respectively. Job seekers would be

able to explore new jobs, opportunities and career paths with hundreds of employers

looking to hire talented individuals with thousands of jobs on the line.

NETWORKING

Networking is a strategic component of any job search and ROZEE.PK PARVAAZ

2016 would help talented individuals to strengthen existing relationships with peers

and forge new connections with practitioners from various companies and brands.

Studies have shown that networking can be 12 times more effective than answering

job advertisements. The ability to successfully build and cultivate relationships is an

integral part of advancing your career as well as helping in landing the ideal job.

LEARNING

PARVAAZ 2016 would greatly focus on learning - top officials from various

organizations and brands would be sharing their thoughts and experiences during

the interactive sessions. Attendees can benefit greatly from the valuable career

advice offered by the distinguished ROZEE.PK counseling team, whether you are

new to the field or a seasoned professional. Fresh graduates will get live support

from our counseling team in fixing and updating their CVs and also get career

counseling, interview tips from our on site ROZEE.PK career advisers.


FACTS ABOUT ROZEE.PK

20 MillionAnnual Visitors on ROZEE.PK

Over 1 million people found jobs on ROZEE.PK[Come and meet these professionals and hear their stories]

of Pakistan's Internet users visitedROZEE.PK during the last 12 months

Over 66,000 of Pakistan'sleading companies post jobs on ROZEE.PK

Registered Professionals6.5 Million

ROZEE.PK has deep integration withPakistan's HEC universities through exclusive MoUs

Job applications processed32.53 Million

MIHNATI.COMMihnati.com is Saudi Arabia's #1 job site and the fastest growing online

recruitment solution provider in the GCC and Arab World.Since its inception in 2006, Mihnati.com has served Saudi Arabia's most respected

employers and professionals, connecting talent with opportunity.

Our investors include founders and/or senior executives from theLinkedIn, Piton Capital Vostok Nafta, PayPal, Cisco, Abraaj Capital,

Aramex, ePlanet Capital and Draper Fisher Jurvetson


POPULATION EXPOSURE

Our mission is to reach out to talent nationwide. With that in mind, the 8 events of ROZEE.PK PARVAAZ 2016 have been planned in 8 different cities across Pakistan, to provide the maximum number of people a chance to attend. With an expected footfall of 400,000 visitors, PARVAAZ 2016 is geared to be a landmark moment for the country’s professionals. All venues will have state-of-the-art tech facilities, to give both employers and individuals the freedom to spread their wings.

ROZEE.PK PARVAAZ 2016 is planned to facilitate the everyday professional, those talented individuals who have the requisite skillset but lack the infrastructure which could help them locate the right job.

Fresh graduates will get on spot assistance by ROZEE.PK career counselors. The counselors will help job seekers improve existing CVs or build new ones, advise them about appropriate career paths, alternative options and guide them in exploring new horizons.


EVENT ADVERTISEMENT

Posters and brochures in all educational institutes of all

host cities as well as surrounding areas.

Branded Rickshaw campaign of ROZEE.PK

Pre-hype Ads in Pakistan’s top magazines

TV Ad will be aired on Express News

Newspaper Ads in Express Media newspapers

Emails through ROZEE.PKto 6,500,000 registered

professionals

Invitation letters to all educational institutions and

brands

Social media marketing via Facebook, Twitter, Instagram, ROZEE.PK, LinkedIn and more. Dedicated social media pages and specialized website with complete information are being

set up.


CURRENT NUMBERS

VENUESCITIES

400 +BRANDED CORPORATE

EXHIBITORS

400,000INTERNET / SMARTPHONE ENABLED PROFESSIONALS

TO ATTEND ROZEE.PK PARVAAZ 2016

RS.50,000MEDIAN SALARY RANGE

20 MILLIONREACH VIA ROZEE.PK

WEBSITE

50 MILLION +POPULATION REACH OF

PARVAAZ 2016 VIA ATL + BTL

6.5 MILLIONREGISTERED

PROFESSIONALSVIA EMAILS


MOBILE FIRST EXPERIENCE

Paperless CV Submission: ROZEE.PK will issue QR Codes to every exhibitor. Job seekers can submit their electronic CV online by scanning the QR Code displayed on the exhibitor's booth through the ROZEE.PK mobile application installed on their smartphones.

