Final Powerpoint Put Together

7/22/2019 Final Powerpoint Put Together

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Design Task

A world famous cartoon film producer plans to release a new feature length film based on a fairy tale of your choice.

The film company will require prototype advertising material in the form of flyers, press advertising, cinema tickets

that use a smart or modern material to prevent fraud, and also a 1:5 scale suitable card or foam core board free

standing display for the foyer of the cinema. The display should be glue free to allow for flat pack delivery. It is

important that you do not use existing images of previously released cinema productions.

Context

Cinema productions often cost millions of pounds to produce, therefore it is important that the

marketing and advertising of these films is successful.

Investigating the design context

Task Analysis

Summary

Research planning

This slide is an introduction into what my project is about and why I have

completed it. It is also an idea of how long it will take to complete.


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Smart Materials

The smart materials research was to help me understand

the different smart materials and how they work. This is

applied to my project as I need at least one smart

material on my tickets. E.g. Rapunzel hair could change

colour when put in water or the castle could go shady in

the weather.

Investigating Design Context

Analysis of Research

Leaflet researchThe leaflet research was completed because I either need

to make a leaflet or poster. After doing this research I

now have a better understanding of what information

needs to go on to a leaflet and how much needs to be

included. I also have an idea of different layouts and the

colours of text and size and what works well next to eachother and what doesn't.

TicketThe cinema ticket research is completed because I

needed to understand all the different details that are

included on a cinema ticket. For example which fonts to

use, which colours to use, what layout works best and the

information that needs to be shown.

Storyline

This research was completed because I needed a

summary of my fairytale, so I know the basic outline. I

then went on to find pictures that relate to my story, for

example one of the scenes is a castle so I found a variety

of pictures of castles that could be used in my project for

a good design.

Display stand constructionThis is linked to the display boards as it gives us a brief

insight as to how most of the boards are designed and

built. The main structure is built using either tabs ,

adhesives or easels. As each of these costs a different

amount I would need to look at which would be the most

cost effective way of building my display board.

Display Board

This research was completed as the project brief calls for

a display board to be used as advertising for the film. I

found out from the research that 3D models create more

interest than the flat 2D models. It showed me the best

way to arrange the information displayed on the board.

Company logosCompanies use logos as a way of identifying and

marketing themselves. My investigations showed that a

good logo should be relevant to the company and include

an image that relates to what the company does, text

that describes the business and use colours that are eye

catching.

This slide is a summary of what I have found out when completing my research.


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Tickets Leaflet Logo Display stand

A-Must have the name of film

Must have the screen numberCould have the name of the company

Could have a limit number of colours

Should be a reasonable size

Could have indentations to rip off

C-could have a limit of colours to save the ink cost

Could be recyclable so can be used again

C- Must have suitable printing for the target

audience

Should be kept to a high slandered so people want

to look at it

Should appeal to the target audience.

E- Must be a good degradable material so when

thrown away it can be re used

S- Must have no copy rights on, so the other

companies don't complain

S- Must be a size that people can put in pockets so

they don't lose it.

F- Must advertise the film.

Must tell people the right information .

M- must be easy to make.

Should not take too much time.

A-Must show name of film.

Should include picturesMust include the right information so that the reader

knows all the details

Should be colourful so it stand outs from the rest of the

leaflets.

C- Material should be cheap to keep costs down

Could be recyclable so that it can be re used.

C-Must attract the right target audience.

Should be suitable for that target audience so no

inappropriate items

E-Name of film could stand out so thats what your eyes

are draw into.

No too big so the readers can hold it.

Could be double sided to fit all information on.

Must be a good degradable material so when thrown away

it can be re used

Should fit in a leaflet holder so it can be displayed.

S-Must have all new information and no copy rights on so

that nobody can sue you.

S-Text size should be of a reasonable size so that readers

can clearly see what it say.

Could be be 22cm high and 12 cm wide.





A-Must have relevant picture to the name to make a

themeMust have a name of a company to advertise.

Must not be to complicated so nobody remembers it.

Should be child like as the target audience is children.

C- Could be in black and white to save costs of ink

Could use colours but not to many.

Material should be of a good standard but cheap to

save costs.

C- Should be eye catching so that when people see it

they instantly know what it is.

Should not be to complicated so that people cant

understand it.

E-



Could use a verity of different logos combined into

one to make it look fancy.

S- ?.

F-should tell the audience that it is a children's film



A- Must have the name of film so it is advertised.

Must have details about the film along the bottomRapunzel could be the main focus on the display board as the film

is about her.

Could have the name bigger writing than the rest.

C- should be of a reasonable price so cinema buy it.

