Footwear

Core Competency similarity: leather manufacturers, strong distribution channelCompetitors: Da Milano Competitive advantage:

Similarity of target segment: Same TG can be usedHidesign’s aesthetic focus has been on a classic contemporary look, catering to the educated and sophisticated urban professional

Organization targets:

Profitability: There is a direct co-relation in the time customers spend in a store and how much they buy. So per square feet profitability and sales will increase if we add products like footwear

The leather goods manufacturer has also stayed away from celebrity endorsements, a common trend in the retail and lifestyle business.

• Da Milano- both men and womenBags, shoes, Handbag and beltsAlso into jewellery