ESTRATEGIC OPTION

FOR A MEDIA PLAN TO

TARGET THE BRAZILIAN

MINING INDUSTRY

M E D I A K I T 2 0 1 6

F O C U S O N M I N I N G

IN THE MINE is a publication directed to mining and aggregates industry. IN THE MINE is especially a means

of delivery of qualified content gathering a team of journalists and consultants with over 30 years of activity

in the mining sector. All aspects involved in this important activity are addressed in an objective way, including

not only technical subjects but also social and environmental impacts, information technology, environmental

law, market research, training and operational safety

IN THE MINE is dedicated to all professionals who work daily in order to find technological alternatives to

increase the activity efficiency, with lower costs and higher productivity. IN THE MINE has its own flags,

among which the defense of sustainability and mining responsibility towards society.

IN THE MINE, which for more than a decade has launched a new concept of communication and language

among publications focused on the mining sector, it innovates once again. Completely set in the era of social

networks, has transformed its website into content reference, where the print media, gained scale and impact

on all the major social networks.

Format 20,2 x 26,6 cm (closed) | Circulation: 10.000 copies | Periodicity: Bimonthly

EDITORIAL PROFILE

46%Mining and Quarry

3%Foundations and government agencies

17%Engineering, consultancy and prospection companies

2%Universities and R&D institutions

4%Geology and mineral search companies

5%Technical consultancies for environment mining

3%Service providers (materials analysis, maintenance, security, finances, etc.)

7%Steel companies

12%Manufacturersand rentals of equipment and heavy vehicles

1%Advertising and communications agencies

SEGMENTED CIRCULATIONREADERSHIP PROFILE

BY POSITION

48% CEO’s and Directors

41% Managers / Supervisors

11% Other professionals

BY DEPARTMENT ON THE MINES AND QUARRIES

45% Commercial

25% Engineering / Planning

16% Production / Operating

7% IT4% Human Resource

3% Others

PERCENTAGES BY REGION

10%

42%

12%

13%

23%

READER’S PECULIARITY 74% After reading, filing the In The Mine for consultation85% Influence or decide

on buying process

ISSUE�

HIGHLIGHTS�

BOOKING�

FOR AD�

CIRCULATION:�

59•BRANDSRANKINGOFMINING

•Aggregates - Operation and Logistics

•Technology - IoT, the internet of things

08.01.16 12.01.16 19.01.16

60MAR/ApR

•THEMAPOFTHEMINE’2016

•Supporting - Management and engeenering to mine at port

•Technology - Drones working for mining

31.03.16 08.04.16 22.04.16CIRCULATION IN SIMEXMIN

61MAy/JUN

•SUSTAINABILITYONMININGYEARBOOK (The social and environmental indicators from the mining companies in Brazil)

•Cases of success in sustainable management

•Effluents and waste: the challenges of treatment and disposal

31.05.16 10.06.16 24.06.16

62JUL/aug

•SPECIALOFMINERALPROCESSING

•Maintenance for processing plants

•The expertise of the great managers in the ‘‘art’’ of cost reduction

29.07.16 12.08.16 26.08.16

63sep/oct

•REGIONALMININGYEARBOOK(The major ongoing projects in all regions of Brazil)

•Supporting - Mining operation and fleet management

•Technology - Mining material handling systems

23.09.16 30.09.1614.10.16CIRCULATION IN

THEWORLDMININGCONGRESS2016

64nov/dec

•THETOPBRANDSINTHEBRAZILIANMINING(The first national ranking of equipment for big, medium and small mining operations)

•Special Pará State: Iron ore, Bauxite, Gold, Kaolin, Cooper e Manganese ore

•Logistics - From the railway to pipeline, the main challenges to ship production

31.10.16 11.11.1625.11.16CIRCULATION IN THEEXPOSIBRAMAMAZÔNIA2016

EDITORIAL HIGHLIGHTS 2016

* The issues above are subject to change at the editor’s discretion, whenever relevant market development warrant extensive or immediative reporting.

** The dates may be changed during the development of issues, but this will be notified to advertisers in a timely manner.

•Adonlyin4colorsinmediafileJPGorPDF,300dpi,CMYK

•TheissuesareavailableinPDFformatjustfortheadvertisers•Reprintsofissuesarepayed(pricesunderconsult)

AD’S 2016GENERAL INFORMATIONS & AD’S RATES AND SIZES

ADVERTISING ON THE MAP OF THE MINEthe map(mapa da mina)A framework for analysis, planning and management of the entire industry. Condensed consolidated data on: Mineral Research, Implementation and Expansion Projects, Programs Public Bodies, Areas Mapping, Infrastructure Logistics, Mineral Development Polos, tax incentives, OTGM Mining and issuance of securities.

IMPORTANT NOTE: THE VALUES DOES NOT INCLUDE AGENCY COMMISSION.