C- Must have suitable printing for the target audience

Should be kept to a high standard so people want to look at it


E-Must be of a size that will fit in a cinema front

Should be big enough but not too big that it over runs the room.

S-Must be light so that if it falls nobody will get hurt.

Must have sturdy stands so that it doesnt fall.

S- Must be a size that people can read and take ill all the

information and so it attracts people.






This slide is my specification I have made, so when I am designing I need to make

sure my work meets the specifications


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This display stand meets the specification as it has the film name

(Rapunzel),

It also relevant for the target audience which is children.

The date released is included as everyone will be able to note and be

prepared for it.

The function is clear that it is advertising a child's film.

The size of writing hasnt met the specification as it isn't different sizes

to show the more important details. To make sure of this I could show

different styles to the side of how big I want the text to be.It doesn't have any dimensions on so I cant tell how big it is going to be

therefore I cant build a scale model to improve this I could go back and

add the right dimensions.

I don't like this design as it is plain and simple but doesnt actually

advertise as it is just a girl stood in front of a castle with no details. I

wont be using this as my final design.

This design has met the specification for the name as it is above the

board and stands out clearly to the passers by.

It is relevant for the target audience as it has a childish feature to it

(mystery).

The date is included which is part of the must have information on the

display stand so that it reaches the right standards.

As I haven't actually put the details that will be included I am unable to

see the different sized texts so to improve this I would write the

relevant information and it would be of the right size.

I will be using the round style for the display stand as it is unique and

stands out. But I will change the stand that is being used as it isnt

strong enough and will change the image that is on the display stand

its self.

This display stand has met the name specification as it clearly shows

the title of the name at the top of the stand.

As it has a princess on it clearly shows the target audience is

children therefore meeting the specification.The date released is included as it is part of the information that

needs to be included to for fill the proper use of a display stand.

The size of the writing hasnt met the specification as they are all

the same size as the title. To improve this I could put a box at the

size showing the increase of the size and then choose a size that I

am going to use.

It doesnt show how the display stand will stand up therefore not

being properly made and I couldnt use it.

I wont be using this display stand in my final design but I may use

the way Rapunzel is attached onto the stand.

This design has met the name specification as it clearly shows the

name of the film at the top of the stand.

The date is also included meeting the relevant details part of the

specification.

The function is not completely met as if it didn't have a name the

film wouldn't be able to be recognised as a childs film. So to

improve this I would add more child friendly features. For example

Rapunzel could be stood at the window or the castle could be

surrounded by horses and animals.

The size of the writing is better on this stand as Rapunzel is bigger

and more clear.

I like this design because it is simple but affective. The reason I don't

like this design is because I havent included all the features I would

of liked to. So to improve this I would re draw this design and add

new details on.

The reason I would use this for one of my final designs is because

the edging is different and a tower like this one is in the movie, but I

would need to add more detail to the stand to make sure it met the

whole specification.

Idont like this stand as it looks rushed and not very affective. Iwouldnt use this stand as I dont think it would attract much

attention in the cinema, also it doesn't meet the specification of

the function showing the target audience it is a child's film.

Although it does meet the specification as it has the film name

clearly written on and in a readable size.

The date is on the stand with the other relevant details.

The details although are not very visible so to improve this Iwould spread them out and make them bolder therefore making

them more clearer.

The feet are impractical as they are too small to hold the stand.,

Overall I wouldn't use this design as I think it is impractical and

not a good advertisement.

Stand 3 has met these specifications as it is easy too see what the

function is, to advertise a child's movie.

The name is included as it is one of the major details needed on thedisplay stand, but doesn't meet the specification completely as it

isn't clear what the name of the film is and who the audience is. To

improve this I should put the name more central and in bolder

letters.

I wont be using this stand in my final product as I don't think it is

practical.


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Development of design proposal

Idea 1 Idea 2

Idea 3Idea 4

Idea 5

Idea 6

This slide is my 6 ideas that I have drawn out made from cardboard.


Must have details about the film along the bottom

Rapunzel could be the main focus on the display board as the film

is about her.

















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Developed Ideas

This slide is two of my display stand ideas that have been developed further.




is about her.

















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This developed design has met the name specification

as it clearly shows Rapunzel written either at the top

or in the middle.

It says when the date release is which is part of the

relevant detail specification.

The name and details are written in different sizes

showing the impotency of each detail.

To improve this design I could add an interactive part

maybe a cut out or a moving animation.

This developed design has met the name specification

as it clearly shows Rapunzel written at the top.

It says when the date release is which is part of the

relevant detail specification.The name and details are written in different sizes

showing the impotency of each detail.

