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Swedish Companies Create Jobs in America – A look at Swedish economic and business ties with the US

FIRST EDITION Swedish Companies Create Jobs in America

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A Look at Swedish Economic and Business Ties with the U.S. Sweden and the United States have been business partners for 375 year. With the first Swedish trade ship landing in United States in 1638 – it's not difficult to see that the bilateral trade relationship that the countries share has grown strong. Today, almost quarter of a million jobs in U.S. can be counted as a product of Swedish companies doing business with American counterparts. Swedish foreign investments, Swedish companies operating in the US and American exports to Sweden are all making large impact on the U.S. economy.

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Page 1: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America – A look at Swedish economic and business ties with the US

Page 2: FIRST EDITION Swedish Companies Create Jobs in America

The Treaty of Amity and Commerce Between the United States and Sweden, was a treaty signed on April 3, 1783 in Paris, France between the United States and the Kingdom of Sweden. The treaty established a commercial alliance between these two nations and was signed during the American Revolutionary War.

In 1783 Benjamin Franklin was the American resident in Paris, and on September 28, 1782 he was given a new assignmnet by Congress, and was made Minister Plenipotentiary to His Majesty King Gustav III of Sweden. However, because Franklin was based in Paris, France, the discussions was carried out via the Swedish ambassador to the court of France, Count Gustaf Philip Creutz.

On April 3, 1783, the two of them signed the treaty which was the first treaty signed by the U.S. with any nation not directly involved in the Revolutionary War. Therefore Sweden became the first neutral nation to officially recognize the young American republic.

Page 3: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 1

Swedish Companies Create Jobs in America – A look at Swedish economic and business ties with the US

The cover illustrates the Oculus building at the new World Trade Center Transportation Hub in New York. The Oculus bear the signature of architect Santiago Calatrava and Skanska will construct the structure that will frame the hub´s main concourse. The project is expected to complete by July 2013. This is one example how Swedish companies create jobs in America.

Page 4: FIRST EDITION Swedish Companies Create Jobs in America

2 | Swedish Companies Create Jobs in America

Ambassador Jonas Hafström

During my travels throughout the United States, I have been struck by the enthusiasm and involvement by Swedish businessmen and companies operating in the United States. Sweden is one of the largest investors in the U.S. per capita, and Sweden is the twelfth largest investor in total.

To gain a better idea of the locations of Swedish trade interests in the United States, including how many job opportunities they have created, the Embassy, together with SACC-USA, among others, has mapped the economic interaction between the two countries.

Sweden and the United States are celebrating a shared heritage and future. This year marks 375 years (1638) since the establishment of the first Swedish colony, and 230 years (1783) since the first free trade agreement between our countries. Also in 2013, the European Union will launch negotiations for a Transatlantic Trade and Investment Partnership.

Today Swedish companies, combined with American exports to Sweden, generate approximately one quarter of a million American jobs. That number could be multiplied by four because each job in turn creates another job for subcontractors, infrastructure, and services near the company.

Sweden and the U.S. share a goal of doubling exports by 2015. By combining our efforts, we can achieve this goal. That is why Sweden welcomes the decision by the EU and the U.S. to start negotiations on a Transatlantic Trade and Investment Partnership. This is an historic decision which also gives an enormous boost to our bilateral relations.

Sweden is at the spear head in many areas in which we, together with the U.S., can expand even farther. Environmental technology, sustainable cities and technical achievements in the areas of health care and creative nutrition are several sectors with promising futures.

On the Swedish side, we are working closely with the Federal and State governments. Together with the U.S. Embassy in Stockholm, we are continuously striving to expand cooperation between our two countries.

The Swedish authorities and organizations present in the United States are all working together to promote Swedish. This extensive network consists of Sweden’s thirty two consulates, who are the crux of Sweden’s presence across the entire U.S. The promotion family also includes the Swedish-American Chambers of Commerce (SACC-USA) with their local chapters, SACC-NY, Business Sweden, Visit Sweden, The Office of Growth Analysis and the Swedish Institute.

Based in House of Sweden in Washington, DC, the Embassy staff continues to promote Swedish interests in the United States. And we do so with a proud history. To hightlight the 375th anniversary of the establishment of the first Swedish colony in the United States, we are arranging meetings and events where culture, business and politics are at the center. This booklet is our contribution to tying Sweden and the United States even closer together.

Jonas Hafström, Ambassador of Sweden to the United States

Celebrating 375 years of shared heritage and prosperous trade

Page 5: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 3

Ambassador Mark F. Brzezinski

Since the founding 375 years ago of New Sweden, the colony that eventually became part of Delaware and New Jersey, the interests between our two countries have meshed. Today over four million Americans claim Swedish heritage, and business ties between Swedish and U.S. companies are flourishing like never before. In my role as U.S. Ambassador to Sweden, a top priority is to support and advance the already impressive relationship that our countries share in trade and investment. Our annual bilateral trade is valued at over $25 billion. Over the years, Swedish companies have invested nearly $39 billion in the U.S. In fact, Sweden is the 12th largest investor in the U.S., and one of the top investors on a per capita basis.

U.S. companies have invested around $23 billion in Sweden. U.S. and Swedish companies are rapidly cross-pollinating, forming partnerships, and investing in each other’s markets. Many states, localities, and industry clusters throughout the U.S. are attracting innovative Swedish companies that are investing to take advantage of the large scale of the U.S. market and to compete globally. This is the perfect time for U.S. exporters to focus on opportunities in Sweden, one of the most dynamic and innovative markets in the world with an advanced IT infrastructure, world-class education, cutting edge clean technologies, and strong R&D. According to the World Economic Forum, Sweden ranks number one in the world in leveraging informa-tion technologies, and Fortune Magazine notes that Stockholm offers a potent combination of creativity, R&D and business-friendly policies. Many U.S. companies have established Nordic regional representation in Sweden. As many Swedish companies establish a global footprint, they often work collaboratively with U.S. partners in other markets around the world.

I strongly encourage U.S. exporters to explore opportunities in the Swedish market and to work closely with the Commercial Service in U.S. Embassy Stockholm and through the network of U.S. Export Assistance Centers across the country.

U.S. Embassy Stockholm also collaborates closely with SelectUSA (SelectUSA.gov), the federal-level program to promote foreign invest-ment in the U.S. Based in Washington D.C., SelectUSA is a great resource of information for investors. The program also serves as an ombudsman to facilitate the resolution of any investor issues that involve federal agencies.

Moreover, U.S. Embassy Stockholm has created the FDI Finder, a tool for prospective investors, that demonstrates the extent of Swedish and other foreign direct investments in the U.S. At heart, it is our people-to-people connections and the values that underpin them that keep the U.S.-Swedish relationship thriving in business and culture. Recent notable examples include the visit of Their Majesties, the King and Queen of Sweden, to Minneapolis to inaugurate a new wing of the American Swedish Institute; the Kennedy Center’s month-long celebration of Nordic music and arts in a “Nordic Cool” festival; and Memphis, Tennessee’s annual “Memphis in May” celebration featuring Sweden. It is my sincere pleasure to help introduce this publication to serve as a constructive resource to bolster our bilateral trade and investment.

Mark Brzezinski, Ambassador of the U.S. to Sweden

Two countries with an impressive relationship in trade and investment

Page 6: FIRST EDITION Swedish Companies Create Jobs in America

4 | Swedish Companies Create Jobs in America

Table of Contents

Preface by Ambassador Jonas Hafström and

Ambassador Mark Brzezinski ...................................................... 2-3

Executive Summary ........................................................................5

Swedish Economic Impact on Employment—National Level ............6

Swedish Economic Impact on Employment—State Level .................7

Swedish Economic Impact on FDI and Exports—National Level .......8

Value of Commodities Exported to Sweden—State Level ..................9

Alabama .......................................................................................10

Alaska...........................................................................................11

Arizona .........................................................................................12

Arkansas ......................................................................................13

SAS - Company Profile ..................................................................14

California ......................................................................................15

Mercuri Urval - Company Profile ...................................................16

Colorado .......................................................................................17

SKF - Company Profile ..................................................................18

Connecticut ..................................................................................19

AstraZeneca - Company Profile .....................................................20

Delaware ......................................................................................21

SAAB Group - Company Profile .....................................................22

Washington, D.C. ..........................................................................23

Sensys & IKEA - Company Profiles ................................................24

Florida ..........................................................................................25

Wackes - Company Profile ............................................................26

Georgia .........................................................................................27

Hawaii ..........................................................................................28

Idaho ............................................................................................29

Nansen - Company Profile ............................................................30

Illinois ...........................................................................................31

Indiana .........................................................................................32

Iowa..............................................................................................33

Kansas..........................................................................................34

Kentucky ......................................................................................35

ABB - Company Profiles ................................................................36

Louisiana ......................................................................................37

PartnerTech - Company Profiles ...................................................38

Maine ...........................................................................................39

XDIN - Company Profile ................................................................40

Maryland ......................................................................................41

Massachusetts ..............................................................................42

Michigan ......................................................................................43

ABioNova - Company Profile .........................................................44

Minnesota .....................................................................................45

Mississippi ....................................................................................46

Montana .......................................................................................47

T-Kartor - Company Profile ............................................................48

Missouri ........................................................................................49

Nebraska ......................................................................................50

Nevada .........................................................................................51

New Hampshire ............................................................................52

New Mexico ..................................................................................53

Volvo Cars - Company Profile ........................................................54

New Jersey ...................................................................................55

Magoo 3D Studios & Monterosa - Company Profiles ......................56

New York ......................................................................................57

Aerocrine - Company Profile ..........................................................58

North Carolina ..............................................................................59

Assa Abloy - Company Profile ........................................................60

South Carolina ..............................................................................61

North Dakota ................................................................................62

South Dakota ................................................................................63

BabyBjörn - Company Profile ........................................................64

Ohio..............................................................................................65

Oklahoma .....................................................................................66

Oregon .........................................................................................67

QlikTech - Company Profile ...........................................................68

Pennsylvania ................................................................................69

Rhode Island ................................................................................70

Vermont ........................................................................................71

Volvo Group - Company Profile ......................................................72

Tennessee ....................................................................................73

Stena Bulk - Company Profile ........................................................74

Texas ............................................................................................75

SnackCo - Company Profile ...........................................................76

Utah .............................................................................................77

Tobii - Company Profile .................................................................78

Virginia .........................................................................................79

Hilleberg - Company Profile ...........................................................80

Washington ...................................................................................81

West Virginia .................................................................................82

Wisconsin .....................................................................................83

Wyoming ......................................................................................84

U.S. FDI Finder .............................................................................86

SAGA – Swedish American Green Alliance ....................................87

Skanska - Company Profile ...........................................................88

SymbioCity – Sustainability of Sweden ...........................................89

Getinge Group - Company Profile ..................................................90

SymbioCare – Health by Sweden ...................................................91

J. Lindberg & Paradox Entertainment - Company Profiles ..............92

SymbioCreate – Creative Business from Sweden ...........................93

Aquavit & Samuelsson Group - Company Profiles ..........................94

Sweden – The New Culinary Nation...............................................95

A Nation of Innovations ........................................................... 96-97

Ericsson - Company Profile ...........................................................98

Information and Communications Technology by Sweden ..............99

Moberg Derma - Company profile ................................................100

Life Science by Sweden ..............................................................101

Facebook – U.S. Investment in Sweden............................... 102-103

Sweden’s Historical Contact with North America ..........................104

Swedish-American Business History ............................................105

Swedish-American Chambers of Commerce USA ................ 106-107

Visit Sweden & Growth Analysis ...................................................108

Swedish Institute .........................................................................109

Swedish-American Chamber of Commerce New York ..................110

Business Sweden ........................................................................111

Visit Sweden: Stockholm .............................................................112

Visit Sweden: the Icehotel ...........................................................113

Swedish Economy .......................................................................114

A Few Facts about Sweden .........................................................115

Methodology ...............................................................................116

Page 7: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 5

Executive Summary

Sweden is one of the largest investors per capita in the U.S. Despite a relatively small population, Sweden is the twelfth largest investor in total. Sweden and approximately 1,200 Swedish-related companies have created jobs in all fifty states. Foreign direct investment and the opera-tions of Swedish companies, together with U.S. exports to Sweden, create about a quarter of a million jobs throughout the U.S. If subcon-tractors and jobs created in surrounding areas are included, that figure, according to Bloomberg, is quadrupled and would be over one million.

However, trade flows in both directions. More American companies operate in Sweden than companies from any other foreign country, creating over 72,000 Swedish jobs. The Embassy map of economic interaction, based on U.S. trade sources and the latest available statistics, shows Sweden’s FDI to be $42.3 billion (2011, DoC). It is worth mentioning that every U.S. state has income generated by trade between our two countries.

There are many companies which Americans recognize as being Swedish, but there are also a number of brands that Americans do not associate with Sweden. This book highlights a few sectors such as sustainable urban development, health care, creative industries, telecommunications and tourism, in which Sweden has a lot to offer. Each sector is important for both Sweden and the U.S. The cooperation within the Swedish American Green Alliance (SAGA), a joint effort to expand the environmental sector and work for sustainable solutions to common challenges, is also a main feature of the book.

Machinery, electronic goods, telecom products, vehicles and other engineering items account for the largest share of U.S. imports from Sweden. Another significant sector includes chemical products, pharma-ceuticals and plastics in primary forms. U.S. exports to Sweden also consist of machinery and chemical products. Statistics on trade in services is more difficult to measure, but all indicators point to a constant increase. Today the U.S. is Sweden’s biggest export market for services.

The mapping of Swedish business interests in the U.S. not only shows a strong, fruitful trade relationship which extends back through history, it also highlights the more than four million Americans who share our Swedish heritage (2011, ACS).

2013 will prove to be a significant year for bilateral relations between Sweden and the United States. This year we celebrate the 375th anniversary of the day the first Swedes landed in Delaware and New Jersey. And it has been 230 years since Sweden and the U.S. signed their first trade agreement. In addition, during 2013, negotiations on a free trade agreement between the European Union and the U.S. will begin.

According to a study by the Swedish National Board of Trade, a U.S.– EU trade agreement has the potential to increase U.S. exports to Sweden by 15 percent and imports from Sweden by 17 percent. In other words, our trade relations are excellent. And with increased free trade, additional jobs will be created both in Sweden and in the U.S.

Page 8: FIRST EDITION Swedish Companies Create Jobs in America

6 | Swedish Companies Create Jobs in America

SwediSH eConoMiC iMpACt on eMployMent in tHe United StAteS

Jobs supported – national level

26,693Jobs supported by exports to Sweden

193,400Jobs supported by Fdi from Sweden

total jobs supported in the United States

221,343

Page 9: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 7

SwediSH eConoMiC iMpACt on eMployMent in tHe United StAteS

Jobs supported – state level

AK117

HI604

PR738

HI

TX11,952

NM507

AZ2,781

CA28,148

NV1,374

OR2,226

WA3,094

MT266

WY100

ID327

UT1,310

CO3,511 KS

1,573

OK1,906

NE843

SD217

ND103 MN

4,558

WI4,561

IL10,390

MI9,405

IN4,119

OH7,582

PA9,094

NY14,219

ME1,775

MA5,101

NJ5,222

DE339

RI266CT

5,311

MD4,849

DC755

VT596

NH1,054

AL2,748MS

643

FL 6,694

GA7,912

KY2,883

WV742 VA

9,290

SC7,361

NC9,546TN

6,768

IA4,692

MO4,126

AR3,840

LA1,867

prominent and recognizable Swedish related companies with large employment in the US:

ABBAkzo NobelAlfa LavalAssa AbloyAstraZenecaAtlas CopcoAxel JohnssonBonnierEkmanElectroluxElektaEricssonGetinge

H&MHexagonHusqvarnaIKEASandvikSASSCASecuritasSkanskaSAABSSABVolvo Group

Page 10: FIRST EDITION Swedish Companies Create Jobs in America

8 | Swedish Companies Create Jobs in America

SwediSH eConoMiC iMpACt on tHe United StAteS

FDI and exports – national level

$5.3 billionexports of Commodities

to Sweden

$5.5 billionexports of Services

to Sweden

$42.3 billionForeign direct investment from Sweden to US

Page 11: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 9

SwediSH eConoMiC iMpACt on exportS FroM tHe United StAteS

Value of commodities exported to Sweden – state level

AK$3M

HI$1M

PR$106M

HI

TX$168M

NM$1M

AZ$55M

CA$1.2B

NV$15M

OR$94M

WA$97M

MT$13M

WY$0.03M

ID$5M

UT$41M

CO$22M KS

$14M

OK$21M

NE$8M

SD$3M

ND$1M MN

$149M

WI$150M

IL$254M

MI$99M

IN$82M

OH$331M

PA$137M

NY$181M

ME$5M

MA$178M

NJ$123M

DE$27M

RI$3MCT

$1M

MD$88M

DC$1M

VT$68M

NH$30M

AL$88M

MS$8M

FL $97M

GA$180M

KY$36M

WV$67M VA

$116M

SC$189M

NC$107MTN

$112M

IA$38M

MO$64M

AR$18M

LA$23M

top 5 export sectors:

Computer & electronic products:

$1,161,852,960

transportation equipment:

$789,000,476

Machinery:

$785,262,219

Chemicals:

$654,108,463

Miscellaneous manufactured commodities:

$367,968,707

Page 12: FIRST EDITION Swedish Companies Create Jobs in America

10 | Swedish Companies Create Jobs in America

AlABAMASwediSH eConoMiC iMpACt on

AkzoNobelAtlas CopcoCamil FarrCellmarkH&MHexagon

SCASECO ToolsSecuritasSSABSwedish Match

2,748total Jobs in Alabama

448Jobs supported by exports to Sweden

2,300Jobs supported by Fdi from Sweden

Residents of Swedish Descent

13,092Swedish related companies with location in AL Commodity exports to Sweden

total: $88,263,843

Mineral

s & ores

transp

ortati

on equ

ipmen

t

primary

Meta

l Mfg

All othe

rs

$7 M

$43 M

$26 M

$12 M

Page 13: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 11

AlASkASwediSH eConoMiC iMpACt on

Residents of Swedish DescentCommodity exports to Sweden

total: $3,283,428

Fish (

Fresh/

Chilled

/ Froz

en),

other M

arine

produc

ts

electric

al equ

ipmen

t,

Applea

nces

& Compo

nents

Food

man

ufactu

res

All othe

rs

Swedish related companies with location in AK

16,685Atlas CopcoSandvikSecuritas

117total Jobs in Alaska

17Jobs supported by exports to Sweden

100Jobs supported by Fdi from Sweden

$2.2 M

$1.1 M

$37k

$10k

Page 14: FIRST EDITION Swedish Companies Create Jobs in America

12 | Swedish Companies Create Jobs in America

ArizonASwediSH eConoMiC iMpACt on

Residents of Swedish Descent

transp

ortati

on equ

ipmen

t

Compu

ter an

d elec

tronic

produc

ts

electric

al equ

ipmen

t,

Applea

nces

& Compo

nents

All othe

rs

Swedish related companies with location in AZ

104,219AkzoNobelAssa AbloyBTSCamil FarrCMS WinemarketingDuxiana (Dux Beds)EneaExpanderH&M

HexagonIFSIkeaPentruderSCASecuritasSenseairSentech PrecimeterSkanska

Sun AirAwningsSwede CleanSwedish Women’s Educational Associa-tion ArizonaThumbspeakVolvo Group

2,781total Jobs in Arizona

281Jobs supported by exports to Sweden

2,500Jobs supported by Fdi from Sweden

Commodity exports to Sweden

total: $55,415,645

$19.3 M

$11.3 M

$8.0 M

$17.0 M

Page 15: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 13

ArkAnSASSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in AR

14,562EducatiusHaldexSECO ToolsSecuritas

3,840total Jobs in Arkansas

90Jobs supported by exports to Sweden

3,750Jobs supported by Fdi from Sweden

Commodity exports to Sweden

total: $17,643,678

Machine

ry, exce

pt elec

trical

Fabri

cated

Meta

l prod

ucts,

neSoi

Beverag

es & to

bacco

produc

ts

All othe

rs

$14 M

$1.3 M$0.6 M

$1.8 M

Page 16: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

14 | Swedish Companies Create Jobs in America

Rickard Gustafson, CEO

where we are in the United States: Lyndhurst, New Jersey. SAS operates non-stop service from/to New York (Newark), Chicago, Washington D.C., San Francisco.

Scandinavian Airlines (SAS), founded in 1946, is the national airline of Denmark, Sweden and Norway. SAS serves more than 100 cities in Scandinavia, Europe, Asia and the U.S. SAS transported 27.2 million passengers to 128 destina-tions in 2011.

in 2013, SAS will expand capacity between the U.S. and Scandinavia. SAS is always looking to serve markets where there is high demand from Nordic Travelers. We see a favorable market situation in North America and a particularly strong demand in the growth area of San Francisco and the US West Coast. The new route from San Francisco to Copenhagen will benefit business and leisure travelers, Nordic imports and exports and it has been highly sought after by the business community,” says Rickard Gustafson, President and CEO of SAS Group.

