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PRESENTED BY:- Amit Kumar Shukla Shilpa Diwakar Gyanendra Singh Tarulata Tiwari Nitin Kumar Muarya

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PRESENTED BY:-Amit Kumar ShuklaShilpa Diwakar

Gyanendra SinghTarulata Tiwari

Nitin Kumar Muarya

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Lilliput Kids wear Ltd. was founded by Sanjeev Narula afirst generation entrepreneur in 1991.

Year of Inception: 1991 (exports)

Exclusive brand outlets: 172

Multi brand outlets : 150

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Motto: To provide quality and

international styled products at

affordable prices.

Vision: To be a leading world class one-stop shop for

kids.

Products: Kids’ apparels & accessoriesToys, kids furniture, baby feeding

range, baby care range, toy cars & bikes.

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Services: Manufactures, retails &

exports Kids’ apparels & accessories. 

Key Clients: Mother care, Next, Adams, McKay's,

John-Lewis, Laura-Ashley, Tesco,

Asda-George, GAP, Gymboree,

Abercrombie & Fitch, American Eagle Outfitters, Hollister,

Sears.

Investors: TPG Growth, Bain Capital.

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Major Tie Up’s 

Global Presence of Lilliput

Kingdom of Bahrain (2 stores), Cairo, Egypt(10 stores), Riyadh, Kingdom of Saudi Arabia(1 store), Kuwait (1 store), Shanghai, China(10 stores) and Odessa & Moldova, Ukraine

(2 stores), Sultanate of Oman (1 store),Yemen (1 store) Nepal (3 stores) and AbuDhabi (1).

Shopper's Stop, Lifestyle, Pantaloon, RelianceTrends, Pyramids .

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Domain & Constraints

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Lilliput have been manufacturing kids apparelsand accessories since 1991 and after few yearsonly they have started retailing also(2002) , bymaking tie-up’s with the leading brand like Gap,

Carter’s, Next, Mother care, and The ChildrenPlace.

Lilliput has a large set up of 8 manufacturing units

in New Delhi and National Capital Region.

The company has over 7000 employees working inover 70 cities across India.

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Lilliput is mainly into 2 main operations:

Manufacturing

Retailing

ManufacturingLilliput has been manufacturing kids wear since 1991. Today they have eight manufacturing units in Delhi/ 

NCR with over 4000 state of the art machines and over7000 skilled workforce producing 10 lakh units per

month. 

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 The major Operations in Manufacturing includes:

Product and Range planning

Supply Chain Management

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Retailing

Lilliput has been into retailing since 2002 , they have

their major tie-up’s with leading brands for their

apparels and Accessories.

The major operations which Retailing includes:

Visual Merchandising

Merchandise PlanningInventory Management

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Lilliput presently operates in 3

formats:-Lilliput (EBO) The oldest format spread across

an average area of 1000 to 1200 sq ft, exhibiting the

complete range of clothing, shoes and accessories.

Lilliput World

Lilliput World is large format chain of storesspread across 7000 to 10000 sq ft of area.

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Displaying variety of kids apparels, accessories,

toys and more, an ideal place for kids, parents

and soon-to-be-parents 

LILLIPUT BAZAARIs the newest format spread across 4000 to 6000

sq ft of area, Lilliput Bazaar is a complete store

where you can get fabulous discounts on the bestof stylish products adding ALL THE MORE

value to your money. 

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Being in both the manufacturing and retailingsegment, the company needs an integratedsystem to carry out the works of both the

segments. With the growing number of Stores and

multiple transactions, there were a need torecord various business processes in a single

Database. 

The individual system in place with Liliputwas not able to cater to the needs of the Top

Management.

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S.no. Top ERP Providers Product Name

1 SAP SAP for Retail

2 Oracle Oracle Retail MerchandisingSystem(ORMS)

3 The Sage Group Sage Pro ERP4 Microsoft Microsoft Dynamics NAV

5 Aldata Aldata G.O.L.D

6 JDA Softwares Portfolio Merchandise Management(PMM)

7 Jesta I.S Vision Merchandising Suite

8 NSB Group Connected Retail Merchandising

9 Island Pacific IPMS

10 Tomax Tomax Merchandising Management

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Major global player in the ERP domain. Around30% of the global market share of the ERPsolutions.

Advantages -

Universal standard

Scalability

Customization

Disadvantages –   Cost

Training required

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Global IT company based in the US, provides various solutionsfor SCM, DBMS,CRM and ERP.

Oracle Retail Merchandising System (ORMS) is for RetailSector.

Advantages –  

Superior networking features

Cost effective

Disadvantages –  

Lack of compatible systems

Resource requirement

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Microsoft Dynamics NAV 4.0

&LS Retail

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An Integrated ERP Solution with focus on all

Back Office Activities. The solution is based on Microsoft philosophy

of “Ease of Use and Navigation” . 

Ease of Implementation due to support ofoffshore and onsite development by TecturaIndia.

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Advantages-

Attractive interface

Easy to use

Customizable

Easy Integration

Disadvantages-

Security issues

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Provides retail and hospitality solutions basedon Microsoft Dynamics NAV/AX .

An integrated ERP solution for Retail Industry.

Based on Microsoft Dynamics Navisionplatform, the customer range of LS Retail isvery wide.

LS Retail has been sold to 132 countries,translated into 33 languages.

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International Customers - Adidas, IKEA, Levi

Strauss & Co Europe, Maga Merchandise planning

sin, MIT Italy, Pizza Hut Belgium, Puma Bulgaria,

Booths supermarkets, Alliance Pharmacy, MoëtHennessy Louis Vuitton USA, APC Japan, and

GameStop/EB Games.

Indian Customers - Lilliput, Hard Rock Cafe,

Odyssey, Good Earth, Jadish Stores, Mango etc.

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The Software is built on the world’s largest andmost reputed organization Microsoft®.

Complete localization is built in.

Seamless integration. Ease of scalability.

Lower total cost of ownership.

Low learning curve for across User Strata.

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Improves  Inventory  Control  - The solution

integrates purchase order management and item

variants management with inventory management

for mapping the inventory process.

Extends  Information  Access -The solution

provides access to standardized information

throughout the organization to the people who need

it. This helps them to analyze business performance,

and ensure optimum operational efficiency. 

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Streamlines  Business  Processes  - Employees are

now able to gather information from a single secure

database, which is simultaneously available for use

across various departments.

“It is truly a comprehensive business managementsolution.” 

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We think that Liliput has chosen an apt vendor for itsbusiness as-

It is cost effective.

It’s major portion of Sale comes out from Manufacturing andDistribution system which shows its expertise level in thisSegment.

LS retail, it’s partner for providing retail solution to thecompany is very well established and with good expertiselevel.

So Liliput should continue with the Present solution.

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Note: The sales in the tables above represent industry shares within eachcompany’s own sales, not shares of the total market. 

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Source: Business Wire India 

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