Nikhil Gowda Sergio Suarez Jorge Torres

BACKGROUND

• 2000 - Arrived in SF• Beauty shops in Oakland looking

for customers. • House by house at Berkeley• August 2010 joined “La Cocina”• Joined Off The Grid• Wants to start her own

restaurant

CURRENT

SITUATION

OBJECTIVES

Restaurant

NEW OBJECTIVES•Net Revenue $200,000 in 2 years

•Volume of Sales 300 Tamales.

•5 catering partners by 2015.

•Complaints 1 per year.

•social one per week.

•Introduction of new variations 1 per quarter

•Delegate

•Costing

•Accounting

•Training

•Create main recipe

VISIONWithin the next 2 years, grow Alicia’s Tamales into a $200,000 per annum net revenue catering company in SF and surrounding areas; providing Tamales and more through catering, food cart sales, big box wholesale and direct sales.

MISSION

Alicia´s Tamales Los Mayas offers people quality and healthy dishes through timely and personalized service.

COMPETITORS

Catering Street

Retail

HOW WE WORK

Know the business

Segments &

opportunities

Testing & experimentati

on

OUR RECOMENDATION

S

INITIAL CHANGES

GET INGREDIENTS

•Create a Functional Organizational Structure•Create the Master Recipe(s)•Perform Costing•Maintain Accounts•Customer Acquisition and Management•Own Facility

1

On Demand

• Hiring a manager• Written scope of

work• Credit policy and

payment terms• Quality control

process • Costing exercise

2

Innovation &

Experimentation

• New Seasonal Recipes

• Right Sales Mix to maximize profit

• Right Portion Size (based on costing)

• Brand Development • Customer

Relationship Development

3

Mass Production

• Location and Resources

• Packaging and Shelf Life

• Quality control• Payment terms• Food Tasting • Logistics manager

Finance

Total Revenue = $267,000.00Expenses = $226,621.00Profit = $  40,379.00Projected Revenue = $ 216,000.00Average Commission = 15% ~ $32,400.00Salary of manager (@20 ph) = $41,600.00

$41,600.00 $4,000.00 $130,000.00

On Demand

Innovation &

Experimentation

Mass Production

NEXT

STEPS