To improve this design I could add a 3D tower with

windows that open and Rapunzel hangs out of the

window, or a moving animation of soldiers moving

across of the tower.

The reason I have chosen this design is because of the shape of it, the circular

shape is different and not may places us this shape.

I also like the stand that has been chosen to hold it up and it is just a slot.

The design of Flynn and Rapunzel shows that it is a children's film.

To improve this design I will add more detail to the people and maybe include an

interactive cut out so that people can put their heads through and have a photo

taken.




is about her.

















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Must have the screen number

Could have the name of the company






C- Must have suitable printing for the target

audience


to look at it







they don't lose it.





This slide is my 6 ticket ideas drawn out.

Each design on this sheet meets the specification as all have the relevant details, appeal to the target audience, have no copy rights and a smart

material.


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RapunzelCalibri (Body)

RapunzelBalloon Bd BT

RapunzelCopperplate Gothic Bold

RapunzelSegoe Script

Rapunzel RapunzelRapunzel

Rapunzel Rapunzel Rapunzel

Rapunzel

Rapunzel

For this experiment I have chosen four different lettering styles and changed their colour

according to what most colours that are child like.

On some designs I have added shadows onto them, which makes them stand out more and

draw you in.Most of these designs are simple and plan but are affective on the reader and they are clear

and readable. However the last one on the seconds to last line and the last one on the last

line are not very readable therefore they dont stand out so I would have to change them if I

wanted to use their design to colours that compensate each other.

I have linked the colours in to different themes of the story as Rapunzel dress is pink and her

hair yellow then brown, flyns top is blue, mother gothels dress is red with black boots and

Pascal is green and a frying pan is used.

Annotation

Annotation

I have created 6 different designs for my ticket. As you can see I started off

with simple outline

Of a crown with a full fill and the same style of text which is a handwriting

format to make is seem child like which would appeal to the audience.

From this first design I went on to change the outline which I prefer me as it

looks more appealing. The first design on the top row was my second idea

with a fill that has a gradient used to make it stand out more. I havent used

fancy writing for the middle writing as it seems the most important

information that needs to be able to read. The gold colour was to make it

seem like a real crown. The writing ids hard to read so I wouldn't use this in

my final design. The next design is the same outline with a gradient fill but a

silver texture still making it like a crown. But on this one I have used script

writing for Rapunzel and changed the colour to pink to make it stand out

even more and the pinks relates to girls who usually watch princess movies

but this could be changed so it can be for both girls and boys. I would use this

in my design as I like the layout and writing. The next design was a trail of

colour and writing to see what fit best and where., I like the way Rapunzel is

written as it is child like and would use this in my final design. The next design

I used the crown that is in the film for inspiration to make it more relevant.

The final design has too many colours going on so should be changed to just

all pink making a new choice for my final design , it also has all the same

writing which is blocks too make it stand out on the pink background. In

wouldn't use the pink and gold in my final design.

Each ticket has met some of the specification as they all include the film name, film company name,

tells people the relevant information and advertises the film. But only a few have screen numbers on

them so this would have to be included on my final design.

I have started off with just a block colour as it was easiest.

Then I have gone on to put a shade in to space the colour out.

The reason for adding black was that it added more texture to the fill.

I have used different shapes for the shading to show an improvement.I may use the last design for my ticket as it shows different colours but isn't too over powering.

I dont like design three as has too much white and looks plain so I wouldnt use it in my final design.

Design four has too much black which over powers the corners so I wouldnt use this in my final design.

I like design five but I think there is to much colour going on so the writing wouldnt

[t stand out , although I would use the shape of the colours as I like it.

If I was to choose a final design it would be the second or last design.


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Final Idea


Must have the screen number

Could have the name of the company






C- Must have suitable printing for the targetaudience


to look at it







they don't lose it.



M- must be easy to make.Should not take too much time.

This slide is my ticket design developed again

This was my first final developed design which I printed out. By doing this I was able to come to a conclusion

that the star and four circles would be ripped off if used in a real cinema so I need to change this. I could

laminate the ticket but most cinemas tickets are just card so therefore it wouldnt be suitable. The design

meets the specification as it has the relevant details included, the printing is suitable for the relevant

audience, it isn't too big and as the name is the main focus advertises the film.

This was my next design developed for the one before. I have improved this design as the star andcircles have now been moved into the ticket so will not be ripped off. Again the specification is meet as

none of the details have been changed.

This is my final design that I will be using. For this design the star has been taken out completely as I

think it didn't suit and there was no need for it. Again the size and details haven't been changed so

the design will have met the specification.


11/15


Leaflet

Poster

Newspaper article

This slide is my design ideas for my poster, leaflet and newspaper article.

A-Must show name of film.