Employers/Exhibitors can search through the thousands of submitted electronic CVs with the help of various search features in the ROZEE.PK mobile app’s employer’s portal. Employers can log in to the ROZEE.PK mobile application and view all received CVs or apply various demographic checks and conditions to shortlist the perfect resources.

SCANNING


SPONSOR ACTIVATIONS

Sponsors will have the opportunity to message job-seekers or visitors by demographic criteria such as income, age, experience, education and more through our newly introduced BLE Beacons placed at all the venues and invite these individuals to visit their respective booths or experience zones.

On spot activations may be conducted by sponsors at their respective Booths or Experience Zones.

Sponsors have the power to send messages tailored to various target audiences via alerts on the ROZEE.PK mobile application, using various demographic filtering/targeting features.

SEND

AGE > 30

MARRIED

INCOME > 30,000

FEMALE

DEMOGRAPHIC SELECTION“SPONSOR’S MESSAGE”

SEND

AGE > 30

MARRIED

INCOME > 30,000

FEMALE



These spots offer the complete sensorial experience. Guests will be able to hear, touch, taste or feel everything that your product has to offer: be it a gadget such as a new smartphone, new applications that make use of our existing tech infrastructures, or even healthcare, beauty & fashion products. Sponsors may set up State of the Art Experience Zone for their products and direct marketing to people at the venue via customized alerts sent from the ROZEE.PK’s App, and powered by its Demographic Filters.

EXPERIENCE ZONE

The Experience Zone is essentially a concentrated representation of a sponsor’s brand image. With complete freedom to customize everything from the product displays to the décor to the very ambassadors and ushers running the zone, this is the perfect opportunity for sponsors to wow audiences with their creativity and presentation. With expected visitor numbers exceeding 400,000, the Experience Zone will be a prime source for generating hype and excitement about your latest product or service. Celebrity brand ambassadors, various fun activities and contests will all add up to making the Experience Zones a must-see at PARVAAZ 2016!


ORDER OF EVENTS & RESPECTIVEVENUES

MAR - APR 2016

Expo CenterKARACHI

Pearl Continental Hotel PESHAWAR

Javson HotelSIALKOT

Pak China Friendship CenterISLAMABAD

GUJRANWALAMarian Hotel

LAHOREExpo Center

Ramada HotelMULTAN

FAISALABADSerena Hotel

10th

APR

24th

APR

01st

MAY

13th

MAR

27th

MAR

17th

APR

O3rd

APR


PAK CHINA TOWER

HOST CITIES & VENUES


SERENA HOTEL



RAMADA HOTEL




EXPO CENTER


PEARL CONTINENTAL HOTEL



EXPO CENTER




MARIAN HOTEL


JAVSON HOTEL



MEDIA PARTNERS

SERVICES BEING RENDERED BY EXPRESS IN LIEU OF THIS EXCLUSIVE MEDIA PARTNERSHIPSTAGE 1 (25 JAN – 09 FEB, 2016)

MEDIA CONTENT QUANTITYExpress News PIP Promos of 15 seconds 5 per day

in Prime Time75

Daily Express Print Advertisements of size 15X4 cm

Print Advertisements of size 15X4 cm

2

2Express Tribune

Web Impressions 500,000

STAGE 2 (10 FEB – 04 MAR, 2016)


in Prime Time192

Daily Express Print Advertisements of size 15X4 cm

Print Advertisements of size 15X4 cm

2

2Express Tribune


STAGE 3 (05 MAR – 25 APR, 2016)


in Prime Time300

Daily Express 2 Print Advertisements of size 15X4 cm

2 Print Advertisements of size 15X4 cm

10

6Express Tribune


List of Local Radio Partners, Magazines and Websites will be updated and shared soon.


PLAN OF PARTNERSHIPSponsorship Packages are designed to give sponsors the maximum corporate value and financial flexibility to choose among the platinum, gold, silver and bronze package.

