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Food Matters Live Christine Losecaat
11/20/2014
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THE UK GOVERNMENT’S AMBITIONS
Doubling UK exports to £1 trillion
a year by 2020;
Getting 100,000 more UK
companies exporting by 2020;
Getting one in four UK
companies to export (European
average) rather than one in five at
present; and
Maintaining the UK’s position as
the most favoured location in
Europe for inward investment.
UKTI TRADE SERVICES PORTFOLIO
• Inward trade missions
• Business opportunities
• High Value Opportunities (HVOs)
• Aid-funded business
• Tradeshow Access
Programme (TAP)
• Gateway to Global Growth
(for experienced exporters)
• Open to Export
• Venture Capital Unit
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UK AT EXPO MILANO 2015
@UKPavilion2015
EXPO MILANO 2015 FEEDING THE PLANET: ENERGY FOR LIFE
1st May – 31st October 2015
20 million visitors
Participants include: China, Brazil, USA, UAE
UK PAVILION CORE FUNDERS
Lead Department:
UK Trade & Investment
OBJECTIVES
• Increase positive perceptions of Britain’s unique selling
points – as the most open, flexible and diverse nation;
creative and innovative; a global leader solving shared
challenges and promoting international development;
• Promote UK global leadership and innovation in the
creative, life science, agri-tech, healthcare, food & drink
and technology sectors to UKTI target markets.
UK TARGET AUDIENCES
The UK’s target audiences, in order of priority, are:
• Opinion formers and leaders in the food and drink,
creative, life sciences, healthcare, agri-tech and
technology sectors in UKTI's priority target markets
• Public, business and VIP visitors to the Expo.
UK THEME: GROWN IN BRITAIN
Core / Priority Sectors: Food & Drink, Agri-tech, Technology, Life sciences,
Healthcare, Creative Industries
GROWN IN BRITAIN CAMPAIGN
The UK theme and narrative will underpin 4 major strands of
activity:
• Grown in Britain: Global Business
• Grown in Britain: International Development
• Grown in Britain: Global Policy & Research
• Grown in Britain: Creativity & Culture
The events under each of the strands will take place in 3
locations:
• The UK Pavilion on the Expo Site
• Milan City
• Internationally
Global
100-150 ‘Grown in Britain’ activities - China | US
UAE | Americas | Europe
UK
1 - 9 OGD Events 1 - 9 UKTI Events
ITALY
30 Business Events
MILAN
6 GREAT Weeks & Milan Events
UK PAVILION
6 VIP Business Events
Anuga Food trade show
International Food Expo -
London
Sapore | Vinitaly
GREAT Week Food & Drink
Tutto Food
Food & Drink showcasing &
receptions
Food & Drink example events
4000 visitors per day & non-
business activity
Public & non-UK Interactions
600 local and global
interactions
800 local and global
interactions
800 local and global
interactions
3000 local and global
interactions
GROWN IN BRITAIN
GLOBAL BUSINESS PROGRAMMEWNGROWN IN
ON SITE – UK PAVILION
• UK Pavilion Business Suite
• Stunning Roof Terrace
• Chef Programme
• Cookery Demonstrations
• Music Performances
• VIP Receptions
IN MILAN
• A series of events that celebrate and showcase the UK’s creativity including:
• Pop-up restaurants / Chef Residencies in leading hotel
• UK DJ Residencies in leading night clubs
• Pop-up retail spaces showcasing British Food, Fashion and Furniture
• Street Performances and Art
.
• Grown in Britain Global Business Programme
• GREAT Weeks
Milan Expo 2015 Themes
• Food & Drink
• Food Safety & Traceability
May Food Safety
• Water, Food & Energy
• TBC HM Queens Birthday Party
June Urban & Rural Development
• Agri-tech (& Food Sustainability)
• Technology
July Sustainability &
Biodiversity
• TBC Aid-Funded Business August Cooperation
• Creative Industries
• Fashion & Retail
• Advanced Engineering
September Conservation &
Creativity
• Innovations (Healthcare & Life Sciences)
• Agri-tech
• Legacy
October Technical Innovation
BEYOND MILAN
• The UK’s theme GROWN IN BRITAIN will form the underlying narrative for all relevant UK government supported events taking place throughout the world in 2015 / 2016
• Key target markets include:
• China
• North America
• Gulf States
• Brazil
• South Korea
• Africa
• www.ukti.gov.uk