Fitchain: Stimulating healthy behavior · benefits program stimulating healthy behavior ― The essence of Fitchain is that an employee’s Fitbit activity tracker is linked to an

Fitchain: Stimulating healthy behaviorSupported by blockchain technology

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2© 2017 KPMG N.V., a Dutch limited liability company, is a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved.

― Fitchain is originally designed as an employee benefits program stimulating healthy behavior

― The essence of Fitchain is that an employee’s Fitbit activity tracker is linked to an incentive scheme on a blockchain

― Based on data from the Fitbit a digital coin is awarded for every 5,000 steps walked

― The employee can exchange the digital coins for rewards in the market place

― Alternatively Fitchain could also be used by insurance companies to reward healthy behavior of their clients or communities to reward healthy behavior of their members

What is Fitchain?


Sign-up― Employees sign up by connecting their existing Fitbit account to

the Fitchain app― Fitchain is available as an iOS or Android app and as a website― The Fitchain app creates a wallet in which the digital coins will be

stored― The Fitbit identifier of the user is hashed thus preserving the

privacy of the user

Tracking activities― The activities of the user are recorded as a steps on their Fitbit― When logging in Fitchain retrieves all activities since the last logon― For every 5,000 steps the user is awarded a digital coin― The number of coins earned per day can be capped

Redeeming rewards― The user exchanges his / her digital coins for rewards in the

market place― The Fitchain app generates a QR-code which allows for the

redemption of the gift.

How Fitchain works

© 2017 KPMG N.V., a Dutch limited liability company, is a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved.


The benefits of Fitchain

PRESERVE PRIVACYFitchain enables a system with adequate privacy safeguards, while still being able to reward employees for healthy behavior.

EXPERIENCE BLOCKCHAINFitchain is a first small step to let employees experience the power and possibilities of blockchain technology.

STIMULATE HEALTHY BEHAVIORUsers are rewarded for the activity tracked on their Fitbit and thus save for a reward of their liking.



Introducing Fitchain at your company

SET-UP FITCHAIN PROGRAM

— Determine Fitchainobjectives

— Determine reward system, parameters, threshold & budget

— Determine user group

LAUNCH PROGRAM

— Communicate launch of the program

— Sign-up users— Order Fitbits— Distribute Fitbits

and Fitchain app— Arrange reward

program (select supplier / rewards)

FITCHAIN GO-LIVE PHASE

— Employees start tracking activities and earning digital coins

— Arrange handout of rewards against digital coins

EVALUATION— Evaluate against

original objectives— Decide on

program continuation


KPMG’s Fitchain experience

“Fitchain was a great motivator to be more active. I found myself much more energised and walking absolutely

everywhere! Having a set goal to work towards and that sense of accomplishment,

and a prize, when you achieve that goal was a great feeling!”



Fitchain demo

Signing up— Employees sign up by connecting their existing Fitbit

account to the Fitchain app

— Fitchain is available as an iOS or Android app and as a website

— The Fitchain app creates a wallet in which the digital coins will be stored

— The Fitbit identifier of the user is hashed thus preserving the privacy of the user


Fitchain demo

Tracking activities— The activities of the user are recorded as a steps on

their Fitbit

— When logging in Fitchain retrieves all activities since the last logon

— For every 5,000 steps the user is awarded a digital coin

— The number of coins earned per day can be capped


Fitchain demo

Market place— The user exchanges his / her digital coins for rewards

in the market place

— The rewards in the market place are set up in the launch phase of the program

— Rewards could be arranged through an external supplier


Fitchain demo

Redeeming rewards— The Fitchain app generates a QR-code which allows

for reward redemption

— The supplier scans the QR code which will automatically reduce the digital token balance and shows the reward to be handed over

— To preserve the privacy to the maximum extent the reward redemption could be organised through an external vendor


Fitchain demo

Preserving privacyFitchain does not store any personally identifiable information and does not give the employer or system administrator any insight into how many steps an employee has walked.


Our blockchain solutionThe benefits― Fitchain enables a system with adequate privacy safeguards, while still being

able to reward employees for healthy behavior

― Blockchain technology enables linking a smart sensor directly to a blockchainwallet

― Blockchain offers a single platform on which multiple parties could be enrolled

― External suppliers can connect to the market place to offer rewards

Fitchain’s blockchain solution― Fitchain uses the Fitbit API to

retrieve activity data (e.g. number of steps)

― Fitchain identifies the user via the hashed value of the users Fitbit ID

― Once the user opens the Fitchainapp, the above steps take place automatically

― Subsequently Fitchain translates the activity into digital coins

― The digital coins are added to the users balance on the blockchain

― Fitchain runs on an OpenChainblockchain

― Upon redemption scanning the QR code triggers lowering the user’s balance on the blockchain


Thank you

Hardwin SpenkelinkSenior consultantKPMG Digital Ledger Services

Mob: +31 (0) 6 101 257 [email protected]

Dennis de VriesLead KPMG Digital Ledger Services Netherlands

Mob: + 31 (0) 6 43 817 [email protected]

Rosa de BruinKPMG Vitaal

Mob: +31 (0)6 467 485 [email protected]

Ank van WylickPartnerKPMG Innovation Advisory

Mob: +31 (0)6 425 254 [email protected]


Documents

Fitchain: Stimulating healthy behavior · benefits program stimulating healthy behavior ― The essence of Fitchain is that an employee’s Fitbit activity tracker is linked to an