Sponsor can take advantage of our marketing and sponsorship opportunities to gain increased exposure for your company. We have customized sponsorship packages for each client according to the need of your brand and company.

ROZEE.PK PARVAAZ 2016 is expected to be visited by more than 400,000 talented individuals including experienced professionals and fresh graduates. ROZEE.PK PARVAAZ 2016 will have a guaranteed reach of at least 6.5 million talented individuals who are registered with ROZEE.PK. The overall market reach through the Electronic, Print & Social Media of ROZEE.PK PARVAAZ 2016 and our proud sponsors will be tens of millions individuals nationwide.

MILEAGE FOR PARTNERS


KEY ATTRACTIONS BRAND MILEAGE & BRIEF DESCRIPTION

Joining the Festival OfficialTitle

Declaration as sponsor of ROZEE.PK PARVAAZ 2016 (Brand’s logo becomes a part of event communication). The sponsor logo would be used and displayed in all event-related communications, publications, advertising & promotions, media coverage, on-ground activities & branding activities and at official events in a ratio based on the level of sponsorship agreed upon.

Presence at the PressConference

Representation on backdrop & conference hall branding. The press conference would be covered by leading national dailies, Express TV & radio channels and various print publications.

Official Website Presence Promotion on the official PARVAAZ 2016 website.

Branding on all event related Publications, Communications & Promotions.

Brand’s Logo would be promoted on all stationery, brochures, programs, entry forms, letterheads and other related communications, presentations, publications and advertising/promotional material.

Extensive Branding Opportunities at Event Venue

Co-branding offers through backdrops, banners, streamers, wall branding & other venue-based promotions & ambiance-building-tools.

Extensive Branding Opportunities at Event Venue

Brand’s promotion and recognition in ATL, OOH and other agreed advertising platforms including but not limited to TV, radio, newspapers, publications (magazines), press releases & outdoor promotions through hoardings, banners & streamers in selected areas of host cities. The event would be covered by the leading national dailies, TV channels, radio and print publications.

On-Event Targeted Marketing Powered by ROZEE.PK’s mobile app, the brand will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Brackets and more.

Brand-customized Experience Zones

The Experience Zone is a concentrated representation of a sponsor’s brand image. With complete freedom to customize everything from the product displays to the décor to the very ambassadors and ushers running the zone, this is the perfect opportunity for sponsors to wow audiences with Celebrity brand ambassadors, various fun activities and contests!


MAJOR BENEFITSNO.

Our online advertising campaign on the ROZEE.PK website will ensure constant highlighting for your company's name, with a potential traffic of over 20 million visitors.

Your company’s logo will be printed on various souvenirs as well as the printed invitees, newspaper ads catching immense attention of millions of eyes.

You will be able to set up an Experience Zone at the venue where your company’s products can be sold and presented for live demo.

Your brand's logo will also be printed on posters that will be put up in various colleges, universities & various other institutions in every city hosting ROZEE.PK PARVAAZ 2016.

Logo will be printed on brochures which will be distributed among all attendees of the events, private organizations, government and non-government departments and institutions as well as to students of various colleges and universities.

Your brand’s logo will be displayed on the official Facebook page and ROZEE.PK Portal that currently have several hundreds of thousands of users and visitors.

ROZEE.PK PARVAAZ 2016 falls under Corporate Social Responsibility and organizing this activity will go a long way towards benefiting the country and its people, while also bolstering public opinion and creating goodwill.

Your company’s website link can appear on the official portal of ROZEE.PK.

Logo will be printed on flexes which will be displayed at all venues and Experience Zones in the 8 host cities of PARVAAZ 2016.

Full coverage by Express Media Group (our official media partner), providing further recognition for your company in the general public as well as your clients.

Coverage by print media which includes newspapers, magazines & journals.

1

2

3

4

5

6

7

8

9

10

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SPONSORSHIP PACKAGESTake advantage of our marketing and sponsorship opportunities to gain increased exposure for your brand and company. We also have customized sponsorship packages which will be provided upon request.

