Foreign Rights Catalogue Fall 2014 Life Job and Career Society

Foreign RightsCatalogue Fall 2014

LifeJob and Career

SocietyEconomyBusinessScience

Cerebrum: Multitasking

Limbi: Singletasking

limbicSystem

impulsive

undifferentiate

d

emotional

fast

2 3campus Life

Something wild is coming your way.There’s no use trying to escape …

campus

NEW IDEAS FROM THE PERSON WHO INVENTED THE SIMPLIFY

CONCEPT

Werner Tiki Küstenmacher, Lothar J. SeiwertSimplify your LifeLiving a Simpler, Happier Life

16th edition, 2004. 388 pages, hardcover, with numerous cartoonsEnglish copy available

Gradually achieving a life without burdens is a must for escaping the increasing complexity and acceler-ation of our professional and pri-vate lives. This book shows people how to simplify their lives system-atically and actually achieve their goals with less stress. It provides easy-to-learn techniques, tips to use right away, and amazing new methods.

Rights sold into 32 countriesStill available in: France, Korea, Norway, Turkey

Backlist MORE THAN 1.8 MILLION

COPIES SOLD

As a Lutheran pastor, author, caricaturist, TV moderator, and speaker, Werner Tiki Küstenmacher is more than multi-faceted. After publi-shing more than 100 books, including the global bestseller, simplify your life, he now combines his approach to simplifying with the insights of brain research. No other author exudes more charm.

Werner Tiki KüstenmacherLimbi. The Path to Happiness Leads through the Brain

2014. 288 pages, hardcover, with numerous four-color illustrations by Werner Tiki Küstenmacher

Why does the couch turn into a magnet when we plan to go jogging? Why can’t our to-do list actually be our friend? The inven-tor of the Simplify concept has the answers. His new interest is the limbic system, our emotional brain. The main protagonist is »Limbi« who has the capacity for at least seven emotions — one of which is positive. If Limbi is afraid, angry, or disgusted, we have a problem. But there’s a way to fix that if we can just trick Limbi. Germany’s most likable author accompanies us through the darkest depths of our neuropsychological lives and provides concrete steps for achieving a Limbi-friendly life. If Limbi is happy, so are we!

FIRST PRINT RUN:

100,000 GERMAN

COPIES

4 5

campus Job and Careercampus Life

Christiane Stenger is the epitome of high achievement. After completing her secondary education and university studies in record time, she is now a successful public speaker and coach, and also moderates a TV program at ZDFneo. A multiple world memory champion, this author knows how to gather knowledge and retain it — which is exactly what she shows us in this brilliant book.

Christiane StengerDon’t Leave Your Brain Unattended!A User Manual for Your Head

2014. 252 pages, paperback

What is actually going on in your brain as you read these words, or when you’re happy or remember something? How does the brain construct our reality? World memory champion Christiane Stenger explains how the 100 billion neurons in our brain function and also gets them firing at a good clip. Create a far more brilliant version of yourself that structures your everyday life more efficiently, gives you better concentration, and leaves you more relaxed at the same time. The author provides an acces-sible overview of the regions of our brain, along with an array of mental jogging exercises. This book can make you a high achiever, guaranteed!

Rights sold to: Korea

Christiane StengerA Sheep Falls Out of the TreeHow anyone can develop a fantastic memory

2004. 231 pages, paperbackEnglish copy available

Imagine memorizing 105 faces and then 15 minutes later rhym-ing them off perfectly. Impres-sive? Christiane Stenger, the author of this book and four-time youth world champion in memory training, finds it as easy as falling out of a tree. This book shows how anyone can give wings to their own creativity, increase their mental powers and thereby improve their self-confidence. Tell the truth now: wouldn’t you like to be able to memorize 890 numbers?

Rights sold into 8 countriesStill available in: Czech Republic, US/UK

Backlist

35,000 GERMAN

COPIES SOLD

Rolf SchmielWhiz KidsHow Frustration and Defeat Lead to Huge Success

2014. 228 pages, hardcover

Are people really becoming more productive? Do we have untapped resources? Drawing on numerous high-profile examples, Rolf Schmiel provides evidence that our greatest achievement potential can be found in our defeats. What doesn’t kill us, can turbocharge our success. Every-one has the potential to make a vertical takeoff. »Schmiel’s Quick Test for Motivators« lets readers discover their motivational type and the best methods of tapping their hidden resources. But just one thing: it’s not enough to simply want something, we also have to take action!

»Germany’s most

entertaining business

psychologist.« Handelsblatt

Rolf Schmiel earned an advanced degree in psychology and ergonomics at the University of Bochum. As a psychologist, he works as an inde-pendent motivational expert and keynote speaker. His client list includes Audi, BMW, Coca-Cola, DHL, Lufthansa, Nokia, Siemens, and Vodafone.