SAS is the only airline to fly direct between San Francisco and Copenhagen and is expecting approximately 125,000 passengers per year on the route. The route will be operated by an Airbus 340-300, the largest aircraft in the SAS fleet, with 245 seats divided into 3 service classes: Business, Economy Extra – our premium economy – and Economy.

A large number of SAS passengers have expressed a strong desire for additional departures from Newark to Copen-hagen. By popular demand, SAS is pleased to bring back its late evening flight with 3 weekly frequencies from Newark to Copenhagen departing at 11:30 pm. These new frequencies will provide even greater travel flexibility for both business and leisure travelers.

High comfort and service on our intercontinental flightsTravel in style and comfort on SAS to and from the US/Asia and Scandinavia. Wide seats with spacious legroom, delicious food and drinks, excellent service and good enter-tainment characterize SAS.

SAS operates non-stop service from New York (Newark) to Copenhagen, Oslo and Stockholm, from Chicago to Copenhagen and Stockholm, from Washington, D.C. to Copenhagen and starting April 8, 2013 from San Francisco to Copenhagen. From its hubs at Copenhagen, Oslo and Stockholm, SAS serves cities throughout Denmark, Norway, Sweden, and the rest of Europe.

www.flysas.com/us

Page 17: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 15

CAliForniASwediSH eConoMiC iMpACt on

Residents of Swedish Descent

Compu

ter & elec

tronic

produc

ts

Misc. M

anufa

ctured

Commod

ities

transp

ortati

on equ

ipmen

t

All othe

rs

Swedish related companies with locations in CA

434,471AccedoAcne GroupAkzoNobelAlfa LavalApicaAssa AbloyAssisteraAstra ZenecaAtlas CopcoAutolivB-ReelBeckersBonnierBorgBTSCamil FarrCellastraCellmarkCintComsolConsatCycleuropeDigital VisionDirect LinkDoxa DentalDuxiana (Dux Beds)EkmanElektaEPiServerEricssonESI TechtransEton of SwedenEuro OfficeExpand InternationalG5 EntertainmentGetingeGunnebo Entrance Control

H&MHaldexHammar LiftHealth Profile InstituteHexagonHexpolHusetHusqvarnaIAR SystemsIFSIkeaImage SystemsInterverbum TechInvestor Growth CapitalIpendoITRIMJ LindebergKDABKeyBrokerKvänum Kitchens KvaserLeloLund University FoundationLYYNMapping IndustriesMediaplanetMedius SoftwareMicronic Laser SystemsMidnight Sun Crea-tionsMimi The SardineNefabNobel BiocareNordaq Water Filter SystemsNovus Scientific

NykcoolOdd MollyOutpost 24PanoticonParadox EntertainmentPhosworksPolygonProber TechnologyQliktechRolSandvikSapaSASSECO ToolsSecuritasSilex MictrosystemsSkanskaSKFStopp LASupport SackSvenska Kyrkan Los AngelesSWEASwedish Translation ServicesSystem 3RTactelTetra PakTrelleborgUniversal Space NetworkVolvo GroupWeAretheSuperlative-ConspiracyWEST WinesWestNordic Provier

28,148total supported Jobs

in California

5,948Jobs supported by exports to Sweden

22,200Jobs supported by Fdi from Sweden

Commodity exports to Sweden

total: $1,171,696,404

$648 M

$189 M

$110 M

$225 M

Page 18: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

16 | Swedish Companies Create Jobs in America

Christian Kurt Nielsen, CEO

where we are in the United States: Offices in Washington DC, New York, Denver, Colorade and Dallas, Texas.

Mercuri Urval is a leading HR Consultancy, headquartered in Stockholm, Sweden with subsidiaries in 25 countries. Every year we partner with over 3,000 clients around the globe to align their employee’s capabilities to goals and strategy. Everything we do is about enabling organizations achieve better results and helping people be successful at work. We do it by understanding what people can do, and connecting it to what organizations need to do. Our Recruitment & Search Solutions, Board & Executive and Talent & Transformation Services prepare organizations and people for future success.

We entered the Unites States market in 1981 and our Scan-dinavian approach to leadership development and talent management has been implemented within start-ups to Fortune 500 clients. With offices in Washington DC, New York, Denver and Dallas we are able to serve our clients on a national level. Our focus is always on getting the right person, in the right role at the right time. We are experts in understanding the behaviors of people to predict and

accelerate their performance. Having a consistent global approach to deploying our services along with local market knowledge has made us the partner of choice for multina-tionals who seek a dependable HR partner to support their international growth aspirations.

Mercuri Urval has grown organically since our founding in 1967 and today we are well positioned to continue to innovate in the field of human capital management, follow our clients into emerging markets and develop tomorrow’s leaders. In 2013 we will hire a new consultant every third day to ensure our company has the bench strength to support existing and new clients around the world to unlock the potential in your employees. Wherever you need us, the chances are that we are already there.

At Mercuri Urval it’s all about people.

www.mercuriurval.com

Page 19: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 17

ColorAdoSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in CO

134,366AkzoNobelArboritecAssa AbloyAtlas CopcoBonakemiBonnierCamil FarrDuxiana (Dux Beds)EricssonGambro

H&MHestraHexagonIkeaMake Up StoreMercuri UrvalNilarPMC HydraulicsPowerboxSecuritas

SigicomSkanskaSwedish Medical CenterTrelleborgVitrolifeWeAretheSuperlative-Conspiracy

3,511total Jobs in Colorado

111Jobs supported by exports to Sweden

3,400Jobs supported by Fdi from Sweden

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

Chemica

ls

All othe

rs

Commodity exports to Sweden

total: $21,806,768

$5.3 M

$7.0 M

$4.8 M $4.8 M

Page 20: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

18 | Swedish Companies Create Jobs in America

Poul Jeppesen, CEO

where we are in the United States: SKF USA has its corporate offices in Lansdale, PA and operates facilities in over 22 states with over 6,000 employees.

SKF USA Inc. is the U.S. subsidiary of SKF Group, a global technology company founded over 100 years ago in Gothen burg, Sweden. SKF is today the world’s leading manufacturer of rolling bearings, and offers seals, lubrica-tion, linear motion, mechatronics and services which include technical support, maintenance and reliability services and training. During 2012 SKF Group had approx-imately $10 billion in sales (64, 575 SEKm), supported by 46,775 dedicated employees and 15,000 trusted distributors. SKF Group has operations in 130 countries and more than 120 manufacturing sites, 30 of which are here in the United States. SKF USA has its corporate offices in Lansdale, PA and operates facilities in over 22 states with over 6,000 employees. It provides customized application engineer-ing solutions via its global SKF Solutions Factory network including U.S. sites in Houston, Texas, Cleveland, Ohio and coming next to the Birmingham, Alabama area.

SKF innovation delivers engineered solutions that improve environmental performance through its unique under-standing of the interrelationship between machine com-ponents and industrial processes. This knowledge enables SKF to deliver products and services that can reduce friction and maximize mechanical performance over the entire machine’s lifecycle. The increases energy efficiency, extends equipment life and conserves natural resources which in turn helps to reduce environmental impact.

We call this approach SKF Asset Life Cycle Management, and it’s a comprehensive combination of knowledge and technologies that has streamlined SKF’s ability to deliver

real-world solutions that optimize performance over the entire machinery service life cycle.

In 2012 SKF has launched the Beyond Zero™ portfolio which includes products and solutions which help our customers improve overall effectiveness, making them more successful and profitable, while minimizing their environmental impact. Products range from low-friction E2 bearings, ideal for electric motors, to highly reliable and accurate linear actuators that allow solar panels to closely follow the sun to increase power output. This portfolio complements our initiative started in 2005 to reduce environmental impact from our own operations, and SKF is proud to have its USA headquarters as an LEED Platinum rated workplace, the first for an industrial concern in the Commonwealth of Pennsylvania. Today SKF has, or is developing, 18 different office, warehouse or manufacturing facilities around world, including India, China and Russia, that will conform to LEED guidelines.

About our CeoPoul Jeppesen, a native of Aalborg in Denmark, serves as President and Chief Executive Officer of SKF USA Inc, a position he has held since January, 2010. In February, 2011 he became a member of the global SKF Group management team and in addition to his role as the head of SKF USA Inc. he supports certain Group initiatives in the North America region.

www.skf.com

Page 21: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 19

ConneCtiCUtSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in CT

62,700A.V. Olsson Trading Co.ABBAkzoNobelAlimak HekAssa AbloyBTSCellmarkCountry SwedishDuxiana (Dux Beds)

Eleish-van Breems AntiquesEsselteETP transmissionExpand InternationalH&MHexagonIkeaNordstjernan

OrwakPolarn O PyretSectraSecuritasSkanskaSKFSPM InstrumentStena MetalTelkey Solutions

5,311total Jobs in Connecticut

511Jobs supported by exports to Sweden

4,800Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

All othe

rs

Commodity exports to Sweden

total: $100,647,759

$71 M

$14 M

$8.0 M $7.7 M

Page 22: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

20 | Swedish Companies Create Jobs in America

Paul Hudson, Executive Vice President, North America

where we are in the United States: Headquarter U.S.: Wilmington, Delaware.

AstraZeneca, with its U.S. headquarters in Wilmington, Delaware, is one of the world’s leading biopharmaceutical companies. AstraZeneca operates in more than 100 coun-tries and its innovative medicines are used by millions of patients worldwide.

Supporting our CommunitiesEvery day, AstraZeneca works hard to improve health in communities throughout the U.S. We believe true progress in solving current healthcare challenges lies in the connec-tions made by all those working to improve patient health. In 2011 alone, AstraZeneca donated more than $9.7 million to nonprofit organizations for programs and projects aimed primarily at improving health across the U.S.

The Young Health Program (YHP) is AstraZeneca’s long-term global community investment initiative directed towards young people. The U.S. program, expected to reach more than 1 million young people over the next five years, is delivered in partnership with Plan International and Johns Hopkins School of Public Health.

Access to Affordable MedicinesOur AZ&Me™ Prescription Savings programs help quali-fied patients gain access to the AstraZeneca medicines they need, while providing them with information that can help them stay healthy. Participation in AZ&Me has steadily increased over the past three years. In 2011, AZ&Me served 569,823 patients and provided 4.5 million prescriptions. AstraZeneca has saved U.S. patients a total of $3.4 billion on 15 million prescriptions since 2008.

AstraZeneca also supports the United Way of Delaware-led “Healthy Delawareans Today & Tomorrow” initiative, focusing on the uninsured in Delaware. More than 56,000 uninsured Delawareans have been linked to free or low-cost health services since 2007.

Commitment to Research: AstraZeneca and MedImmune have an R&D presence in nine countries across three continents.

Recent Awards: National Association of Female Execu-tives, 100 Best Companies for Working Mothers, Best 100 Companies to Work For, Alliance for Workplace Excel-lence—EcoLeadership Award, National Bike Friendly Business, American Heart Association’s Start! Fit Friendly Company Platinum Award, CEO Cancer Gold Standard

Astrazeneca Healthcare Foundation The mission of the not-for-profit Foundation established in 1993 is to promote public awareness of healthcare issues and public education of medical knowledge. The Foundation’s signature program, Connections for Car-diovascular HealthSM, was established in 2009 through a charitable contribution of $25 million from AstraZeneca.

protecting our environment AstraZeneca’s U.S. business is focusing on two core areas where good performance will create value for our stake-holders and our business: product stewardship and en-vironmental sustainability. Product stewardship focuses on improving the environmental profile of our products, while sustainability minimizes the environmental impact of our processes by reducing the carbon footprint of our own and our suppliers’ business activities.

AstraZeneca believes in creating a safe work environment for our employees that promotes healthy living and celebrates diversity, essential obligations of a responsible company. We have been accredited with the CEO Cancer Gold Standard each year since 2006, which recognizes our disciplined focus on the prevention and early detection of cancer.

www.astrazeneca-us.com

Page 23: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 21

delAwAreSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in DE

6,635AkzoNobelAstra ZenecaH&MPolygonSecuritas

339total Jobs in delaware

139Jobs supported by exports to Sweden

200Jobs supported by Fdi from Sweden

Chemica

ls

Compu

ter an

d elec

tronic

produc

ts

plastic

s & rub

ber p

roduc

ts

All othe

rs

Commodity exports to Sweden

total: $27,376,688

$22.8 M

$2.4 M$1.2 M $0.9 M

Page 24: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

22 | Swedish Companies Create Jobs in America

Jonas Hjelm, CEO

where we are in the United States: Washington D.C., Sterling, Virginia, Lillington, North Carolina, Orlando, Florida, Syracuse, New York.

Saab North America provides a broad range of products, services and solutions from military defense to homeland security to the North American market. A proud US partner for over 40 years, Saab North America brings together the Swedish tradition of high quality and reliability and the American values of hard work and cost efficiency.

Our mission is to apply Saab’s broad portfolio of products, services and solutions to the local market in the areas of aviation, defense, and homeland security. This strategic capability, combined with strong local units providing, development and manufacturing capability as well as key support and service functions, provides a strong base to meet the needs of our customers in North America.

Saab Support and Services, based in Sterling, Virginia, supplies strategic support solutions for an extensive fleet of civil aircraft supplied to regional carriers and government operators around the world. Saab Barracuda LLC, based in Lillington, North Carolina, manufactures multi-spectral

camouflage and heat reducing systems for the Department of Defense, law enforcement, and other government agencies. Saab Training USA, based in Orlando, Florida, develops integrated training and simulation solutions for complex and multi-faceted training requirements. Saab Transponder Tech USA LLC, based in Sterling, Virginia, is a logistics support provider for maritime transportation and security systems featuring the R4 AIS. Saab Sensis Corporation, based in Syracuse, New York, is a global provider of air defense, air traffic control, airline and airport operations management, and data integration and distribution.

As valuable contributor to the defense and security of the US, we work hand in hand with US forces at home and abroad. Saab North America is dedicated to building customer relationships, strategic partnerships and long-term business development.

Learn more about us at www.saabgroup.com/northamerica

Page 25: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 23

wASHington d.C.SwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in DC

3,013ABBAmuze InteractiveEPiServerEricssonH&MKreab Gavin Anderson

Mercuri UrvalNovexusSAABSecuritasSkanska

755total supported Jobs

in washington dC

5Jobs supported by exports to Sweden

750Jobs supported by Fdi from Sweden

Compu

ter an

d elec

tronic

produc

ts

Fabri

cated

Meta

l prod

ucts,

neSoi

transp

ortati

on equ

ipmen

t

All othe

rs

$0.43 M

$0.13 M

$0.34 M

$0.09 M

Commodity exports to Sweden

total: $987,462

Page 26: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

24 | Swedish Companies Create Jobs in America

Mike Ward, CEO

ikeA

where we are in the United States: Miami, Florida.

where we are in the United States: Conshohocken, Pennsylvania and several other locations.

Sensys Traffic develops, manufactures and sells state-of-the-art systems for traffic safety and traffic infor-matics. The main products are speed and red-light enforcement systems based on Sensys inhouse radar technology which provides cutting edge performance while maintaining the highest legal security in the industry. Sensys Traffic AB is the market leader in Scandinavia and the Middle East. Sensys Traffic has an installed base of approximately 3000 systems in 25 countries around the globe.

Sensys America Inc is Sensys Traffic’s partner in the USA providing enforcement services to the U.S. mar-ket. Sensys America Inc finances, installs, operates and maintains traffic enforcement systems including back-office operation for processing viola tions as a service to municipal police authorities. Sensys America has installed over 100 enforcement systems in five states in U.S. and was recently awarded the speed- and red-light enforcement contract in Washington D.C.

www.sensys.se

IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden, has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 320 IKEA stores in 38 countries, including 38 in the U.S. IKEA, the world’s leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initia-tives that benefit children and the environment. Number of US employees 12,000.

For more information, go to IKEA-USA.com.

Lars Björk, CEO

Page 27: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 25

FloridASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in FL

155,708A Pencial AccountancyABBAkzoNobelAlfa LavalAssa AbloyAtlas CopcoAvinodeBlakladerBonnierC-radCellavisionCellmarkConsilium MarineDometicDuxiana (Dux Beds)Ekman

ESSE LogisticsGetingeH&MIkeaInfocubeJ LindebergKahrs InternationalLantmannen UnibakeLindormMuntersNavaeroOctheraOn the LimePan CapitalParksonPodab

PolygonPure ScandiSAABSandvikSapaSecuritasSensysSkanskaSunnexSWEASystem 3RTele RadioVolvo GroupWillys Food

6,694total Jobs in Florida

494Jobs supported by exports to Sweden

6,200Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

All othe

rs

$43 M

$36 M

$10 M$8.4 M

Commodity exports to Sweden

total: $97,293,704

Page 28: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

26 | Swedish Companies Create Jobs in America

Thomas Wackes, CEO

where we are in the United States: Atlanta, Georgia.

promotional product company wackes AB and wackes inc.

Wackes creates business opportunities through promo-tional products that excite clients and employees leading to stronger brands. We are the gatekeeper of their branded promotional products.

Our +60 professionals have specific competence in one or more of the following areas:

- Sales Support – Promoting your name long after a sales meeting.

- Action Marketing – How to support an advertising campaign.

- Branded Merchandise – Items with your logo for your consumers to buy.

- Corporate Profile – Combining the right products to enhance your image.

We work from offices in Sweden, France, Norway, USA, Hong Kong and China. Wackes is ISO-9001/14001 certified

and subscribes to the UN Global Compact principles for businesses with respect to CSR, human rights, the environ-ment and work against corruption. During 2011, Wackes turnover was approximately €14,5 million or $19 million. www.WACKES.se. Wackes AB was established in 1983 in Borås, Sweden.

Wackes Inc., the US subsidiary started late 2012 as a natural progression of the needs and wants of our global clients such as Qlikview and Trelleborg. Please see www.Wackes.com

Adress:Wackes Inc.58 Sheridan Drive NE Suite #16Atlanta, GA 30305

In the USA we are outsourcing most of our functions today such as 3PL, warehousing and advertising as we are building this business with our existing global clients. www.wackes.se

Page 29: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 27

georgiASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in GA

46,356A&R CartonABBAkzoNobelAlimak HekAssa AbloyAtlas CopcoBMC ConsultancyBruksCellmarkCerlic Environmental ControlsCintDigital RouteDuxiana (Dux Beds)Elanders SeizElectroluxElekta

Elof HanssonEricssonEton of SwedenEton SystemsFlowTechFridigaireH&MHexagonIkeaMeda Mölnlycke Health CareNefabNordifa SystemsNossPartnerTechPaxxoPolygon

Q-MaticRange ServantSandvikSapaSecuritasSkaltekSkanskaSKFSSABStudsvikSyncronVolvo GroupWackesWeatherlyWoodEye

7,912total Jobs in georgia

912Jobs supported by exports to Sweden

7,000Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Chemica

ls

transp

ortati

on equ

ipmen

t

All othe

rs

$54 M

$69 M

$38 M

$18 M

Commodity exports to Sweden

total: $179,588,567

Page 30: FIRST EDITION Swedish Companies Create Jobs in America

28 | Swedish Companies Create Jobs in America

HAwAiiSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in HI

8,985AkzoNobelAssa AbloyCapital CoolingSecuritas

604total Jobs in Hawaii

4Jobs supported by exports to Sweden

600Jobs supported by Fdi from Sweden

Compu

ter an

d elec

tronic

produc

ts

Agricu

ltural

produc

ts

Fish (

Fresh/

Chilled

/ Froz

en),

other M

arine

produc

tsAll o

thers

$0.4 M

$0.02 M

$0.3 M

$0.06 M

Commodity exports to Sweden

total: $791,383

Page 31: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 29

idAHoSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in ID

46,343H&MInterverbum TechSecuritas

327total Jobs in idaho

27Jobs supported by exports to Sweden

300Jobs supported by Fdi from Sweden

Food

Man

ufactu

res

Chemica

ls

Compu

ter an

d elec

tronic

produc

ts

All othe

rs

$2.2 M $2.0 M

$0.62 M$0.56 M

Commodity exports to Sweden

total: $5,379,154

Page 32: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

30 | Swedish Companies Create Jobs in America

Jonathan PetterssonPresident, Nansen Inc.

where we are in the United States: Chicago, Illinois and New York, New York.

We are a digital agency with 60+ employees around the world. Our goal is to create things that are better, more compelling, functional, informative, useful or entertain-ing than anything that has been done before. For us it’s never about technology or concepts. It is about building what’s right for your organization, creating something that has a true impact on your business. We only ever build what makes sense.

Sometimes that means delivering a CMS, at other times we only do a conversion review. Or we build in-store kiosks for the 3 million customers of a grocery store chain.

Our people are among the best in the business and we come together to deliver outstanding work through the Functional Creativity approach:

«Functional is easy to understand and helps get things done. A function has value. Creativity solves problems, involves, innovates, guides and evolves.»