A whole range of sponsorship opportunities have been developed to maximize your participation at ROZEE.PK PARVAAZ 2016. The package developed will enable you to reach your target audience with the right medium and take advantage of our extensive marketing channels.

ROZEE.PK PARVAAZ 2016 is expected to be visited by more than 400,000 talented professionals individuals.

The Sponsorship Amount mentioned in the Sponsorship Packages comprises the full sponsorship deal of ROZEE.PK PARVAAZ 2016, that includes eight events in eight mega cities of Pakistan. The sponsor will benefit from same marketing hype, value and mileage at each of the eight ROZEE.PK PARVAAZ 2016 events.

PLATINUMSPONSORSHIP

RS. 10 MILLION

RS. 7 MILLION

SILVERSPONSORSHIP

RS. 5 MILLION

BRONZESPONSORSHIP

RS. 3 MILLION


BRANDING & MILEAGEYour logo and name to be included with ROZEE.PK and Express Media Group as Lead Sponsor.

Your logo and name to be included in all press releases, newspapers, flyers, brochures, banners and venue branding.

Recognition as Title Sponsor of PARVAAZ 2016 in all per-marketing and on-site branding.

ATL Platinum logo and Title name in ROZEE.PK PARVAAZ 2016 TV promo during prime time [Qty 567 Duration 15s].

Your logo on PARVAAZ 2016 promo Ad on Front & Back page of Daily Express Combine edition. This promo Ad will exhibit your support for upcoming PARVAAZ 2016 as our Platinum (Title) sponsor.

Half-page Ad and Half-page write up on the front page of the "PARVAAZ 2016 Special Supplement" to be published with Daily Express.

Title Sponsor Logo in PARVAAZ 2016 Print ads in Daily Express [Qty 14 Size 15x4].

Title Sponsor Logo in PARVAAZ 2016 Print ads in Express Tribune [Qty 10 Size 15x4].

BTLYour logo will also be included as Wifi-Sponsor of all the events, through which you may promote your 3G/4G services [services to be provided by Title Sponsor in all 8 cities of Pakistan].

10 stand up banners at Venue entrance in all cities [provided by client].

Title Sponsor Logo on local streamers and hoardings [with consent of organizer].

As a Platinum/Title Sponsor your brand will be the main sponsor of the ROZEE.PK PARVAAZ 2016. Your Brand will get naming rights to the event title and full mileage through all the marketing domains & media promotions of all the eight events.

PLATINUMSPONSORSHIP

RS. 10 MILLION


ONSITE ACTIVATIONSCEO/C-Level executive of Title Sponsor will inaugurate the exhibitions along with ROZEE.PK President in all cities of Pakistan.

Opportunity for C-Level Executive of Title sponsor to speak at the Media Launch/Press Conference of these events.

Jumbo Quadrupled Size Premium Booth at all the events in 8 cities of Pakistan [prime locations].

DEMOGRAPHICALPROXIMITYBASEDTARGETING

EXPERIENCE ZONE

Powered by ROZEE.PK’s mobile app, the title sponsor will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Bracket and more (unlimited alerts per event).


AGE > 30

MARRIED

INCOME > 30,000

FEMALE


BENEFITSOpportunity to setup a mobile service center/customer facilitation for visitors[with consent of organizer] at all the venues.

Opportunity for Title Sponsor to send press release to all newspapers through your information/media department regarding support at this professional lifestyle event and participation in the employment of Pakistan [with consent of organizer].

Title Sponsor’s career portal will be made free of cost for 6 months period with all ROZEE.PK recruitment services; careers.[titlesponsorname].rozee.pk

SOCIAL MEDIA Title Sponsor will receive unlimited Banner Impressions on ROZEE.PK [60% of Pakistan's Internet users visited ROZEE.PK], starting in Jan, 2016 till the end of PARVAAZ 2016 in May, 2016.

6.5 million emails with the title sponsor’s logo to be sent to all corporate sector and ROZEE.PK jobseekers and experienced professionals’ database.

Visible Logo & Name on PARVAAZ 2016 Facebook page and several other social media platforms.

