FIVE STAR CHICKEN-Franchise Presentation

5/26/2018 FIVE STAR CHICKEN-Franchise Presentation

1/22

CHAROEN POKPHAND FO

KIT HEN OF THE WORLDOur Vision


2/22

COMPANY NAME:CPF (THAILAND) PUBLIC COMPANY LIMI

CPF KNOWN AS CHAROEN POKPHAND FO

Company BriefThe Charoen Pokphand Group (CP) is a transnational conglomerate that consists of three co

operate in --

1) Agribusiness and food,

2) Retail and distribution and

3) Telecommunication

--with investment in 22 countries.

Started from a vegetable seed store, to production of animal feed, Adding breeding farmsProcessed food production, Marketing and Distribution and later its Own Chain of Restau

CPF was famous for horizontal integration expanding into several business lines.

CPF is today the leading producer of feed and one of the largest producers of poultry in t

CPF is listed in the Stock Exchange of Thailand.

CPF is the largest conglomerate in Asia currently with approx... USD 33 Billion turnover.

Operates 6,479 convenience stores under that trademark in Thailand.


3/22

1. Great Taste, Best Quality, Great Value.

2. Present in 9 countries

3. 27 years of Experience.

4. More than 6000 outlets.


4/22

Five Star in the Asia-Pacific Region


5/22

GROWTH DRIVERS

Middle class population in India is rising at a CAGR of 16%.

The core customers for fast food are in the age group of 25-35 years.

Middle class will constitute 76% of the total urban food consumption. Number of outlets of major brands has grown more than 3 folds.

Faster delivery and Easy to pack / takeaway makes it suitable for people onmove or wanting a quick meal.

INDUSTRY FACTS

The organized QSR business in the country is estimated to be over Rs 20billion and has been growing at a CAGR of around 40 per cent.

A study per FICCI and Ernst & Young shows that the Indian food industry isexpected to grow at an attractive 42.5% from $181 billion to $258 billion by2015.

Retail in India constitutes around 12 % of the country's GDP and employsround 9 % of workforce.


6/22

HOW IS FIVE STAR CHICKEN DIFFERENT

Great Taste

Unique fusion taste of Indian, Thai and Asian recipes, developed by a team of R&D

Juicy and crispy taste of chicken.

Continuous innovation to deliver the delicious products to valued customers.

Superior Quality

High quality chicken breed, chicken is reared in CP farms (our own), fed with our own technically managed by us (CP), so it is of consistently high quality and nutritious (high

Very high food safety and hygiene standards.

Each step of the supply chain process managed by us.

Great Value for Money

As the whole chicken production process is highly integrated and managed by us directpass on the benefits of high-quality chicken and great value to the end consumer.

High Quality and Consistent Brand Name

Backed by CPF, a large Thai Foods Conglomerate (www.cpfworldwide.com), proven busin

model in 9 countries in Asia Pacific
http://www.cpfworldwide.com/http://www.cpfworldwide.com/


7/22


8/22


9/22

Only Grade A quality materials used.

High Quality and Consistent Brand Image.Optimal pricing.Great value for money to the consumer.Quality from the field to the consumer.Top priority to quality assurance activities for fquality and nutritional value of the product. Continuous Research and development for bett

products.

HOW IS FIVE STAR CHICKEN DIFFERENT


10/22

Established in: 1985 A.D. (in Thailand), 6000+ outlets

Welcome To The Franchisee Business Model of

Five Star Chicken India


11/22

FIVE STAR CHICKEN OUTLET FORMAT


12/22

FIVE STAR CHICKEN OUTLET FORMAT


13/22

OUTLET FORMAT


14/22

Q: Quality S: Service

C: Cleanliness & Hygiene

5 Star QSC Rep will visit to inspect

and train the same regularly

What is QSC?


15/22

Property identification, assessment and finali

Outlet design and fit-out management. Provide Sales personnel training (Frying, Gro

Etiquette & Selling) (around 5 days)

Sales personnel Uniforms and equipments at c

Product range and related items to sell. On going operation support of the outlet.

FIVE STAR (CPF) RESPONSIBILITIES


16/22

Five Star Chicken MENU

* This is a tentative menu and may change based on the location.


17/22

Total Investment for an Outlet---9 to 10 LakInvestment Includes

Franchisee fee,Equipments,

Interiors,

Branding and signage's

Deposit towards supplies (Refundable),

Small ware and POS Machine cost,Training cost,

Misc expenses

*This is a tentative investment may change based on the location.

City Available-Currently Bangalore,Mangalore,Mysore Chennai & Cochin.

Note: Investments are subject to change as per market scenario & Property Conditio

FRANCHISEE INVESTMENT


18/22

Space --- 250 sq. ft. to 300 sq. ft.- (outside Bang100 sq. ft. to 200 sq. ft.- (Within Bang

Power --- 12 KVA (outside Bangalore)10 KVA (Within Bangalore)

Water point

Exhaust

Drainage point

SITE REQUIREMENTS


19/22

Food courts

High streets

Hyper markets Airport terminals

Tech parks

Satellite bus terminals & Railway stations

Townships & high rise apartments Hospitals & gas stations

Amusement parks, theme parks, entertainment faci

Multiplex

Sports arenas.

PREFERED LOCATIONS


20/22

Optimum / Adequate No. of Staffs Recruited 2

advance. Quality Staff Recruitment Retention of Staff QSC--- Q-Quality of the product , S-Service, C-C Personnel Involvement (2 to 3 Hrs / Day ) Payment on Time Driving Business through Local Store Marketing Launch Home Delivery within first month of sto

opening.

Key Elements for Success--

Th k d W l b d!


21/22

Thank you and Welcome you on board!

Write to us on [email protected]

contact080-66746341

(between 9-6pm on all working days)

Mr. [email protected] 09840930909 CHENNAI

Mr. Sandeep [email protected] 08861309332 MANGALO

Mr. Sundar 09900055623 [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


22/22

www.cpfworldwide.comwww.cp-india.comwww.cpglobal.comwww.cpthailand.com

www.cpbrand.comwww.fivestarchicken.com

Reference Websites
http://www.cpfworldwide.com/http://www.cp-india.com/http://www.cpglobal.com/http://www.cpthailand.com/http://www.cpbrand.com/http://www.fivestarchicken.com/http://www.fivestarchicken.com/http://www.cpbrand.com/http://www.cpthailand.com/http://www.cpglobal.com/http://www.cp-india.com/http://www.cp-india.com/http://www.cp-india.com/http://www.cpfworldwide.com/

Documents

FIVE STAR CHICKEN-Franchise Presentation