We live by 6 simple rulesIn the spirit of the Agile methodology we appreciate the things on the right but value those on the left more:

• Function over feature• Innovation over tradition• Simplicity over complexity• Visual over written• Humanity over categorization• Emotional over neutral

All of this has one goal. To make your business better, stronger, and more successful.

www.nansen.com

Page 33: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 31

illinoiSSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in IL

281,150ABBAkzoNobelAlfa LavalAssa AbloyAtlas CopcoAxelentBacker GroupBeCauseBeckersBeijer ElectronicsBjorn BorgBlueairBonnierBTSCamil FarrCEJNCelemiCellmarkCisionClean Oil TechnologyCombi Wear PartsComfort AudioConcentricDelavalDirect LinkDuxiana (Dux Beds)Eleiko SportsEPiServerEricssonEWAB EngineeringGetinge

H&MHexagonHMS Industrial NetworksIFSIkeaInfocubeInterverbum TechKonftelLantmannen UnibakeMarianne Strokirk SalonsMeda Pharma-ceuticualsMediaplanetMenticeMicrodata TelecomNansenNefabNIBENork LockOpsisOrc SoftwareOxeonParksonPerfect FoolsPerten InstrumentsPolygonPossioPronovaQliktech

QualisysRedsense MedicalRoxenSandvikSapaSecuritasSievert IndustriesSKFSmedboSSABStille SurgicalSuperboltSwede CakesSwedish BakerySwedish Covenant HospitalSwedish-American MuseumSyncronSystem 3RTawiTetra PakTre KronorTrelleborgUrsvikenVolvo GroupWedevag ToolsWikstrom Specialty Foods

10,390total Jobs in illinois

1,290Jobs supported by exports to Sweden

9,100Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

waste a

nd Scra

p

Compu

ter an

d elec

tronic

produc

ts

All othe

rs

$92 M

$59 M

$83 M

$21 M

Commodity exports to Sweden

total: $254,201,548

Page 34: FIRST EDITION Swedish Companies Create Jobs in America

32 | Swedish Companies Create Jobs in America

indiAnASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in IN

61,612AkzoNobelAlfa LavalAtlas CopcoCamil FarrDometicH&MHexagon

L-kopiaMobile Climate ControlSapaScaniaSECO ToolsSecuritasSensor Control

SkanskaSKFSuzuki GarphyttanSystem 3RTrelleborg

4,119total Jobs in indiana

419Jobs supported by exports to Sweden

3,700Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

electric

al equ

ipmen

t,

Applea

nces

& Compo

nents

Compu

ter an

d elec

tronic

produc

ts

All othe

rs

$47 M

$23 M

$7 M $6 M

Commodity exports to Sweden

total: $82,496,242

Page 35: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 33

iowASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in IA

98,680AkzoNobelAlfa LavalAssa AbloySECO ToolsSecuritasSSABSystem Edstrom

4,692total Jobs in iowa

192Jobs supported by exports to Sweden

4,500Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Food

Man

ufactu

res

Chemica

ls

All othe

rs

$13 M$12 M

$7 M

$5 M

Commodity exports to Sweden

total: $37,745,320

Page 36: FIRST EDITION Swedish Companies Create Jobs in America

34 | Swedish Companies Create Jobs in America

kAnSASSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in KS

66,739ABBAkzoNobelEricssonHaldexHusqvarna

KMTSecuritasSKFSystemair

1,573total Jobs in kansas

73Jobs supported by exports to Sweden

1,500Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Compu

ter an

d elec

tronic

produc

ts

transp

ortati

on equ

ipmen

t

All othe

rs

$9.5 M

$2.2 M

$1.4 M $1.3 M

Commodity exports to Sweden

total: $14,426,912

Page 37: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 35

kentUCkySwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in KY

13,801AAKABBAkzoNobelAtlas CopcoCellmarkDometicGolden Brands

H&MPolygonSCASecuritasSKFSwedish Match

2,883total Jobs in kentucky

183Jobs supported by exports to Sweden

2,700Jobs supported by Fdi from Sweden

Chemica

ls

Machine

ry, exce

pt elec

trical

primary

Meta

l Mfg

All othe

rs

$11 M

$10 M$10 M

$4 M

Commodity exports to Sweden

total: $36,023,376

Page 38: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

36 | Swedish Companies Create Jobs in America

Enrique Santacana, ABB Inc. President & CEO

Joseph Hogan – ABB Ltd. CEO, based in Zurich, Switzerland (global)enrique Santacana – ABB Inc. President & CEO, and Region Division Manager for North America, based in Cary, North Carolina (North America)

ABB’s North American operations are headquartered in Cary, North Carolina and provide oversight for more than 30,000 employees (27,000 in the U.S.) in multiple manu-facturing, service, engineering and other major facilities. ABB’s Power division headquarters for North America are in nearby Raleigh, North Carolina.

In 2012, the United States became ABB’s largest market, in terms of revenues, for the first time in company history. This was enabled in large part by three significant U.S.-based acquisitions since 2010: utility enterprise software provider Ventyx (for approx. $1 billion); industrial motors and generators maker Baldor Electric Company (app. $4.2 billion); and power electronics provider Thomas & Betts (app. $3.9 billion).

In 2012, the United States became ABB’s largest market, in terms of revenues, for the first time in company history. This was enabled in large part by three significant U.S.-based acquisitions since 2010: utility enterprise software provider Ventyx (for approx. $1 billion); industrial motors and generators maker Baldor Electric Company (app. $4.2 billion); and power electronics provider Thomas & Betts (app. $3.9 billion).

ABB is the world’s leading Power and Automation tech-nology company, enabling utility and industrial customers to improve their performance while lowering environme-ntal impact. The company itself has been around for more than 130 years, but the organization as it is known today came about in 1988 with the mega-merger of Sweden’s ASEA with Switzerland’s Brown Boveri, and simply became known as “ABB.”

ABB’s Corporate Headquarters are based in Zurich, Swit-zerland, though the company maintains a major global presence within Sweden. ABB today operates in around 100 countries and employs about 145,000 people. The com-pany had $38 billion (USD) in revenue in 2011, and invests more than $1.3 billion (USD) into research and development every year.

ABB is the world’s leading provider of transmission and distribution equipment for the power grid and renewable energy sources such as Wind and Solar, and a leading pro-ponent of grid modernization – the “Smart Grid” – with a wide range of technologies and innovations that are trans-forming today’s antiquated power system.

ABB operates under five global divisions centered around power and automation:• Power Systems North American Division President: Anders Sjoelin• Power Products N.A. Division President: Roger Bailey• Discrete Automation & Motion N.A. Division President: Ron Tucker• Low Voltage Products N.A. Division President: Charles Treadway• Process Automation N.A. Division President: Jon Olson

ABB provides its customers with greater energy efficiency, grid reliability and industrial productivity, while lowering environmental impact.

For more information, visit www.abb.com, or for more information about ABB in the U.S., visit www.abb.us.

where we are in the United States: Headquarter in Cary, North Carolina with many other locations in US.

Page 39: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 37

loUiSiAnASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in LA

11,476ABBAkzoNobelAtlas CopcoCombimixJacobi CarbonsKockum Sonics

NossPolygonReadsoftSapaSecuritasSKF

1,867total Jobs in louisiana

117Jobs supported by exports to Sweden

1,750Jobs supported by Fdi from Sweden

Chemica

ls

Machine

ry, exce

pt elec

trical

Food

Man

ufactu

res

All othe

rs

$9.6 M

$5.2 M

$6.0 M

$2.3 M

Commodity exports to Sweden

total: $23,120,426

Page 40: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

38 | Swedish Companies Create Jobs in America

Leif Thorwaldsson, CEO

where we are in the United States: Atlanta, Georgia.

Over the last ten years, PartnerTech US has built its core capabilities around the principle of helping its clients in Information Technology, Industry, CleanTech, MedTech and Instrumentation, Defense and Maritime, and Point of Sale Applications to be more competitive with their mechatronics assemblies. Now, with the global changes in economic conditions our clients’ needs are changing and we’re applying our capabilities in new ways, which help our clients’ businesses become even more competitive. In addition to building components, sub-assemblies, integrated systems, and complete products, we often handle all or parts of our clients’ product development and production processes.

As a practice, PartnerTech doesn’t require its clients to adapt to new ways. Instead, the company is known globally for its ability to dynamically adjust its own processes to fit its client’s standard operating procedures—reducing costs, and enhancing competitiveness.

Clients who want to enter new markets more quickly and gain market share are using PartnerTech US new 5,400m2 (58,125sf) facility in Atlanta to gain a foothold in North America. By applying postponement manufacturing princip-

les, PartnerTech US enables its clients to take advantage of shorter lead times, reduced inventory levels, and greater product variations to better serve their own clients in North America. From the Atlanta base, products can reach 80% of US consumers within two hours by air and two days by truck.

The value of a quick start on new soil means clients can offer local product availability with improved service, too and client’s results often include steeper early stage growth curves. Similar outcomes are available through PartnerTech’s other facilities in Sweden, Norway, Finland, Poland, the UK, and China.

PartnerTech is ready to help businesses grow, especially in situations that require quickly ramping up production, establishing in-country presence, engineering optimal parts flow to produce varied complex assemblies, and the ability to customize the supply chain. 1,300 employees strong, our parent company, PartnerTech AB (www.partnertech.com) with its’ 100 year old roots, is based in Malmö, Sweden, and is listed on the Nasdaq OMX Stockholm Exchange.

www.partnertech.com

Page 41: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 39

MAineSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in ME

24,266ABBAkzoNobelEkmanH&MSecuritas

1,775total Jobs in Maine

25Jobs supported by exports to Sweden

1,750Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Machine

ry, exce

pt elec

trical

Beverag

es & to

bacco

produc

ts

All othe

rs

$2.8 M

$1.2 M

$0.7 M

$0.3 M

Commodity exports to Sweden

total: $4,933,952

Page 42: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

40 | Swedish Companies Create Jobs in America

Anders Persson, President

where we are in the United States: Headquarter in Virginia Beach, Virginia and locations in North Carolina, Maryland, Pennsylvania (and will soon also be in operating in South Carolina).

the Most Committed engineering & it consultants.Xdin develops and delivers expertise for world-leading companies by providing specialized engineering services either on-site with customers or in our own offices.

With 1,100 employees and offices in Sweden and the USA, Xdin is a part of the ALTEN Group, an international leader in technology consulting and engineering with 15,750 employees in 14 countries worldwide.

Our USA headquarters Xdin Inc. opened in 1997 in Virginia Beach, VA. And since 2012 we also have a regional office in Greensboro, NC.

Currently we are 40 employees in the USA, and all of our consultants are highly committed engineers with relevant university education to back up their extensive experience that make them a key part of our customer’s daily operation. Our core values are; commitment, expertise, and sensitivity to our customer’s needs.

Xdin is a fast-growing company and we are active primarily within the automotive, energy, telecom and manufacturing sectors.

Services we provide include: Mechanical Design Engineering, Product Testing & Quality Assurance, Project Management, Analysis & Simulation, Electronics & Software development, System & Application development, Design & Visualization, PLM & CAD training.

Our mission is to build long term relations and support both local US companies and global organizations across borders with the engineering know-how and expertise available to us within Xdin and the Alten Group.

One of our absolute success factors here in the USA has been that we can provide critical engineering competence, product and process experience, from Sweden/Europe to Swedish/European corporations operating here in the US. Besides providing specific engineering expertise, our international employees many times also acts as informal liaison engineers, helping to smoothen collaboration by bridging gaps when it comes to business cultures and languages.

Xdin is a dynamic employer and we constantly provide USA job opportunities for both American and international talent. Our global organization allows our employees to explore international careers, both for foreign engineers wanting to come to the USA, and for American engineers wanting to find challenges in Europe.

www.xdin.com

Page 43: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 41

MArylAndSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in MD

35,484AkzoNobelAstra ZenecaAtlas CopcoBergvikBiolinScientificH&MIkea

PolygonSecuritasSKFSun AirAwningsTetra PakVolvo GroupXdin

4,849total Jobs in Maryland

449Jobs supported by exports to Sweden

4,400Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

primary

Meta

l Mfg

Compu

ter an

d elec

tronic

produc

ts

All othe

rs

$39 M

$26 M

$13 M

$9 M

Commodity exports to Sweden

total: $88,380,171

Page 44: FIRST EDITION Swedish Companies Create Jobs in America

42 | Swedish Companies Create Jobs in America

MASSACHUSettSSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in MA

119,638AkzoNobelAnotoAstra ZenecaAutolivAxis CommunicationsCaddy CleanCMA MicrodialysisComsolDuxiana (Dux Beds)FlintecH&MHexagonIAR SystemsIFSIkea

JowaKMTLasermaxMetroMuntersMydata AutomationNefabNeoventa MedicalNolekNorthern ParklifePerstorpPIABPolygonQliktechSECO Tools

SecuritasSignal Processing DevicesSilex MictrosystemsSkanskaStrategic Test Corpora-tionStudsvikSwedish MatchTFS Trial Form SupportTobiiTrelleborgTrix SystemsUnfors Raysafe

5,101total Jobs in Massachusetts

901Jobs supported by exports to Sweden

4,200Jobs supported by Fdi from Sweden

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

Chemica

ls

All othe

rs

$71 M

$54 M

$36 M

$16 M

Commodity exports to Sweden

total: $177,541,330

Page 45: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 43

MiCHigAnSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in MI

161,724ABBAkzoNobelAssa AbloyAtlas CopcoAutolivCamil FarrConfiguraCromtryckEWAB EngineeringFamek

H&MHaldexHexagonIkeaKMTMovimentoMuntersNedermanPIABSandvik

SECO ToolsSecuritasSkanskaSKFSwedish Biogas Int.SystemairTrelleborgWennberg

9,405total Jobs in Michigan

505Jobs supported by exports to Sweden

8,900Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Machine

ry, exce

pt elec

trical

Compu

ter an

d elec

tronic

produc

ts

All othe

rs

$37 M

$24 M

$20 M$18 M

Commodity exports to Sweden

total: $99,429,429

Page 46: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

44 | Swedish Companies Create Jobs in America

Anders Persson, President

where we are in the United States: Saint Louis Park, Minnesota. Distributor: Woodmaster, Red Lake Falls, Minnesota.

ABioNova was founded in 2008 by Per Carlsson from Gothenburg Sweden. He has extensive experience working with bioenergy technology and boiler systems, primarily for clients such as municipal utilities, schools, housing authorities, housing associations and industries. The company is based in Lerum and Onsala, Sweden and in Minneapolis, Minnesota.

The boiler systems have been adapted to the strict U.S. and Canadian safety requirements for pressure vessels and electrical control equipment. “The conversion of our products to various American demands has been a long process, 2012 we have manufactured and sold ten systems. We expect to double that number this year. The future looks very bright” says Per Carlsson.

ABioNova boiler systems are marketed and distributed by the company Woodmaster with dealers in 25 U.S. states and seven provinces in Canada. “There are considerable opportunities for development, and the market for envi-ronmentally friendly, low maintenance and economical biomass boiler systems is growing” says Per Carlsson, who also devotes much of his time to educating and lecturing in the field.

During the establishment process ABioNova and Per Carlsson has received support and assistance from the BioBusiness Alliance of Minnesota, an organization that works to develop the bioenergy industry in Minnesota.“Per Carlsson has approached the U.S. market in an ideal way. He has taken time to get to know the market and to

create relationships with the right people. He has brought with him both technology and knowledge to the U.S., which is far behind Sweden in the use of bioenergy” says Dale Wahlstrom, CEO and President of BioBusiness Alliance of Minnesota.

ABioNova was awarded Adventurer of the Year 2011 by Business Region Gothenburg. The award goes to a company that has been especially courageous and creative in the past year. “In a short period of time we have established production of our products in the U.S., which is a very large, but also a very young market in terms of bioenergy” says Per Carlsson.

For more information, please contact:Per Carlsson, owner and CEO of ABioNova, tel +1 320 295 0920 /+46 736 42 55 89, [email protected]

ABioNova sells boiler systems with NovaReg combustion control in the range of 340-6800 MBTU.The boiler systems for the American market are manufactured in the United States by ABioNova and distributed and marke-ted by Woodmaster in Minnesota. Customers include schools, hospitals, energy providers, housing authorities, housing associations, industrial companies and others. ABioNova also markets and sells wood chip and pellet boiler systems and control systems in the Swedish market.

Distributor: www.woodmaster.comwww.abionova.com

Page 47: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 45

MinneSotASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in MN

478,690ABioNovaAssa AbloyEvidenzerGetingeH&MIFSIkea

Linden SwedenModular ManagementPolanr O PyretPolygonSafegate Airport SystemsSecuritas

SSABSurgical ScienceSwedgonSystem 3RTetra PakTrolldentalVolvo Group

4,558total Jobs in Minnesota

758Jobs supported by exports to Sweden

3,800Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Misc. M

anufa

ctured

Commod

ities

Machine

ry, exce

pt elec

trical

All othe

rs

$66 M

$41 M

$26 M

$17 M

Commodity exports to Sweden

total: $149,335,005

Page 48: FIRST EDITION Swedish Companies Create Jobs in America

46 | Swedish Companies Create Jobs in America

MiSSiSSippiSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in MS

7,155ABBAkzoNobelCamil FarrHaglofSecuritas

643total Jobs in Mississippi

43Jobs supported by exports to Sweden

600Jobs supported by Fdi from Sweden

paper

Machine

ry, exce

pt elec

trical

nonmeta

llic M

ineral

produc

ts

All othe

rs

$3.7 M

$2.0 M$1.9 M

$0.8 M

Commodity exports to Sweden

total: $8,471, 371

Page 49: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 47

MontAnASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in MT

32,772SandvikSecuritas

266total Jobs in Montana

66Jobs supported by exports to Sweden

200Jobs supported by Fdi from Sweden

Chemica

ls

Misc. M

anufa

ctured

Commod

ities

Machine

ry, exce

pt elec

trical

All othe

rs

$12 M

$0.4 M$0.8 M

$0.2 M

Commodity exports to Sweden

total: $13,023,286

Page 50: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

48 | Swedish Companies Create Jobs in America

Christer Kjellkvist, CEO

where we are in the United States: Headquarters in St Louis, Missouri, with an additional office in New York City, New York.

Deliver Geospatial services and products (maps and charts) that set a new standard for flexibility, rapidness, responsiveness and accuracy. This is achieved using our Database Centric Approach and proprietary Cartographic Production System (CPS).

HistoryT-Kartor AB was founded in Kristianstad in southern Sweden in 1985 using computers to create maps in a more efficient way. T-Kartor has since then enjoyed constant growth and now have more than 140 employees in six countries; Sweden, Norway, Finland, Czech Republic, UK and USA.

t-kartor’s unique value propositionT-Kartor focuses on two main domains; city and military mapping, where we have several core knowledge areas, including public transit, the urban landscape and both air and sea navigation. Today we work with some of the world’s leading major cities and military organisations.

City mappingT-Kartor´s longest standing City customer is Transport for London, a relationship which started in 2000. Today the Legible London mapping database, produced by T-Kartor, is used to generate over 26,000 unique maps for walking, biking and public transit journeys all over London. If you have visited London during the last five years you will almost certainly have seen or used our maps.

Our mapping has regularly won top international awards recognizing its design and graphic quality, as well as the data-driven processes we have pioneered and continue to develop.

Military mappingT-Kartor’s Database Centric approach is especially suit-able for military mapping, where there is a demand for rapidness, responsiveness, flexibility, accuracy and infor-mation security.

We deliver aeronautical and hydrographic production services for NATO nations in Europe and during 2012 began production for the US Military.

t-kartor in the UST-Kartor USA, Inc., the U.S. subsidiary of T-Kartor Group, has its headquarters in St Louis, Missouri, with an additional Office in NYC.

Since 2008 T-Kartor USA has gone through a transfor-mation from a software development organisation to a security cleared organisation delivering Geospatial Intel-ligence Services and Products derived from our Database Centric Cartographic Production System. As such, we deliver services and products to the US military.

