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Firebelly Fitness Style Guidev. 01 / January 2014
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TABLE OF CONTENTS
Brand Essence ............................................................................ 02Moodboard .................................................................................. 03Logo .............................................................................................. 04Logo Usage .................................................................................. 06Color Palette .............................................................................. 08Typography ................................................................................. 09Graphic Elements ...................................................................... 10Photography ................................................................................ 11Identity in Practice ................................................................... 13
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Brand Essence
02
Firebelly Fitness
Firebelly Fitness is a passionate organization focused on helping
women learn how to rely o n their faith to help them succeed in
their health and fit ness goals.
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03
Moodboard
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04
Logo
Overview
A collection of logos have been developed to meet the
needs of any application. Shown below is the primary logoconfiguration. All logos must be at least 1.5 wide when used
for print collateral.
F I R E B E L L Y
F I T N E S
S
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Alternate For mats
When use of the primary logo is not plausible due to a limit
of colors or production constraints, the following alternate
treatments may be used.
One color, Black
One Color, White
Logo
Two Color, Orange + White
F I R E B E L L
Y
F I T N E S S
One Color, Orange
FIREBELLY FITNESS
Logotype, Orange
FIREBELLY FITNESS
Logotype, Black
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FIREBELLY FITNESS
Logo Usage
Area of Isolat ion
The logo should always be surrounded by an adequate
amount of white space.
The space between the logo and any other visual element
must be equal to the thickness of the solid orange circle
(including the shadow) which is represented by a O.
The alternate logotype should also have ample white space
around it. In this case, it should be equal to the height of the
text, indicated by an F in the example shown below.
When used in marketing collateral, the lo go works best when
place at the bottom left-hand corner of the piece.
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F I R E B E L L Y
F I T N E S S
1 O
1 O
O
1 O
1 O
1 F
1 F
F
1 F
1 F
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09
Typography
Overview
Firebelly Fitness has two primary typefacesa serif and a
sans serif. Yeseva One Regular should only be used for titles,short sentences, display text, etc. and should never be used
for extensive body copy.
Source Sans Pro Regular should predominately be used for
body copy. If additional subheadings are needed to dividecontent, Source Sans Pro Bold or Italic should be used.
Yeseva One Regular
Lorem Ipsum ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Praesent lectus diam, ac ornare quis, rhoncus ut
sapien. Cras pretium enim eu mauris consectetureuismod. Ut imperdiet libero consequat erat
pellentesque, a blandit enim mattis. Nulla sit
amet urna a metus sodales faucibus. Maecenas id
nibh eget lectus feugiat sagittis sed non mi.
Source Sans Pro Regular
Lorem IpsumABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Praesent lectus diam, ac ornare quis, rhoncus ut sapien. Cras
pretium enim eu mauris consectetur euismod. Ut imperdiet
libero consequat erat pellentesque, a blandit enim mattis.
Nulla sit amet urna a metus sodales faucibus. Maecenas id
nibh eget lectus feugiat sagittis sed non mi.
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Graphic Elements
Texture
The use of texture provides some depth and contrast to the
Firebelly Fitness identity. There are two approved variationsof this texture which can be used as a background or
highlighted section for other various on-screen marketing
collateral. When printing, use the solid secondary blue color
for a more cost effective option.
Plain Texture Triangle Texture
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Photography
Overview
In order to present a consistent brand, the type and styles of
photographs used in Firebelly Fitness materials also need tobe consistent. Photography should be bright, cheerful, and
only portray women in a postive and realistic manner.
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Photography
Styling Photography
While some photographs will work well on their own, there
will be times when supplemental information will need tobe included with them. When stylizing photographs for web
and print materials, it is important to be mindful of text
placement. When the images are busy (contain a variety of
elements), the text should be placed on the top with a white
line separating the text from the photo.
If the photos are subtle do not contain distracting images,
the text may be placed over the center or at the top of thephotograph. White lines should still be used to separate t he
text portions from the photo regardless of the styling option.
Perfect Form Push Ups
Busy photo, top placement
Couch to 5k Program
Subtle photo, middle placement
Couch to 5k Program
Subtle photo, top placement
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Identity In Practice
Overview
Below is an example of an appropriate use of typography,
color, and pattern. Headings of doc uments should be set in Yeseva One Regular. Subheadings and accen t tex t look best
when presented in Source Sans Pro Bold or Italic.
Document Heading
Subheading 1
Praesent lectus diam, ac ornare quis, rhoncus ut sapien. Cras
pretium enim eu mauris consectetur euismod. Ut imperdiet
libero consequat erat pellentesque, a blandit enim mattis.
Nulla sit amet urna a metus sodales faucibus. Maecenas id
nibh eget lectus feugiat sagittis sed non mi.
Subheading 2
Praesent lectus diam, ac ornare quis, rhoncus ut sapien. Cras
pretium enim eu mauris consectetur euismod. Ut imperdiet
libero consequat erat pellentesque, a blandit enim mattis.
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created by kristy black design www.kristy blackdesign. com