6 7campus Job and Career

Alexander Groth is a professional speaker und leadership expert. At conferences and conven-tions, he provides executives with new impulses for their work. The author is an instructor at three universities and is sought after as an expert in the media. His clients include the top echelons of international corporations.

Alexander GrothThe Boss I Will Never ForgetHow to Gain Your Employees‘ Loyalty and Respect

2014. 223 pages, paperback, with 26 illustrations and 6 graphs

Fantastic managers are above all fantastic personalities. That’s why Alexander Groth’s book provides every manager a step-by-step method to develop his or her strongest personality traits. The process culmi-nates in a human being who focuses less on career optimization than on managing others with humility, acceptance, trust, and love. It’s the only way to make one’s mark on a company and on the hearts and minds of one’s employees.

Alexander GrothStrong Management in All Directions360 Degree Leadership for Middle Management

2008. 272 pages, paperback, with 17 illustrations

Middle managers hold a company's most difficult positions. They are pressured from above and below, and must both cooperate and compete with their manager colleagues at the same time. From his experience as a management trainer, Alexander Groth knows that this complex constellation represents the core problem for mid-dle management. He explains how to develop yourself into a manager with integrity and authenticity, lead your team to higher performance, success-fully assert your ideas with your supe-riors, and maintain cooperative rela-tionships with colleagues at the same level without allowing yourself to be outdone.

Rights sold to: China, Colombia, Korea

Backlist

35,000 GERMAN

COPIES SOLD

Doris MärtinNothing Gets Me DownHow to Master Crises and Why Setbacks Do Not Spell Failure


Doris MärtinLove TalkThe New Book of Etiquette for Couples


Doris MärtinNothing Gets Me DownHow to Master Crises and Why Setbacks Do Not Spell Failure


Backlist

Doris Märtin earned her doctorate in language and literature. She is a communications expert, author and systemic coach. She is visible in the media as a public speaker and innovative thinker. In her corporate language consulting, she helps companies use emotional intelligence to communicate with their clients.

Doris MärtinWinning QuietlyHow Introverts Can Make Themselves Heard


In a society where those who are shrillest command the most impor-tance, introverts often feel alienated and inadequate. And yet they have many valuable qualities that extroverts can’t offer. This book helps introverts assert themselves, but its special feature lies in taking an individual approach, because all introverts are not alike by any means. Doris Märtin’s introDNA©-Test sheds light on the particular way people are quiet. Regardless of your type: mastermind, nerd, supersensitive, or cocooner, Winning Quietly provides strategies you apply to make your-self heard in your own very special way. You won’t find a louder book about being quiet.

© Daniel Blaser

8 9

campus Economy

Carsten OtteThe Gastro-Sexual MaleCooking As a Passion


There is a new kind of man with only one thing on his mind: cooking. The gastro-sexual male invests in exotic cookware, knows the exact cooking temperature for beef, and turns every amuse-gueule into nothing short of foreplay. Carsten Otte presents a frank and humorous portrait of this new and rapidly multiplying species. One thing is clear, when a man develops ardent culinary enthusiasm, the life of his family will change. But not to worry, this new passion produces tasty benefits for all.

Thomas Bauer, Gerd Gigerenzer, Walter KrämerWhy Being Fat Doesn’t Make You Stupid, and Genetically Modified Corn Won’t Kill YouThe Risks and Side Effects of Bad Statistics

2014. 211 pages, paperback, numerous tables and graphs

Dried fruit is toxic. Fast food promotes depression. The danger of cholera is increasing. Although such dire reports disturb us every day, they are based on highly questionable data. Psychologist Gerd Gigerenzer, economist Thomas Bauer, and statistician Walter Krämer believe we are suffering from risk and proba-bility illiteracy. Using outrageous statistics, they explain how to debunk humbug, differentiate between genuine information and panic-mongering, and once again see the world as it really is.

Carsten Otte is gastro-sexual – and that’s good. A philosopher by education, he has authored three novels and writes features, commentaries, and articles for ARD. When Otte isn’t writing or speak-ing on the radio, he’s at his kitchen range – much to the enjoyment, and to dismay, of his family.

© Hartmuth Schröder

Thomas Bauer is professor of empirical economic research at the University of Bochum and a vice president at RWI in Essen. Gerd Gigerenzer is a director at the Max Planck Institute for Human Development in Berlin and a best-selling author. Walter Krämer is professor of economic and social statistics at the Technical Univer-sity of Dortmund and likewise the author of several best-selling books.