In 2011 T-Kartor USA signed a five year contract with New York City Department of Transport to produce all their City mapping. www.t-kartor.com

Page 51: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 49

MiSSoUriSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in MO

62,029ABBAkzoNobelAssa AbloyAtlas CopcoCamil FarrDelaval

ElektaFamekH&MHaldexNorthstar Battery Company

PolygonSecuritasSKFT-KartorTetra PakVolvo Group

4,126total Jobs in Missouri

326Jobs supported by exports to Sweden

3,800Jobs supported by Fdi from Sweden

electric

al equ

ipmen

t,

Applea

nces

& Compo

nents

Machine

ry, exce

pt elec

trical

Fabri

cated

Meta

l prod

ucts,

neSoi

All othe

rs

$40 M

$9 M$10 M

$6 M

Commodity exports to Sweden

total: $64,159,638

Page 52: FIRST EDITION Swedish Companies Create Jobs in America

50 | Swedish Companies Create Jobs in America

neBrASkASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in NE

85,824Securitas

843total Jobs in nebraska

43Jobs supported by exports to Sweden

800Jobs supported by Fdi from Sweden

Food

Man

ufactu

res

Machine

ry, exce

pt elec

trical

transp

ortati

on equ

ipmen

t

All othe

rs

$2.4 M$2.3 M

$2.1 M

$1.6 M

Commodity exports to Sweden

total: $8,476,225

Page 53: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 51

nevAdASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in NV

35,415AkzoNobelAssa AbloyBoblbeeElektaH&MHealth Profile Institute

PerimedSandvikSecuritasSKFVolvo Group

1,374total Jobs in nevada

74Jobs supported by exports to Sweden

1,300Jobs supported by Fdi from Sweden

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

Chemica

ls

All othe

rs

$7.7 M

$2.5 M

$3.3 M

$1.1 M

Commodity exports to Sweden

total: $14,514,801

Page 54: FIRST EDITION Swedish Companies Create Jobs in America

52 | Swedish Companies Create Jobs in America

new HAMpSHireSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in NH

28,204ApriomedEneaH&MIngate SystemsNefabPrenaxSecuritas

Sivers IMA InternationalSpecops SoftwareSprauge Operating ResourcesTrelleborg

1,054total Jobs in new Hampshire

154Jobs supported by exports to Sweden

900Jobs supported by Fdi from Sweden

Compu

ter an

d elec

tronic

produc

ts

transp

ortati

on equ

ipmen

t

Machine

ry, exce

pt elec

trical

All othe

rs

$9.3 M$9.8 M

$6.5 M

$4.7 M

Commodity exports to Sweden

total: $30,267,177

Page 55: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 53

new MexiCoSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in NM

16,809AkzoNobelSecuritasTetra Pak

507total Jobs in new Mexico

7Jobs supported by exports to Sweden

500Jobs supported by Fdi from Sweden

Food

Man

ufactu

res

Compu

ter an

d elec

tronic

produc

ts

Fabri

cated

Meta

l prod

ucts,

neSoi

All othe

rs

$0.45 M

$0.37 M

$0.32 M $0.3 M

Commodity exports to Sweden

total: $1,444,530

Page 56: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

54 | Swedish Companies Create Jobs in America

Hakan Samuelsson, CEO and President

where we are in the United States: Volvo Cars of North America, Rockleigh, New Jersey.

Volvo Cars develops designs and manufacturers premium cars sold in the US market. Volvo cars has the highest standards in customer satisfaction, quality, improved fuel economy, reductions of exhaust emissions and occupant safety protection. Volvo cars has the knowledge and expe-rience from 80 years of producing high-quality cars sold on a world market. Volvo cars has a supplier base that is able to supply parts with a consistent high quality level of quality and this is all carefully embedded into the design of new car models. The company has also constantly been in the forefront of the technical development of advan-ced in-vehicle systems offering the latest advancements in comfort and convenience while also providing improved driving performance and reduced fuel consumption.

In 2007, Volvo Cars launched its Vision 2020. This vision states that by the year 2020, no one is to be killed or inju-red in a new Volvo. This is a unique, bold and far reaching statement unparalleled by any other manufacturer. Volvo Cars is, however, determined to strive towards this target. The offer of consistently more safe products is of high so-cietal benefit, reducing the pain and suffering at the same time as reducing the economic burden for society.

Volvo Cars also has a large supplier base in the US. VCG suppliers have skilled high level engineers that produce advanced technologies.

www.volvocars.com

Page 57: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 55

new JerSeySwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in NJ

51,9983gammaAAKABBAkzoNobelAllardAssa AbloyAtlas CopcoAtollicBiolinScientificCamil FarrCellmarkCintDuxiana (Dux Beds)EkmanElmo LeatherErasteel

EricssonGetingeGyrosH&MHasselbladHolmenIggesund PaperboardIkeaMedaMetenovaMoberg DermaNedermanNobel BiocareNordeaOticon MedicalPictura

PlymoVent CorporationPolygonReventSandvikSecuritasSjögren (Whibco, Inc.)SkanskaSpectrogonSystem 3RTectubesTetra PakVBG GroupVolvo CarsVolvo Group

5,222total Jobs in new Jersey

622Jobs supported by exports to Sweden

4,600Jobs supported by Fdi from Sweden

Chemica

ls

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

All othe

rs

$21 M

$67 M

$20 M

$14 M

Commodity exports to Sweden

total: $122,629,655

Page 58: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

56 | Swedish Companies Create Jobs in America

where we are in the United States: New York, New York, Los Angeles, California.

where we are in the United States: New York, New York.

Magoo 3D Studios is an innovative and intensely creative animation studio and post production facility, producing high quality animation and visual effects for feature film, commercials, broadcast and digital. We work directly with advertising agencies and produc-tion companies and produce high quality 3d, animation, VFX and film for some of the world’s largest and stron-gest brands including Philips, Jeep, Coca-Cola, and FedEx. We have been active in the US since 2009 via our U.S. branch Magoo 3d Studios Inc. and today we derive 50 - 55% of our total business from the U.S. market. We work both on the U.S. east and west coasts as New York City and Los Angeles are both important cities for us. NYC thanks to its unparalleled advertising sector and Los Angeles thanks to its advanced production and film industry. Working in the U.S. has allowed us to take on new challenges within 3D and visual effects and grow our business in a way that would not have been possible on most other markets. www.magoo3dstudios.com

Monterosa is a full-service mobile agency with offices in New York, Stockholm and Singapore that employs more than 30 best-in-class designers, engineers, producers and strategists. We work with some of the worlds most recognizable brands and have won some of the most prestigious awards. Our passion is mobile and all our digital work supports a mobile experience. We love to design and build apps that push the creative and tech nical boundaries of gaming, entertainment, commerce, and social media.

Our process starts and ends with design; we believe that the way something looks is as important as how it works. This approach is fundamental for mobile experiences where interactions happen directly through your fingers rather than indirectly through a keyboard or a mouse.

At Monterosa everyone works with one clear mission: to create the most purposeful and delightful mobile experiences possible.

We call it Pocket Science www.monterosa.se

Johan Hemminger, CEOAnders Törnquist, CEO

Page 59: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 57

new yorkSwediSH eConoMiC iMpACt on

Residents of Swedish Descent

Swedish related companies with location in NY

131,467ABBABG Sundal CollierAbsolutAccedoAcne GroupAkzoNobelalaTestAlfa LavalAnder & Lindström PartnersApicaAtlas CopcoAvalanche StudiosAxel JohnsonB-ReelBigsoBolonBonnierBTSc/o HotelsCarnegieCellmarkCinnoberColumbitechDirect LinkDuxiana (Dux Beds)Efva AttlingEldanElof HanssonElsa and MeEricssonEsselteEton of SwedenFace StockholmFika Espresso BarFjällräven

GantGetingeH&MHoganasHyper IslandIDTMIkeaInterverbum TechInvestor Growth CapitalJ LindebergJust ScandinavianKarlssons Vodka (Pri-vate Brands)KasthallKeyBrokerKreab Gavin AndersonKunskapsskolanMagoo 3D StudiosMannheimer Swartling AdvokatbyråMediaplanetMedius SoftwareMercuri UrvalMetroMicronic Laser SystemsMobientoMonterosaMPS BroadbandNansenNefabNet InsightNordberg CapitalNordeaOrc SoftwarePanoticon

Paradox InteractivePerimedPlantagon InternationalPolarn O PyretPurity VodkaQliktechRaysearchRevolutionwearRodebjerSAABSandvikSCASEBSecuritasSkanskaSKFSockerbitSpotifySprauge Operating ResourcesSvedka VodkaSvenska Handels-bankenSwedbankTbricksTeleoptiTitanx Engine CoolingTrollbäck + CompanyUniversum Communi-cation IncWeAretheSuperlative-ConspiracyWestmatic CorporationWhispr GroupX5 Music Group

14,219total Jobs in new york

919Jobs supported by exports to Sweden

13,300Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Compu

ter an

d elec

tronic

produc

ts

Chemica

ls

All othe

rs

$30 M

$96 M

$29 M$26 M

Commodity exports to Sweden

total: $181,055,936

Page 60: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

58 | Swedish Companies Create Jobs in America

Scott Myers, CEO

where we are in the United States: Morrisville, North Carolina.

Aerocrine AB is a medical products company focused on the improved management and care of patients with in-flammatory airway diseases. As the pioneer and leader in tech nology to monitor and manage airway inflam mation, Aerocrine markets NIOX MINO® to hospitals and physi-cians to diagnose and treat airway disease like Asthma. Aerocrine’s products enable fast and reliable management of airway inflammation and may therefore play a critical role in more effective diagnosis, treatment and follow-up of patients with inflammatory airway disease. Aerocrine is headquartered in Sweden with subsidiaries in the U.S., Germany, Switzerland and the U.K. Aerocrine shares were listed on the Stockholm Stock Exchange in 2007 (Aero-b.st).

www.aerocrine.com

Page 61: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 59

nortH CArolinASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in NC

54,780ABBAbsolentAerocrineAhlberg (Brokk)AkzoNobelAscomAssa AbloyAtlas CopcoAxjoBioGaia BiologicsBiotageBonakemiBrommaCamil FarrCellmarkChemRecCoverbindDellner CouplersDustcontrol

Duxiana (Dux Beds)ElectroluxElmo LeatherEricssonEurostepGomputeGranlundH&MHaldexHexagonHexpolHolmsHusqvarnaIdconIFSIkeaImixJanSwede ClogsLimab

Ludvig SvenssonMercodiaMunktellNabla CommunicationsNedermanOhlinsPergoQliktechReadsoftSAABSecuritasSkanskaSKFSwedish Yarn ImportTrelleborgVaculexVolvo GroupWindakXdin

9,546total Jobs in north Carolina

546Jobs supported by exports to Sweden

9,000Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Chemica

lspap

er

All othe

rs

$21 M

$52 M

$19 M$15 M

Commodity exports to Sweden

total: $107,494,986

Page 62: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

60 | Swedish Companies Create Jobs in America

Johan Molin, CEO

where we are in the United States: Americas division headquarters: New Haven, ConnecticutSales coverage in all 50 states and US territoriesFactories or office locations in 17 states.

Since its formation in 1994, ASSA ABLOY has grown from a regional company into an international group with around 43,000 employees and sales of more than SEK 47 billion. As the global leader in door-opening solutions, ASSA ABLOY offers a more complete range of doors, frames, locks and architectural hardware than any other company in the market.

The Group’s strength is the variety of traditional and new products that can be combined to create a large number of different door environments. ASSA ABLOY has products for different climates, different types of buildings and differing security and safety requirements. By combining hundreds of thousands of components to meet the needs of consumers, architects and installers, the Group creates products with the right quality, design and price, which are ideal for both new buildings and renovations.

In recent years a number of products have been launched with the aim of reducing energy consumption in build-ings. By using doors with improved insulation together

with new sealing products, loss of heat to a cooler environ-ment can be reduced, while in hot climates air conditioning costs can be cut. In addition, the use of recycled materials in doors is increasingly possible and desirable. In the US ASSA ABLOY is an active participant in the USGBC (US Green Building Council), Regenerative Network, Interna-tional Living Future Institute, Habitat for Humanity and many other sustainable-minded organizations.

ASSA ABLOY door opening solutions are everywhere and you might be using them on a daily basis today without event thinking about it. Common locations include: hospi tals and healthcare environments; schools and universities; hotels; retail stores; industrial facilities and government and municipal buildings In the US, ASSA ABLOY manufactures and sells mechanical and electro-mechanical locks, access control, cylinders and security doors, identification products, entrance automation and hotel security.

www.assaabloy.com

Page 63: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 61

SoUtH CArolinASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in SC

22,102ABBAkzoNobelAssa AbloyAtlas CopcoGrand ForestHaldex

InfocubeMala GeoscienceMölnlycke Health CareOvakoSecuritasSelden Mast

SKFTexoTrelleborgXdin

7,361total Jobs in South Carolina

961Jobs supported by exports to Sweden

6,400Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Chemica

ls

transp

ortati

on equ

ipmen

t

All othe

rs

$80 M

$22 M

$75 M

$12 M

Commodity exports to Sweden

total: $189,321,955

Page 64: FIRST EDITION Swedish Companies Create Jobs in America

62 | Swedish Companies Create Jobs in America

nortH dAkotASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in ND

31,476Swedish Match

103total Jobs in north dakota

3Jobs supported by exports to Sweden

100Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Compu

ter an

d elec

tronic

produc

ts

Chemica

ls

All othe

rs

$0.17 M

$0.21 M

$0.16 M

$0.09 M

Commodity exports to Sweden

total: $623,113

Page 65: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 63

SoUtH dAkotASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in SD

29,400Sapa

217total Jobs in South dakota

17Jobs supported by exports to Sweden

200Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Compu

ter an

d elec

tronic

produc

ts

transp

ortati

on equ

ipmen

t

All othe

rs

$1.4 M

$0.5 M

$0.8 M

$0.6 M

Commodity exports to Sweden

total: $3,300,909

Page 66: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

64 | Swedish Companies Create Jobs in America

Björn Jakobson, founder

where we are in the United States: Cleveland, Ohio.

BabyBjörn AB is a Swedish family-owned company that develops, markets and distributes innovative products for children aged 0-3 years. Turnover amounted to 400 million SEK in the financial year 2011-2012. 95% of sales consisted of exports to 50 countries. The company was founded in 1961 and employs around 100 people. Baby-Björn AB won the Swedish Export Award 2005 and the company celebrated its 50th anniversary in 2011.

When BabyBjörn was started in 1961, the founder, Björn Jakobson, had a clear business concept: “To make life easier for families with small children by developing safe and innovative products of the highest quality for children up to three years.”

This year marks exactly 50 years since we started. Baby-Björn remains a Swedish family company, but today our products can be found all over the world, and the original business concept has stood the test of time, just like the quality of our products. Trends have come and gone, but small children’s need for security and closeness has not changed. To date, more than 30 million children have been carried by their mothers and fathers in BABYBJÖRN baby carriers. They’ve put great faith in us, and we are incredibly proud that we have been able to contribute to bringing parents and children closer to one another – today, as much as when we first began.

Distributor USA: BabySwede LLCMore info on our website: www.babybjorn.com

Page 67: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 65

oHioSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in OH

76,168ABBAkzoNobelAptiloAtlas CopcoBabyBjörnBabySwedeCarmel PharmaDometicEkmanElof HanssonEmba MachineryExpolinc

H&MHexagonHexpolIFSIkeaJacobi CarbonsKineticoLKABMabtechNordic Lights AmericaPerstorpPerstorp Polyols

PolygonScanaconSECO ToolsSecuritasSetrabSKFSSABSvetruckTrelleborgVitexVolvo Group

7,582total Jobs in ohio

1,682Jobs supported by exports to Sweden

5,900Jobs supported by Fdi from Sweden

Chemica

ls

Machine

ry, exce

pt elec

trical

transp

ortati

on equ

ipmen

t

All othe

rs

$207 M

$75 M

$26 M $23 M

Commodity exports to Sweden

total: $331,261,812

Page 68: FIRST EDITION Swedish Companies Create Jobs in America

66 | Swedish Companies Create Jobs in America

oklAHoMASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in OK

25,0673 NineABBAssa AbloyGunnebo JohnsonRoxtecSecuritasSKF

1,906total Jobs in oklahoma

106Jobs supported by exports to Sweden

1,800Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Chemica

ls

Fabri

cated

Meta

l prod

ucts,

neSoi

All othe

rs

$11 M

$5.6 M

$2.3 M $2.1 M

Commodity exports to Sweden

total: $20,968,405

Page 69: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 67

oregonSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in OR

114,691ABBAkzoNobelAtlas CopcoCamil FarrCellmarkEkmanH&MHandheld

IkeaPolygonSapaSECO ToolsSecuritasSkanskaSPM InstrumentSwedish Hospital

Swedish Roots in OregonSwedish School PortlandTrelleborg

2,226total Jobs in oregon

476Jobs supported by exports to Sweden

1,750Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

All othe

rs

$40 M

$18 M

$28 M

$9 M

Commodity exports to Sweden

total: $93,793,329

Page 70: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

68 | Swedish Companies Create Jobs in America

Lars Björk, CEO

where we are in the United States: Company headquarters Radnor, Pennsylvania and locations in Boston, Massachusetts Chicago, Illinois, Dallas, Texas, Raleigh, North Carolina, San Francisco, California.

QlikTech is the company behind QlikView, the leading Business Discovery platform that delivers user-driven busi-ness intelligence (BI). Our mission, “Simplifying decisions for everyone, everywhere,” is about harnessing the real potential of data – big and small – and unleashing its power to change the world.

QlikTech was founded in Sweden in 1993 with the aim of solving critical problems for organizations of all sizes, including the largest global enterprises. More than 27,000 customers in 100 countries depend on us to support their most important decisions. Our success has placed us in the top three of Forbes’ 2012 list of America’s 25 fastest-growing tech companies, alongside Apple and LinkedIn. We’ve pioneered new ways of transforming data into meaningful information. QlikTech’s QlikView Business Discovery platform makes data associative, creating easily-understandable visual relationships across multiple, com-plex data sources. It enables intuitive user-driven analysis with data governance that can be implemented in days or weeks rather than months, years, or not at all. The patented in-memory associative search technology QlikTech pioneered

allows users to explore information freely rather than being confined to a predefined path of questions. The QlikView Business Discovery platform’s app-driven model works with existing BI solutions, offering an immersive mobile and social, collaborative experience. But QlikView is about a lot more than that. It’s about helping doctors better diagnose and treat children. It’s about assisting police in catching criminals faster than ever. It’s about showing governments how they can serve the people better. It’s even about helping fishermen figure out when and where they can catch the most fish. In other words, QlikView is about you. Business Discovery is a whole new way of doing things that puts the business user in control. Unlike traditional BI, where just a few people are involved in insight creation, Business Discovery enables everyone to create insight. With QlikView, businesses can take insight to the edges of their organization, enabling every business user to do their jobs smarter and faster than ever.

www.qlikview.com/us

Page 71: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 69

pennSylvAniASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in PA

107,556ABBAkersAkzoNobelAlfa LavalAssa AbloyAtlas CopcoAvinodeBTSCampbell Westlind & Associates LLCCellmarkDuxiana (Dux Beds)Elof HanssonFlexlink SystemsH&MHaldex

HoganasIkeaMetroMobile Climate ControlNedermanNordic BiositeNork LockPerimedPipechainQlikTechRapid GranulatorRottneSandvikSapaSCAScandinavian Touch

SECO ToolsSecuritasSkanskaSKFSpecops SoftwareSSABSuperboltSwedish Orphan BiovitrumThermo-CalcTrelleborgUniversal Space NetworkVolvo GroupXdin

9,094total Jobs in pennsylvania

694Jobs supported by exports to Sweden

8,400Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

primary

Meta

l Mfg

Compu

ter an

d elec

tronic

produc

ts

All othe

rs

$27 M

$76 M

$29 M$14 M

Commodity exports to Sweden

total: $136,740,584

Page 72: FIRST EDITION Swedish Companies Create Jobs in America

70 | Swedish Companies Create Jobs in America

rHode iSlAndSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in RI

18,752AkzoNobelBonnierH&MHexagonSecuritasSundtrom Safety

266total Jobs in rhode island

16Jobs supported by exports to Sweden

250Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Misc. M

anufa

ctured

Commod

ities

electric

al equ

ipmen

t,

Applea

nces

& Compo

nents

All othe

rs

$1.2 M

$0.7 M$0.7 M $0.7 M

Commodity exports to Sweden

total: $3,204,628

Page 73: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 71

verMontSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in VT

10,065Securitas

596total Jobs in vermont

346Jobs supported by exports to Sweden

250Jobs supported by Fdi from Sweden

Compu

ter an

d elec

tronic

produc

ts

Food

Man

ufactu

res

Misc. M

anufa

ctured

Commod

ities

All othe

rs

$63 M

$2 M$2 M $1 M

Commodity exports to Sweden

total: $68,082,096

Page 74: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

72 | Swedish Companies Create Jobs in America

Olof Persson, CEO

where we are in the United States: Volvo Group has six manufacturing facilities in Pennsyl vania, Maryland, Tennessee, New York and Virginia and head-quarter facilities in North Carolina.

The Volvo Group is one of the world’s leading manu-facturers of trucks, buses, construction equipment and drive systems for marine and industrial applications. The company also offers complete solutions for the financing and servicing of its products. In addition to Volvo-branded trucks, buses, marine engines and construction equipment, the Volvo Group in North America also includes Mack Trucks, Prevost and Nova Bus. With a vision to become the world leader in sustainable transport solutions, the Volvo Group established itself in the U.S. - the Group’s largest market - in 1956, and in recent years has made signifi-cant investments across the continent. The company is led by President and CEO Olof Persson.

The Volvo Group has six manufacturing facilities in Pennsylvania, Maryland, Tennessee, New York and Virginia and employs more than 12,000 people in the United States. The Americas regional headquarters for the Volvo Group’s commercial truck operations (which include the Mack, Volvo, Renault and UD brands), and the global headquarters for Volvo Financial Services, are located in North Carolina. Headquarters for Volvo Construction Equipment Americas Region is located in Pennsylvania and headquarters for Volvo Penta Americas Region is in Virginia.

