Erica Campbell Director of Social Media

Homes.com & ForRent.com

@ericacampbell

For Real Estate?

Why is Pinterest Powerful?

Source: Pew Internet & American Life Project

Why Is Pinterest So Powerful?

Why Is Pinterest So Powerful?

Why Is Pinterest So Powerful?

Pinterest Audience

Categories & Board Names

1. Home (17.2%)

2. Arts and Crafts (12.4%)

3. Style/Fashion (11.7%)

4. Food (10.5%)

5. Inspiration/Education (9.0%)

6. Holidays/Seasonal (3.9%)

7. Humor (2.1%)

8. Products (2.1%)

9. Travel (1.9%)

10. Kids (1.8%)

Source: RJ Metrics

Top 10 Categories on Pinterest

1. For the Home (3.15%)

2. My Style (1.97%)

3. Products I Love (1.86%)

4. Books Worth Reading (1.68%)

5. Food (1.23%)

6. Favorite Places & Spaces (1.00%)

7. Recipes (0.75%)

8. Craft Ideas (0.74%)

9. Christmas (0.72%)

10. Crafts (0.65%)

10 Most Popular Board Names

Case Studies

Turn Pinners in to Purchasers…

Pinterest Buyers Have High Potential…

Pinterest Influences Purchase Decisions

The Pillows

The Dress & Shoes

Case Study: Rod Works

• Rod works is a Utah based

company with stores in Utah,

Arizona and Nevada.

• They sell home décor.

• Until earlier this year, they did not

sell online or use social media in

any focused manner.

Case Study: Rod Works

Source: Avalaunch Media

• The picture was pinned to

Pinterest and then re-pinned over

and over. Someone mentioned

that the rod could be purchased

at Rod Works.

• The problem was that Rod Works

did not have an online store….yet

Case Study: Rod Works

“We got emails daily for months from

Pinterest users, so we eventually

opened up our online store in

February 2012. We quickly sold

hundreds of the frame rods and

now sell many other unique items

daily.”

~ Rod Works

Source: Avalaunch Media

10 Board Ideas

1. Introduce The Team

2. Showcase Your Listings

3. Customer Testimonials

4. Lifestyle Content

• Seasonal Boards

• Home Décor

– Small spaces

– Closets

– Kitchens

– Wine cellars

• Recipes

• Hobbies

– Fashion/Style

– Luxury Cars

– Sports

• Landscaping

• Crafts/DIY Projects

5. Local

• Cities

• Neighborhoods

• Dining Guide

• Shopping

• Nightlife

• Events

• Entertainment

• Schools

• Local Businesses

• Beauty/Spas

• Professional/Home

Services

6. Real Estate Advice

7. Include Video

8. Open House

9. Marketing Ideas

10. Staging Ideas

Pinterest Image Optimization

(PIO) Best Practices

Timing of Pins

Source: Pinerly Study

Include A Description, Link & Call-to-Action

Pin It Button & Bookmarklet

Add Pricing & Hashtags

Creative Board Names & Captions

Run a Contest

Homes.com: Social Impact

Social Wall & Social Broadcaster

Reputation Manager: Report & Visibility

Reputation Manager: Reviews & Mentions

Reputation Manager: Social & Competition

Follow Me

Reputation Manager

Easily monitor your brand’s online presence to ensure you are found online

and that your social efforts maintain a strong reputation.

Social Broadcaster Create posts for your social networks including listings and open houses -

all from one login!

Automatically

have your

Facebook,

Twitter and

LinkedIn

updates post

directly to your

website.

Social Wall

Tag yourself or comment on

a Homes.com photo booth

picture for a chance to

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