6 dedicated plasma screens to be provided for the promotion of the title sponsor at all the eight events.BTL

RS. 7 MILLION


As a Gold Sponsor your brand will be the key Sponsor of the ROZEE.PK PARVAAZ 2016. Your Brand will have the maximum mileage using all the marketing domains & media promotions.

BRANDING & MILEAGEYour logo and name to be included with ROZEE.PK and Express Media Group as Gold Sponsor.Your logo and name to be included in all press releases, newspapers, flyers, brochures, banners and venue branding.

Recognition as Gold Sponsor of PARVAAZ 2016 in all per-marketing and on-site branding.

Your logo on PARVAAZ 2016 promo Ad on Front & Back page of Daily Express Combine edition. This promo Ad will exhibit your support for upcoming PARVAAZ 2016 as our Gold sponsor.

Half-page Ad and Half-page writeup on the back page of the "PARVAAZ 2016 Special Supplement" to be published with Daily Express.

Gold Sponsor Logo in PARVAAZ 2016 Print ads in Daily Express [Qty14 Size 15x4].

Gold Sponsor Logo in PARVAAZ 2016 Print ads in Express Tribune [Qty10 Size 15x4].


Gold Sponsor Logo on local streamers and hoardings [with consent of organizer].

4 dedicated plasma screens to be provided for the promotion of the Gold Sponsor at all the eight events.

ATL

BTL


SOCIAL MEDIA Gold Sponsor will receive 100,000 Banner Impressions on ROZEE.PK [60% of Pakistan's Internet users visited ROZEE.PK].

Visible Logo & Name on PARVAAZ 2016 Facebook page and other social networks.

Email marketing campaign with sponsor’s logo to be sent to corporate clients and registered professionals on ROZEE.PK.

ONSITE ACTIVATIONSCEO/C-Level executive of Gold Sponsor will inaugurate the exhibitions along with ROZEE.PK President in all cities of Pakistan.

Opportunity for C-Level Executive of Gold sponsor to speak at the Media Launch/Press Conference of these events.

Jumbo Quadrupled Size Premium Booth at all the events in 8 cities of Pakistan [prime locations].


EXPERIENCE ZONE

Powered by ROZEE.PK’s mobile app, the title sponsor will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Bracket and more (five alerts per event only).


AGE > 30

MARRIED

INCOME > 30,000

FEMALE


BENEFITSOpportunity to setup a mobile service center/customer facilitation for visitors[with consent of organizer] at all the venues.

Opportunity for Gold Sponsor to send press release to all newspapers through your information/media department regarding support at this professional lifestyle event and participation in the employment of Pakistan [with consent of organizer].

Gold Sponsor’s career portal will be made free of cost for 6 months period with all ROZEE.PK recruitment services; careers.[titlesponsorname].rozee.pk


As a Silver Sponsor your brand will be the major sponsor of the ROZEE.PK PARVAAZ 2016. Your Brand will have significant mileage using all the marketing domains & media promotions.

BRANDING & MILEAGEYour logo and name to be included with ROZEE.PK and Express Media Group as Silver Sponsor.Your logo and name to be included in all press releases, newspapers, flyers, brochures, banners and venue branding.

Recognition as Silver Sponsor of PARVAAZ 2016 in all per-marketing and on-site branding.

Your logo on PARVAAZ 2016 promo Ad on Back page of Daily Express Combine edition. This promo Ad will exhibit your support for upcoming PARVAAZ 2016 as our Silver sponsor.

Half-page Ad and Half-page writeup on the back page of the "PARVAAZ 2016 Special Supplement" to be published with Daily Express.Silver Sponsor Logo in PARVAAZ 2016 Print ads in Daily Express [Qty14 Size 15x4].

Silver Sponsor Logo in PARVAAZ 2016 Print ads in Express Tribune [Qty10 Size 15x4].


Silver Sponsor Logo on local streamers and hoardings [with consent of organizer].

2 dedicated plasma screens to be provided for the promotion of the Silver Sponsor at all the eight events.