A History of Corporate Social responsibilityVisionary entrepreneurs, technical innovators, skilled employees and committed owners have worked together to create great value over the Volvo Group’s 86-year history. Our origins date back to 1927, when the first Volvo car rolled off the production line in Gothenburg, Sweden. Our first truck, the Volvo Series 1, was produced in 1928 – it quickly sold out, and attracted immediate attention outside Sweden. From the start, the company determined it would construct vehicles that were safe and could withstand the harsh climate and road conditions found in Sweden. The founder’s view was that “Safety is – and must always be – the basic principle in all design work.” Quality and safety – along with concern for the environment – are our core values. The Volvo Group is convinced that there is no contradic-tion between running a financially viable business while contributing to sustainable development. We strive to assume economic, environmental and social responsibility for our operations, products and services. We believe that this approach is essential to being perceived as an attractive business partner and to building lasting relations with customers, employees, suppliers and other stakeholders.

www.volvogroup.com

Page 75: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 73

tenneSSeeSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in TN

35,195ABBAkzoNobelAloAssa AbloyAtlas CopcoBacker GroupCamil FarrElectroluxElme

HaldexHexagonHexpolHusqvarnaNefabNIBEPermobilSECO ToolsSecuritas

SkanskaSKFStudsvikSwede MediaTrelleborgTroaxVolvo Group

6,768total Jobs in tennessee

568Jobs supported by exports to Sweden

6,200Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

transp

ortati

on equ

ipmen

t

Fabri

cated

Meta

l prod

ucts,

neSoi

All othe

rs

$39 M $40 M

$19 M

$14 M

Commodity exports to Sweden

total: $111,989,928

Page 76: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

74 | Swedish Companies Create Jobs in America

Erik Hånell, President and CEO, Stena Bulk AB & Managing Director, Stena Weco 

where we are in the United States: Houston, Texas.

“oil should always travel first class”Stena Bulk is one of the world’s leading tanker shipping companies. We provide safe and cost-efficient transports of crude oil and refined petroleum at sea. This means we do everything from developing and building tankers, to manning and chartering them out. We have offices in six countries and we are part of the Stena Sphere, which has nearly 20,000 employees in Sweden and abroad.

Stena Bulk llC - Houston Stena Bulk business in the US market is handled from the Houston office. Houston is the oil capital of USA consequently this office site is ideal to keep strong and close bonds with Oil Majors and chemical companies operating in the Gulf of Mexico: Chevron, Shell Oil, BP, Phillips 66, Exxon Mobil, Sonangol and Koch just to name a few. They all have high demands on maximum safety, flexibility and economy transport. Our focus is to provide them with innovative solutions that match their transport and logistical needs. Our US office location is a strategic one also due to the fact that the port of Houston is the first in the USA in foreign waterborne tonnage and one of the world’s busiest ports.

The Houston office core business is operating the following:• Stena Sonangol Suezmax Pool • Stena Weco

Stena Sonangol Suezmax pool The Houston office is the HQ of the Stena Sonangol Suez-max Pool. When creating the Stena Sonangol Suezmax Pool in 2005, a unique joint venture between Stena Bulk and So-nangol - the Angolan National public sector company - Stena Bulk and Sonangol aimed to maximize the profits from the available ships by facilitating high quality spot trading. It has been a great success, with the Stena-Sonangol Pool consis-tently beating competitors as well as sector benchmarks. The Stena Sonangol Suezmax Pool has today almost 30 Suezmax tankers.

Stena wecoThe joint venture between Stena Bulk and Weco has embark-ed on the journey towards being the market leading operator in the Medium Range tanker segment. Stena Bulk has nearly 20 years’ experience in the MR-segment with focus on pe-troleum products; Stena Weco is equally strong in petroleum products as well as edible oils and easy chemicals.

www.stenabulk.com

Page 77: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 75

texASSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in TX

153,354ABBAkzoNobelAlimak HekAptiloArtimplantAskoAssa AbloyAtlas CopcoCamil FarrCellmarkDuxiana (Dux Beds)Engstrom TradingEnvirotainerEricssonGetingeH&MHaldexHexagon

HexpolIFSIkeaKDABKMTLamiflexLaurin MaritimeM C T BrattbergM&M Production ManagementMercuri UrvalMinqMuntersNefabPerimedPolygonPolystar InstrumentsPoseidon Diving

SystemsQlikTechSandvikScaniaSECO ToolsSecuritasSkanskaSKFSpecma HydraulicsSSABStena BulkSymsoftTetra PakTrade ExtensionsTransmode SystemsTrelleborgVencorexVolvo Group

11,952total Jobs in texas

852Jobs supported by exports to Sweden

11,100Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

All othe

rs

$47 M $46 M

$41 M

$34 M

Commodity exports to Sweden

total: $167,805,010

Page 78: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

76 | Swedish Companies Create Jobs in America

David Hansen, CEO

where we are in the United States: Clearfield, Utah.

SnackCo Inc is a snack-food manufacturing company in Clearfield, Utah. It was established in early 2001 by Signhild and Michael Hansen of Stockholm, Sweden. SnackCo is a sister company of Svenska LantChips, which was established in 1991, the first of a number of independent snack-food manufacturing plants which the Hansen family has built over the years. SnackCo is now run by one of their sons, David. He took charge of the company in 2010, after it had experienced a long period of external leadership. David, who learned his skills as he grew up around Svenska LantChips in Sweden, was first charged with starting up production at the family s Belgian plant, before being transferred to Utah. There, he immediately started an expansion program to take the company from a small to a medium-sized plant, now one of the most diversified and modern independent snack-food plants in the Western States. He has built up lines for production of Potato Chips, Kettle Fried Chips, Kettle Corn, Popcorn, Pellets and Extruded snacks. In order to take on the national accounts, it is necessary to be able to offer the full assortment of products, primarily for the so called “Private Label” market. The plant is very modern, computerized and with optical sorters for all products. The packaging lines are automatic, and best of all, the plant is certified to the highest level of quality assurance in internationally approved food production, so it can supply products to the most discriminating customer. “It was a coincidence that made us come to Utah. We initially wanted to start up business on the East Coast, in North Carolina, but my father also visited Salt Lake City, more like a tourist, and he felt at home here right away”, David says. The proximity to Idaho makes it easy to obtain high quality potatoes for the potato chips production, and

being located at the crossroads of I-80 and I-15 makes logistics easy. An interesting aspect of running a “Swed-ish” company in the US, has been to implement Scandina-vian management principles of teamwork and flexibility, trying to overcome the Mid-Western individuality at the workplace.” Hierarchies are rather cemented here, and trying to develop a flat structure, where functions overlap, has been an interesting challenge,” David Hansen says. Within five years, he foresees a good development for his company. He is planning to take on more work from the large retailer chains, and he feels rather assured that it can be done, because of the solid preparation for food safety programs that the LantChips-group started to implement more than 20 years ago. True to the need for efficiency, David does not foresee a great number of people working with him. 20 years ago, his employees would for the most part have been unskilled, but with the ever-increasing demand for efficiency and consumer satisfaction, the sophisticated machines demand only few workers, but some highly trained engineering and technical specialists. “Some years ago, a manufacturing unit with our outputs, would typically have employed 4-5 times as many people as we employ today.” There is an ever increasing demand for cost-efficiency and quality. “Our cutting edges are efficiency and flexibility. We strive to listen to the needs of our customers”, David says.” The market here in the US is welcoming. There are numerous business opportunities, but also a very competitive environment. I am happy to be right here right now, and look forward to being a part of the Swedish-American heritage”.

www.snackco.com

Page 79: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 77

UtAHSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in UT

111,093AkzoNobelAtlas CopcoAutolivAxiomaticsBeijer ElectronicsCamil FarrH&MIkea

SapaSecuritasSKFSnackCoSSABSwedish Translation Services

1,310total Jobs in Utah

210Jobs supported by exports to Sweden

1,100Jobs supported by Fdi from Sweden

primary

Meta

l Mfg

transp

ortati

on equ

ipmen

t

Chemica

ls

All othe

rs

$10 M

$18 M

$7 M$6 M

Commodity exports to Sweden

total: $41,295,531

Page 80: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

78 | Swedish Companies Create Jobs in America

Henrik Eskilsson, CEO

where we are in the United States: Tobii has offices in Falls Church, Virginia, Boston, Massachusetts and New York, New York.

Tobii Technology is the global leader in eye tracking and gaze interaction, a technology that allows computers to know exactly where you are looking. Tobii’s vision is to bring eye tracking to every computer. It has transformed research in many fields and enabled communication for thousands of people with special needs.

Tobii has received numerous awards for its technology and innovations, business and entrepreneurship; In 2012 Tobii was awarded World Economic Forum Technology Pioneer and European Business Awards National Champion, and at the International Consumer Electronics Show 2013 Tobii received four ‘best of show’ honors. Based in Sweden, Tobii has a global presence, with offices in the U.S., China, Germany, Japan and Norway, as well as a worldwide network of resellers and partners.

gaze interactionPartnering with the world’s leading software developers and hardware manufacturers to bring gaze interaction into the consumer market. Tobii delivers comprehensive, market-leading gaze solutions and OEM eye-tracking components for the PC, gaming and automotive indus-tries. Its technology is also being implemented in niche

applications such as medical diagnostics, medical imaging, security, and operator control.

Analysis SolutionsWith more than 1,000 commercial and 600 academic cus-tomers Tobii is the global leader of eye tracking technology for behavioral, usability and market research. By studying eye movements or what people are paying attention to researchers can gain objective insights that help them draw conclusions, make assessments or improve products or interfaces. Tobii offers the most robust and accurate eye trackers in the world for research in both laboratory and in-field research.

Assistive technologyWith more than 10,000 users Tobii Technology is the world-leading provider of assistive communication devices using gaze interaction. By providing communication and computer access to people with communication and rehabilitative disabilities, such as spinal cord injury, cerebral palsy or ALS, it helps them to live fuller, richer, more independent lives.

For more information, visit www.tobii.com

Page 81: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 79

virginiASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in VA

59,802ABBAimpointAkzoNobelAlfa LavalAscomAssa AbloyAtlas CopcoDometicEkmanEricssonFamekH&MHeatex

IkeaLimabMarkBric Display CorporationMercuri UrvalMicro Systemation (MSAB)MuntersPatrixPolygonPrecise BiometricsSAABSandvik

Scan CoinSecuritasSkanskaSKFSwedish MatchTail-F SystemsTeliaSonera International CarrierTobiiTrelleborgVolvo GroupXdin

9,290total Jobs in virginia

590Jobs supported by exports to Sweden

8,700Jobs supported by Fdi from Sweden

Mineral

s & ores

Machine

ry, exce

pt elec

trical

transp

ortati

on equ

ipmen

t

All othe

rs

$56 M

$30 M

$20 M

$10 M

Commodity exports to Sweden

total: $116,174,262

Page 82: FIRST EDITION Swedish Companies Create Jobs in America

Company profile

80 | Swedish Companies Create Jobs in America

Petra Hilleberg, CEO

where we are in the United States: Redmond, Washington.

In 1971, Bo Hilleberg, forest ranger and avid out doorsman, established Hilleberg AB in Sweden. Originally conceived as a provider of both forestry and mountaineering equip-ment, today Hilleberg the Tentmaker exclusively designs and manufactures the highest performance tents and shelters for backcountry adventurers. Hilleberg has become the premiere tent brand in Europe, and many of the company’s innovations are much copied throughout the outdoor industry.

Hilleberg is the quintessential family business. Bo’s wife Renate, son Rolf and daughter are all involved in the company, and both children literally grew up alongside the company, learning first hand both the tent business, and the business sense that has kept Hilleberg so successful over the years. From an early age, Petra professed her determi-nation to market and sell Hilleberg tents in the US. True to her word, two days after graduating university, Petra set up the US sales and distribution center outside of Seattle, Washington, in 2000.

Today, Hilleberg USA has become an integral part of the US outdoor market, enjoying the same premiere status that the company has in Europe. While certainly due to the company’s innovative, highest quality tents, Hilleberg also brings some profoundly significant character traits

to the table, as well. First, Hilleberg makes only tents, so posses a mastery of their craft that only a specialist can achieve. Indeed, Hilleberg defines a unique blend of old world master craftsmanship and technological innovation and manufacturing. At the same time, Hilleberg embod-ies and perpetuates “friluftsliv,” a Swedish concept that articulates an intrinsic involvement with and outlook of nature that incorporates the outdoors into all aspects of everyday life. In addition to these intangibles, Hilleberg USA employs a well-considered business model, selling both through select, carefully chosen specialty retailers, and directly to consumers via the internet. As a result, Hilleberg USA has quickly established itself and become highly successful in a very competitive market. Hilleberg tents have received numerous awards in both the outdoor and hunting industries, and Petra Hilleberg has been rec-ognized as one of the best young CEOs in both the sport-ing goods industry and in the Seattle area. The company’s impressive growth has surprised both industry insiders and the company itself. Hilleberg USA is now a multi-million dollar concern, posting a substantial increase in sales every year, and handles all Hilleberg business outside of Europe.

www.hilleberg.com

Page 83: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 81

wASHingtonSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in WA

233,891ABBAkzoNobelAtlas CopcoBorgstrom CateringBrokkBruksCamil FarrCellmarkCirrato TechnologiesConnectblueDuxiana (Dux Beds)Educatius

EricssonH&MHaldexHexagonHillebergIkeaIlaitLog MaxMade in BohuslanNossPolygonSandvik

SecuritasSkanskaSKFStellar HoldingsSvenska Skolfören-ingen i SeattleSWEASwedish Cultural CenterSwedish HospitalTetra PakTomlab Optimization

3,094total Jobs in washington

494Jobs supported by exports to Sweden

2,600Jobs supported by Fdi from Sweden

transp

ortati

on equ

ipmen

t

Compu

ter an

d elec

tronic

produc

ts

Machine

ry, exce

pt elec

trical

All othe

rs

$50 M

$22 M

$13 M $12 M

Commodity exports to Sweden

total: $97,247,035

Page 84: FIRST EDITION Swedish Companies Create Jobs in America

82 | Swedish Companies Create Jobs in America

weSt virginiASwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in WV

5,351ABBAkzoNobelSecuritas

742total Jobs in west virginia

342Jobs supported by exports to Sweden

400Jobs supported by Fdi from Sweden

82 | Swedish Companies Create Jobs in America

Mineral

s & ores

primary

Meta

l Mfg

plastic

s & rub

ber p

roduc

ts

All othe

rs

$65 M

$1 M$0.7 M $0.5 M

Commodity exports to Sweden

total: $67,424, 989

Page 85: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 83

wiSConSinSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in WI

149,377ABBAkzoNobelAlfa LavalAtos MedicalDelavalEkmanElof HanssonH&M

HexpolIFSNimcoNolato ContourNossRoplanSandvikSCA

ScandidosSECO ToolsSecuritasSittabSKFTetra Pak

4,561total Jobs in wisconsin

761Jobs supported by exports to Sweden

3,800Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

transp

ortati

on equ

ipmen

t

Compu

ter an

d elec

tronic

produc

ts

All othe

rs

$59 M

$32 M

$37 M

$22 M

Commodity exports to Sweden

total: $149,885,248

Page 86: FIRST EDITION Swedish Companies Create Jobs in America

84 | Swedish Companies Create Jobs in America

wyoMingSwediSH eConoMiC iMpACt on

Residents of Swedish DescentSwedish related companies with location in WY

17,168SandvikSecuritas

100total Jobs in wyoming

0Jobs supported by exports to Sweden

100Jobs supported by Fdi from Sweden

Machine

ry, exce

pt elec

trical

Compu

ter an

d elec

tronic

produc

ts

$27k

$7k

Commodity exports to Sweden

total: $34,047

Page 87: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 85

375 years – Celebrating Shared Heritage and prosperous trade

Page 88: FIRST EDITION Swedish Companies Create Jobs in America

86 | Swedish Companies Create Jobs in America

The U.S. fdifinder is an interactive map created by the U.S. Embassy in Stockholm showcasing foreign direct investment (FDI) projects in the U.S. (www.fdifinder.org). The map is unusual in that it lets users see project-specific investments by Swedish companies in the United States. Data for the map is from fDiMarkets, a subsidiary of the Financial Times, and currently only consists of greenfield investments since 2010. The U.S. Embassy hopes to grow the map with additional investments, and cooperates with the Embassy of Sweden in that effort. Views include not just a map, but two data grid views that let users aggregate data by sector, state, city or company, as well as see detailed data on jobs created and investment made. While the site is not a statistics site per se, it’s both a trend indicator and a place to start for investors wanting to find other investors already located in the U.S. Users can filter and sort data to answer questions about who is investing in what states in the U.S., what companies are investing the most, and what sectors those investments are in. Queries like these should help new investors feel more comfortable investing in the United States, which will deepen the commercial ties of Sweden and the U.S. – an important goal of both the U.S. Government and the Swedish Government.

www.fdifinder.org

Page 89: FIRST EDITION Swedish Companies Create Jobs in America

Swedish Companies Create Jobs in America | 87

SAGA - The Swedish American Green Alliance

The Swedish American Green Alliance (SAGA) is a joint initiative by the Government of Sweden and the U.S. Embassy in Stockholm to increase collaboration between Sweden and the United States in the fields of energy, envi-ronment and clean tech. With recurring events and video conferences, SAGA creates networks between Swedish and U.S. clean tech research, students, cities, businesses and NGOs.

On the Swedish side, Business Sweden, the Embassy of Sweden and the Swedish American Chambers of Com-merce all have a strong interest in assisting companies, researchers, government agencies and organizations in strengthening the bilateral relations within the area of green technology.

Based on Swedish strengths and business oppor tunities in the U.S., sustainable construction, infrastructure and trans-portation have been prioritized by SAGA. Each industry segment includes Swedish and American companies, cities, agencies, industry groups and research institutions that are interested in Swedish-American trade. Urban planning, smart grids and bio gas will be highlighted in the near future.

Frequently raised at public events by both U.S. and Swedish government officials, SAGA illustrates tangible examples of Swedish-American collaboration, and is a prime example of a mutually beneficial enterprise. The joint collaboration between the Forestry Research Institution of Sweden and Itasca Community College (ICC) in Grand Rapids, Minnesota to develop an applied research program focusing on the forest-based bioenergy supply chain is an example of long-term bioenergy coop eration that has developed between Sweden and Minnesota.

SAGA has generated a Memorandum of Cooperation between the United States and Sweden on sustainable

transportation, and the U.S. National League of Cities and the National Association of Swedish Eco-municipalities have signed an agreement to collaborate on urban sustainability.

The urban sustainability exchanges in particular have been very successful. In 2012, Research on Environmental Action in U.S. Cities (REACT U.S.) was launched under the auspices of SAGA, and five Swedish university students visited five

different U.S. cities to explore environmentally sustainable initiatives. This program will continue in 2013. Work is underway to make the program reciprocal by also reaching out to U.S. students.

www.SwedishAmericanGreenAlliance.orgwww.business-sweden.com/saga

Kastellholmen is an islet in the main inlet to Stockholm. It was originally used for ammunitions manufacturing and gunpowder storage. By promoting green business practices and sustainable urban planning we lay the foundation for pollution-free cities in the U.S. and Sweden.

Photo: O

la Ericson/im

agebank.sweden.se

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Johan Karlström, CEO

where we are in the United States: Skanska has 39 offices in the U.S.

Skanska USA is one of the largest, most financially sound construction and develop ment networks in the country, serving a broad range of industries including health care, education, sports, data centers, govern ment, aviation, transportation, power, energy, water/wastewater and commercial. Head quartered in New York with 39 offices across the country, Skanska USA employs approximately 9,400 employees committed to sustainable construction and development and an injury-free workplace.

Skanska USA Building, which specializes in building con-struction, and Skanska USA Civil, which focuses on civil infrastructure, generated $4.9 billion in revenue in 2011, representing 28 percent of Skanska’s global construction revenues. Dev elopment units Skanska USA Commercial Development, which invests in and develops office and multi-family projects in select U.S. markets, and Skanska Infrastructure Development, which develops public-private partnerships, are both leaders in their selected markets.

Skanska is a front-runner in terms of safety, continuously striving to realize our corporate vision of an Injury-Free

Environment™. The construction industry has more than five lost time accidents for every one accident exper i enced at Skanska USA.

The Skanska mission is to leave cities better than we find them and to make a meaningful difference in society as active, responsible citizens in each of the communities where we live and work. Over the last five years, Skanska USA has given more than $2 million and thousands of volunteer hours to local charitable initiatives in commu-nities across the United States.

Finally, Skanska has a strong track record of minimizing waste, developing cost-saving green solutions for its cus-tomers, and invent ing methods that are environmentally and energy efficient. Skanska has been recognized for its commitment to sustainability by the United Nations, London’s FTSE (Financial Times Stock Exchange) and the USGBC (US Green Building Council).

www.skanska.com

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The international market for environmental technology is undergoing rapid growth as climate and energy issues are coming increasingly to the fore. Environmental technology and know-how concerning sustainable city development is required in both industrialized and developing countries.

Sweden is one of the few industrialized countries to have reduced carbon emissions combined with economic growth. Between 1990 and 2006, emissions declined almost 9 per-cent. Over the same period, the economy grew 44 percent. This shows that it is possible to combine economic growth with an improved environment.

An important reason for the decreased carbon emissions is that oil used for heating purposes has largely been replaced by district heating based on bio fuels.

