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Finishing Workshop 2015 Renu Elston

Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

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Page 1: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Finishing

Workshop 2015

Renu Elston

Page 2: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Aims:

• Preparation for life beyond your PhD

• The skill set - ‘added value’ you could bring to

a potential employer

• To start planning for your next career

progression

Workshop

Page 3: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Career Transition Model

Self

Knowledge

Define

Career Goal

Strategy to

Achieve

Career Goal

Next step

Job Search

Plan

Personal

Action

Market

Action

Understanding

your unique

style of

learning/working

- ‘Added value’

Page 4: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Vitae

• www.vitae.ac.uk

• Vitae Researcher Development Framework

• https://www.vitae.ac.uk/researcher-careers

Page 5: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Vitae Researcher Development

Framework

• Framework specific to Researchers

• Inspirational guide

• Survey - view of employers – most desirable

skills

• Improving employment opportunities and

Exploring Career Options

• Knowledge

• Behaviours

• Attributes

Page 6: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Vitae Researcher Development

Framework

• Employability ‘Lens’ on the Researchers

Development Framework

• Academic & Research Skills

• Audit your capabilities and expertise

• Highlights transferable skills for employers

• Personal development

• Tracks development

• Focuses your strengths

Page 7: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Vitae Researcher Development

Framework

• Market differentiator

• Communication skills

• Organisation and Time management

• Creative thinking

• Problem solving

• Systemic methodology

• Management Ability

…. Negotiation, Resilience, tenacity,

networking, team work, presentation skills

Page 8: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Vitae Researcher Development

Framework

• Employability ‘Lens’ on the Researchers

Development Framework

Page 9: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

• Use the STARR approach:

S – situation (detail the situation)

T – task (detail the task/objective)

A – action (describe the action/method taken)

R – result(s) (conclude by results/outcome)

R – reflect (reflect and improve)

Structuring your examples

Page 10: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Professional Strengths

Interests/Passions

Personal values/drivers

Compensation

Travel

Organisation Values

Working Structure

Location

Style/Type of Organisation

Personality Favourite

skills

S/M/L

Key Criteria

Start Up

Traditional/ Cutting Edge

Global/local Introvert/extrovert

Options/Structure

Others

What Sector?

Full / Part Time Contribution

Security

Balance

Forward making Making an impact

Challenge

Consultant

Portfolio

Fits with my life goals

Role

Page 11: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Your Brand

What added value can you bring to

a potential employer?

Page 12: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

What is your personal brand?

• What do you stand for?

• What do you want to be known for?

• Who do you want to align with?

Try to identify key words about your personal

brand.

Consider: vision, purpose, goals, values,

passion Reference: Career Distinction, Stand Out By Building Your Brand, William Arruda, Kirsten Dixson,

Wiley, 2007

Page 13: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Personal brands allow individuals to

differentiate themselves

by consistently articulating and leveraging their

Unique Selling Points (USPs).

The ‘added value’

you can bring to potential employer.

Page 14: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Building your brand

• Clarity

• Consistency

And

• Enhanced at every touch point

• Tailored to the right audience

• Be clear on the reaction you want

Page 15: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

What type of application will you make?

• NGO

•Charities/Government Dept / Cooperative

Companies/Social Enterprises

• Corporate/SME/Franchises

• Accounting/Marketing/Manufacturing

• Consultancy/Self Employed

• Research Organisations

Page 16: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Profile

• External Profile:

• LinkedIn

• Research Gate

• A professional networking site:

http://www.ion.icaew.com/ for accounting

professionals;

http://www.theiet.org/communities/ for

engineers,

https://www.linkedin.com/topic/theology/

the theology network on LinkedIn

Page 17: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Good CVs are

• Strategic marketing tools that summarise your

brand identity, tailored to the job and gets you

an interview!

• It should be:

• Achievement based

• Concise yet high impact

• Accessible and understandable to reader

• Logical in its structure

Page 18: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Other relevant information

• Voluntary work

• Internship

• Work shadow

• Projects/Contracts

• Network

• Presentations

• Professional events and conferences

• Research/ networking/ social media

• Personal/Professional networks

• Career Services

Testing ground

Page 19: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Further Resources for

defining your career goals

Self-assessment:

Tests

Exercises

Self-evaluation

Career coaching:

Workshops

Face to Face meetings

Career Services: Expert

advice

Informational interviews:

Part of networking

strategy

Research:

Reading

Networking

Internet

Head hunters

Page 20: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Useful websites

• www.jobs.ac.uk

• www.findapostdoc.com

• www.phdjobs.com

• www.prospects.ac.uk

• http://sciencecareers.sciencemag.org/

• www.reed.co.uk

• www.beyondthephd.co.uk

• linkedIn/Research Gate

Page 21: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Contact Details

Renu Elston

Tel: +44 (0) 77902 06016

Email: [email protected]

Page 22: Finishing Workshop 2015 - Open Universitystadium.open.ac.uk/webcast-ou/documents/20150629... · 2015-06-29 · What is your personal brand? • What do you stand for? • What do

Thank you