Advertising+LogoUS$ 8,000

AdvertisingUS$ 6,000

LogoUS$ 4,000

double page openingUS$ 11.000

40,4 X 26,6 CM 40,4 X 26,6 CM

double page spread US$ 8.800

20,2 X 26,6 CM

Cover positionUS$ 5.900

20,2 X 26,6 CM

2nd and 3rd cover

US$ 5.100

20,2 X 26,6 CM

Full pageUS$ 4.430

20,2 X 26,6 CM

info advertising

US$ 3.900

13,5 X 26,6 CM

2/3 page[vertical]US$ 3.320

20,2 X 13,3 CM

1/2 page[horizontal]

US$ 2.585

20,2 X 8,9 CM

1/3 page[horizontal]

US$ 1.800

10,5 X 26,6 CM

1/2 page[vertical]US$ 2.585

6,8 X 26,6 CM

1/3 page[vertical]US$ 1.800

6,8 X 13,3 CM

1/6 pageUS$ 1.100

10,1 X 13,3 CM

1/4 pageUS$ 1.400

any modality: Insert of the company logo on the Mapa da Mina’2016

BRAND MANAGEMENT | BRANDINGStrategic action targeting to increase the customer perception of the company in a positive way. It is about linking the company’s identity directly to the interests and needs of your target audience. Enhancing the brand, by repeating the same icon or symbol, associated with a great customer experience, creates reputation and recognition from end to end of company’s business

SpecialEditions(logo or footer)

US$ 2.000

CommonIssues(logo or footer)

US$ 1.250

Em2016,sãotrêsediçõesespeciaisetrêscomuns.

6issuesUS$ 5.000

3issuesUS$ 3.750

MinePersonalidade(logo or footer on 3-4 pages

of content)US$ 2.000

MineInsight(logo or footer on the first

page of content)US$ 2.000

MineArtigos(logo or footer on 3-4 pages

of content)US$ 2.000

Minegaleria(logo or footer on the first

page of content)US$ 1.000

BONUS

Cover Story Insert logo and slogan of the company at the top or at bottom on every page of the Cover Story. There is also the option of inserting a footer. Both up to 5 cm height.

SectionsInsert logo and slogan at the top or at bottom on every page of one of the following sections: MinePersonalidade, MineInsight, MineArtigos ou Minegaleria. There is also the option of inserting a footer. Both up to 5 cm height.

Case StoryReport from magazine editorial staff with a customer indicated by sponsor. This work will be done by phone, email or in the field (with costs in this case assumed by sponsor). The special report will be published in size of 1/2 or 1/3 page with an observation in the footer: “Sponsored by” and the name of the sponsor. The sponsor will have a time previously established to check story details before publication.

Mine Personalidade Each issue highlights a professional with outstanding performance and recognized in an exclusive interview that deals topics of current interest in the mining sector.

Mine Insight Mineral exploration development prospects in Brazil, open to participation by investors.

MINE ARTIGOS Article of specialists focusing on current trends in the Brazilian mining market.

Mine Galeria Technological innovations, scientific discoveries, previously unpublished photographs or other curiosities linked to the mining sector.

IMPORTANT NOTE: THE VALUES DOES NOT INCLUDE AGENCY COMMISSION.

IN THE MINE | WEBSITE AND SOCIAL MEDIA 2016

SITE BANNERS | SPECIFICATIONS AND VALUES

SPONSORED CONTENT ONLINE | Space created especially for the sponsor to promote concepts and new technologies related to the mining industry. Each sponsor will have their individual and personalized page within the In The Mine website – with logo and direct links to their own website.These information (texts and videos) will be posted on specific sections of the website of the magazine In The Mine ( eg, mining, processing, case stories, equipment, projects, training, and security) and shared in the channels of the in The Mine on social networks (Facebook, Instagram, Linkedin, Google+, Youtube and Twitter).

POST IN THE MAGAZINE PROFILES IN THE MINE (FACEBOOK, INSTAGRAM, LINKEDIN, GOOGLE+, YOTUBE AND TWITTER)

2 monthsUS$ 1.000

4 monthsUS$ 1.750

6 monthsUS$ 2.500

one yearUS$ 4.500

55 (11) 3477.6768publicidade@inthemine.com.br

Rua Pereira Stéfano, 114 - conjuntos 911/912 - São Paulo - SP - Brasil - 04144-070

TEXTS PHOTOS VIDEOS

WWW.INTHEMINE.COM.BR

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6 months US$ 4.000

one year 6.000

full banner 620 x 80px · max 30kb

1 month US$ 500

2 months US$ 800

6 months US$ 3.000

one year5.000

Mega banner 300 x 300px · max 80kb

1 month US$ 250

2 months US$ 400

6 months US$ 1.000

one yearUS$ 1.800

Banner double 300 x 50px · max 45kb

1 month US$ 200

2 months US$ 400

6 months US$ 600

one yearUS$ 1.000

Banner simple 135 x 60px · max 15kb

1 month US$ 100

2 months US$ 200

6 months US$ 300

one yearUS$ 500