SymbioCity Shares Best-practiceA key proportion of Sweden’s government initiatives with regard to the climate involve the development and use of good environmental technology. To gather all knowledge and experience of the Swedish approach to sustainability, the concept and trademark “SymbioCity” was launched in 2008. Several hundred Swedish consultants, contractors and system suppliers are organized in networks dedicated to spreading the vision of sustainable urbanism and making the implementation as smooth as possible.

SymbioCity means technology resource efficiency across different urban systems or fields of action. At the same time it emphasizes renewable resources and resource management that minimize waste and optimize recovery and reuse. It encourages the development of new and better system solutions. The concept uses best-practice methods for the realization of truly efficient and democratic work processes. In the SymbioCity view, social and economic factors are as important as the ecological and technical—the recognized

final goal being health, comfort, safety and maximum quality of life for all citizens, in harmony with nature.

getting More for lessDuring 2011 SymbioCity was presented at more than 30 international exhibitions, seminars and delegation visits around the world. Tangshan in China, Toronto in Canada, Pune in India and Narbonne in France are just some of the cities that already have adopted the concept, or used it as a source of inspiration.

SymbioCity offers a model which may be adapted to different development levels as well as different planning situations. Another key to success is to deliver value—getting more for less. For administrative and practical reasons, the functions of the city are often separated from each other. Household waste is collected for deposit in landfills. Sewage water is treated in water treatment

plants. Runoff water is led into a river or lake, etc. In other words, individual problems are address with one urban technology solution in isolation.

These systems are often effective individually but there is a lot more to gain once we see the connections and better exploit the synergies between the systems. The result is not only saved tax money but also increased quality of life.

How Sustainable Are you?Play SYMBIOCITY SCENARIOS® and create a city where social and economic factors are as important as ecological and technical—the final goal being health, comfort, safety and maximum quality of life for all citizens, in harmony with nature.

www.symbiocity.org

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Jonas Malmquist, CEO

where we are in the United States: Fairfields, Connecticut, Mahwah, New Jersey, Hudson, New York, Wayne, New Jersey, Rochester, New York, Rush City, Minnesota, San Antonio, Texas, Lake Mary, Florida, San Jose, Californa.

Getinge Group is a leading global provider of products and systems that contribute to quality enhancement and cost efficiency in healthcare, care and research. The Group operates under three brands: ArjoHuntleigh, Getinge and Maquet. ArjoHuntleigh focuses on patient mobility and wound management solutions. Getinge provides solutions for infection control in healthcare and contamination prevention in biotechnology. Maquet specializes in solu-tions, therapies and products for surgical interventions and intensive care.

The Getinge Group operations are developing rapidly both in terms of sales volumes and customer offerings. Today Getinge has around 15 000 employees, over one hundred sales companies globally and production in nine countries. In 2012, net sales amounted to SEK 24.2 billion and pre-tax profit to SEK 3.4 billion.

During recent years Getinge experienced a strong expansion in the US which currently represents the single largest market for the Group. In 2012 the sales grew by 28 percent to SEK 6.8 billion. The Group has nearly 3 000 employees in the US, five production facilities and five sales companies. During last year the Group completed a key acquisition of the US-based company Therapeutic Support Systems (TSS).

TSS generates sales of slightly more than SEK 1.5 billion and makes the Getinge Group a world leader in the preven-tion and treatment of pressure ulcers.

www.getingegroup.com

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SymbioCare is an approach adopted in Sweden to make our healthcare system more effective. It is implemented by hospitals and care providers, regulatory authorities, Swedish industry, and by research and education institutes.

Drawing on years of trial and error we have forged a com-mon understanding and built a fund of intellectual and structural capital based on four core values that define the Swedish approach.

1. Providing quality care—focusing on the needs of the patient.

2. Being efficient—mixing the right skills and resources throughout the healthcare system, so that we can deliver the right care at the right time.

3. Being generous—a generous healthcare system that includes everyone. The right to treatment applies to all individuals.

4. Being curious—we never stop searching for know-ledge. The Swedish healthcare is highly technology-intensive and innovation-based.

The Swedish approach strives to combine all stakeholders in a larger system that forges mutually beneficial partner-ships. But an approach must also transfer into clinical prac-tice to make a real difference. In Sweden this transition is handled efficiently with excellent outcomes: Swedish healthcare produces some of the best results in the world.

One might assume that these results must come at a high price. Actually, Sweden spends only 9 percent of our GDP on healthcare. This figure is low compared to most other countries in the EU, as well as to the US, especially in relation to the results.

innovations and patentsKarolinska Institutet—one of Europe’s leading universities and a major contributor to all medical research and

development in Sweden—appoints the Nobel Prizes in Physiology and Medicine. The Nobel Prize has helped create a collaborative innovation climate in Sweden where all parties act responsibly with an open-minded approach. We have a long tradition of close cooperation between academia, clinical practice and industry where industry takes responsibility for research—and that academics work as entrepreneurs. This approach has fostered many innovations:

• The Leksell Gamma Knife has made it possible to treat brain tumors without having to actually enter the brain.

• The catheter coating has reduced the risk of bacteria spread on hospitals by more than 50 percent.

• The world’s first virtual autopsy table provides a digital medical visualization, making it possible to perform a full autopsy without invasive procedures.

• The Turbuhaler has improved the lives of people who suffer from asthma and allergies.

• The titanium screw integrates with bone and has transformed dental surgery.

In many ways our nation has become a greenhouse for innovation and discovery. We are among the world’s top five countries in the number of patents related to pharmaceuticals, medical technology and biotechnology per capita. Sweden is also rated top three per capita for publishing scientific articles in medicine and bioscience. We believe the best possible healthcare can be available to more people as long as we invest in generosity, curio-sity, quality and efficiency. We believe this approach has made our healthcare system world-leading. But more importantly, we believe this approach has improved our chances of living long and healthy lives. We call this approach SymbioCare—Health by Sweden™.

www.symbiocare.org

The first clinical implantation of a pacemaker took place in 1958 at the Karolinska Institute in Solna, Sweden.

Photo: Lars Lundberg/im

agebank.sweden.se

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where we are in the United States: Los Angeles, California, New York, New York, Miami, Florida.

where we are in the United States: Los Angeles, California.

Since its first collection in 1997, J.Lindeberg, The Scandinavian Fashion House, has successfully com-bined fashion and sportswear. The Company’s main collection, tailoring and its progressive golf and ski collections are sold in more than 30 countries world-wide. J.Lindeberg Flagship Stores are located in Stockholm, Copenhagen, New York, Los Angeles, Miami, Singapore, Hong Kong, Shanghai, Seoul, Osaka and Tokyo. J.Lindeberg apparel is also carried by leading independent boutiques, upscale departments stores and some of the world’s most exclusive golf and ski shops. The Company is headquartered in Stockholm, Sweden. As of July 2011, the company runs the US market as a direct subsidiary to the Swedish organization with a new showroom and office space on Greene Street in SoHo.

www.jlindeberg.com

Paradox Entertainment manages and develops intellec-tual properties, and generates revenue from all forms of entertainment, including motion picture, television, and consumer product categories such as gaming, publishing and collectibles. After purchasing the rights to “Conan the Barbarian” in 2002, the company moved its primary place of business from Stockholm to Los Angeles two years later to be able to work closer with the entertainment industry. The majority of Paradox’s licensees, around 50 of them, are based in the U.S., which is also the biggest individual market for the products produced by its licensees.

The company also produces and finances motion pictures aimed at the global market. In the past two years, Paradox has been involved in around ten movie productions featur-ing stars such as Rooney Mara, Robert De Niro, and Forest Whitaker, in locations around the United States such as Michigan, Alaska and Louisiana. A motion picture pro-duction usually employs a crew of around 100 people, the majority of which are hired locally to support the produc-tion in areas like construction, catering, and transportation.

www.paradox-entertainment.com

Fredrik Malmberg, President & CEO

Stefan Engström, CEO

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Sweden prides itself on its innovative spirit and will often mention the Nobel legacy to drive this point home. It is a bit of a stretch to connect a 19th century inventor and business magnate with a 21st century cultural phenomena. Suffice to say that the creativity, innovation and unprece-dented success currently seen in a number of creative busi-nesses in Sweden are related to a unique blend of innova-tive spirit and business climate.

Swedish film has moved out of art house theatres to become box office hits and provoke English language remakes; Swedish fashion has with its democratic style earned the epithet ‘miracle’; Swedish design has mixed storytelling and emotion into its traditional functionality; ScandiCrime is approaching a literary genre of its own; as game developers we can boast with Battlefield and a top ten ranking globally; Swedish communication bureaus are in global demand; Sweden is also one of the world’s biggest exporters of music. Swedish creative entrepreneurs excel by combining creativity and artisanship with commercially viable products that appeal to global consumer demand.

Success permeates each one of these segments. They are made up not only of a Stieg Larsson or a famous actress but also include set designers, sound engineers, song writers and producers: people who may not enjoy first page cover-age but still win awards and recognition for their talents. People who help build growth, welfare and quality of life.

The success of these companies and artists is not accidental. Of course individual talent and drive are main ingredients. But a number of other factors also come into play. The Swedish educational system, for example, is designed to develop independent and critical thinking rather than feed information to be gobbled up. Sweden’s business

climate with its non-hierarchical structures and casual atmosphere continues to promote creative thinking and innovation. There’s also a high maturity level in Sweden on information technology and connectivity.

Budding talents get a confidence boost having watched bands like ABBA and directors like Bergman sweep the world off its feet, even if they are from a small and modest country like Sweden. Success builds success.

SymbioCreate is a communication concept which high-lights creative businesses from Sweden. It is designed to aid both individual performers and branch organizations in their effort to reach a global audience. Whereas artists like Swedish House Mafia manages to take the world by storm without a synchronized communication strategy, other creative business segments that show great potential may benefit substantially.So clever. So Swedish.

Way out West in Gothenburg is a music festival that is also very committed to sustainability and human rights.

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Marcus Samuelsson, Founder

where we are in the United States: New York, New York.

The Marcus Samuelsson Group is a New York City-based hospitality management and food media company. Founded by award-winning chef and cookbook author Marcus Samuelsson, the Group owns and operates multiple restaurants and eateries internationally. From high-end restaurants to fast-casual cafes, we are committed to providing an exceptional and distinct culinary experience that celebrates food, music, history, culture and art. We are focused on creating top quality culinary experiences through our food-focused media and special events.

Our commitment to excellence, community and diversity is core to our beliefs and offerings. We are passionate about sharing our culinary culture and strive to honor the many farmers, ranchers, fishermen, producers and artisans who make up the global food and beverage marketplace.

www.samuelssongroup.com

Restaurant Aquavit opened to immediate success in midtown Manhattan in November 1987. More than two decades later, Aquavit continues to be one of New York’s most popular and highly esteemed din-ing destinations. A pioneer on the American dining scene, Aquavit remains the only world-class modern Nordic restaurant in the country, and was also the first restaurant in New York to house two concepts under one roof: a casual bistro serving hearty, simple fare and a formal dining room offering refined, modern Nordic cuisine. This structure was inspired by the famous Stockholm restaurant, Operakällaren, whose legendary owner, Tore Wretman, was one of Aquavit’s original partners. Just as Nordic cuisine sees changes and trends, so does Aquavit’s menu. In 1995, Swahn hired a young chef named Marcus Samuelsson, who introduced global fusion to the menu and gained international recognition for himself and Aquavit. Some 15 years later, modern Nordic cuisine is focused on pure, straightforward flavors, and Chef Marcus Jernmark’s menu reflects these principles. No matter the current trend, Aquavit’s offerings are built on the cornerstones of Sweden’s 500-yearold culinary tradition. The country is surrounded by water, provid-ing an abundance of seafood, and the land is covered by forests rich in game, berries, mushrooms and other wild foods. Short seasons inspire the customs of pickling and preserving; and the signature Nordic flavor profile is a balance between sweet and salt. The restaurant serves a wide selection of its namesake spirit, including its own brand, Aquavit New York White Cranberry, and several house-infused flavors such as anise-caraway-fennel and horseradish.

www.aquavit.org

Marcus Jernmark,Executive Chef and Partner

Håkan Swahn, Owner

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Sweden -The New Culinary Nation

Sweden is becoming the new culinary nation of Europe. Sweden’s national team has been very successful in various culinary competitions, including a grand slam win in all categories at the 2012 Culinary Olympics.

Sweden has several culinary advantages: the Swedish summers, with their long sunlit days and cool evenings, produce fruit and berries that grow slowly until they are bursting with flavor; the Swed-ish coastline is home to some of the best shellfish in the world; skillful farmers produce fantastic fruits and vegetables; wild berries and mushrooms thrive in our forests, as do indigenous game animals and fowl. Not only is there a regional food culture and a local identity - Sweden’s food industry is the fourth largest employer in the country.

Sweden’s chefs have an inherent curiosity and embrace external influences. Although Sweden has its own genuine culinary heritage, they never let it stand in the way of new ideas. Instead, it is seen as a base on which to build new culinary experiences. Our chefs are renowned for their ability to blend tradition with innovation.

Sweden Has what it takesThe Swedish countryside produces unique fruits and vege-tables. The combination of nature and luscious produce provides an exclusive culinary visitor experience. The shellfish from Sweden’s beautiful west coast archipelago are famous for their unique flavor, as are fish from the

thousands of freshwater lakes throughout the country. The vast forests offer not just peace and quiet, but also game: an ingredient that holds a special place in the Swedish kitchen. Faced with long winters, Swedes have developed a tradition of making full use of what nature provides.

Culinary experiences are often a major influence on tour-ists, and help to shape their image of a country. Increasing international tourism gives Sweden an opportunity to develop further as a culinary nation.

In Sweden, our careful attention to animal health and welfare goes far beyond European standards. We are proficient at organic cul-tivation, and our environmental thinking extends beyond cultivated food production to the wilderness and the ocean. Consumer safety is one of the subsequent benefits of this approach.

try Swedish!Try Swedish! is an open invitation from the country of Sweden to food lovers all over the world to come to taste and explore our culture, to try our natural ingredients, tasty dishes, innovative food products and memorable culinary experiences.

Try Swedish! is also our way of telling the story of Sweden - the new culinary nation. This story is about special potatoes from the north, Swedish school meals, five-course dinners at one of our Michelin starred res-taurants, a seafood safari in the west coast archipelago, or a smart meal, beverage or snack for people on the road.

We believe that people around the world will soon know all about our foods, drinks and experiences. Sweden is a country where you can enjoy special flavors that are not only good for you, but are also good for the planet.

Try Swedish!

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A nation of Innovations

Sweden — a nation with less than ten million inhabitants — is one of the world’s most innovative countries and one that continues to deliver a disproportionate amount of successful innovations. A number of indices have been designed to evaluate a nations’ ability to foster innovative environments. Sweden is always found at or near the top.

Sweden has the advantage of some basic prerequisites for an innovative climate to thrive. There is economic stability, huge nation-wide investments on R&D, focus on critical thinking from an early age and a climate open to new influences. Sweden also has a tradition of encouraging curiosity, creativity and experimentation.

Sweden’s environment allows people to grow, develop their ideas and follow through by trial and error. And those who dare think differently and bet everything on an uncer-tain idea can get comfort and courage from a long line of historical inventors of products such as dynamite, the ball bearing, the adjustable wrench, and the three-point safety belt to mention but a few.

A number of specific factors have contributed to Sweden’s high innovation index:

• Education in Sweden is from an early age designed to develop independent and critical thinking. Education centers have a relaxed atmosphere, without formal dress codes, and teachers and professors are addressed by their first names. Teaching methods are never about cramming information but rather to open minds and encourage critical thinking. Sweden also has a high level of education, partially because public schooling for all citizens was introduced as early as 1842 and higher education is free from tuition.

• Sweden invests a higher percentage of its GDP in research and development than most other countries. Such a dedicated focus on R&D by both politicians and companies enables new products and ideas to come to fruition.

• Swedes represent only 0.14 percent of world popula-tion and has always been dependent on trade with the rest of the world. Early on the limited population pushed companies and manufacturers abroad on the look-out for a bigger market. Import as well as export was crucial for Sweden’s welfare. Free trade has hence long been prioritized by politicians. One could say that Sweden got a head start on globalization.

• Big industry such as lumber, steel, auto, mechanical and pharmaceutical have helped fuel Sweden’s general devel-opment and laid the foundation for a stable economy, which in turn is required for an innovative culture.

• Democracy in Sweden stands for equality, diversity, civil liberties, openness and transparency. Our laws con-cerning freedom of information essentially mean that public servants and politicians work with complete transparency towards constituents. Public records are easily attainable, free and available to all. The security this provides is priceless.

• Being a relatively large country with a limited popula-tion has also put great pressure on cutting-edge infra-structure and communications. Sweden was one of the world’s most telephone-dense countries at the end of the 19th century; cell phones were widely used early on and today Sweden is one of the world’s best connected countries, with 86 percent of households having access to the internet. Not only is communications essential for an innovative climate but a growing portion of today’s inventions are also related to the internet.

Innovations have changed in character from focusing on a single solution, like for example the refrigerator, to con-sidering a broader perspective, like the environmental and social implications. More and more Swedish inventions consider use of materials, recycling possibilities and strive to solve more than one problem.

More than a billion people lack access to safe drinking water, causing many deaths each year. Solvatten is a Swedish invention which uses heat and UV from the sun along with a built-in filter to produce clean and warm water in 2-6 hours. Besides producing clean drinking water it can also be used to heat water for washing, cooking and personal hygiene. The unit is based on three well-proven methods for treating water: filtration, heat pasteurization and UV-disinfection. It doesn’t use any chemicals or any energy-source other than the sun.

Several more recent Swedish inventions focus on some of our most pressing contemporary issues such as poverty, clean water, green energy, limited natural resources and an environment under distress. All of these issues are interrelated and our future depends on how innovative our solutions to them are.

Sweden’s ranking

#1 on the Knowledge Index 2012 (The World Bank)

#1 on the Innovation Capacity Index 2011 (European Business School)

#1 on the Innovation Union Scoreboard 2011 (EU Commission)

#1 on the Global Creativity Index 2011 (Martin Prosperity Institute)

#1 Sweden is ranked as number one by World Economic Forum in their 2012 Global Information Technology Report 2012, which measures how well countries take advantage of ICT and new networking technologies. About 90% of Swedes are connected to the internet.

#2 on the Global Innovation Index 2012 (INSEAD)

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The Solvatten container uses solar energy to purify water from the microorganisms that cause waterborne diseases.

Europe’s most precise electron microscope is now in use at Linköping University.

Swedes are connected. Broadband connection is almost in every home, and mobile connection on every corner.

Photo: C

ecilia LarssonP

hoto: Cecilia Larsson

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Hans Vestberg, CEO

where we are in the United States: Ericsson operate in all 50 states, North American head-quarters in Plano, Texas and sites/offices in 10 other states.

Mobile telephony has changed how we live our lives, especially in the United States. The way we communicate is becoming enriched with higher speeds and exciting new services, both at home and at work. Ericsson plays a key role in making this happen. We provide telecommu-nications operators with equipment and services for their networks. We help operators meet the increasing demand for higher capacity, lower costs and new services.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers.

In the last few years there have been major changes to the ways we communicate, work and are entertained. Broad-band, mobility and the cloud connect people and places, as well as applications and devices. By 2020 we envision a world with more than 50 billion connected devices. Any-thing that can benefit from a connection will have one, to the advantage of people at work, at home and during their free time. We call it the Networked Society. In this new era of mobility, people will always be connected, whether it is to other people through smartphones, pads or laptops, or to machines and devices in the world around them. The Networked Society has endless opportunities, limited only by our imagination. Technology will enable us to interact, innovate and share knowledge in entirely new

ways – creating a dynamic shift in mindset. People will be empowered, business liberated and society will be more connected than ever. At Ericsson, we’re just beginning to explore these possibilities.

As people here in the United States and around the world realize the opportunities of the Networked Society we will see major changes in many industries. Utility companies are already looking into control of power consumption in our homes. Hospitals and health care explore remote health monitoring of patients. And technology and IT companies support industries to modernize their processes with Information Communication Technology.

Ericsson is the world’s leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Operating in 180 countries, Ericsson employs more than 100,000 people. Founded in 1876, Ericsson is headquar-tered in Stockholm, Sweden, and Plano, Texas (North America). In 2011 the company’s net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock ex-changes.

www.ericsson.com

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Information and Communications Technology

Sweden consistently places at the top of performance indexes and rankings that feature innovation. As of 2012, Sweden has ranked number one for three years running on the Networked Readiness Index (NRI) published by the World Economic Forum. The report measures the extent to which 142 economies take advantage of information and communications technology (ICT) and other new techno-logies to increase their growth and well-being.

Commercially viableSweden is not only a dynamic environment for developing and establishing information and communication tech-nologies but also a world leader in converting this techno-logy into commercially viable products and applications. Decades of experience within areas of telecom, wireless, electronics, computer game development and web appli-cations and design make Sweden an ideal place for R&D related to ICT.

