Firebelly Brand Style Guide

8/12/2019 Firebelly Brand Style Guide

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Firebelly Fitness Style Guidev. 01 / January 2014


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TABLE OF CONTENTS

Brand Essence ............................................................................ 02Moodboard .................................................................................. 03Logo .............................................................................................. 04Logo Usage .................................................................................. 06Color Palette .............................................................................. 08Typography ................................................................................. 09Graphic Elements ...................................................................... 10Photography ................................................................................ 11Identity in Practice ................................................................... 13


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Brand Essence

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Firebelly Fitness

Firebelly Fitness is a passionate organization focused on helping

women learn how to rely o n their faith to help them succeed in

their health and fit ness goals.


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03

Moodboard


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04

Logo

Overview

A collection of logos have been developed to meet the

needs of any application. Shown below is the primary logoconfiguration. All logos must be at least 1.5 wide when used

for print collateral.

F I R E B E L L Y

F I T N E S

S


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Alternate For mats

When use of the primary logo is not plausible due to a limit

of colors or production constraints, the following alternate

treatments may be used.

One color, Black

One Color, White

Logo

Two Color, Orange + White

F I R E B E L L

Y

F I T N E S S

One Color, Orange

FIREBELLY FITNESS

Logotype, Orange

FIREBELLY FITNESS

Logotype, Black


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FIREBELLY FITNESS

Logo Usage

Area of Isolat ion

The logo should always be surrounded by an adequate

amount of white space.

The space between the logo and any other visual element

must be equal to the thickness of the solid orange circle

(including the shadow) which is represented by a O.

The alternate logotype should also have ample white space

around it. In this case, it should be equal to the height of the

text, indicated by an F in the example shown below.

When used in marketing collateral, the lo go works best when

place at the bottom left-hand corner of the piece.

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F I R E B E L L Y

F I T N E S S

1 O

1 O

O

1 O

1 O

1 F

1 F

F

1 F

1 F


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09

Typography

Overview

Firebelly Fitness has two primary typefacesa serif and a

sans serif. Yeseva One Regular should only be used for titles,short sentences, display text, etc. and should never be used

for extensive body copy.

Source Sans Pro Regular should predominately be used for

body copy. If additional subheadings are needed to dividecontent, Source Sans Pro Bold or Italic should be used.

Yeseva One Regular

Lorem Ipsum ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Praesent lectus diam, ac ornare quis, rhoncus ut

sapien. Cras pretium enim eu mauris consectetureuismod. Ut imperdiet libero consequat erat

pellentesque, a blandit enim mattis. Nulla sit

amet urna a metus sodales faucibus. Maecenas id

nibh eget lectus feugiat sagittis sed non mi.

Source Sans Pro Regular

Lorem IpsumABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Praesent lectus diam, ac ornare quis, rhoncus ut sapien. Cras

pretium enim eu mauris consectetur euismod. Ut imperdiet

libero consequat erat pellentesque, a blandit enim mattis.

Nulla sit amet urna a metus sodales faucibus. Maecenas id



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Graphic Elements

Texture

The use of texture provides some depth and contrast to the

Firebelly Fitness identity. There are two approved variationsof this texture which can be used as a background or

highlighted section for other various on-screen marketing

collateral. When printing, use the solid secondary blue color

for a more cost effective option.

Plain Texture Triangle Texture

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Photography

Overview

In order to present a consistent brand, the type and styles of

photographs used in Firebelly Fitness materials also need tobe consistent. Photography should be bright, cheerful, and

only portray women in a postive and realistic manner.

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Photography

Styling Photography

While some photographs will work well on their own, there

will be times when supplemental information will need tobe included with them. When stylizing photographs for web

and print materials, it is important to be mindful of text

placement. When the images are busy (contain a variety of

elements), the text should be placed on the top with a white

line separating the text from the photo.

If the photos are subtle do not contain distracting images,

the text may be placed over the center or at the top of thephotograph. White lines should still be used to separate t he

text portions from the photo regardless of the styling option.

Perfect Form Push Ups

Busy photo, top placement

Couch to 5k Program

Subtle photo, middle placement

Couch to 5k Program

Subtle photo, top placement

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Identity In Practice

Overview

Below is an example of an appropriate use of typography,

color, and pattern. Headings of doc uments should be set in Yeseva One Regular. Subheadings and accen t tex t look best

when presented in Source Sans Pro Bold or Italic.

Document Heading

Subheading 1




Nulla sit amet urna a metus sodales faucibus. Maecenas id


Subheading 2




20% off all programs!Offer ends February 20, 2014

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created by kristy black design www.kristy blackdesign. com

Documents

Firebelly Brand Style Guide