Historic BackgroundMP came into existence in 1976Its foremost
objective was to introduce modern paint technology in
PakistanMaster Paints (MP) Industries Pvt. Ltd. is nowadays
considered as one of the Pakistans Leading Company in paint
manufacturing and ISO 9001:2000 certifiedSoon after its existence,
it acquired a very sound position by attaining good market share
and became one of the leading decorative paint manufacturing
Company in Pakistan in terms of quality
9In 1965, ICI UK acquired a 50% interest in the paints company
named as Fullers Paints Pakistan Ltd situated at Ferozepur Road,
LahoreIts name was changed to Paintex limited and it was converted
into a public limited company in 1973The capacity of the plant was
upgraded and enhanced in 1981 and since then the business has
proceeded progressively to consolidate the market share in the
major segments of decorative paints External
Analysis10Opportunities and Threats identified through the use of
tools such as:Environment AssessmentMarket
AnalysisSizeGrowthDistribution ChannelCost StructureMarket
TrendsKey Success FactorsExternal Analysis11Customer AnalysisTarget
CustomersCompetitors AnalysisPerformanceImage &
PersonalityCurrent & Past StrategyCultureStrengths &
Weakness
Internal AnalysisStrengths and Weaknesses identified through the
use of tools such as:Core CompetenciesStakeholder AnalysisValue
ChainFinancial AnalysisProduct portfolioNon Performance
Indicators12Products