Apple, Google, Electronic Arts, RIM, Huawei, Sony, Intel, ARM, Motorola, Opera, IBM, Ericsson and Wind River are some of the companies that develop new technology in Sweden. Many other companies join in as Sweden offers multiple investment opportunities in wireless technologies, mobile applications, industrial IT, positioning and GIS, big data, imaging and mHealth.

First in your phoneSweden is the birthplace of many of the features we associate with the modern smartphone. The first cellu-lar phone with a touch screen, web browser, email, mp3 player, and camera with HD video recording was develo-ped in Sweden.

development and CommercializationClusters for ICT development are found throughout the country. Highly skilled engineers, the presence of the world’s leading technology companies, demanding corporate clients and strong technology adoption all help position Sweden favorably with regard to development work and early commercialization of new products and services.The Nordic region, led by Sweden, has an impressive track record according to both prominent industrial investors and venture capital firms.

disruptive innovationSwedish innovation continues to break new ground and supply products and services that effectively disrupt existing markets. Swedish companies, especially a growing number of newcomers, challenge entrenched norms in industries and markets including music, film, and credit card payments.

Solid performanceSweden retains its top ranking among innovation-driven countries. The Connectivity Scorecard 2011 states that “Sweden is a consistently strong performer in all areas with few weaknesses.” Nearly all Swedes are connected to most telecommunication applications and products.

The economy and business climate of Sweden has per-formed considerably better than most of its European counterparts, and a significant amount of economic and productivity growth in Sweden is driven by information and communications technology.

www.business-sweden.se Few places can demonstrate the same high concentration of expertise, innovation and business opportunities within ICT as Kista Science City outside Stockholm.

Photo: C

ecilia Larsson.

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Peter Wolpert, CEO

where we are in the United States: Cedar Knolls, New Jersey.

The rapidly growing Swedish pharmaceutical company Moberg Derma AB (publ) develops, acquires and licenses products which are commercialized through its own sales organization in the U.S. and through distributors in more than 35 countries. The internal product development is based on Moberg Derma’s unique expertise in innovative drug delivery, i.e. technologies for improved drug delivery that improves the properties of well-known substances. This approach reduces time to market, development cost and risk. Moberg Derma’s U.S. subsidiary Alterna LLC, has successfully commercialized non-prescription and self-care products in the North American market; the product families Kerasal® ,focused on podiatry, and Jointflex®, for the topical treatment of arthritis and muscular pain. Alterna has created an efficient logistic chain and dis-tribution model. Sales to retailers are managed by the company’s own employees, contracted sales representa-tives working with the major retailers and by interna-tional distributors. The network of U.S. retailers includes: drugstores/chemists such as CVS, Walgreens and Rite Aid; major retail chains, including Walmart and Kmart; whole-

salers, such as McKesson and Cardinal Health, and grocery chains, including Publix, Target, Giant Eagle, Stop&Shop and Save Mart.

Moberg Derma was founded by Peter Wolpert and Marie Moberg in 2006, based on a patent and project portfolio developed by the renowned Swedish dermatologist Dr Sven Moberg. The company’s portfolio has since been expanded to include topical products for the treatment of skin dis-orders and pain under the brands Kerasal®, Jointflex®, Emtrix® and Kaprolac®. Emtrix® (Nalox™ in many markets) is the leading product for the treatment of nail disorders in the Nordic market and has been successfully commercialized in the U.S. during 2012. The portfolio is expanded through acquisitions and in-licensing of products as well as product development based on innovative drug delivery technologies. Currently, two pharmaceutical projects are in phase II clinical trials for the treatment of nail fungus (onychomycosis) and actinic keratosis respectively.

www.mobergderma.se

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Sweden is home to one of Europe’s largest and most dynamic life science industries with world class companies and a proud track record of innovative science investments. Ex-citing opportunities abound in an environment dedicated to medical innovation, drug discovery and pharmaceutical commercialization.

Sweden’s success rests on an unswerving commitment to excellence in R&D and drug discovery with the highest per capita spending on life science research in Europe. Swedish universities possess world class expertise in areas ranging from cancer and diabetes research to medical devices and stem cell therapies.

Centers of regional excellenceSweden is home to regional clusters with unrivalled expertise in their fields. As Swedish life sciences embrace a new era, numerous groundbreaking projects are ongoing and the sector is buzzing with potential for investors and partners.

The Stockholm-Uppsala region hosts more than 600 life science companies and 300 major research projects em-ploying over 23,000 people, making it one of the largest life science clusters in Europe. With the Swedish capital already being the home of Karolinska Institutet, Europe’s highest ranked university in clinical medicine and phar-macology, the New Karolinska Solna University Hospital scheduled for completion in 2016 will be Europe’s most modern hospital.

In western Sweden, Gothenburg’s track record in in-novative biomedical projects and research has established the city and surrounding region as a reputed center for

biomaterials. With the BIOMATCELL VINN Excellence Center of Biomaterials and Cell Therapy at the University of Gothenburg and the VINN Excellence center at SuMo Biomaterials at Chalmers University, Gothenburg is a world leader in biomaterials and cell therapy research.Skåne, in southern Sweden, is one of Europe’s premier arenas for life science enterprise and research, with four universities and an array of world class research institu-tions. Set to house the European Spallation Source (ESS), based on the world’s most powerful neutron source, as well as a Microton Accelerator for X-rays (MAX IV), Skåne will serve a research community of 16,000 scientists and host a scientific research center being built by 17 European countries.

In northern Sweden, Umeå, with one of Sweden’s top universities, is another thriving hotspot for life science knowledge and innovation. More than 3,000 people work in life science business and research projects in Umeå. The region also boasts an internationally renowned clinic for sports injury treatment and rehabilitation as well as the Umeå Center for Microbial Research, a pioneer in antibiotic development.

research and BusinessA focus on proximity to patients means basic research is often integrated with clinical research, a major advantage when developing new therapies and treatments. A unique model of close collaboration between industry, academia and clinical practitioners has fostered the growth of world leading pharmaceutical companies like AstraZeneca and Pharmacia.

www.business-sweden.se

Sweden – northern Europe’s number one life sciences region

Research at Uppsala Berzelii center is a cross-scientific cooperation dedicated to enable early diagnosis of neurodegenerative diseases and eventually aid in the development of new and better therapies.

Radiumhemmet at Karolinska is cutting edge when it comes to non-surgical cancer treat-ments, such as radiation and medication.

Photo: M

elker Dahlstrand

Photo: M

elker Dahlstrand

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US investment in Sweden

luleå to Host First Facebook data Center outside the U.S.In October 2011, Facebook announced that it would establish its first major data center outside the United States in Luleå in northern Sweden. This major investment can grow in stages to encompass three buildings in total, each with a maximum size of 300,000 square feet. Once completed, it will be one of the largest data centers in Europe. But why locate in Luleå?

Modern data centers are quite large, require a tremendous amount of power, have a great need for cooling and they need to be connected to redundant sources of readily available data transport or dark fiber.

Facebook learned about the vast amount of readily available commercial property, that Sweden is one of the most con-nected countries in the world with easily accessible competi-tively priced power—power that is nearly 100 percent carbon neutral and also connected to one of the most robust, failure-resistant grids on the planet. And need we mention that in northern Sweden cooling is not a problem?

In fact, with the choice of Sweden, Facebook is transforming the way one looks at traditional data centers. Because of the reliability of power in Sweden, the company has reduced its need for back-up generators by 70 percent. With a technical university nearby, Facebook will also be assured of an edu-cated and well-qualified talent pool.

Business Sweden, a government agency tasked with assist-ing foreign investors, established contact with Facebook early on. Once Facebook decided to look outside the United States for a data center location, Business Sweden was well prepared to assist, working with Facebook throughout the entire process of country due diligence and site selection, maintaining confidentiality about the project as well as communicating with selected towns, companies, consult-ants and professional services firms.

Facebook finished constructing the first building accord-ing to schedule, and plans to go live in the first half of 2013. Key individuals have been hired locally, and the intention is to grow the team to somewhere between 40-60 people.

northern Sweden: A potential green data Center ClusterThe Luleå region is bustling with activity. Already, new competence is moving in, as several key suppliers to Facebook have established in the region. The Aurorum Science Park and Luleå University of Technology have reached record levels.

The region aims to be a European data center cluster— similar to U.S. clusters such as the North Carolina Data Center Corridor. The Luleå region holds a combination of inherent qualities that constitute an ideal match to data center requirements, e.g. natural cooling, extremely high redundancy in the electrical grid, a surplus of renewable energy, political and geological stability, Europe’s lowest energy costs, and high broadband quality.

Major investments in digital infrastructure have also followed the establishment of Facebook’s new data center. Sweden’s grid of broadband fiber, already the best in Europe, has been further fine–tuned and upgraded, resulting in a 100 percent increased capacity for Internet traffic to and from Sweden. These natural qualities, and the fact that Face-book’s new data center will make the region a major node for global data traffic, has generated a new epithet for the region: The Node Pole. New competence is moving in as several key suppliers to Facebook have established in the region. The region is looking forward to new large invest-ments in the area, since the infrastructure and the whole ecosystem for supporting data centers is already in place.

www.thenodepole.com

Construction of Facebook’s Luleå data center.

Construction of Facebook’s Luleå data center.

Photo: C

ascade Creative M

ediaP

hoto: Gunnar Svedenbäck

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An icy Like in Luleå.

In Sweden, American companies employ 72,500 Swedes, which is more than any other country. American companies are attracted to Sweden for numerous reasons. The country is a global leader of innovation with a highly skilled labor force, sophisticated consumers, smooth business procedures, openness to international ownership and a historically stable economy. With a balanced national budget and low national and public debt, Sweden is a rare safe harbor in Europe, and its attractiveness as a beachhead for entering the E.U. has never been stronger.

did you know?

investor: Facebook

location: Luleå, Sweden, population 75,000

description: data center

Size of investment: undisclosed

Facebook’s first data center outside of the U.S. and the largest data center of its kind in Europe.

The northernmost of this magnitude.

Maximum three buildings each with an area of 300,000 square feet.

Second largest electricity consumer in Luleå, after the steel plant.

100 percent run by hydropower.

Reduces the number of backup generators by 70 percent compared to U.S. data centers.

Utilizes the climate for natural air cooling all year round.

Scheduled to be operational in 2013.

Facts

All images used with permission from The Node Pole ©

Photo: C

ascade Creative M

edia

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Sweden’s Historical Contact with North America

Viking chieftain Leif Eriksson realized the first Nordic contacts with North America as he landed on the continent around the year 1000. It was to become a brief visit. In 1638, two Swedish vessels sailed with soldiers to what is today Delaware for a more long-term purpose. They bar-gained with the Native Americans and secured land for what would become the colony New Sweden. Some New Sweden descendants later became prominent and prosperous in their new country, the United States of America.

From the middle of the 19th century until the early decades of the 20th century, mass emigration brought 1.3 million Swedes to North America. Only 200,000 returned to their old homeland. The emigration was largely prompted by rural overpopulation coupled with a very uncertain future. The old farming methods could not feed the population, and the industrialization was still in its infancy. Further-more, Sweden did not have freedom of religion and had introduced compulsory military duty.

The vast majority of Swedes who crossed the Atlantic began their journey in Gothenburg. They first traveled by boat to Hull and then took the train to Liverpool, where they boarded a bigger ship for the final destination New York. The Swedish American Line enabled a direct route to New York in 1915.

In the midst of the Swedish mass emigration to North America, the pioneers had reached the Midwest, result-ing in a large Swedish settlement there. For a number of years, Chicago was second in terms of American cities with native Swedish population. Today’s descendants of the emigrants are found all over the continent.

During and in the wake of the emigration period, over 600 newspapers in Swedish were published in America, and a great many books were printed. The Swedes founded several Swedish parishes spanning different religious orientations. Swedes also established a number of schools, among them six colleges, five of which are eminent even today.

Local Swedish organizations are found throughout North America, some of which are national, such as the Vasa Order of America. An umbrella organization for various Swedish-American groups was founded under the name “Swedish Council of America.” A number of museums and ambitious cultural organizations have also sprung out of the Swedish emigration, including the American

Swedish Institute in Minneapolis, the Nordic Heritage Museum in Seattle, and the American Swedish Museum in Philadelphia, the latter focusing on the Swedish colonial period in the US. The Swenson Swedish Immigration Center in Rock Island, IL has a much frequented genealogy research department.

The Swedish American Center in Karlstad in central Sweden documents the extensive Swedish emigration to North America. The center is enthusiastically engaged in establishing, maintaining and advancing contacts be-tween descendants on both sides of The Atlantic.

Swedish soldiers meeting Native Americans on the bank of the Cristina River in 1638.The artist: Göte Göransson (Swedish American Center).

Emigrants reaching Gothenburg.The artist: Gaskel Saloman (The Art Museum Gothenburg).

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Swedish-American Business History

Some 1.3 million Swedes migrated to the United States mainly during the late 19th century. Many became success-ful entrepreneurs and inventors. The most famous was John Ericsson, who built an efficient propeller in 1839 and designed the ironclad ship USS Monitor in 1862. Gideon Sundbäck built the first usable zipper in 1913, which was manu factured by a company in Pennsylvania. Carl Eric Wickman founded the Greyhound bus company in Minnesota in 1914. Alexander Samuelson designed the curvy Coca-Cola bottle in Illinois in 1915.

At least 200,000 of those migrating to America eventu-ally returned to Sweden. Others would move to the U.S. for a short time in order to work or study. Many gained knowledge or came up with ideas that they later put into practice in Sweden.

Carl and Wilhelm Gislow worked at a rubber plant in Naugatuck, Connecticut, and in 1893 founded the Swedish rubber factory Gislaveds Gummifabrik. Charles Almqvist had worked in the U.S. oil industry and got Axel Ax:son Johnson to follow through on his idea to establish Sweden’s first modern oil refinery in Nynäshamn in 1928.

J. Sigfrid Edström led ASEA from 1903 to 1949 and turned the company into a major international industrial group in electrotechnology. As director of Götaverken from 1910 to 1938, Hugo Hammar developed the company into one of the world’s leading shipbuilders. In the 1910s, Ivar Kreuger introduced reinforced concrete and efficient construction methods in Sweden. All three gathered up-to-date knowl-edge about their industries through their practical work experience in the U.S.

The founder of the Swedish department store NK, Joseph Sachs, the mail order pioneer Johan Petter Åhlén and the founder of H&M, Erling Persson, are three major Swedish retailers who picked up business ideas from the U.S. Carl

Edvard Johansson, known as “Measurement Johansson,” moved to the U.S. at the age of 18. He returned to Sweden two years later and initiated a wave of inventions in Eskilstuna that made him one of the most prominent in-dustrial geniuses in Sweden. Johansson created a method of precision measurement that revolutionized the inter-national engineering industry—especially for Henry Ford, who was a great admirer of Johansson.

Many Swedish companies have contributed to U.S. development. Gustaf de Laval’s separators and steam turbines were successes in the late 19th century. Stone from Hägghult was used in the construction of the Empire State Building and the U.S. Marine Corps War Memorial in Washington D.C.

From later decades, we have the Hasselblad camera, used regularly by U.S. astronauts. Ericsson had major successes with its mobile telecom system after phone deregulations in the 1980s. IKEA opened its first U.S. store in Philadelphia in 1985. Today the country has 37 stores. In 2000, H&M opened its first store in the U.S. on Fifth Avenue in New York. The U.S. is the company’s second largest market, with over 200 stores in almost 30 states.

Curt L. Carlson (1914-1999) was a Swedish-American businessman born in Minnesota. In 1938 he founded the Gold Bond Stamp Company, and became pioneer of loyalty programs in the retail sector. He went on to become a great entrepreneur in the travel and tourism industry with company brands such as Radisson, TGI Friday’s and Carlson Wagonlit Travel (CWT).

John W. Nordstrom (1871-1963) was born near Luleå in northern Sweden and came to the U.S. as a sixteen-year-old. Together with fellow Swedish-American shoemaker Carl Wallin, Nordstrom opened a store in Seattle in 1901, out of which grew the big fashion retailer Nordstrom.

The Indian Motocycle Manufacturing Company was co-founded by Swede Oscar Hedström whose family emigrated to the U.S. in 1880.

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The Swedish-American Chambers of Commerce, SACC-USA, is a key player in the development of trade relations and investment opportunities between Sweden and the United States. We proudly serve more than 2,000 corporate and individual members in Sweden and the U.S., which makes us the second largest European Chamber of Com-merce in the United States.

Our network consists of 19 regional Swedish-American Chambers of Commerce across the United States. The umbrella organization SACC-USA, with offices in both Washington, D.C. and in Sweden, functions as a bridge between the two countries. This ensures that SACC-USA represents our members at multiple levels - regionally, nationally and internationally.

The SACC-USA network is characterized by a truly entre-preneurial way of doing business and by the fact that we work in both directions across the Atlantic. Assisting American companies interested in the Swedish market, or planning to use Sweden as a beach head into the larger EU market, is as important to us as helping Swedish com-panies get access to the U.S. market.

Whether your company or organization is based in the United States or Sweden, the SACC-USA network can as-sist with invaluable knowledge about the business culture, market conditions and national as well as regional regula-tions in your target market. We can also provide you with personal contacts and potential business partners through a wide variety of networking opportunities. We achieve this by offering effective industry specific programs and events, corporate programs, trade missions, business matchmaking, business intelligence, and continuous networking.

Another popular membership benefit is our Trainee Program and J-1 Visa Service which places 100 Swedish exchange visitors per year with American companies for the exchange of knowledge between our two countries.Our network is an exciting mix of entrepreneurs and business leaders, investors and economic development organizations, government leaders and academics striving to unlock the full potential of Swedish-American trade.

We welcome you to join the dynamic SACC-USA network!

SACC-USAHouse of Sweden2900 K Str. NW #403Washington D.C. 20007Ph: +1 202 536 1520 SACC-USA

The Swedish-American Chambers of Commerce of the USA, Inc.

Therese Lindhe, President

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Tourism to Sweden is a growing industry. The tourism industry has enjoyed eight consecutive years of growth, and is now seen as one of Sweden’s primary industries. For the past three years, travel to Sweden has increased by 3.2 per cent, more than the European average of 2.9 per cent. The export value is increasing more rapidly than any other export industry, on average. Foreign visitors spent SEK 87.1 billion in 2010, which was more than the total export value for iron and steel (SEK 57.1 billion) and more than twice the net export value of the Swedish car industry (SEK 38.4 billion). Between 2000 and 2010 the tourism export increased by almost 115 percent, while during the same period, Sweden’s total export of goods and service grew by 56 percent.

Visitor statistics continue to show an increase. 2011 was the best year to date for Swedish tourism, based on the number of overnight visits. The number of visitors from Norway, Germany, China and the United States showed the largest increase.

VisitSweden is a communications company that has been assigned by the Swedish tourism industry and the Swedish government to market Sweden abroad. VisitSweden has offices in twelve prioritized countries, including the U.S.

In 2011 VisitSweden organized 250 marketing campaigns and projects which included 1,500 marketing activities, from printed information to meetings and new digital approaches. VisitSweden and the Swedish Institute are jointly responsible for Curators of Sweden, the world’s most democratic twitter account, and one of the best examples of the VisitSweden campaigns.

The country’s official Twitter account was handed over to individual Swedish citizens for one week at a time. Every week another person uses the Twitter account @sweden. The goal is to present a broad introduction to the country of Sweden, a country of natural and democratic beauty. This marketing approach has proven to be a viral marke-ting success.

VisitSweden’s marketing is aimed at a select group of ex-perienced leisure and business travelers who are seeking exciting new destinations and make high demands on the destination. They are globally aware, socially engaged and support sustainable development. They also value health, honesty and reliability. They have a high disposable income, are well educated and internet-savvy.

VisitSweden’s firm focus on this target group is the foundation of all marketing activities. Through frequent analysis, and by locating offices close to the target groups, VisitSweden is able to learn a lot about potential visitors, their motivations and wishes. www.visitsweden.com

Americans who travel to Sweden

Overnight stays by Americans in Sweden 2011 amounted to 423,000 (an increase by 3.2 percent from 2010), with an additional 63,000 day guests mainly from cruises. Most (62 percent) Americans stay in Stockholm for their entire visit.

Growth Analysis plays an active role as part of the Swedish diplomatic mission abroad, serving as the Science and Inno-vation Office of the Swedish embassies in the countries in which we are located. Our operations are conducted in close cooperation with the Government offices and other players in the public sphere.

Our employees have growth policy expertise in a number of different fields. We cooperate with other authorities and engage external experts in order to attain the best possible results. The focus is on development where growth and sustainability goes hand in hand.

Sweden is dependent upon developments in the rest of the world and our prosperity rests to a great extent on our successes in international markets. We therefore maintain a local presence in some of the world’s dominating and most expansive economies.

The main task for the Agency of Growth Policy Analysis is to analyze the preconditions for economic growth, and to deliver intelligence regarding this to the Swedish Gov-ernment. This mission is fulfilled through several kinds of analytic activities, including on-site observation and analysis of policy developments.

Our Washington office employs three analysts with a particular attention on U.S. innovation and science policy. Our U.S. analysis covers general market development as well as policies concerning innovation, research, medi-cine, life sciences, environment and energy.

