FOR HOSPITAL USE ONLY

See a cute patient. Squeal with delight. Snap a quick pic with an iPad or smartphone. Repeat. There, you got it. Now here are the cute-pet-pic-snapping tips

from a veterinary practice owner (Kathryn Primm, DVM, of Applebrook Animal Hospital in Ooltewah, Tennessee) with a team enjoying the fruits of their labor—helping cute animals stay alive and remain cute.

This form is avalable at dvm360.com/petpics at your next team meeting. Can you get management to buy in? Can you get clients to sign off the photo release form at dvm360.com/photorelease? Then you’re ready for “Omigod, this puppy is TOTES adorbs!!!!” time ...

1. Every pet, every timeTake a picture of every animal that rolls through the door. (You never know which ones will make great memes! Clients love when their pets are made “famous.”

2. Rolling video rocks, tooVideo everything, because the things you do naturally every day go viral when someone else posts them (like the DVM going into a cage with the scared pit bull or the technician carrying the post-op puppy in a baby pouch on her chest).

3. Don’t wait!Just start. Challenge your fellow staff members with smartphones to outdo each other’s cuteness.

4. Don’t feel weird about itRemember, today’s clients are used to documenting their day in pictures to share. What better thing to share than an image of their pet happy at your clinic?

5. Psst—promote your great practice!Make sure you tag the image with your clinic name, either on a background dry-erase board or with a photo app that adds text (most smartphones have them, and free ones are available). Dr. Primm tags all of her hospi-tal’s “#betteratApplebrook.” In case someone shares them (yay), you got your name out there.

Getting freakishly cute pics to promote the practiceYou’re gonna be all “#Snapcat THIS!” and “#Instadog THAT!”

Source: Kathryn Primm, DVMgeTTY ImAgeS