First and biggest Russian computer and video games exhibition

Igromir Expo 2013

Date of the event: October 3-6, 2013

Venue: Moscow, Crocus Expo Exhibition CentrePavillion 1

Event concept: Igromir expo is first and biggest Russian computer and video games consumer exhibition. Key

products of the event: computer games, console games, handheld consoles games, mobile games and all other electronic entertainment software and hardware, except

for gambling.

Target audience: 20-30 years old “entertainment enthusiasts” - persons with strong interest in all kind of entertainment (e.g. movies, video games, music) and

newest technologies, Also, family audience and younger audience with same entertainment interests.

Target amount of visitors: 120-130 thousands of people

Expected participants: developers and publishers of computer and video games, manufacturers and

distributors of games hardware, games and general media.

Igromir Expo took place for the first time in 2006, gathering more than 26 thousands people in 2 days: November 4-5. More than 40 companies took part in first Igromir Expo.

In 2007-2010 Igromir Expo continues to grow rapidly, gaining more and more audience each year – from 26.000 people in 2006 to 92.000 people in 2010

The event is attracting more and more professionals each year, both participating companies and media. Also, every year Igromir is presenting new features – from business day to outside exhibition area

Igromir Expo 2011 took place in the new venue – Crocus Expo (October 6-9, 2011). For the first time in exhibition history, the event changed its concept to attract new audience (family audience and mature entertainment enthusiasts).

Renewed show had outstanding success – Igromir grew both in terms of attendance (more than 95.000 visitors in 4 days) and size of the exhibition, with 120 companies occupying more than 16.000 sq.m. (the whole Hall 13 of Pavillion 3)

Igromir 2011 featured all major international game publishers and developers participating in the show - Microsoft, Sony Computer Entertainment, Electronic Arts, Activision, Blizzard Entertainment, Nintendo, Sega, Square Enix, Wargaming.Net and many others.

The show continued to grow in 2012, expanding from one exhibition hall to three exhibition halls: family pavilion (presenting entertainment products for all ages) and two main exhibition halls, resulting in overall exhibition size of 16.000 sq.m. 2012 attendance grew again – 105.000 people in 4 days

One of the main features of Igromir 2012 – family pavilion. For the first time in exhibition history, family entertainment products were presented in separate area with access for all ages, with participation of Microsoft, Sony, Nintendo, 1C-Softclub and others

Also, for the first time Igromir 2012 presented Business Area – separate exhibition space with access only for industry specialists and media, with calm and comfortable business atmosphere. As a result - more than 1500 media publications (both printed and online), dozens of TV reports and countless blog and social network posts by community leaders

- Huge success for the renewed show – more than 105.000 of visitors in 4 days

- Most payable audiences - family audience (over 1/3 of overall audience) and mature entertainment enthusiasts - were successfully added to the Igromir’s core audience – games enthusiasts 14-21 year old

- More than 1100 media members covering the event, including all major national TV channels

- New features like family pavilion and business area upgraded the show to the whole new level!

Igromir Expo 2012 results:

Key features ofIgromir Expo 2013

The show will stay in Russia’s best exhibition center – Crocus Expo, this time occupying the whole pavillion 1 (more than 28.000 sq.m. in four halls)

Igromir 2013 will feature new entertainment content of the exhibition – Tournament Area, occupying 6.000 sq.m. of the whole Hall 2 and presenting non-stop tournament of biggest cybersport disciplines on two separate stages

Business Area of Igromir 2013 will also grow significantly, occupying 5.000 sq.m. of the whole Hall 1 of Crocus Expo’s pavilion 1.