ATL

BTL

SILVERSPONSORSHIP

RS. 5 MILLION


ONSITE ACTIVATIONSOpportunity for C-Level Executive of Gold sponsor to speak at the Media Launch/Press Conference of these events.

Jumbo Size Premium Booth at all the events in 8 cities of Pakistan [prime locations].


Powered by ROZEE.PK’s mobile app, the title sponsor will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Bracket and more (three alerts per event only).AGE > 30

MARRIED

INCOME > 30,000

FEMALE


BENEFITSOpportunity for Silver Sponsor to send press release to all newspapers through your information/media department regarding support at PARVAAZ 2016 participation in the employment of Pakistan [with consent of organizer].

SOCIAL MEDIA Silver Sponsor will receive 50,000 Banner Impressions on Rozee.Pk [60% of Pakistan's Internet users visited ROZEE.PK].

Visible Logo & Name on PARVAAZ 2016 Facebook page and other social networks.



As a Bronze Sponsor your brand will be the prominent sponsor of the ROZEE.PK PARVAAZ 2016. Your Brand will have considerable mileage using all the marketing domains & media promotions.

BRANDING & MILEAGEYour logo and name to be included with ROZEE.PK and Express Media Group as Bronze Sponsor.Your logo and name to be included in all press releases, newspapers, flyers, brochures, banners and venue branding.

Recognition as Bronze Sponsor of PARVAAZ 2016 in all per-marketing and on-site branding.

Bronze logo in ROZEE.PK PARVAAZ 2016 in all the print Ads.

Bronze Sponsor Logo in PARVAAZ 2016 Print ads in Daily Express [Qty14 Size 15x4].

Bronze Sponsor Logo in PARVAAZ 2016 Print ads in Express Tribune [Qty10 Size 15x4].


Bronze Sponsor Logo on local streamers and hoardings [with consent of organizer].

ATL

BTL

SOCIAL MEDIA Visible Logo & Name on PARVAAZ 2016 Facebook page and other social networks.


BRONZESPONSORSHIP

RS. 3 MILLION


ONSITE ACTIVATIONSOpportunity for C-Level Executive of Bronze Sponsor to speak at the Media Launch/Press Conference of these events.

Medium Size Premium Booth at all the events in 8 cities of Pakistan [prime locations].


Powered by ROZEE.PK’s mobile app, the title sponsor will be given access to several tools that will allow them to market by various demographic selections: Age, Gender, Profession, Income Bracket and more (one alert per event only).AGE > 30

MARRIED

INCOME > 30,000

FEMALE


BENEFITSOpportunity for Bronze Sponsor to send press release to all newspapers through your information/media department regarding support at PARVAAZ 2016 participation in the employment of Pakistan [with consent of organizer].


SPONSORSHIP PACKAGES:COMPARISON CHART

BRANDING & MILEAGE

Recognition in PARVAAZ 2016 TV promos

Recognition in Daily Express Combine

Recognition in PARVAAZ 2016 Special Supplement

Recognition in PARVAAZ 2016 Print Ads in Daily Express

Recognition in PARVAAZ 2016 Print Ads in Express Tribune

*Official WiFi sponsor of PARVAAZ 2016

Stand up banners at venue entrances in all cities (provided by client)

Logos on local streamers and hoardings (with consent of organizer)

Dedicated plasma screens for promotion at all eight events

Banner impressions on ROZEE.PK (duration: Jan 2016 to May 2016)

Visibility on PARVAAZ 2016 social media accounts

PLATINUMSPONSORSHIP

RS. 10 MILLION

SILVERSPONSORSHIP

RS. 5 MILLION

GOLDSPONSORSHIP

RS. 7 MILLION

Name and Logo to be included with ROZEE.PK and Express Media Group branding on all event marketing, e.g. press releases, newspapers, flyers, brochures, banners & venue branding.

Recognition in all per-marketing and on-site branding of PARVAAZ 2016.