Marita Vollborn, Vlad D. GeorgescuThe Food MafiaFight Back against the Crooked Practices of the Food Industry


After countless scandals, it has sadly become common knowledge that the food industry is swindling us at every turn of the road. But as consumers we still have no idea about the true scope of the Mafia-like structures behind the food we eat. Marita Vollborn und Vlad D. Georgescu have written a ruthlessly candid exposé on where our food comes from, the risks it involves, and how we consumers can defend ourselves and regain control of our food.

Henrik MüllerEconomic ErrorsFifty Mistaken Ideas That Cost Us Our Shirts

2014. 304 pages, paperback, with numerous illustrations

Economic discussions are a mix of lies and half-truths, biases, and premature conclusions. Henrik Müller cor-rects common misconceptions about growth, markets, globalization, employment, and Europe. Has everything useful already been invented? Are we really running out of jobs? Is globalization irreversible? This book clears the intellectual obstacles that are preventing us from recognizing longer-term developments. Casual in tone but deep in his analysis, the author makes economic relationships understandable.

Marita Vollborn and Vlad D. Georgescu are authors and independent science and medical journalists. Both of them are well acquainted with the food industry and its products. Marita Vollborn was a food techno-logist for a major international corporation, and Vlad D. Georgescu was employed as chemist in the field of pollutants and toxic substances.

Henrik Müller is professor of economic journalism at the Technical University of Dortmund and was deputy editor-in-chief at manager magazin for many years. He has received several prestigious journalism awards, is the author of a range of books on eco-nomic topics, and offers surprising perspectives on the economic questions of the day.

© Roland Bäge

campus Society

10 11

campus Business

»Fredmund Malik is Europe‘s leading management expert. He is the most important voice in management theory and practice.« Peter F. Drucker

»Dr. Fredmund Malik numbers among Europe's management masterminds. His standard work presents crucial knowledge on effective management in a concrete, practical, and effective form.« Profil

»Malik polemicizes to his heart‘s content against the mantras of popular management trainers.« Die Zeit

»Fredmund Malik … proves … that his theories have lost none of their topicality.« Focus Online

»For those who want to undertake a self-critical review of their management behavior and systems, there is no book more stimulating.« manager magazine

»›In Managing. Performing. Living‹, the management scientist from St. Gallen focuses on leadership and one’s life work. The book has long been a classic.« Börsenblatt

Fredmund MalikManaging Performing LivingEffective Management for a New Era

2014. 437 pages, hardcover, with numerous four-color illustrationsEnglish copy available

Fredmund Malik is justifiably called a revolutionary in management theory. His Managing. Performing. Living. has become a classic. This is a new edition of his central work. The attractive layout, fascinating infographics, and new reader guidance provide flexibility when accessing Malik’s vigorous text. In an entirely new chapter, the man-agement mastermind discusses one of the greatest shifts of all times: the Great Transformation21. His trailblazing book, which in the meantime has inspired and enthused more than 500,000 read-ers, has become a milestone in management literature. And it will continue to inspire people as time goes on.

NAMED ONE OF THE 100

BEST BUSINESS BOOKS OF ALL TIME

MORE THAN 500,000

COPIES SOLD

Fredmund MalikWhen Limits Aren't LimitationsManagement and Mountain Climbing

2014. 256 pages, hardcover, with numerous four-color illustrations

Rights sold to: Korea

Backlist

Professor Fredmund Malik‘s intellectual and management systems are revolutionary; all of his books have been bestsellers. For decades, this thought leader has headed the Malik Management Centre, the leading knowledge institution for wholistic management, with offices in St. Gallen, Zurich, Vienna, Berlin, London, Toronto, Beijing, and Shanghai.

No other classic has remained this relevant for today.

12 13

campus Business

Reinhard K. SprengerThe Motivation MythEscaping from a Cul de Sac

2014. 311 pages, hardcover,with 9 illustrations and 1 table

Some books set the world in motion. Reinhard K. Sprenger’s classic, »The Motivation Myth«, is one of them. The basic premise? Everything that businesses do to motivate their employees is counterproductive! This bestseller took executive suites by storm and continues to have an impact by pointing out the disadvantages of widespread incentive systems. Sprenger’s ideas have had a make-over that includes a new layout, highly topical examples [from top level management], and an exclusive preface by the management mastermind himself. Sprenger challenges current management thinking, and his theories work more effectively than ever before. Simply a must-have.

Reinhard K. SprengerRadical Leadership

2012. 296 pages, hardcoverEnglish copy available

Rights sold to: China

250,000 GERMAN

COPIES SOLD

Reinhard K. SprengerThere is No Bypassing the Freedom of the Other

2013. 287 pages, hardcover,with 4 illustrations

Reinhard K. SprengerIt's your Choice!