Should include pictures

Must include the right information so that the reader

knows all the details

Should be colourful so it stand outs from the rest of the

leaflets.

C- Material should be cheap to keep costs down

Could be recyclable so that it can be re used.

C-Must attract the right target audience.

Should be suitable for that target audience so no

inappropriate items

E-Name of film could stand out so thats what your eyes

are draw into.

No too big so the readers can hold it.

Could be double sided to fit all information on.

Must be a good degradable material so when thrown away

it can be re used

Should fit in a leaflet holder so it can be displayed.

S-Must have all new information and no copy rights on so

that nobody can sue you.

S-Text size should be of a reasonable size so that readers

can clearly see what it say.

Could be be 22cm high and 12 cm wide.





I like this design as it is plain but simple as it

reflects the name of the film Rapunzel with

just a picture of her alone in a tower.

This design meets the specification as it will

show the name of the film, any relevant

details such as date released and screenings.

It will also have any offers attached. I will not

be using it I my final design though as I dont

think it promotes the film.

I like this design because the colours

used makes it stand out, draws the

audience in as it contains a split

screen of two of the scenes in

Rapunzel. This design meets the

specification because it has the name

of the film at the top, space for therelevant detail's when they are put in

using Photoshop. The only thing I

would add is maybe both Flynn and

Rapunzel one in each scene to make

the film more clear. I will be using this

as my final design as I think it is very

effective.

This design is simple but shows the two main

characters of the film. It doesnt meet the

specification as there is no details so to meet the

specification I will need to add all of the relevant

details. Although it doesnt include this I may consider

this design as it will be printed in black and white and

will still look effective.

I like this design as it clearly show the main character Rapunzel herself

holding her name. This will promote the film meeting part of the

specification. Although the name isnt written there is a key to show

where each detail will go therefore meeting the specification. The

improvement I would make on this deign is changing the colours to black

and white as it is a newspaper article

.

This design promotes the film as it has three of the most featured

characters from the film. The name of the film is clearly shown whichmeets the specification. But to improve this I need to add the date

released, screenings of the film and no copyrights included. I will not be

using the is design as I dont think it is v ery effective.

Although this design is similar to the other one I will be

using this as my final idea as there is enough for details

about the film, name of film but at the same time

includes three of the main characters which will

promote the film, (meeting the specification)


12/15

Market ResearchQuestionnaire & Data Analysis


1. Are you male or female?

(Pleas tick the correct box)

Male Female

2. Which font do y ou prefer?

(please tick correct box)

. Which colour scheme do you

prefer?


4. Which background do you prefer?



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Market ResearchQuestionnaire & Data Analysis

Introduction

The results that can be found on this sheet are those of my questions airthat have been answered

Suitability of Questionnaire

My questionnaire was successful as I was bale to see what people prefer

and the combinations of colours fonts, background styles and

To modify my questionnaire I could add a wider colour range or ask

people she sate a colour they think would suit the fonts. My target

audience understood my questions as they were simple and the

instructions were easy to follow.

Suitability of Questionnaire

My questionnaire was successful as I was bale to see what people prefer

and the combinations of colours fonts, background styles and

To modify my questionnaire I could add a wider colour range or ask

people she sate a colour they think would suit the fonts. My targetaudience understood my questions as they were simple and the

instructions were easy to follow.

0

5

10

15

Males/Females

Males

Females

39%

22%

17%

11%11%

People that perfers the fonts

1

2

3

4

5

0

2

4

6

8

10

12

Pink Blues

Colour scheme

Colour scheme

This graph shows me how many people from eachgender filled out the questionnaire. 10 males and 8

females.This graph shows me that out of the

people that took it more preferred the

blue scheme than the pink.

This graph shows me which font the people preferred the most out of the five

designs given.


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1/5thScale Model Display Stand

Poster

Leaflet

Cinema Ticket (Including a Smart Material)

Newspaper Advert

Start/Finish

Decision

Instruction

Key-Health and

Safety requirements

This sheet is my plan for manufacturer, I have made it to help me see

what I am going to make, how long it will take to make and the

resources I will need to make the product.
http://www.google.co.uk/url?sa=i&rct=j&q=health+and+safety+logo&source=images&cd=&cad=rja&docid=yJ6lJnq0x6fRqM&tbnid=DcUlGhvQQuxw4M:&ved=0CAUQjRw&url=http://www.gmb-rotherham.org/health-safety/&ei=hB0eUazEFKmr4ATu0IHwAw&psig=AFQjCNFjARG-xdQ0oYXlKPqzdD80Cwm0iw&ust=1361014520052834


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Evaluation

Documents

Final Powerpoint Put Together