We also participate in promotional activities that enhance the general conditions for beneficial contacts between Sweden and the U.S. with focus on contacts between gov ernment agencies and public actors in the two countries.

The Washington office of the Agency for Growth Policy Analysis is located at the House of Sweden and works in close cooperation with the Swedish Embassy in Washington, D.C. www.growthanalysis.se

The Agency for Growth Policy Analysis is a Swedish government agency under the Ministry of Enterprise. The agency is a worldwide, cross-border organization with 60 employees. The main office is located in Östersund, Sweden, but activities are also conducted in Stockholm, Brussels, New Delhi, Beijing, San Francisco, Tokyo and Washington, D.C.

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Did you know that Swedish House Mafia was the first electronic dance act to sell out (or even play) the iconic Madison Square Garden in New York City?

Music and other successful creative industries help put Sweden on the map. But there are many other ways. The Swedish Institute (SI) is a public agency that promotes in-terest and confidence in Sweden around the world. SI also seeks to establish dialogue, cooperation and long-lasting relations with people in other countries.

The overarching goal is to create lasting relationships with other countries, whether in the field of culture, politics, trade or development cooperation. However, this goal can only be achieved if awareness of and interest in Sweden have increased. In the U.S. people are generally aware of Sweden, but the image of the country needs to be updated; hence, several of SI’s exhibitions, websites, network-building activities and fashion shows prioritize the U.S. to illustrate Sweden of today.

SI has extensive experience from creating visibility and credibility for Sweden and works in close cooperation with a number of organizations, companies and individuals as well as Swedish embassies and consulates around the world.

SI operates within the framework of public diplomacy—understanding, informing, influencing and developing relations with people in other countries, communicating and developing relations directly with the general public and civil societies abroad.

the image of Sweden AbroadThere is a clear correlation between the knowledge of a country and its attractiveness. An image of Sweden as an interesting nation helps make it easier for Sweden to attain

its policy goals, to attract trade, investments and visitors, and to be involved in exchanges of talent and creativity.

Sweden is no longer only a nation of Ingmar Bergman, ABBA or even Nobel, but rather a development-oriented country in which people and the environment take prece-dence. It is a forward-thinking country characterized by innovative ideas, openness, consideration and authenticity —with a focus on social and ecological sustainability.

Cooperation for development SI works with pro-dialogue activities, exchanging experi-ences and knowledge as well as reciprocal relationships with other countries in all fields. Many of Sweden’s high-profile issues and areas of expertise—such as democracy, freedom of expression and sustainable development—are among the aspects that make Sweden stand out. SI has since 1945 worked with international relations, building long-lasting networks between Sweden and other countries for exchange and public diplomacy. The organization creates arenas where people can meet. As in all lasting relationships, openness, mutual confidence, dialogue and reciprocity are essential.

Lasting relationships and knowledge exchanges contribute to development—both in Sweden and in its collaborative partner countries around the world. Through increased contacts and new networks, knowledge and innovative ideas can be shared and applied in the future, not least to trade, culture and politics.

Globalization makes clear that the challenges faced by humanity can only be solved if we confront them together. A distinguishing feature of SI’s international work is that Sweden has important experiences, skills and approaches to contribute to the struggle for global development.

In developing solutions for the future we need to cooper-ate and exchange experiences and knowledge. We must all work together.

The Swedish Institute

The Empire State B

uilding image®

is a registered trademark of ESB

C and is used w

ith permission.

The Empire State Building lit up in yellow and blue—the colors of the Swedish flag—to bring attention to the Swedish House Mafia charity event “The Black Tie Rave,” benefiting Hurricane Sandy relief and Save the Children.

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The Swedish-American Chambers of Commerce, New York

The Swedish-American Chamber of Commerce , Inc (SACC New York) is a private membership organization founded in 1906. As the first and leading Swedish-American Chamber, SACC New York has a fully staffed office and is one of the world’s largest Swedish Chambers outside of Sweden. It provides a vast array of services aimed at pro-moting and advancing business relations between Sweden and the U.S.

Today, the Chamber represents hundreds of member companies and individuals. The network includes all sectors and industries, from major global corporations to younger companies and entrepreneurs. An impressive group of industry leaders, business executives, lawyers, bankers, and professionals of all types are actively engaged in the network.

SACC New York offers its members a range of services, including high profile conferences, networking events, business services, information booklets and marketing opportunities.

The Chamber’s Business Services offers assistance to corporations and entrepreneurs pursuing business op-portunities in the U.S. and Sweden. Services include tailor made matchmaking programs (every thing from setting up a single to several meetings), business delegations

and visiting programs. In addition, the Business Support Office supports Swedish corporations in setting up their U.S. operations, including an all financial and administra-tive assistance involved in setting up a business.

In 2013, the Chamber will be launching a unique one-year mentor program, Entry USA, for Swedish businesses look-ing to setup U.S. operations. The program will capitalize on the Chamber’s unique and strong network of expertise, and will annually guide ten exclusively selected Swedish companies into the largest market in the world.

Networking has become increasingly important for bus i-nesses. With celebrated high profile annual events such as the Executive Women’s Conference, the Lucia Trade Award and the Green Summit, the Chamber manages to bring together influential decision makers from business, politics and academia. Alongside these larger conferences, the Chamber hosts over fifty other networking events, bringing forward CEOs of listed companies alongside entrepreneurs and young professionals. Its events calendar tries to cater for all businesses, and of all sizes. There is basically something for everyone.

Take the chance to join an expanding and dynamic network today. SACC New York is ready to welcome you and your company.

SACC-new york570 Lexington Avenue, 20th FloorNew York, NY 10022Tel +1 212 838 5530

Renee Lundholm, President

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We strengthen Sweden’s trade and investment promotion.

Business Sweden’s mission is to promote Sweden interna-tionally and enhance the image and awareness of Sweden as an attractive, innovative and competitive business partner.

An important part is to support Swedish companies in reaching export markets with their products, services and ideas and to create business opportunities for small- and medium-sized enterprises to grow internationally. The support consists of advice on among all industry facts, business contacts, market analysis and international procurement, skills development for companies, events, and targeted campaigns. Our mission is also to connect international companies with business opportunities in Sweden. We make it easier to invest in research and development in Sweden by iden-tifying and drawing attention to our clusters of indus-tries, companies, skills and ideas on the Swedish market. Business Sweden supports international actors who are in-terested in gaining access to new markets or technologies, establishing new operations or expanding their business. We work with different scenarios and investment perspec-tives: from start-ups, mergers and acquisitions to partner-ships and knowledge transfer. Sweden’s innovation-friendly climate offers excellent investment opportunities in manufacturing, transport, science, technology, healthcare, music, design, tourism and other industries.

Business Sweden was founded on January 1, 2013, by a merger of the Swedish Trade Council with Invest Sweden. It was the beginning of a common journey in the interest of Sweden. Business Sweden combines both organizations’ extensive expertise and experience to offer our clients a more integrated and comprehensive support. With offices in 57 countries and in every Swedish region, Business Sweden is well placed to identify business oppor-tunities for Swedish companies abroad and create interest in Swedish competence clusters. Our strong presence gives us access to international markets and is also the key to bridging cultural differences. Business Sweden is jointly owned by the Swedish govern-ment and the private business. The Swedish government is represented by the Ministry for Foreign Affairs and the private business by the Swedish Foreign Trade Association. The shared ownership provides access to contacts and networks at all levels.

Our success rests on our experienced employees’ collective expertise according to the traditional Swedish model: poli-tics, networking, communication and diplomacy combined with a responsible and sound business development.

www.business-sweden.se

Ulf Berg, CEO Tomas Norling, Market Unit Manager, USA

U.S. officesChicago150 North Michigan Ave, Suite 1950Chicago, IL 60601-7550, USA T:+1 (312) 781-6222F: +1 (312) 276 8606E: [email protected]

new yorkThe News Building, 220 E 42nd Street, Suite 409ANew York, NY 10017, USA T:+1 (212) 507-9001

San Francisco100 Montgomery Street, Suite 1080San Francisco, CA 94104, USAT:+1 (415) 835-3000

HeadquartersBusiness SwedenBox 240 101 24 StockholmVisitor address: World Trade Center, Klarabergsviadukten 70T: +46 8 588 66 000www.business-sweden.se

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Tourism - Stockholm

Stockholm: City on Fourteen islandsThe Swedish capital of Stockholm is widely celebrated as one of the world’s most beautiful cities. Stockholm was built on fourteen islands, where Lake Mälaren meets the Baltic Sea, alongside a unique archipelago with 30,000 islands. At its historic heart lie the charming medieval Old Town and the stately Royal Palace. In Stockholm you can experience the history and culture of several of our country’s great eras, from the Middle Ages, to its period as a great power of the 17th and 18th centuries, to the emergence of Sweden as an industrial leader around the turn of the last century.

Stockholm is also widely known for its remarkable moder-nity and trend sensitivity in everything from lifestyle to fashion, design, food and drink and the implementation of new technology. The combination of magnificent scenery, ancient history and tradition, and a pervasive innovative spirit give Stockholm its truly exceptional character and charm.

It is often said that Stockholm is a city which has all of the qualities and allures of a major international metropolis but few of its usual downsides. It is a city where it is easy to move around, where the air is fresh and the waters clean and where there is plenty of space for everyone to roam freely. Vast green areas not only surround the city, they permeate it. Few other places let you experience the pleasures and enchantments of nature, urban sophistica-tion and cultural history, all in a single day.

Come and experience the unique quality of life in Stockholm.

Photo: Jeppe-W

ikstrom

Photo: O

la Ericson

Photo: H

enrik Trygg

Photo: Ildikó Lukács

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Tourism - Icehotel

iCeHotel: From river to riverThe world’s first and largest hotel built entirely of snow and ice is situated in Jukkasjärvi, a small village in northern Sweden with a population of about 900 people and 1,000 dogs. In Sami, the language of the native peoples of the region, Jukkasjärvi means a meeting of people by the river.

And never before have so many people from such different places met here. Every winter, artists from around the world gather in Jukkasjärvi for an art project which has become known as the ICEHOTEL. And every year, the artists are followed by international visitors who come to stay at the hotel, experience the tranquility, the northern lights and all of the adventures offered in one of Europe’s last wildernesses, 124 miles north of the Arctic Circle.

During November and December, snow cannons borrow water from the nearby river and spray it into the crisp, frozen air, creating the snow that is used for the yearly construction of the hotel. In addition to the actual hotel, the ICEHOTEL features artwork that is sculpted from massive blocks of ice, harvested from the Torne River towards the end of each winter and stored during off-season. The ice itself is uniquely crystal-clear and free from pollut ants, making it ideal for ice sculptures.

The life cycle of the ICEHOTEL follows the seasons of the Arctic climate and the Torne River. The art created here, like the river that is its source and inspiration, is ephemeral and ever-changing. Come spring and summer, the ICEHOTEL melts away and returns what it has borrowed to the river.

www.icehotel.com

Photo: P

eter Grantg

Photo: C

hristopher Hauser

Photo: C

hristopher Hauser

Photo: C

hristopher Hauser

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The Swedish Economy

1OECD (2011), ”Country statistical profile: Sweden”, Country statistical profiles: Key tables from OECD; and OECD (2012) “OECD Economic Surveys Sweden”.

Some facts and figures1

• GDP per capita (PPP adjusted) of 39.013 USD and real GDP growth of 3.8 %

• Employment rate of 76 % and unemployment rate of 7,5 %

• General government financial balance of 0.2 % of GDP

• Gross government debt of 38.4 % of GDP

• Current account balance of 6.5 % of GDP

• Investments in R&D of 3.6 % of GDP

• Internet access for 86 % of the population

• Renewables’ contribution to total primary energy supply of 32.7 %

Sweden is consistently ranked as one of the most com-petitive economies in the world by the World Economic Forum, and its business climate is ranked among the top fifteen in the world by the World Bank. Employment rates are high, both for women and men.

From an international perspective, the Swedish economy is open to international trade and investment. Exports acc ount for half of Swedish GDP. The main industrial sectors include forestry, telecoms, automotives and pharma-ceuticals. The services industry is large and growing.

The Swedish economy is supported by high levels of edu-cation and a skilled workforce, significant investments in R&D and innovation, strong internal and external commu-nications, and one of the highest levels of internet access in the world.

The open market economy is underpinned by a welfare system. Among other thing, this welfare system helps individuals to adapt to the changing demands of a global-ized economy.

Since Sweden suffered a severe financial crisis in the early 1990´s, macroeconomic policies have been characterized by sound public finances and price stability. These policies are based on a strong and credible fiscal and monetary policy framework.

Swedish businesses are responding to environmental degra-dation and climate change. They are increasingly developing and adopting energy efficient and environmentally-friendly technologies, encouraged by government policies. Over the last decades, Sweden has managed to decouple economic growth from greenhouse gas emissions.

Due to its overall strong economic and fiscal position, Sweden weathered the global financial crisis that struck in 2008-2009 relatively well. Despite the difficult interna-tional environment, employment growth and GDP growth outpaced that of most other industrialized countries.

Photo: M

elker Dahlstrand

/imagebank.sw

eden.se

iZettle is a Swedish company that has launched a clever solution to money transaction: a cell phone app and a mini chip-card reader that lets anyone take secure card payments at any time, any place.

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Being a Swede you get used to people not really knowing anything at all about your country. Except maybe Ingmar Bergman or Björn Borg. And of course everyone knows that we are all blonde, even if you yourself happen to have dark hair. We’re also still getting mixed up with Switzer-land, which is more funny than annoying.

Sweden is the third largest country in the EU yet frequently described as a small country. Most likely they are speaking about population size. Relative to its size not many people live in Sweden, only 9.5 million compared to, say, California’s 37 million on pretty much the same areal. Of course half of Sweden’s land mass is occupied by forests. Another eleven percent is mountains and nine more go to rivers and lakes.

Yet companies love to come to Sweden to test new products. It might have something to do with those frequent studies that reveal us Swedes as some of the fastest in the world at adapting to new trends. Some call us anxious but there’s probably more to it, such as a curious and open-minded spirit. We’re also ranked ridiculously high when it comes to internet connectivity and make pretty good inventions for it, not least Bambuser, Skype and Spotify.

Sweden is an open country, not only to new trends and ideas. We were the first country in the world to offer free-dom of the press, back in 1776. And our current freedom of information laws are about as transparent as they come. We are also one of very few countries to have something similar to what we call Allemansrätten, the right of public access, which means people can go pretty much anywhere without coming across fences or toll booths. The land is for everyone. You can even pitch a tent for a night or two on someone’s private land, as long as you don’t disturb the proprietors and bring your trash with you when you leave.

We’re open in many other ways. As of 2011, fifteen percent of the population was born in a country outside of Sweden. 200 different nationalities are represented and instead of having a national language per se (even though Swedish is the main language), we have five recognized minority languages. Immigration to Sweden is comparatively high. We also have one of the highest child birth rates in Europe. So by the looks of things, there will be more of us in a very near future.

A few facts about Sweden

Some facts and figures

• As of 2004 you can pay your Swedish taxes by sending a text message from your cell phone

• You can take sick leave during your vacation if you are ill

• Parents get a total of 13 months of paid maternity leave and the father is required to take at least 1 month of it

• All employees (including graduate students) get a mini-mum of five weeks of paid vacation a year.

• Fences along the sides of roads are there to prevent moose from wandering into traffic

• All non-military property that is not fenced in, or is not a farm or someone’s personal garden is open to anyone for hiking through or camping for one night

• Swedish university students are required to pay a member ship fee in the student union, but no tuition

• Learning to speak Swedish is frustrating because everyone in Sweden already speaks English

Sweden is an open country in many ways. Anyone up for a swim?

Sweden is one of the world’s best connected countries, with around 90 percent of households having access to the internet.

Photo: C

arolina Rom

are

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Methodology

All the statistics are based on official U.S. government sources and are in general the latest ones available to the public. Although all the data in this booklet has been gathered and processed with the utmost care, it can be subject to new interpretations. The Swedish companies participating in this booklet have provided the Embassy, SACC-USA and Business Sweden with material, logos and photos. Each company is responsible for the con-tent of its own profile. The idea is to present examples of important Swedish companies (in the form of com-pany profiles), of different sizes, in different sectors and with different locations in the United States. It is not a comprehensive list of companies and it was never the intention to be seen as such.

employment:The statistics reporting employment by Swedish firms on a state by state level are from the U.S. Department of Commerce’s Bureau of Economic Analysis. The figures are from a dataset entitled “Employment of Majority-Owned Nonbank U.S. Affiliates.” The figures are self-reported by companies in annual surveys required by U.S. law. The most recent data available is from 2006. While data has been collected in more recent years, it is not currently available for use. Some states had their specific numbers of employment suppressed by the Bureau to preserve privacy for individual companies. When data was suppressed it was averaged in the following way:

Suppressed data range Averaged value1 to 499 250500 to 999 7501,000 to 2,499 1,7502,500 to 4,999 3,750

The” jobs supported by commodity exports to Sweden” statistics were calculated based off of a document pro-duced by the U.S. Department of Commerce’s Interna-tional Trade Administration’s Office of Competition and Economic Analysis entitled: “Manufacturing and Services Brief: Projected Jobs Supported by Exports, 2009 and

2010.” The brief calculates the amount of exports needed to support one job in the United States as $181,000. The total commodity exports of each state were divided by this number to get the estimated number of jobs sup-ported by exports to Sweden.

The total jobs supported figure is the combination of the employment by Swedish Majority-Owned Nonbank U.S. Affiliates and the estimated jobs supported by exports. It is notable that this combined “jobs supported” number is the largest figure easily calculable with available data but still underrepresents the actual number of jobs supported by economic interaction with Sweden. Notable areas that the current figure does not include in its count are: jobs created from Swedish banks, jobs supported by exports of services to Sweden, jobs supported due to Swedish tourism in the U.S., among other areas.

Sources: Employment of Majority-Owned Nonbank U.S. Affiliates, State by Country of Ultimate Beneficial Owner, 2006, Bureau of Economic Analysis, U.S. Department of Commerce.

Commodity exports:The total exports of commodities for both the state and national level are from the U.S. Department of Com-merce’s International Trade Administration. The figures are separated into their North American Industry Clas-sification System (NAICS) classifications. The data used is from 2011, the most recent available.

Sources: 2011 NAICS Total All Merchandise ExportsTradeStats Express, International Trade Administration, U.S. Department of Commerce.

Foreign direct investment:The statistics for Foreign Direct Investment come from the Bureau of Economic Analysis’ 2010 Annual Survey of FDI in the U.S., the most recent data available.

Sources: 2011 Annual Survey of Foreign Direct Investment in the U.S., Bureau of Economic Analysis, U.S. Department of Commerce.

Swedish related Companies: The lists of Swedish related companies were collected through input from the Swedish- American Chambers of Commerce USA and its regional Chambers, the Consuls and Honorary Consuls of Sweden, and independent research. Due to the complexities of assigning a singular nationality to multi-national corporations, for this project a “soft” definition of being Swedish was adopted. Final nationality of owner-ship and registration was not the only factor considered. Companies that are headquartered in Sweden, are tradition-ally considered Swedish, or were founded by Swedes while Swedish citizens were also included to illustrate the large economic impact that Swedish influence has on the United States. For the list of notable Swedish related companies, considerations were given to American name recognition, total revenue and profits, employment in the U.S., and number of locations throughout the U.S. in choosing which companies to include. Notable Swedish related non-profits, organizations, and other institutions (such as museums) were also included when reported by Consuls or Chambers.

Ancestry: The Americans of Swedish ancestry statistics are from the United States Census Bureau. The most recent data on the state level for most states is the 3 year estimates from the 2011 American Community Survey (ACS). Statistics for states not included in the 2011 ACS are taken from the 2000 Census, the next most recent set of state level data available.

Sources: 2011 3 year estimates, American Community Survey, U.S. Census Bureau2000 Census Summary File 4 (SF 4), U.S. Census Bureau.

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Potential Effects from an EU–US Free Trade Agreement, The National Board of Trade, Survey 2012. National Board of Trade is the Swedish governmental agency responsible for issues relating to foreign trade and trade policy.

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The mapping of Swedish business interests in the United States is a project run by the Swedish Embassy in Washington D.C., led by counselor Lennart Killander Larsson in cooperation with SACC-USA:s president Therese Lindhe and co-worker Addison Larrow, the US Embassy in Stockholm and organizations promoting Sweden and Swedish business: Business Sweden, The Swedish Institute, Visit Sweden, Growth Analysis, SACC-NY. Local chambers of commerce offices in the United States have also been active and contributed information, as have the Swedish honorary Consulate General offices in the United States. All participating companies have contributed their own texts, images and logos. Because of limited space, only a few of the Swedish companies operating in the U.S. have been able to participate. Embassy of Sweden, 2900 K Street, NW Washington DC 20007. Telephone (202) 467-2600, Fax (202) 467-2699. www.swedenabroad.com

twitter.com/swedeninusa facebook.com/embassyofswedenwashingtondc flickr.com/photos/embassyofswedenwashingtondc

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375 years – Celebrating Shared Heritage and prosperous trade