14th edition, 2010 224 pages, hardcover

Rights sold to: 9 countriesStill available in: China, Czech Republic, Netherlands, Poland, Russia

Reinhard K. SprengerThe Principle of ResponsibilityApproaches to Motivation

2007. 251 pages, hardcover, with 12 illustrationsEnglish copy available

Rights sold to: 9 countries

Reinhard K. SprengerTrustWhat Really Matters in Corporations

2007. 192 pages, hardcoverEnglish copy available

Rights sold to: 4 countriesStill available in: Russia

Backlist

The classic book by Reinhard K. Sprenger, an inconvenient thought leader

Reinhard K. Sprenger, PhD, has earned a reputation as Germany’s most renowned management consultant and leadership expert. His clients include virtually all of the major DAX companies. This bestselling author is known as a critical thinker who forcefully calls for new intellectual approaches and demands that we set off in new directions.

© Sabine Felber, Literaturtest

14 15

Henning LobinEngelbart‘s DreamHow Computers Are Taking Reading and Writing off Our Hands

2014. 281 pages, paperback, with one b-w illustration

After millennia of controlling a monopoly on writing, the 21st century is now making us share this bastion with computers. In 1968, Douglas Engelbart, inventor of the computer mouse, saw this development coming. The author describes what the ramifications will be for books, libraries, publishing companies, schools and uni-versities, the press, and censorship if computers take these cultural techniques off our hands.

Christian Gansch The Harmonic Triad of Leadership CompetencePerceive – Decide – Act


In the art world as well as in busi-ness, highly developed perception is the key to success. For example, listening and observing carefully, linking passion to controlled goals, balancing decisions between emo-tion and reason. Drawing on insightful analogies and novel examples from the music world, conductor and communication expert Christian Gansch raises manager’s awareness for the triad of success.

Christian Gansch was born in 1960. A classi-cally trained musician, he is also a music pro-ducer and conductor. Due to his wealth of experience in the area where art and business interface, the author has enjoyed a long and successful consulting career. He is responsible for creating the »orchestra-company-transfer« trend. Christian Gansch lives in Munich.

Eva BarlösiusBeing FatWhen the Body Determines a Person’s Relationship to Society


What does it mean to be fat in our society? The notion of assuming responsibility for one’s body, and thereby one’s social success, numbers among the ideas that are firmly anchored in our society. Prof. Eva Barlösius has conducted a first-of-its-kind study that focuses on ado-lescents who are confronted with this perspective. Their lives are defined by being fat because they are treated as a social class, namely, the fat peoples.

Eva Barlösius is professor of macrosociology at the University of Hannover. Her research and teaching focus includes the sociology of ine-quality and of eating, which she has combined in this book.

Henning Lobin is professor of applied linguis-tics and computer linguistics at the University of Giessen. Since 2007, he has headed the interdis-ciplinary Centre for Media and Interactivity (ZMI) where research focuses on the effects of new forms of communication on science, education, and culture.

© ZMI

campus Business campus Science

Henning PatznerCreative ExplosionRelease Incredible Energy for Ideas, Innovations, and Creative Processes


During successful creative sessions, an initial impulse unleashes a chain reaction of ideas in which the entire team participates. The result is a cre-ative explosion! Henning Patzner explains how executives can trigger such creative explosions repeatedly. He demonstrates how brilliant ideas are generated in teams, and then guides his readers though the vari-ous phases of the creative and inno-vation process.

Henning Patzner is a creativity and innova-tion trainer, creative director, and a member of the Art Directors Club. The stations of his career include Jung von Matt, Saatchi & Saatchi, and Serviceplan. He has client experi-ence as a creative with automobile companies, television stations, telecommunications com-panies, banks, and many more.

Ulf Brandes, Pascal Gemmer, Holger Koschek, Lydia SchültkenManagement YAgile, Scrum, Design Thinking & Co.: How to Transition Successfully to an Attractive Organization That’s Viable for the Future.

2014. 240 pages, hardcover, with numerous four-color illustrations

Modern management connects clas-sical management and the methods and ideas of Generation Y. New forms of collaboration arise which turn companies into attractive employers and providers of sought-after products. This book can help any company develop its corporate personality and a suitable manage-ment style by using the Culture Can-vas tool – an individually tailored mixture of 24 highly topical transfor-mation aides that are presented here for the first time with all of their combination options.

Drawing on their years of experience as executives, coaches, and service providers in product and organizational development, Ulf Brandes, Pascal Gemmer, Holger Koschek, and Lydia Schültken support decision-makers and companies who are ready to undertake change.

AWARDS OF THE AUTHOR: CANNES LION

AND 150 OTHERS

30,000 GERMAN

COPIES SOLD

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FEAR

CONTEMPT

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SURPRISE

ANGER

DISGUST

SADNESS LIMBI'S EMOTIONS

Documents

Foreign Rights Catalogue Fall 2014 Life Job and Career Society