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n n
RestorationRestorationHardwareHardware
-Presented by
Harsh Shah 49
Priyam Shah 50Vijayeta Sharma 51Preeti Shetty 52
Vijayraj Shetty 53Kavita Shinde 54
v
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INtroductionNtroduction
v
Founded by Stephen Gordon in 1979 and incorporated in 1987
Based in California and a retailer of furniture, hardware and home
accessories such as bathroom fixtures and decorative furnishings103 retail stores and 6 outlet stores across the United States and
Canada
Employs 3,800 workers of which 1,600 of those are full-time
Competitors :
Pottery BarnPier 1Williams Sonoma
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&alue chain &alue chain
ompetit ive forcesompetit ive forcesPotential entrants
Industry competitors
Substitutes
Suppliers
Buyers
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usiness Strategyusiness StrategyCompany targeted unique sector in market place
Focus was on culture oriented products whichinspired the feelings of tradition
Products are difficult to find and are veryappealing
Direct-to-Customer strategy
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upport of Information upport of Information
SysytemysytemIntegration of ecommerce software in the website
iPhrase Technologies to implement One Stepnatural language
Employed testing and merchandising tools fromOffermatica
Scene7s eCatalog solution for online print catalog
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ROBLEMS ENCOUNTERED BY ROBLEMS ENCOUNTERED BY ESTORATION HARDWAREESTORATION HARDWARE
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( )ontinued )ontinuedq
MANAGEMENT v
Restoration suffered losses for five years Less visible aspects Supply chain management Manipulate skillfully complex system of variables
Restoration failing to control these variables Unable to keep inventories in line with customer demand No proper supply of orders/orders get cancelled Logistics solutions not properly planned
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( )ontinued )ontinuedq
TECHNOLOGYv
New products introduced and remodeled No improvements to aging technology Point of sale outdated Lacks capability process debit card purchases
Cant automate processes of checking fabric stock System incapable of providing demand forecasting Not taken advantage of nsbs recent version of
warehouse management system
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( )ontinued )ontinuedq
ORGANIZATIONv
G/p margin 35% - lowest performer Complex business environment vulnerable to host of Trends , restrictions & abnormalities Competitors have greater financial , marketing &
operational resources Hearty competition puts performance & success at risk Emphasize on improvement in planning ,order acceptance
& fulfillment And supply chain process Unable to anticipate consumer trends
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ole Of Supply Chain ole Of Supply ChainManagementanagement
Inability to manage its crucial complex variables
Vendor problems -
q No guarantee of acquiring the proper quantityq
q No guarantee of acquiring at appropriate costq
q Advance purchase orders
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( )ontinued )ontinuedq Relies on single vendor for :
- Point if sale
- Merchandise management
- Warehouse management
- Software support required to maintain these systems
Version of the systems used are obsolete
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eed of the hour eed of the hourTake advantage of NSBs XML-enabled processing system(Extensible
Markup Language) A set of rules for encoding documents electronically and
accessing it through the internet Comprehensive analysis of merchandise, inventory, and
sales data Single view of critical business information & also drilldown into its multi-channel operations
For advance shipping notices and real-time task tracking,storage, indexing, querying, and data access facilities
Change technology currently in use- Real time request processing Demand forecasting Consumer trends Retail variable vulnerabilities (seasonal revenue
fluctuations , vendor de endence, distribution
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( )ontinued )ontinuedEfficient Warehouse management systems
Inventory management - raw resources(quantity ,urgencyof new orders)
- finished goods (availability, & abilityto cater to customer demand)
Strengthen the ability to keep its inventory in linewith customer demand
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( )ontinued )ontinued
CRM systems Establish strong vendor relationships Reduced lead times in purchase orders Reduced problems in the inventory system (insufficient inventory,
miscalculation of popular products) Maximize efficiency of supply chain Increasing inventory turnover rate Determining profitability of direct-to-consumer operations
Upgraded Vendor management techniques Increase no. of vendors Reduce dependence (for supply of merchandise and services ) Long term purchase contracts
More powerful point of sale Merchandise mgt
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hank Youhank You