BRONZESPONSORSHIP

RS. 3 MILLION

As Lead/Title Sponsor As Gold Sponsor As Silver Sponsor As Bronze Sponsor

As Lead/Title Sponsor As Gold Sponsor As Silver Sponsor As Bronze Sponsor

Platinum Logo and nameduring primetime

TV promosQty: 567

Duration: 15s

Gold Logoduring primetime

TV promosQty: 567

Duration: 15s

N/AN/A

N/A

N/A

Platinum Logo and nameFront & Back Page Ad

of PARVAAZ 2016

Gold Logo inFront & Back Page Ad

of PARVAAZ 2016

Silver Logo inBack Page Ad

of PARVAAZ 2016

Half-page Ad on thefront page

Half-page Ad on theback page

Half-page Ad on thefront page

Lead/Title LogoQty: 14

Size: 15x4

Gold LogoQty: 14

Size: 15x4

Silver LogoQty: 14

Size: 15x4

Bronze LogoQty: 14

Size: 15x4

Lead/Title LogoQty: 10

Size: 15x4

Gold LogoQty: 10

Size: 15x4

Silver LogoQty: 10

Size: 15x4

Bronze LogoQty: 10

Size: 15x4

N/AServices to be providedby Lead/Title sponsor

in all 8 event cities

Services to be providedby Silver sponsorin all 8 event cities

Services to be providedby Gold sponsor

in all 8 event cities

Qty: 6

Qty: 6

Qty: 2 N/A

N/A

Qty: 10

Qty: 4

Qty: 4 Qty: 2

Lead/Title Logo Gold Logo Silver Logo Bronze Logo

Qty: Unlimited Qty: 100,000 Qty: 50,000

Logo & Name onFacebook, Twitter and

all other networks in use






all other networksin use

Exhibition inauguration

ONSITE ACTIVATIONS

N/AN/ACEO/C-Level executive

with ROZEE.PK Presidentinaugurate all events

CEO/C-Level executivewith ROZEE.PK President

inaugurate all events

Media Launch/Press Conferences

Premium Booths Jumbo Quadruple sizedpremium booth at all

8 events(prime locations)

Jumbo Quadruple sizedpremium booth at all


Jumbo sized premiumbooth at all


Medium sized premiumbooth at all


Speech by C-Levelexecutive at all events





SPONSORSHIP PACKAGES:COMPARISON CHART

PLATINUMSPONSORSHIP

RS. 10 MILLION

SILVERSPONSORSHIP

RS. 5 MILLION

GOLDSPONSORSHIP

RS. 7 MILLION

BRONZESPONSORSHIP

RS. 3 MILLION

BENEFITS

DEMOGRAPHICAL PROXIMITYBASED TARGETING

Premium ROZEE.PK mobile app services will allow on-site marketing based on age, gender, profession, income bracket and more

EXPERIENCE ZONEThe Experience Zone - Enabling sponsors to showcase their full range of products and services. Unlocks option to hold branding exercises such as contests & celebrity brand ambassadors.

Mobile Service Center/ Customer Facilitation Center

Customized Career Portal (created by ROZEE.PK)

Public awareness

Unlimited alerts per event Five alerts perevent only

Three alerts perevent only

One alert perevent only

Fully customizable & tobe set by the sponsor



N/AN/A

N/A

N/A

Yes(with consent of

organizer)

Yes(with consent of

organizer)

Free of cost for aperiod of 12 months

All ROZEE.PK recruitmentservices enabled





Send press releases toall newspapers viasponsor's media

department, detailingsuppport for this

professional lifestyleevent and participation

in the employementof Pakistan

(with consent from theorganizer)
















For Sponsorship Opportunities Contact:

Ali Javaid Khilji

Project Head - PARVAAZ 2016Marketing & Events Manager

ROZEE.PK - Naseeb Networks, Inc.Cell:+92 333 5577360, +92 322 4259190

Phone: +92 423 8103330 Email: [email protected]

Documents

FINAL - LOW - parvaaz.rozee.pkparvaaz.rozee.pk/docs/parvaaz-sponsorship.pdf · TO ATTEND ROZEE.PK PARVAAZ 2016 With the highest ever expected foot traﬃc of over 4,00,000 unique